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市场调查报告书
商品编码
1197509

肉类零食市场 - 增长、趋势和预测 (2023-2028)

Meat Snacks Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

在预测期内，肉类零食市场预计将以 9.1% 的复合年增长率增长。

对遵循可持续实践（例如零废物管理和环保包装）的品牌的青睐正在推动市场需求。 消费者偏好从传统肉类向植物性肉类替代品的转变也是推动肉类零食市场需求的因素之一。 此外，普通/原味肉类零食仍维持市场需求。 与此同时，异国情调的基于风味的蛋白质预计将在预测期内快速增长。 目前可用的首选口味包括辣味、山核桃味、烧烤味和烟熏味。

由于消费不含化学添加剂的有机植物食品的好处，预计对肉类替代品的需求将会增加。 对富含 omega-3、铁和维生素 B12 等营养素的零食的需求不断增长，这推动了市场的发展，公司纷纷□□推出强化肉类零食产品。 便携式零食，如肉干、肉棒和香肠，是需要在旅途中健康肉类饮食的消费者的便捷选择。

诸如 Wild Zora 和 Wilde Boldr 等品牌所见的慢速烤肉和使用异国情调的香料等加工改进正在推动年轻消费者寻求完整且便携的蛋白质零食解决方案。它抓住了人们的想像力. 即使在发达国家相对成熟的市场中，具有不同风味特征和耐嚼部分控制的无防腐剂、份量控制的肉类零食越来越受欢迎，预计将维持肉类零食的增长。

肉类零食市场趋势

对方便零食选择的需求不断增长

消费者一直在寻找方便的零食，肉类零食市场的主要製造商正在升级这些选择。 肉类零食正变得非常受欢迎，尤其是在国内工作人口和生活方式忙碌的年轻一代消费者中。 据《便利店产品》杂誌报导，2021 年，肉类零食将在美国的便利店产生约 21.6 亿美元的销售额。 在传统的肉干品牌中，Old Trapper 是美国便利店第三大畅销商品。

消费者的零食习惯越来越复杂，他们往往渴望获得功能性好处。 这种趋势最终导致对肉类零食等特色零食的需求激增，这些零食是用牛肉、火鸡和猪肉等不同类型的肉类製成的速食食品。 此外，消费者越来越多地寻求高蛋白零食，用更复杂的风味组合和配方重塑传统肉类，并寻求天然的产品形象。 例如，2021 年 3 月，Cherkizovo 集团在 Cherkizovo Premium 品牌下推出了三组新的肉类零食产品：猪肉、鸡肉和火鸡。 这种小吃使用生肉和干肉。 我们还通过引入非常规蛋白质来源（例如火鸡、海鲜和野味）以及扩大我们在冷藏箱中的产品（例如能量包、能量棒和熟食）来创造更多零食，从而将该品类推向新的高度。这让他们有机会响应现场。

北美主导市场

北美在咸味零食的全球市场占据主导地位，因为消费者看重咸味零食的便携性、便利性和适口性。 该地区的消费者也越来越多地吃零食，各个年龄段的消费者都养成了每天至少吃一份零食的习惯。 美国是北美乃至全球最大的市场，肉类零食作为必不可少的食品消费。 根据美国人口普查数据和全国消费者调查，2021 年将有 1.2943 亿美国人食用肉类零食和牛肉干。 此外，随着外带蛋白质零食的日益流行，肉干和干肉零食的生产商正在利用这一概念推出新产品来满足不断增长的需求。 玩家还专注于生产优质产品，旨在通过不含防腐剂和添加剂的产品吸引高收入的北美消费者，从而引领细分市场。我来了。

肉类零食市场竞争对手分析

咸味零食市场竞争激烈，主要参与者包括 Meatsnacks Group、LINK SNACKS, INC.、Golden Valley Natural, LLC、ConAgra Brands Inc. 和 Hormel Foods Corporation。

随着市场的快速发展，推出新产品是获得竞争优势的重要战略之一。 市场参与者也将扩张作为关键战略，其次是併购。 这些战略举措已被证明是寻求增加市场影响力的全球公司成功的关键。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特的五力分析
    • 供应商的议价能力
    • 买方/消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第 5 章市场细分

  • 产品类型
    • 肉干
    • 坚持
    • 香肠
    • 其他产品类型
  • 销售渠道
    • 便利店
    • 大卖场/超市
    • 在线商店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
      • 俄罗斯
      • 意大利
      • 其他欧洲地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 南非
      • 沙特阿拉伯
      • 其他中东地区

第六章竞争格局

  • 最常采用的策略
  • 市场份额分析
  • 公司简介
    • ConAgra Brands Inc.
    • Hormel Foods Corporation
    • Link Snacks Inc.
    • Golden Valley Natural, LLC
    • The Meatsnacks Group
    • Bridgford Foods Corporation
    • Monogram Food Solutions LLC
    • Sweetwood Smoke & Co.
    • Wild West Jerky
    • Country Archer Provisions & WorldPantry.com LLC

第7章 市场机会今后动向

简介目录
Product Code: 46228

The Meat Snacks Market is expected to register a CAGR of 9.1% over the forecast period.

Rising preference for brands that follow sustainable practices like zero waste management and eco-friendly packaging is driving the demand in the market. The shift in consumer preference from traditional meats to plant-based meat substitutes is another factor propelling the need for the meat snacks market. Also, regular/original flavored meat snacks still hold the market demand. At the same time, exotic flavor-based proteins are projected to grow faster during the forecast period. Some of the preferred flavors available currently are spicy, hickory, barbeque, smoked, etc.​

The benefits of consuming organic plant-based food, free from chemical additives, are expected to increase the demand for meat alternatives. The market is driven by the increased demand for snacks rich in nutrients, such as omega-3s, iron, and vitamin B12, resulting in players introducing fortified meat snack products. Portable snacks such as jerky, sticks, and sausages make it a convenient option for consumers requiring healthy meat snacks on the go.

Processing modifications, such as slow meat roasting and value addition with exotic spices as exhibited by brands such as Wild Zora and Wilde Boldr, have captured the younger consumers' imaginations, who are seeking complete and portable protein snacking solutions. The emerging popularity of grass-fed meat snacks that are preservative-free and portion-controlled with a variety of flavor profiles and bite types is expected to sustain the growth of meat snacks in relatively mature markets of developed countries.

Meat Snacks Market Trends

Rising Demand for Convenient Snacking Options

Consumers are constantly seeking convenient snacking options that are being upgraded by significant manufacturers operating in the meat snacks market. Meat snacks are becoming extremely popular, especially among the working population of the country and the rising young generation of consumers due to their hectic lifestyles. According to Convenience Store Products magazine, in 2021, meat snacks generated nearly USD 2.16 billion in sales in convenience stores in the US. Among traditional jerky brands, the old trapper was the third most-sold product in US convenience stores.

Consumers' snacking habits are becoming more sophisticated, and they often crave functional benefits. This trend eventually led to a surge in demand for specialist snacks like meat snacks, a quick food product made from various types of meat, including beef, turkey, and pork. Further, consumers tend to look for snacks with high protein and traditional meat items reinvented with more complex flavor combinations and formulations for a natural product image. For instance, in March 2021, Cherkizovo Group launched its new meat snack product range under the Cherkizovo Premium brand in three groups: pork, chicken, and turkey snacks. The snacks are made of cured and dried meat. Also, introducing less-common protein sources, including turkey, seafood, and game meats, and expanding offerings in the refrigerated case through power packs, bars, and deli bites, is giving the category a new push and an opportunity for more snack occasions.

North America Holds a Prominent Share in The Market

The North American region dominates the global savory snack market as consumers prioritize the portability, convenience, and indulgence offered by savory snacks. Additionally, the snackification trend among the consumers in the region is an all-day habit, with snacking at least once a day among all ages consumers. The United States is the largest market in North America and worldwide, wherein meat snacks are consumed as essential food products. According to US Census data and National Consumer Survey, 129.43 million Americans consumed meat snacks and beef jerky in 2021. Moreover, with the increasing popularity of grab-and-go protein snacks, producers of jerky and dried meat snacks are capitalizing on the concept by introducing new products to meet the growing demand. Players are also concentrating on producing premium products, intending to entice North American consumers of the higher income group with their no-preservative and additive products, thus, driving the segment.​

Meat Snacks Market Competitor Analysis

The Savory Snacks Market is highly competitive, with key players such as Meatsnacks Group, LINK SNACKS, INC., Golden Valley Natural, LLC, ConAgra Brands Inc., and Hormel Foods Corporation.

Owing to the rapidly developing market, launching a new product is one of the essential strategies to gain a competitive edge. The players in the market have also been adopting expansion as a critical strategy, followed by mergers and acquisitions. These strategic moves have proven successful for global players seeking to strengthen their presence in the market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Jerky
    • 5.1.2 Sticks
    • 5.1.3 Sausages
    • 5.1.4 Other Product Types
  • 5.2 Distribution Channel
    • 5.2.1 Convenience Stores
    • 5.2.2 Hypermarkets/Supermarkets
    • 5.2.3 Online Retail Stores
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Spain
      • 5.3.2.5 Russia
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 South Africa
      • 5.3.5.2 Saudi Arabia
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 ConAgra Brands Inc.
    • 6.3.2 Hormel Foods Corporation
    • 6.3.3 Link Snacks Inc.
    • 6.3.4 Golden Valley Natural, LLC
    • 6.3.5 The Meatsnacks Group
    • 6.3.6 Bridgford Foods Corporation
    • 6.3.7 Monogram Food Solutions LLC
    • 6.3.8 Sweetwood Smoke & Co.
    • 6.3.9 Wild West Jerky
    • 6.3.10 Country Archer Provisions & WorldPantry.com LLC

7 MARKET OPPORTUNITIES AND FUTURE TRENDS