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市场调查报告书
商品编码
1427197

全球Kefir市场规模、份额、成长分析、按分销管道、按产品 - 产业预测 2023-2030

Global Kefir Market Size, Share, Growth Analysis, By Distribution Channel(Online, and Offline), By Product(Animal-based, and Plant-based) - Industry Forecast 2023-2030
出版日期: | 出版商: SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

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简介目录

2022年，Kefir全球市场规模为15,658亿美元，从2023年的16,566.2亿美元成长到2031年的2兆美元，预测期间（2024-2031年）复合年增长率为5.8%，预计还将成长至 6008 亿美元。

消费者对富含益生菌的食品和饮料的认识和偏好不断增强，推动了Kefir市场的发展。益生菌是支持肠道健康和整体健康的有益细菌，是该市场的关键驱动力。然而，挑战包括其他发酵食品和益生菌产品的竞争，以及需要一致的品管和根据消费者偏好量身定制的创新产品。市场相关人员必须不断推出新的口味、配方和包装，以在竞争激烈的形势中吸引并留住消费者。全球Kefir市场包括Kefir的生产和分销，克菲尔是一种发酵乳类饮料，以其益生菌特性和相关的健康益处而闻名。克菲尔是用Kefir粒（细菌和酵母培养物的混合物）发酵Kefir製成的，具有奶油般的质感和浓郁的味道，并已被证明具有多种健康益处，包括改善消化和支持免疫系统。Kefir市场旨在满足消费者对健康和功能性食品和饮料日益增长的需求。全球Kefir市场正在满足消费者对健康、富含益生菌的食品和饮料日益增长的需求。促进因素包括人们对益生菌及其益处的认识提升。然而，挑战也存在，例如Kefir谷物的供应有限以及品管和创新的需要。该市场透过产品多样化和响应新的消费趋势提供了成长机会。

本研究报告采用自上而下和自下而上的方法来预测和检验Kefir的全球市场规模以及各个子市场的其他相关市场规模。用于估计市场规模的调查方法包括以下细节：透过二次研究确定市场中的主要企业，并透过初步和二次研究确定市场占有率。整个过程包括研究主要企业的年度和财务报告以及广泛的采访，以获得执行长、副总裁、董事和行销负责人等行业领导者的重要见解。所有股份比率和细分均使用二手资讯确定并使用主要资讯检验。本研究涵盖的所有可能影响市场的参数都经过详细考虑，并透过初步研究检验并进行分析，以获得最终的定量和定性资料。

全球Kefir市场細項分析

全球Kefir市场根据分销管道、产品和地区进行细分。依分销管道划分，市场分为线上和线下。依产品划分，市场分为动物性产品和蔬菜产品。按地区划分，市场分为北美、欧洲、亚太地区、中东和非洲以及拉丁美洲。

全球Kefir市场的驱动因素

2022 年的一个主要推动因素是消费者对Kefir相关健康益处的认识不断提高。注重健康的人们寻求富含益生菌的功能性食品的人数显着增加。由于消化器官系统和免疫系统健康的益处，Kefir作为一种天然营养的选择而广受欢迎。例如，着名的Kefir製造商 Lifeway Foods 发现，随着注重健康的消费者优先考虑肠道健康，对其产品的需求增加。

素食主义和乳糖不耐症的普及进一步刺激了对植物来源Kefir产品的需求。 2022 年，由于人们对不含乳製品的兴趣增加，许多公司推出了创新的植物Kefir替代品。特别是，Good Karma Foods 推出了一系列不含乳製品的益生菌饮料酸奶，包括由亚麻籽和椰子等植物成分製成的Kefir式产品。

限制全球Kefir市场的因素

儘管Kefir市场整体扩张，但由于某些地区Kefir的认识和熟悉程度有限，仍受到限制。 2022 年，Kefir面临进入传统上不消费发酵乳製品市场的挑战。例如，Kefir在拉丁美洲和亚太地区的某些国家相对不为人所知，这限制了市场的扩张。

运输限制、製造设施关闭和原材料供应等挑战影响了Kefir产品的生产和分销。这些挑战导致供不应求和物流挑战，在一定程度上阻碍了市场成长。

全球Kefir市场趋势

2022年，Kefir市场的一个显着趋势是扩大风味品种以满足多样化的消费者偏好。製造商推出了令人兴奋的新口味来吸引消费者并使其产品脱颖而出。例如，Lifeway Foods 和 The Coconut Collaborative 等公司推出了芒果、抹茶和姜黄Kefir等独特口味。

