查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1198473

运动饮料市场 - 增长、趋势和预测 (2023-2028)

Sports Drink Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

运动饮料市场预计在未来五年内以 4.45% 的复合年增长率增长。

由于肥胖、糖尿病和高血压等疾病的流行，消费者变得更加积极，并开始参与体育锻炼活动。 过去，运动和能量饮料专供运动员和体育专业人士使用。 然而，如今，消费者需要负担得起且方便的营养选择。 由于可支配收入的增加和工作人口的增加，对运动饮料和罐头的需求正在增长。 不断变化的消费趋势也促使运动饮料製造商开发新产品以满足消费者的兴趣。 年轻人和婴儿潮一代非常热衷于运动和健身活动。 根据 Physical Activity Council Report 2021，2021 年美国将有 64.4% 的婴儿潮一代和 70% 的千禧一代参与健身运动。

此外，超市、零售店和电子商务网站等各种分销渠道的产品销量增加也推动了市场增长。 由于更多产品的可用性，许多新兴国家的电子商务正在增长。 这就是消费者获得更多选择、优惠和折扣的原因。 例如，2021 年 2 月，Ready Nutrition 的蛋白质注入运动饮料系列将在美国部分杂货店上市。 该产品还将在亚马逊上销售。 此外，广告和促销活动的增加导致年轻消费者对运动饮料的需求激增。

运动饮料的市场趋势

提高运动成绩

随着消费者的健康意识越来越强，功能性饮料市场正在迅速扩大。 在新兴市场，饮料不再仅仅被视为快速提神。 然而，饮料已成为一种更方便的营养和食品补充产品。 该地区深受消费者对蛋白质、健康、自然和“不含”趋势的兴趣的影响。 出于这个原因，市场参与者正在竞争并推出新产品以保持市场领先地位。 例如，2021 年 11 月，可口可乐公司宣布全面收购纽约能量饮料公司 Body Armor，以在与百事可乐的竞争中保持领先地位。 消费者认识到运动饮料在运动和体育活动前后为身体补充能量和补水的好处。 推动市场增长的消费者人群包括寻求能量的老年人、想要尝试新健康产品的千禧一代，以及寻求便捷健康选择的忙碌消费者。

北美市场领先

越来越多的人从事运动和身体活动正在推动运动饮料市场。 年轻一代对健康和健身的兴趣日益浓厚，这促使市场参与者生产营养丰富且热量低的产品。 随着可支配收入的增加和在家工作的趋势，消费者面临着高血压、糖尿病和肥胖等各种问题。 此外，饮食习惯和生活方式的改变增加了消费者对健康和能量饮料的偏好。 由于北美运动和健身活动的增加，市场参与者正在推出具有其他好处的运动饮料，例如无糖、低热量和植物性产品。 例如，2021 年 5 月，百事可乐旗下品牌佳得乐推出了一款名为 Gatorylyte 的新型运动饮料。 这种新的运动饮料含糖量低，电解质含量高，有樱桃酸橙、橙子和草莓奇异果口味。

运动饮料市场竞争分析

运动饮料市场竞争激烈，百事可乐公司和可口可乐公司占据了很大份额。 该市场参与者采取的主要策略是扩张、创新和推出新产品，以保持市场竞争力。 公司正在推出包含天然成分和添加剂的创新新产品，以便从现有产品中脱颖而出。 此外，公司之间的併购正在加强市场向好的方向发展。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 三个月的分析师支持

内容

第一章介绍

  • 研究假设和市场定义
  • 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

  • 市场驱动因素
  • 市场製约因素
  • 波特的五力分析
    • 供应商的议价能力
    • 买方/消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争程度

第 5 章市场细分

  • 包裹
    • PET 瓶
    • 可以
  • 分销渠道
    • 超市、大卖场
    • 便利店
    • 在线商店
    • 其他分销渠道
  • 按地区
    • 北美
      • 美国
      • 加拿大
      • 墨西哥
      • 其他北美地区
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 俄罗斯
      • 意大利
      • 西班牙
      • 北美其他地区
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 澳大利亚
      • 其他亚太地区
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中东
      • 阿拉伯联合酋长国
      • 南非
      • 其他中东地区

第六章竞争格局

  • 主要招聘策略
  • 市场份额分析
  • 公司简介
    • PepsiCo Inc.（Rockstar Energy, Bang）
    • The Coca Cola Company（Energy, Monster Beverages）
    • AJE Group
    • BA Sports Nutrition, LL
    • Abbott Nutrition Co.（Pedialyte）
    • Biosteel Nordics
    • Britivic Plc
    • Suntory Beverage and Food Ltd
    • Harbin Pharmaceutical Group（GNC Holdings Inc.）
    • GoodSport Nutrition

第7章 市场机会今后动向

简介目录
Product Code: 51996

The sports drink market is projected to witness a CAGR of 4.45% over the next five years.

Consumers have become more active and are engaged in sports and athletic activities due to the prevalence of diseases like obesity, diabetes, blood pressure, and many more. In the older times, sports and energy drinks were only for athletes and sports personnel. But nowadays, consumers are seeking quick and convenient nutrition options. Due to the rising disposable income and increase in the working population, the demand for sports drinks and cans is growing. The shift in consumer trends is also encouraging sports drink manufacturers to evolve new products that meet consumer interest. The young population and baby boomers are very active in sports and fitness activities. According to the Physical Activity Council Report 2021, 64.4% of baby boomers and 70% of millennials in the US were involved in fitness sports in 2021.

Additionally, an increase in sales of products in different distribution channels like supermarkets, retail stores, and e-commerce sites is also driving market growth. In many developing countries, e-commerce is growing due to more product availability. It is why consumers are getting more options, offers, and discounts. For instance, in February 2021, products from Ready Nutrition, which makes protein-infused sports drinks, are launched in selected grocery stores in the US. The products will also be available on Amazon. Furthermore, an increase in advertising and promotional activities is surging the demand for sports drinks among young consumers.

Sports Drink Market Trends

Improved Athletic Performance

The market for functional beverages is increasing fast as consumers are paying more attention to staying healthy. In the developed markets, drinks are no longer viewed solely as a quick refreshment. However, they have become more convenient nutrient and food supplement products. The region is strongly influenced by consumer focus on protein, wellness, natural, and 'free from' trends. Due to this, market players are competing and launching new products to stay at the top of the market. For instance, in November 2021, The Coca-Cola Company announced the complete acquisition of New York-based energy drink company Bodyarmor to stay in the competition with PepsiCo Inc. Consumers are aware of the sports drink benefits, acting as refueling energy and hydrating the body after or before any exercise or sports activities. The consumer segments driving the market growth include aging consumers looking for vitality, millennials willing to try new products with wellness benefits, and busy consumers seeking convenient health options.

North America Leading the Market

The increased population involved in sports and physical activities is driving the sports drink market. Increasing concerns about health and fitness among the young generation are driving the market players to produce products with nutritional benefits and low-calorie products. Due to an increase in disposable income, and the trend of work-from-home culture, consumers are facing issues like high blood pressure, diabetes, obesity, and many more. Moreover, consumers' preference for health and energy drinks increased due to food habits and lifestyle changes. Due to the increase in sports and fitness activities in North America, market players are launching sports drinks with additional benefits like no sugar, low calorie, plant-based products. For instance, in May 2021, Gatorade, a PepsiCo Inc. brand, launched a new sports drink, "Gatorylyte." The new sports drink contains less sugar and more electrolyte and is available in cherry lime, orange, and strawberry kiwi flavors.

Sports Drink Market Competitor Analysis

The sports drink market is highly competitive, with PepsiCo Inc. and the Coca-Cola Company holding significant shares, among others. The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives to make their products unique from the existing ones. Furthermore, mergers and acquisitions between companies are strengthening the market for betterment.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Degree of Competition

5 MARKET SEGMENTATION

  • 5.1 Packaging
    • 5.1.1 PET Bottles
    • 5.1.2 Cans
  • 5.2 Distribution Channels
    • 5.2.1 Supermarkets and Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retailers
    • 5.2.4 Other Distribution Channels
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Italy
      • 5.3.2.6 Spain
      • 5.3.2.7 Rest of North America
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adapted Stratagies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 PepsiCo Inc. (Rockstar Energy, Bang)
    • 6.3.2 The Coca Cola Company (Energy, Monster Beverages)
    • 6.3.3 AJE Group
    • 6.3.4 BA Sports Nutrition, LL
    • 6.3.5 Abbott Nutrition Co. (Pedialyte)
    • 6.3.6 Biosteel Nordics
    • 6.3.7 Britivic Plc
    • 6.3.8 Suntory Beverage and Food Ltd
    • 6.3.9 Harbin Pharmaceutical Group (GNC Holdings Inc.)
    • 6.3.10 GoodSport Nutrition

7 MARKET OPPORTUNITIES AND FUTURE TRENDS