日本能量饮料市场COVID-19 的增长、趋势、影响和预测2023-2028

在 2022 年至 2027 年的预测期内，日本能量饮料市场的复合年增长率预计为 14.5%。

随着长时间的工作和忙碌的生活方式变得司空见惯，罐装能量饮料因其可用性和便利性而成为最受欢迎和大量消费的对象。 儘管由于 COVID-19 大流行而严重停工，但日本尚未完全停工。 对居民或企业的流动没有限制。 因此，工作人口是能量饮料的主要消费者，帮助维持了对能量饮料的需求。 然而，据推测，在日本，罐装能量饮料因其可用性和便利性而最受欢迎和消费。

能量饮料市场正在响应千禧一代不断变化的需求和消费者偏好，他们认为能量饮料比其他碳酸饮料更健康。 因此，这些因素正在推动市场。

不过，随着消费者养生意识的提高，肠胃溃疡、胃食管反流病（GERD）、胃肠炎等肠道相关疾病的发生率下降，能量饮料的使用也基本都是益生菌，消费大大加快。

日本能量饮料市场趋势

忙碌的生活方式推动了对能量饮料的高需求

日本是世界上工作时间最长的国家之一。 根据一项政府调查，大约四分之一的日本公司需要 80 小时或更多的加班时间，12% 的公司每月加班时间超过 100 小时。 由于消费者的健康意识不断增强，许多日本消费者正从忙碌的生活方式转向更健康的饮料，而不是软饮料和碳酸饮料，导致对使用售货亭、自动售货机、能量饮料等功能性饮料的需求可以很容易地买到在专卖店购买的商品正在增加。 此外，RTD（即饮）饮料的消费量随着工作繁忙的生活方式而增加，人们的喜好正在转向罐装饮料、加工饮料和速溶饮料，这推动了功能性饮料市场。

包装创新推动能量饮料需求

能量饮料是一种在日本各地的商店中随处可见的产品类别，因为它们的保质期很长，包装尺寸多种多样，而且非常方便。 在日本，能量饮料作为药品、准药品和碳酸饮料而广为人知，并采用新颖的包装来吸引新一代消费者。 然而，一些能量饮料巨头正在花费巨资根据安全措施对其产品进行包装。 例如，红牛在其所有产品中都使用循环包装技术，以确保可持续性并减少塑料的使用。 日本人倾向于在食品服务行业花费大量资金，而日本的能量饮料消费率适中。

其他好处

• Excel 格式的市场预测 (ME) 表
• 三个月的分析师支持

内容

第一章介绍

• 研究假设和市场定义
• 调查范围

第二章研究方法论

第 3 章执行摘要

第四章市场动态

• 市场驱动力
• 市场製约因素
• 波特的五力分析
  • 新进入者的威胁
  • 买方/消费者议价能力
  • 供应商的议价能力
  • 替代品的威胁
  • 竞争公司之间的敌对关係

第 5 章市场细分

• 按包装风格
  • 瓶子（塑料、玻璃）
  • 可以
• 分销渠道
  • 超市/大卖场
  • 专卖店
  • 便利店
  • 网上购物
  • 其他分销渠道

第六章竞争格局

• 最活跃的公司
• 最常采用的策略
• 市场份额分析
• 公司简介
  • The Coca-Cola Company
  • Red Bull GmbH
  • Otsuka Pharmaceutical Co. Ltd
  • Taisho Pharmaceutical Co. Ltd
  • Monster Beverage Corporation
  • Rockstar Inc.
  • PepsiCo Inc.
  • Osotspa Ltd
  • Suntory Holdings Ltd
  • Takeda Consumer Healthcare Company Ltd

第七章市场机会与未来趋势

第 8 章 COVID-19 对市场的影响

The Japanese energy drink market is estimated to register a CAGR of 14.5% during the forecast period 2022-2027.