2022 年，Kefir市场的线上零售和电子商务趋势持续保持强劲势头。由于方便、选择广泛和宅配等因素，消费者开始转向线上平台购买Kefir产品。 COVID-19 大流行进一步加速了这一趋势，增加了对非接触式购物体验的偏好。

目录

  • 执行摘要
  • 调查方法
  • 母市场分析
  • 主要市场考察
    • 技术分析
    • 价格分析
    • 供应链分析
    • 价值链分析
    • 市场生态系统
    • 智慧财产权分析
    • 贸易分析
    • Start-Ups分析
    • 原料分析
    • 创新矩阵
    • 研发线产品分析
    • 总体经济指标
    • 主要投资分析
    • 关键成功因素
    • 竞争程度
  • 市场动态及前景
    • 市场动态
      • 促进因素
      • 机会
      • 抑制因素
      • 任务
    • 监管形势
    • 波特的分析
    • 对未来中断的特殊考虑
  • 全球Kefir市场：按分销管道划分
    • 市场概况
    • 在线的
    • 离线
  • 全球Kefir市场：按产品
    • 市场概况
    • 动物起源
    • 植物来源
  • Kefir的全球市场规模：按地区划分
    • 市场概况
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 西班牙
      • 法国
      • 英国
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 其他拉丁美洲地区
    • 中东/非洲
      • 海湾合作委员会国家
      • 南非
      • 其他中东/非洲地区
  • 竞争形势
    • 前5名企业对比
    • 主要企业市场定位（2021年）
    • 主要市场参与者所采取的策略
    • 关键成功策略
    • 近期市集活动
    • 主要企业市场占有率（2021年）
  • 主要企业简介
    • Lifeway Foods Inc.（美国）
    • 海恩天体集团股份有限公司（美国）
    • 达能公司（法国）
    • 雀巢公司（瑞士）
    • Koninklijke FrieslandCampina NV（荷兰）
    • Valio 有限公司（芬兰）
    • 养乐多本社有限公司（日本）
    • 拉克塔利斯集团（法国）
    • 穆勒集团（德国）
    • 通用磨坊公司（美国）
    • 乔巴尼有限责任公司（美国）
    • 优诺（美国）
    • 帕玛拉特公司（义大利）
    • Grupo Lala（Mexico）
    • Arla Foods amba（丹麦）
    • 迪安食品公司（美国）
    • Megmilk Snow Brand Co. Ltd.（日本）
    • 伊利集团（中国）
    • 森永乳业有限公司（日本）
    • Savencia Fromage & Dairy（法国）
简介目录
Product Code: SQMIG30G2043

Global Kefir Market size was valued at USD 1565.8 Billion in 2022 and is poised to grow from USD 1656.62 Billion in 2023 to USD 2600.8 Billion by 2031, at a CAGR of 5.8% during the forecast period (2024-2031).

The kefir market is propelled by the growing awareness and consumer preference for probiotic-rich foods and beverages. Probiotics, beneficial bacteria supporting gut health and overall well-being, are a key driving factor in this market. However, challenges include competition from other fermented and probiotic products and the necessity for consistent quality control and innovative product offerings to align with consumer preferences. Market players must continually introduce new flavors, formulations, and packaging to attract and retain consumers in this competitive landscape. The global kefir market encompasses the production and distribution of kefir, a fermented milk beverage renowned for its probiotic properties and associated health benefits. Made by fermenting milk with kefir grains containing a blend of bacteria and yeast cultures, kefir is recognized for its creamy texture, tangy flavor, and various health advantages, including enhanced digestion and immune system support. The kefir market's purpose is to satisfy the rising consumer demand for healthy and functional food and beverage products. The global kefir market addresses the increasing consumer demand for healthy and probiotic-rich food and beverages. The driving factors include the growing awareness of probiotics and their benefits. However, challenges such as limited availability of kefir grains and the need for quality control and innovation exist. The market presents opportunities for growth through product diversification and addressing emerging consumer trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kefir Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Kefir Market Segmental Analysis

The global kefir market is segmented on the basis of distribution channel, product, and region. By distribution channel, the market is segmented into online, and offline. In terms of product, the market is segmented into animal-based, and plant-based. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Kefir Market

The significant driver in 2022 was the increasing consumer awareness of the health benefits associated with kefir. A noticeable surge was observed among health-conscious individuals seeking functional and probiotic-rich foods. Kefir, recognized for its digestive and immune health benefits, gained popularity as a natural and nutritious choice. For instance, Lifeway Foods, a prominent kefir producer, witnessed heightened demand for their products as health-conscious consumers prioritized gut health.

The growing adoption of veganism and lactose intolerance further fueled the demand for plant-based kefir products. In 2022, various companies introduced innovative plant-based kefir alternatives, responding to the increasing interest in dairy-free options. Notably, Good Karma Foods launched a range of dairy-free probiotic drinkable yogurts, including kefir-style products, crafted from plant-based ingredients such as flaxseeds and coconuts.

Restraints in the Global Kefir Market

Despite the overall expansion of the kefir market, a limitation was observed due to the limited awareness and familiarity with kefir in specific regions. In 2022, kefir encountered challenges in entering markets where fermented dairy products were not traditionally consumed. For instance, in certain countries in Latin America and the Asia Pacific region, kefir remained relatively unknown, resulting in constrained market expansion.

Challenges such as restrictions on transportation, closures of manufacturing facilities, and disruptions in the availability of raw materials had an impact on the production and distribution of kefir products. These difficulties led to supply shortages and logistical challenges, impeding market growth to some extent.

Market Trends of the Global Kefir Market

In 2022, a notable trend in the kefir market was the expansion of flavoured varieties to cater to diverse consumer preferences. Manufacturers introduced new and exciting Flavors to attract consumers and distinguish their products. Examples include companies like Lifeway Foods and The Coconut Collaborative, which introduced unique Flavors such as mango, matcha, and turmeric-infused kefir options.

The trend of online retail and e-commerce continued to gain momentum in the kefir market in 2022. Consumers increasingly turned to online platforms for purchasing kefir products, driven by factors such as convenience, a broader product selection, and home delivery options. This trend was further accelerated by the COVID-19 pandemic, leading to an increased preference for contactless shopping experiences.

Table of Contents

  • Executive Summary
    • Market Overview
    • Wheel of Fortune
  • Research Methodology
    • Information Procurement
    • Secondary & Primary Data Sources
    • Market Size Estimation
    • Market Assumptions & Limitations
  • Parent Market Analysis
    • Market Overview
    • Market Size
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Key Market Insights
    • Technology Analysis
    • Pricing Analysis
    • Supply Chain Analysis
    • Value Chain Analysis
    • Ecosystem of the Market
    • IP Analysis
    • Trade Analysis
    • Startup Analysis
    • Raw Material Analysis
    • Innovation Matrix
    • Pipeline Product Analysis
    • Macroeconomic Indicators
    • Top Investment Analysis
    • Key Success Factor
    • Degree of Competition
  • Market Dynamics & Outlook
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
    • Regulatory Landscape
    • Porters Analysis
      • Competitive rivalry
      • Threat of Substitute Products
      • Bargaining Power of Buyers
      • Threat of New Entrants
      • Bargaining Power of Suppliers
    • Skyquest Special Insights on Future Disruptions
      • Political Impact
      • Economic Impact
      • Social Impact
      • Technical Impact
      • Environmental Impact
      • Legal Impact
  • Global Kefir Market by Distribution Channel
    • Market Overview
    • Online
    • and Offline
  • Global Kefir Market by Product
    • Market Overview
    • Animal-based
    • and Plant-based
  • Global Kefir Market Size by Region
    • Market Overview
    • North America
      • USA
      • Canada
    • Europe
      • Germany
      • Spain
      • France
      • UK
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • Latin America
      • Brazil
      • Rest of Latin America
    • Middle East & Africa (MEA)
      • GCC Countries
      • South Africa
      • Rest of MEA
  • Competitive Landscape
    • Top 5 Player Comparison
    • Market Positioning of Key Players, 2021
    • Strategies Adopted by Key Market Players
    • Top Winning Strategies
      • By Development
      • By Company
      • By Year
    • Recent Activities in the Market
    • Key Companies Market Share (%), 2021
  • Key Company Profiles
    • Lifeway Foods Inc. (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • The Hain Celestial Group Inc. (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Danone S.A. (France)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Nestle S.A. (Switzerland)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Koninklijke FrieslandCampina N.V. (Netherlands)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Valio Ltd. (Finland)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Yakult Honsha Co. Ltd. (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Lactalis Group (France)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Muller Group (Germany)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • General Mills Inc. (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Chobani LLC (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Yoplait (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Parmalat S.p.A. (Italy)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Grupo Lala (Mexico)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Arla Foods amba (Denmark)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Dean Foods Company (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Megmilk Snow Brand Co. Ltd. (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Yili Group (China)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Morinaga Milk Industry Co. Ltd. (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Savencia Fromage & Dairy (France)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments