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市场调查报告书
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1443931

行销分析市场：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

The Marketing Analytics Market - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

行销分析市场规模预计到 2024 年为 63.1 亿美元，预计到 2029 年将达到 115.4 亿美元，预测期内（2024-2029 年）复合年增长率为 12.84%。

分析市场

行销分析解决方案使社群媒体负责人和 SEO 经理等相关人员能够衡量、管理和分析 Google AdWords 和 Facebook Ads 等平台上的行销宣传活动绩效，以帮助他们实现目标，并帮助最大限度地降低成本。

主要亮点

  • 行销分析使公司能够更好地了解其行销宣传活动的绩效，并对哪些应用程式提供最高回报进行比较分析。这是透过衡量关键业务指标（例如行销归因、整体行销成效和投资收益(ROI)）来完成的。
  • 由于更好的功能和成本效益等优势，云端基础的行销分析软体越来越受欢迎。这导致 Oracle Corporation 和 Adob​​e Inc. 等服务供应商向负责人提供云端分析解决方案。
  • 在人工智慧 (AI) 和机器学习 (ML) 的发展的推动下，即时智慧和预测个人化预计将成为预测期内使用行销分析解决方案的最显着优势。我做到了。
  • 高实施成本和系统整合问题是阻碍行销分析软体发展的重大限制。
  • COVID-19 大流行的爆发使个人使用各种数位平台进行购买的行为发生了模式转移。广告公司越来越多地采用数位行销技术，为出版商提供先进的广告功能。

行销分析软体市场趋势

云端基础的成长

  • 许多中小型企业喜欢使用云端部署策略，因为他们可以在不改变当前IT基础设施基础架构的情况下使用行销分析工具。此外，云端采用调查方法可让公司根据行销团队的需求使用公共云端、私有云端或混合云端。
  • 混合云端和多重云端架构的使用不断增加，推动了云端系统管理市场的需求，架构能够实现跨云端、本地和边缘环境的一致建置和操作。云端极大地支持了数位优化和转型工作。
  • 此外，公司还投资结构化创新计划，以实现成长目标、响应市场状况并快速执行数位转型活动。例如，业界领先的混合云端容器技术Red Hat OpenShift就是由IBM创造的。红帽 OpenShift 使用户能够在任何地方从任何云端建立和使用云端服务。
  • 银行和金融机构可透过采用按需可扩展基础设施服务、适当的资料和储存管理、采用计量收费模式的支援 SDI 的私有云端基础设施、人工智慧主导的云端管理以及敏捷的营运解决方案而受益匪浅。可以从中受益。他们的云采用之旅。
  • 此外，云端基础的行销分析软体为资料分析提供了更大的扩充性和弹性，推动了此类软体的市场成长。

北美占主要份额

  • 在创新的推动下，北美预计将主导行销自动化软体市场。大多数全球主要供应商都位于该地区。对行销服务的投资增加和社交媒体的大量存在使该国成为所研究市场的盈利基地。
  • 此外，一些关键因素，例如 SaaS 云端服务的采用增加、资料整合服务需求的增加以及 5G 网路覆盖范围的扩大，预计将为所研究的区域市场提供巨大的空间。
  • 此外，对数位行销的需求不断增长，以及将机器学习（自然语言处理）和资料云等先进技术融入行销实践的需求不断增长，是推动北美地区市场增长的关键因素之一。 。
  • 随着越来越多的零售商意识到使用 BI 和分析平台及服务的巨大好处，美国零售行销分析解决方案的采用率正在增加。推动该地区零售行销分析市场的关键因素是网路购物的成长、社交媒体的使用、巨量资料的持续成长以及方便客户购物的智慧型手机的普及。

行销分析软体产业概述

行销分析市场竞争激烈，由几个主要企业组成。目前，就市场占有率而言，少数大型竞争对手控制着大部分市场。这些重要的市场参与企业专注于扩大消费群。

2022 年 3 月，微软公司宣布全面发布 Azure 健康数据服务，并对 Microsoft Cloud for Healthcare 进行改进，推动医疗保健和生命科学领域的云端技术发展。随着我们最近完成对 Nuance Communications 的收购，微软正在帮助其他人使用可信赖的人工智慧来解决他们最棘手的问题，并改变每个人医疗保健的未来。我们在增强组织能力方面处于独特的地位。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章 简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌意强度
    • 替代品的威胁
  • 产业价值链分析
  • COVID-19 对市场的影响
  • 技术简介

第五章市场动态

  • 市场驱动因素
    • 社群媒体管道增加
    • 越来越需要利用行销预算来获得有效的投资报酬率
    • 引入云端技术和巨量资料
  • 市场限制因素
    • 行销分析软体实施成本高和系统整合问题
    • 有许多免费的开放原始码软体可用
  • 技术简介

第六章市场区隔

  • 按发展
    • 云
    • 本地
  • 按用途
    • 网路行销
    • 电子邮件行销
    • 内容行销
    • 社群媒体行销
    • 其他用途
  • 按最终用户
    • 零售
    • BFSI
    • 教育
    • 卫生保健
    • 製造业
    • 旅行和招待
    • 其他最终用户
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争形势

  • 公司简介
    • IBM Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Salesforce.Com Inc.
    • Accenture PLC
    • Adobe Systems Incorporated
    • SAS Institute Inc.
    • Teradata Corporation
    • Neustar, Inc.
    • Pegasystems Inc.
    • Tableau Software
    • Google LLC

第八章投资分析

第九章市场机会与未来趋势

简介目录
Product Code: 49205

The Marketing Analytics Market size is estimated at USD 6.31 billion in 2024, and is expected to reach USD 11.54 billion by 2029, growing at a CAGR of 12.84% during the forecast period (2024-2029).

ing Analytics Market

The marketing analytics solutions allow the stakeholders, including social media marketers and SEO managers, to measure, manage, and analyze the performance of marketing campaigns on platforms such as Google AdWords and Facebook Ads, thereby helping them reach targets and minimizing costs.

Key Highlights

  • The use of marketing analytics enables companies to better understand their marketing campaigns' performance and engage in comparative analysis as to which application offers the highest returns. This is done by gauging critical business metrics, such as marketing attribution, overall marketing effectiveness, and Return on Investment (ROI).
  • The popularity of cloud-based marketing analytics software has increased owing to benefits such as better functionality and cost-effectiveness. This has encouraged service providers like Oracle Corporation and Adobe Inc. to offer cloud analytics solutions to marketers.
  • Real-time intelligence and predictive personalization, anticipated to be the most prodigious benefits of using marketing analytics solutions over the forecast period, were made possible by the development of artificial intelligence (AI) and machine learning (ML).
  • The high cost of implementation and system integration issues are significant constraints that hinder the growth of marketing analytics software.
  • The outbreak of the COVID-19 pandemic has brought about a paradigm shift in the behavior of individuals when it comes to using different digital platforms for buying. Advertising companies are increasingly following digital marketing techniques and are providing publishers with advanced advertising capabilities.

Marketing Analytics Software Market Trends

Cloud-based to witness the growth

  • Many SMEs favor using the cloud deployment strategy since it allows them to use marketing analytics tools without changing the current IT infrastructure. The cloud deployment methodology also enables companies to use public, private, or hybrid clouds depending on the needs of the marketing team.
  • The demand for the cloud system management market is driven by the increasing usage of hybrid and multi-cloud architectures, allowing for consistent building and operation across cloud, on-premises, and edge environments. The cloud has dramatically aided initiatives for digital optimization and transformation.
  • Further, businesses invest in structured innovation programs to achieve growth objectives, react to market conditions, and carry out expedited digital transformation activities. For instance, Red Hat OpenShift, the industry-leading hybrid cloud container technology, was created by IBM. With Red Hat OpenShift, users can create and use cloud services from any cloud, anywhere.
  • Banking and financial institutions can greatly benefit from the benefits of on-demand scalable infrastructure services, adequate data and storage management, SDI-enabled private cloud infrastructure in pay-per-use models, AI-driven cloud management, and agile operations solutions that embrace their cloud adoption journey.
  • Furthermore, cloud-based marketing analytics software further provides scalability and flexibility for data analysis, which boosts the market growth for this type of software.

North America to Hold Major Share

  • With innovations, North America is expected to dominate the marketing automation software market. Most major global vendors are based in the region. The increasing marketing services investment and an enormous social media presence make the country a lucrative hub for the studied market.
  • Moreover, some of the significant factors, such as the increasing adoption of SaaS cloud services, increasing the demand for data integration services, and expanding 5G network coverage, are estimated to provide a massive scope for the region's market under study.
  • Further, the increasing demand for digital marketing and the increasing need to integrate advanced technologies such as Machine Learning (Natural Language Processing) and data cloud in marketing practices are some of the dominant factors leveraging the market growth in the North American region.
  • The adoption of retail marketing analytics solutions in the United States increases as more retailers realize significant returns from using BI and analytics platforms and services. Major factors driving the retail marketing analytics market in the region are growing online shopping, social media utilization, consecutive increases in Big Data, and the proliferation of smartphones, which have made shopping easy for customers.

Marketing Analytics Software Industry Overview

The marketing analytics market is highly competitive and consists of several major players. Few big competitors now control most of the market in terms of market share. These significant market participants are concentrating on growing their consumer base internationally.

In March 2022, Microsoft Corp. announced the general release of Azure Health Data Services and improvements to Microsoft Cloud for Healthcare as advancements in cloud technology for healthcare and life sciences. With the recent closure of its acquisition of Nuance Communications, Microsoft is in a unique position to increase an organization's capacity to assist others by using trusted AI to address the most challenging problems and transform the future of healthcare for all.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Industry Value Chain Analysis
  • 4.4 Impact of COVID-19 on the Market
  • 4.5 Technology Snapshot

5 MARKET DYNAMICS?

  • 5.1 Market Drivers
    • 5.1.1 Increase in Social Media Channels
    • 5.1.2 Increasing Need to Utilize Marketing Budgets for an Effective ROI
    • 5.1.3 Adoption of Cloud Technology and Big Data
  • 5.2 Market Restraints
    • 5.2.1 High Cost of Implementation and System Integration Issues for Marketing Analytics Software
    • 5.2.2 Availability of Many Free Open Source Software
  • 5.3 Technology Snapshot

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 By Application
    • 6.2.1 Online Marketing
    • 6.2.2 E-mail Marketing
    • 6.2.3 Content Marketing
    • 6.2.4 Social Media Marketing
    • 6.2.5 Other Applications
  • 6.3 By End User
    • 6.3.1 Retail
    • 6.3.2 BFSI
    • 6.3.3 Education
    • 6.3.4 Healthcare
    • 6.3.5 Manufactuing
    • 6.3.6 Travel and Hospitality
    • 6.3.7 Other End Users
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Microsoft Corporation
    • 7.1.3 Oracle Corporation
    • 7.1.4 Salesforce.Com Inc.
    • 7.1.5 Accenture PLC
    • 7.1.6 Adobe Systems Incorporated
    • 7.1.7 SAS Institute Inc.
    • 7.1.8 Teradata Corporation
    • 7.1.9 Neustar, Inc.
    • 7.1.10 Pegasystems Inc.
    • 7.1.11 Tableau Software
    • 7.1.12 Google LLC

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS