混合实境：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

预计2024年全球混合实境实境市场规模为40.4亿美元，预计2029年将达262亿美元，在预测期间（2024-2029年）复合年增长率为45.34%。

混合实境(MR) 在业务流程中变得越来越流行，并且这种趋势预计将持续下去。但初期成本处于较高的价格分布，消费者购买起来比较困难，但对商家来说还是比较便宜的。透过将资讯迭加到现实环境中，MR设备可以显着提高人们对商业环境的了解。远端工作人员可以即时查看准确的工作，从而赋予他们更大的发言权并增强团队合作。娱乐产业成功的混合现实材料必须引起观众的情感反应。

主要亮点

• 全球教育领域越来越多地使用混合实境技术，是混合实境市场占有率扩大的主要因素之一。混合实境产业开发的技术对学生和教师都有好处，因为它们可以使事物更具互动性。此外，教师还可以使用它来教授各种学生，而不需要处于特定位置。此外，混合实境产业肯定会改善你的学习方式并使其更具吸引力。此外，使用各种 3D 影像可以减少学习错误。这种新颖的方法正在推动教育领域对混合实境设备不断增长的需求。
• 食品药物管理局(FDA) 已核准多个适用于 Microsoft Hololens混合实境耳机的手动规划应用程式。 Gaumard 等公司已与 Microsoft 合作，打造模拟增强的医疗保健学习未来。 2021年5月，Gomar Scientific宣布为「VICTORIA」推出新的混合实境（MR）培训计画「产科MR」。目的是帮助学生更快、更有效地获得分娩程序的临床能力。该产科 MR 系统由 HoloLens 2 设备组成，预先安装了适用于 VICTORIA S2200 孕产妇和新生儿护理模型患者的新软体，并装有感测器，正在世界各地的医学院、护士学校和医院用作分娩培训工具。 将会被使用。
• 混合实境实境的采用在多个行业中势头强劲，在这些行业中，在视线水平上获取资讯是一种优势。微软越来越注重改进其产品以扩展其应用领域。例如，2021年3月，微软赢得了美国价值219亿美元的合同，生产HoloLens 2头盔。预计此类改进也将影响其他最终用户部门采用该技术的方式。
• 关键地区的实体关闭可能会对 MR 技术的需求产生正面影响。世界各地的公司都在危机期间努力寻找前进的道路，内部和地理上分布广泛的团队进行沟通、协作并寻找前进的道路。 XR 应用在重建旅游体验方面的多样化潜力将使相关人员能够克服旅行限制和封锁，从而使危机成为 XR 采用现有趋势的加速器。一名医务人员使用混合实境耳机治疗感染冠状病毒的患者。使用 Microsoft 装置的临床医生可以在单独的无病毒房间中使用手势与同事交谈，同时查看 X 光、扫描和测试结果。由于技术进步，对个人防护装备的需求正在减少。
• 由于所有物联网设备都与互联网互动（即互联网是一个不安全的网路），因此混合实境设备也容易受到风险的影响。被利用的漏洞可以定义为风险。此外，维护资料的机密性、完整性和可用性是资料安全和隐私问题。在每个州，这些资料可能容易受到网路攻击。此类网路攻击可以采取电脑辅助或电脑定向攻击的型态。考虑混合实境系统的风险，需要从物联网架构和MR系统两个观点进行分析。

混合实境市场趋势

教育产业占较大市场占有率份额

• 混合实境允许教师演示虚拟概念范例并添加游戏元素来支援教科书，从而使课堂​​教学更具互动性。这使学生能够更快地学习并保留更多资讯。学习时难以集中註意力的学生数量不断增加。据Admissionly称，大学和学院的学生面临注意力不集中的问题。此外，他们还面临其他心理健康问题，例如忧郁症和焦虑。
• 微软表示，使用身临其境型技术的学生的考试成绩提高了 22%，透过混合实境使用身临其境型和 3D 技术学习时，学生的参与度和保留率提高了 35%。微软的HoloLens 2提供了多种混合实境应用程序，包括Fragments、RoboRaid和ZARZL，并且更针对企业和教育领域。
• 根据美国疾病管制与预防中心的报告，从幼儿园到高中生的 ADHD 诊断数量呈上升趋势，目前已诊断出超过 570 万名儿童。在这种情况下，在课堂上使用 MR 技术实际上可以让学生专注于眼前的事情。从某种意义上说，你被迫与你的学习伙伴互动，任何潜在的副作用都被消除了。此外，根据德国联邦统计局（Statistisches Bundesamt）的数据，2021/2022年冬季学期，德国应用科学大学的比例为50%。
• 2022 年 5 月，身临其境型身临其境型领域迄今为止最大的研究计画——身临其境型学习研究计画 (ILRP) 宣布，美国、英国、欧盟和加拿大的 20 多所高等教育机构正在参与其中。学习软体允许学习者在虚拟实境 (VR) 中练习软性技能并接收人工智慧的分析回馈。
• 2022 年 6 月，微软与马哈拉斯特拉邦健康科学大学宣布建立合作伙伴关係，以促进医疗保健服务和医学教育领域的数位创新与协作。两个组织将合作开展利用先进医疗技术的计划，包括技术主导的远端医疗解决方案、混合实境患者照护以及医学教育和培训。

北美占据主要市场份额

• 由于许多公司在北美地区运营，混合实境市场预计在预测期内将显着成长。这些公司也广泛投资于产品创新和策略合作伙伴关係。例如，2021 年 5 月，CAE USA 被选为原型计划，为 HH-60W 开发虚拟/混合实境机组训练器。
• 此外，总部位于加拿大的 Arvizio 也宣布推出混合实境(MR) Studio 2.0 版本，这是企业级解决方案，旨在提供多用户和多站点混合实境体验。该公司将 MR Studio 与 Autodesk BIM 360 和 A360 应用程式集成，并利用 Forge API 无缝转换使用 Magic Leap、Microsoft HoloLens、行动 AR 设备和虚拟实境耳机上的设计工具创建的模型。宣布将导入该产品。
• 2021 年 2 月，微软发布了专为工业用途设计的 HoloLens 2。加拿大模拟技术製造商 CAE Inc. 选择 Microsoft Hololens 为其 CAR Healthcare 子公司，使用混合实境技术同时为多达 11 名学习者提供培训解决方案。
• 根据加拿大统计局和世界银行的数据，2020年，加拿大和美国分别有12.31%和16.63%的人口年龄在65岁以上。此外，罗克韦尔自动化表示，超过 25% 的员工年龄超过 55 岁，由于年轻一代并不积极寻求他们的工作，因此造成了技能差距。可以透过使用混合实境耳机在数位环境中安全地训练来弥补这一差距。
• 北美地区是军事和国防支出最高的地区之一。美国注重军事创新，每年花费约 140 亿美元进行陆军数位化训练，该国已与微软合作开发 HoloLens 磁共振耳机，以实现战场上的敌人探测。同样在 2021 年，微软从美国获得了价值 208 亿美元的 Hololens 合约。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月的分析师支持

目录

第一章简介

• 研究假设和市场定义
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

• 市场概况
• 产业吸引力－波特五力分析
  • 供应商的议价能力
  • 买方议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争公司之间敌对关係的强度
• COVID-19 对市场的影响

第五章市场动态

• 市场驱动因素
  • 高阶电子消费市场
  • 扩大各行业的采用
  • 由于内容可用性提高了技术意识
• 市场限制

第六章 比较分析（VR vs MR vs AR）

第七章 MR HMD组件供应商

第八章市场区隔

• 按最终用户产业
  • 教育
  • 工程
  • 娱乐
  • 卫生保健
  • 其他最终用户产业
• 地区
  • 北美洲
    • 美国
    • 加拿大
  • 欧洲
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 其他亚太地区
  • 世界其他地区

第9章 竞争形势

• 公司简介
  • Microsoft Corporation
  • Meta Platform Inc.
  • Hewlett Packard Enterprise Company
  • Dell Technologies Inc.
  • AsusTek Computer Inc.
  • Samsung Electronics Company Limited
  • Acer Inc.
  • Magic Leap, Inc.
  • Amber Garage（Holokit）
  • Occipital Inc.

第十章投资分析

第十一章市场的未来

The Global Mixed Reality Market size is estimated at USD 4.04 billion in 2024, and is expected to reach USD 26.20 billion by 2029, growing at a CAGR of 45.34% during the forecast period (2024-2029).

Mixed reality (MR) is becoming increasingly well-known in business processes, and this trend is only anticipated to continue. Initial costs, though, have been at higher price points, making it difficult for consumers to afford them, but they are still rather cheap for businesses. By overlaying information on top of the real environment, MR devices can significantly boost people's knowledge of their surroundings for businesses. Allowing distant workers to see the work accurately in real-time so they can give greater input can enhance teamwork. Successful MR material for the entertainment industry needs to elicit an emotional response from the viewer.

Key Highlights

• The increasing usage of mixed reality technologies in the global educational sectors is one of the primary factors driving the expansion of the mixed reality market share. Because it enables us to make things more interactive, the technology developed by the mixed reality industry is advantageous for both students and teachers. Additionally, it can be used by instructors to teach different students without requiring the importance of being at a specific location. Additionally, the mixed reality industry ensures that study methods improve and become more engaging. Additionally, using a variety of 3D images helps to reduce learning mistakes. This novel approach fuels the growing demand for mixed reality devices made by the education sector.
• The Food and Drug Administration (FDA) has approved multiple surgical planning apps for Microsoft's Hololens mixed reality headset. Companies, such as Gaumard, collaborated with Microsoft for the future of simulation-enhanced healthcare learning. In May 2021, A new mixed reality (MR) training program called "Obstetric MR" for "VICTORIA" was unveiled by Gaumard Scientific Co. Its goal is to support students to become clinically competent in delivery procedures more quickly and effectively. The Obstetric MR system comprises a HoloLens 2 device preloaded with new software for the VICTORIA S2200 maternal and neonatal care model patient, packed full of sensors and is used as a childbirth training tool for medical schools, nursing schools, and hospitals worldwide.
• Adopting mixed reality is picking up steam in several industries where having information at eye level is an advantage. Microsoft is increasingly emphasizing improving its products to broaden the scope of its application space. For instance, in March 2021, Microsoft was awarded a USD 21.9 billion contract by the US Army to manufacture HoloLens 2 headgear. Such improvements are also anticipated to impact how other end-user sectors adopt the technology.
• Physical lockdowns across the major regions may act positively on the MR technology demand. Enterprises worldwide are trying to get their internal and wider geographically spread teams to communicate, collaborate, and find a path forward during the crisis. The diverse potential of XR application in recreating the tourism experience allows multi-stakeholders to overcome the travel restrictions and lockdown, allowing the crisis to act as an accelerator of the existing trends for XR adoption. Medical professionals using mixed reality headsets to treat coronavirus-infected patients. Using hand gestures, clinicians using Microsoft devices can speak with coworkers in a separate, virus-free room while viewing x-rays, scans, and test results. The requirement for PPE has decreased due to technology.
• Mixed reality devices are also prone to risks since all the IoT devices interact with the Internet (i.e., the Internet is an unsecured network). The vulnerabilities exploited can be defined as risks. Moreover, preserving the data's confidentiality, integrity, and availability are data security and privacy concerns. In each state, this data could get vulnerable to cyberattacks. These cyberattacks could take a mode of computer-aided attack or a computer-targeted attack. Considering the risks of mixed reality systems requires analyzing them from two perspectives; the perspective of IoT architecture and the MR system.

Mixed Reality Market Trends

Education Sector will Hold a Significant Market Share

• With the use of Mixed Reality, classroom education can be interactive as MR can enable teachers to show virtual examples of concepts and add gaming elements to support textbooks. This will allow students to learn faster and memorize more information. The number of students experiencing difficulties concentrating and staying focused while learning is constantly rising. Admissionly shows that at universities and colleges, students face difficulties while focusing. Moreover, they face other mental health issues, like depression and anxiety.
• Microsoft stated that there is a 22% improvement in test scores among students using immersive technology and a 35% increase in student engagement and retention when learning with immersive and 3D technologies through mixed reality. Microsoft's HoloLens 2 offers several mixed reality apps, such as Fragments, RoboRaid, and ZARZL, and is more targeted at businesses and the education sector.
• Even at a much younger age, statistics show students experiencing difficulties in staying focused, with the Center for Disease Control and Prevention reporting that the diagnoses of ADHD among K-12 schoolers are continuing to rise, with over 5.7 million children currently diagnosed. In such scenarios, using MR technology during classes enables students to concentrate on literally what is in front of their eyes. In a way, they are forced to interact with their study mates and exclude any potential side stimuli. Furthermore, According to Statistisches Bundesamt, in the winter semester of 2021/2022, the share of universities of applied sciences in Germany was 50%.
• In May 2022, The Immersive Learning Research Program (ILRP), one of the largest research programs to date in immersive education, has attracted the participation of over 20 further and higher education institutions from the US, UK, EU, and Canada, according to Bodyswaps, a provider of immersive learning software that enables learners to practice soft skills in virtual reality (VR) with AI-enabled analytical feedback.
• In June 2022, A partnership between Microsoft and Maharashtra University of Health Sciences, Nashik, was announced for digital innovation and collaboration in healthcare services and medical education. The two institutions will collaborate on projects utilizing advanced medical technology, such as tech-driven remote healthcare solutions, mixed reality patient care, and medical education and training.

North America Holds the Major Share of the Market

• With many players in the North American region, the mixed reality market is expected to grow significantly in the forecast period. Also, these companies are investing extensively in product innovations and strategic partnerships. For instance, in May 2021, CAE USA was selected for a prototype project to develop an HH-60W virtual/mixed reality aircrew trainer.
• Additionally, Canada-based Arvizio introduced version 2.0 of its Mixed Reality (MR) studio, an enterprise-level solution designed to provide multi-user and multi-site mixed reality experiences. The company announced the integration of its MR Studio with Autodesk BIM 360 and A360 applications to leverage the Forge API to convert seamlessly and import models created with design tools on Magic Leap, Microsoft HoloLens, mobile AR devices, and virtual reality headsets.
• In February 2021, Microsoft launched HoloLens 2, specially designed for industrial applications. CAE Inc., a Canadian manufacturer of simulation technologies, opted for Microsoft HoloLens for its subsidiary CAR Healthcare to deliver training solutions for up to 11 learners simultaneously by using mixing reality technology.
• According to Statistics Canada and World Bank, 12.31% and 16.63% of Canada and the United States population will be 65 or above in 2020. Also, Rockwell Automation mentioned that over 25% of its workforce are 55 years or above, and their jobs are not actively pursued by the younger generation, creating a skill gap. This gap can be filled by using mixed reality headsets to train safely in a digital environment.
• The North American region is one of the highest spenders on its military and defense. The United States, which spends around USD 14 billion a year in digital training of the Army, with a prime focus on military innovation, collaborated with Microsoft for its MR headsets HoloLens, to enable the Army to detect enemies while on the battlefield. Also, in 2021, Microsoft was awarded over USD 20.8 billion worth of US Army contracts for its Hololens.

Mixed Reality Industry Overview

The global mixed reality market is moderately consolidated, with the presence of a few major companies. The companies are continuously investing in making strategic partnerships and product developments to gain more market share. Some of the recent developments in the market are:

• April 2022 - As a licensed partner of Microsoft's Mixed Reality Capture Studios, Nikon has established a wholly-owned subsidiary called Nikon Creates Corporation that will provide the ability to plan, shoot, and generate volumetric, virtual reality (VR), and 3D content. Through the use of computer graphics, either through the use of a huge monitor or a green screen, the new production center will provide the capability to both capture and synthesize the movement of individuals against a background.
• May 2022 - Microsoft India will work with the All-India Institute of Medical Sciences (AIIMS), Jodhpur. At AIIMS, Jodhpur, the two institutions will create a Mixed Reality Center of Excellence that will offer healthcare, improve remote healthcare capabilities, and promote educational possibilities for both staff and students.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Impact of Covid-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 High End-Electronic Consumer Market
  • 5.1.2 Growing Adoption in Various Industries
  • 5.1.3 Growing Awarness of Technology, along with Content Availability
• 5.2 Market Restrains

6 COMPARATIVE ANALYSIS (VR vs MR vs AR)

7 MR HMD COMPONENT VENDORS

8 MARKET SEGMENTATION

• 8.1 End-user Verticals
  • 8.1.1 Education
  • 8.1.2 Engineering
  • 8.1.3 Entertainment
  • 8.1.4 Healthcare
  • 8.1.5 Other End-user Verticals
• 8.2 Geography
  • 8.2.1 North America
    • 8.2.1.1 United States
    • 8.2.1.2 Canada
  • 8.2.2 Europe
    • 8.2.2.1 United Kingdom
    • 8.2.2.2 France
    • 8.2.2.3 Rest of Europe
  • 8.2.3 Asia-Pacific
    • 8.2.3.1 China
    • 8.2.3.2 India
    • 8.2.3.3 Japan
    • 8.2.3.4 Rest of Asia-Pacific
  • 8.2.4 Rest of the World

9 COMPETITIVE LANDSCAPE

• 9.1 Company Profiles
  • 9.1.1 Microsoft Corporation
  • 9.1.2 Meta Platform Inc.
  • 9.1.3 Hewlett Packard Enterprise Company
  • 9.1.4 Dell Technologies Inc.
  • 9.1.5 AsusTek Computer Inc.
  • 9.1.6 Samsung Electronics Company Limited
  • 9.1.7 Acer Inc.
  • 9.1.8 Magic Leap, Inc.
  • 9.1.9 Amber Garage (Holokit)
  • 9.1.10 Occipital Inc.

10 INVESTMNET ANALYSIS

11 FUTURE OF THE MARKET