By packaging, the canned energy drink segment is estimated to be the most preferred and highly consumed owing to its easy availability and convenience as long working schedules and hectic lifestyles become the norm. Despite stringent lockdowns due to the COVID-19 pandemic, Japan has not faced complete lockdowns. No restrictions were placed on residents' movements and businesses. Hence, the working population, which is one of the major consumers of energy drinks, helped the demand for energy drinks stay afloat. However, in Japan, canned energy drinks are estimated to be the most preferred and highly consumed product owing to their easy availability and convenience.

The energy drink market caters to the demand and changing consumer preferences of a large population of millennials in the country owing to their perception that energy drinks are superior to other carbonated drinks in terms of health benefits. Therefore, factors such as these are driving the market studied.

However, increasing consumer awareness of maintaining good health leads to the reduced frequency of gut-related disorders, like ulcers, Gastroesophageal Reflux Disease (GERD), gastroenteritis, etc., which is accelerating the consumption of energy drinks, basically probiotics, to a large extent.

Japan Energy Drink Market Trends

Hectic Lifestyles Leading Toward High Demand for Energy Drinks

Japan has among the longest working hours in the world. According to a government survey, approximately one-fourth of Japanese companies required their employees to work more than 80 hours of overtime, and 12% of companies had employees breaking the mark of 100 hours a month. Due to the rise in health consciousness among consumers, most Japanese consumers are shifting toward healthier alternatives to soft drinks and carbonated beverages due to their hectic lifestyle, which, in turn, has led to a rise in demand for functional beverages, like energy drinks, especially through kiosks, vending machines, and specialist retail stores that are easily available.​ The increasing consumption of ready-to-drink (RTD) beverages in line with the hectic schedules of consumers due to their work lifestyles has moved their preference toward canned, processed, or ready-to-eat drinks, which is propelling the functional drink market in Japan.

Innovation in Packaging Accelerating the Demand for Energy Drinks

Energy drinks, as a product category, are found widely in stores across the country due to their longer shelf life, range of packaging sizes, and convenience. In Japan, energy drinks are famous as pharmaceutical drugs, quasi-drug, and carbonated beverages with innovative packaging to attract new generations of consumers. However, several giant manufacturers of energy drinks are spending huge amounts on product packaging in line with safety measures. For instance, Red Bull has been employing circular packaging technology in all its products to ensure sustainability and decrease plastic usage. The Japanese population tends to spend a significant amount on the foodservice sector, and the country is witnessing a decent consumption rate of energy drinks.

Japan Energy Drink Market Competitor Analysis

The Japanese energy drink market is highly competitive, and the majority of the market share is held by key players, including The Coca-Cola Company, Rockstar Inc., Red Bull GmbH, Taisho Pharmaceutical Holdings, and Otsuka Pharmaceutical Co. Ltd. Manufacturers are focusing on creating wider distribution channels in order to cope with the rising competition and increasing consumer demand for energy drinks in the country. In addition, key players are relying on online distribution channels for the marketing and branding of their products. Advanced distribution network and manufacturing expertise offer an upper edge to manufacturers to expand their range of products across the country.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Packaging Type
  • 5.1.1 Bottles (Plastic and Glass)
  • 5.1.2 Cans
• 5.2 Distribution Channel
  • 5.2.1 Supermarkets/Hypermarkets
  • 5.2.2 Specialty Stores
  • 5.2.3 Convenience Stores
  • 5.2.4 Online Retail Stores
  • 5.2.5 Other Distribution Channels

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 The Coca-Cola Company
  • 6.4.2 Red Bull GmbH
  • 6.4.3 Otsuka Pharmaceutical Co. Ltd
  • 6.4.4 Taisho Pharmaceutical Co. Ltd
  • 6.4.5 Monster Beverage Corporation
  • 6.4.6 Rockstar Inc.
  • 6.4.7 PepsiCo Inc.
  • 6.4.8 Osotspa Ltd
  • 6.4.9 Suntory Holdings Ltd
  • 6.4.10 Takeda Consumer Healthcare Company Ltd

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET