视频墙市场 - COVID-19 的增长、趋势、影响和预测 (2023-2028)

在预测期内，视频墙市场预计将以 11% 的复合年增长率增长。

目前，广告正在从传统媒体向数字媒体转变，户外广告 (OOH) 的数字化趋势有增加视频墙需求的趋势。

主要亮点

• 人工智能、机器学习和大数据等新技术的出现催生了新的内容分发方法，是视频墙市场的增长因素。 例如，如果在视频墙中安装人工智能功能，可以即时显示个性化沟通，则有望对观众产生更深层次的影响。
• 此外，每个公司工作区、控制室和公共空间都包含大量需要传达的数据和信息，以吸引员工、观众和客户的注意力或引起他们的反应。 视频墙可帮助您实时共享具有视觉衝击力的信息。
• 游客的增加也是视频墙需求增加的一个主要因素。 此外，游客的增加是视频墙需求激增的主要原因之一，而交通视频墙在这些地方扮演着主要角色，因此视频墙的采用正在增加。
• 然而，视频墙的初始设置成本相当高，这很可能在不久的将来成为市场的挑战。
• 由于 COVID-19 大流行，各种会议都在网上举行，虚拟世界也在蓬勃发展。 当国际同事必须参加会议和会议而不能出差时，安装在会议室的视频墙被证明是有效的。 此外，大流行促使跨境培训、音乐会、颁奖典礼等通过虚拟产品进行，进一步推动了市场的增长。

拼接墙市场趋势

交通运输预期增长

• 视频墙是机场、火车和汽车站等重要交通枢纽最常用的数字技术。 由于对与旅行者相关的数字内容和信息的需求不断增加，视频墙上的互动广告已成为交通媒体收入增长的很大一部分。
• 此外，在此背景下，从客户参与所有交通方式的角度来看，消费者行为正在发生变化，我们正在战略性地在客户心态中打造品牌。 预计这将在预测期内推动视频墙市场。
• 全球空中交通在大流行病后表现出强劲復苏，航空旅行继续增长。 例如，根据国际民航组织的数据，从 2022 年 1 月到 4 月，航空客运量同比增长 65%，飞机起降架次从 2022 年 1 月到 2022 年 4 月增长了 30%。
• 因此，航班信息量同时增加，手动操作的显示板已无法跟上更新的增加。 另一方面，视频墙系统可以快速响应实时显示最新航班信息的需求。
• 此外，视频墙可以成为机场的额外收入来源，因为它可以让乘客在抵达航站楼时获得娱乐。 大多数视频墙支持所有形式的内容，包括视频、图像和 3D 图形。

亚太地区增长最快

• 亚太地区是增长最快的市场之一，也是最具创新性的市场之一。 这主要是由于随着市场创新的增加，消费者偏好不断变化。
• 此外，数字广告支出在亚洲继续快速增长。 例如，据电通称，2022年亚太地区的广告支出预计将达到2500亿美元，其中数字广告将占据很大比重。 印度在 2022 年增长 16%，预计 2023 年和 2024 年分别增长 15.2% 和 15.7%，是市场上增长率最高的国家。
• 由于该地区蕴藏着巨大的商机，许多跨国公司也通过产品发布和战略合作伙伴关係扩大了基地。
• 例如，2021 年 10 月，Barco India 推出了新的 IEX 系列，扩展了其创新 LED 视频墙产品组合。 凭藉每块 16:9 的纵横比，新系列可用于创建原生全高清或超高清屏幕，让客户能够以最流行的格式观看视频，而不会失真或未使用的画布可以得到完整显示。
• 此外，该地区酒店和酒店市场的投资依然强劲，为该市场创造了新的增长机会。 例如，根据世邦魏理仕的数据，截至2022年8月，亚太地区的酒店投资每年达到101亿美元，同比增长17%。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第 4 章市场洞察

• 市场概览
• 价值链/供应链分析
• 产业吸引力 - 波特五力分析
  • 新进入者的威胁
  • 买家的议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係
• COVID-19 爆发对行业的影响

第 5 章市场动态

• 市场驱动因素
  • 采用创新技术在机场显示相关信息
  • 越来越多地转向数字广告
• 市场製约因素
  • 高初始投资

第 6 章市场细分

• 按技术
  • LED
  • 液晶显示器
• 最终用户
  • 零售
  • 交通
  • 政府办公室
  • 公司
  • 医院
  • 其他
• 按地区
  • 北美
  • 欧洲
  • 亚太地区
  • 拉丁美洲
  • 中东

第七章竞争格局

• 公司简介
  • Sony Corporation
  • Samsung Electronics
  • Toshiba Corporation
  • Panasonic Corporation
  • LG Electronics
  • Barco NV
  • ViewSonic Corporation
  • Planar Systems, Inc.
  • Koninklijke Philips N.V.,
  • Acer Inc

第八章投资分析

第九章市场机会与未来趋势

The video wall market is expected to grow at a CAGR of 11% over the forecast period. Currently, advertising has changed from traditional to digital media, and with digitized Out-of-home advertising (OOH), the demand for video walls is poised to grow.

Key Highlights

• The emergence of new technologies, such as AI, ML, and big data, has created new methods of content delivery which are a contributing factor towards the growth of the Video Walls market. For instance, when a video wall has AI functionality, allowing it to display instant personalized communication, it is expected to have a more profound impact on the audience.
• Moreover, all corporate workspaces, control rooms, and public spaces have vast amounts of data and information that must be conveyed to employees, audiences, or customers to attract their attention or trigger a reaction. Video walls can help share information visually in real time with high impact.
• Also, rising tourism is one of the significant factors surging the demand for video walls globally. To keep the crowd informed, video walls for transport serve a great purpose at such places, and thus, the adoption of video walls is higher.
• However, the initial setup cost of the video wall is much higher, which is likely to pose a challenge for the market soon.
• Due to the COVID-19 pandemic, there was a boom in the virtual world where meetings and conferences started happening online. Video walls placed in conference rooms have proved effective in cases where international colleagues have to be part of a meeting or conference and cannot travel. Due to the pandemic, many cross-border training programs, concerts, and awards have also started taking place via virtual products, which has further boosted the market growth.

Video Wall Market Trends

Transportation Industry Offers Potential Growth

• The video wall is the most common digital technology utilized across the transportation sector by critical hubs of the transportation industry, such as airports, railways, bus stations, etc. The increasing demand for digital content and information, which are relevant to travelers, has led to interactive ads through a video wall that has accounted for a significant share of growth in transportation media revenues.
• Also, due to this, there is a shift in consumer behavior in terms of customer engagement across all the modes of transportation, thereby strategically building their brands in the customer mindset. This is expected to drive the video wall market in the forecasted period.
• Global air traffic has witnessed a strong recovery post the pandemic, and air travel continues to increase. For instance, according to ICAO, the number of air passengers carried from January to April 2022 grew by 65% compared to the same period in the previous year, while aircraft flight departures increased by 30%.
• As such, the amount of flight information has also been increasing simultaneously, and manually operated display boards are no longer effective in coping with the increasing updates. In contrast, a video wall system can quickly meet the requirement of displaying updated fight information in real time.
• Moreover, video walls can help keep the passengers entertained throughout their way to the terminal and can also serve as a source to generate additional revenue for the airports. Most video walls support content in all formats, including video, image, or 3D graphics.

Asia-Pacific to Witness Fastest Growth

• The Asia-Pacific is one of the fastest-growing markets and also one of the most innovative markets, mainly due to changing consumer preferences with increasing innovation in the market.
• Further, digital advertising spending continues to grow at a fast pace in Asia. For instance, as per Dentsu, spending in the Asia Pacific was expected to reach USD 250 billion in 2022, with digital accounting for a large share of this amount. With a growth rate of 16% in 2022 and predicted increases in advertising spending of 15.2% in 2023 and 15.7% in 2024, India is witnessing the highest growth in the market.
• Owing to the significant opportunities in the region, many global companies are also expanding their footprint through product launches or by doing strategic partnerships.
• For instance, in October 2021, Barco India expanded its innovative LED video wall portfolio by launching the new IEX series. With each tile having a 16:9 aspect ratio, the new series can be used to create native Full HD or UHD screens, which would allow customers to display videos in the most common formats in full, without distortion or unused canvas.
• Moreover, investments in the region's hotels & hospitality market continue to grow steadily, creating new opportunities for growth for the market. For instance, as per CBRE, investment in Asia Pacific hotels reached USD 10.1 billion year-to-date as of August 2022, an increase of 17% year-over-year.

Video Wall Market Competitor Analysis

The video wall market is moderately competitive because of players such as Sony Corporation, Samsung Electronics, LG Electronics, and many more. Product launches, high expenses on research and development, partnerships and acquisitions, etc., are the prime growth strategies these companies adopt to sustain the intense competition in the video wall market.

• September 2022 - Samsung announced the launch of the Wall All-In-One, which comes in 110-inch and 146-inch sizes and is optimized for corporate office spaces. One of the most innovative characteristics of the product is the convenient installation that features a pre-adjusted seam and a 'Pre-Assembled Frame Kit.'
• February 2022 - LG Electronics and VA Corporation opened a joint research center to develop a LED wall optimized for in-camera visual effects. This innovative technique allows filmmakers to create multiple scenes and locations in the same studio in the most cost-effective environment.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Value Chain / Supply Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Impact of COVID-19 Outbreak on the Industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Adoption of Innovative Technologies at Airports For Displaying Relevant Information
  • 5.1.2 Increase Shift Towards Digital Advertisement
• 5.2 Market Restraints
  • 5.2.1 Higher Initial Investments

6 MARKET SEGMENTATION

• 6.1 By Technology
  • 6.1.1 LED
  • 6.1.2 LCD
• 6.2 By End-User
  • 6.2.1 Retail
  • 6.2.2 Transportation
  • 6.2.3 Governments
  • 6.2.4 Corporate
  • 6.2.5 Hospitality
  • 6.2.6 Others
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Sony Corporation
  • 7.1.2 Samsung Electronics
  • 7.1.3 Toshiba Corporation
  • 7.1.4 Panasonic Corporation
  • 7.1.5 LG Electronics
  • 7.1.6 Barco NV
  • 7.1.7 ViewSonic Corporation
  • 7.1.8 Planar Systems, Inc.
  • 7.1.9 Koninklijke Philips N.V.,
  • 7.1.10 Acer Inc

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS