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市场调查报告书
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NFT 游戏：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

NFT Gaming - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

NFT 游戏市场规模预计 2024 年为 4,719 亿美元，预计到 2029 年将达到 9,425.8 亿美元，在预测期内（2024-2029 年）复合年增长率为 14.84%。

NFT 游戏 - 市场

此外，不可替代代币（NFT）和数位资产将反映游戏内容并为游戏中的区块链技术提供支援。虽然支援 NFT 的区块链网路使玩家能够拥有所有权并证明稀缺性、互通性和不变性，但这些代币是独特的、稀有的和不可分割的。

主要亮点

  • 有很多优点。这有几个优点。例如，在典型的游戏中，玩家从购买装甲升级中获得的唯一好处是在特定游戏范围内改进游戏玩法。然而，在使用（NFT）的游戏生态系统中，相同的盔甲可以被代币化，将游戏内购买转化为可转让资产，在连接的游戏中授予利益，或者将它们交易为现金或其他数位资产。你可以交换它。
  • 此外，收藏型游戏利用数位资产的稀缺性和稀缺性来提高玩家的参与度，并激励他们在游戏中投入时间和金钱。这是透过各种游戏元素来实现的，包括随机奖品、限时商品以及实现某些里程碑和目标的奖励。
  • 在区块链游戏中，B2C和B2B交易都存在。然而，大多数游戏只关注商业和消费者交易的有效用户介面。为了获得最佳的 B2C 用户体验，游戏介面需要支援即时交易和钱包，这可能会阻碍市场成长。
  • 儘管 NFT 越来越受欢迎，但它们仍然面临着版权问题、智慧财产权问题、环境影响和安全风险等挑战。目前还不清楚它们是否会成功获得主流认可，或者是否能够维持利基市场。
  • COVID-19感染疾病对游戏领域的 NFT 产生了积极影响。封锁和其他社会隔离措施使人们留在家里，并增加了对线上游戏的需求。疫情期间区块链游戏的接受度提高可归因于其新的游戏机制和商业化战略。

NFT游戏市场趋势

元宇宙运动的增加预计将增加市场需求

  • 随着「元宇宙」概念的不断发展，现在有更多的选择。 Pioneer 越来越注重自下而上的策略，即游戏从 NFT 生态系统中涌现，而不是不同游戏之间的 NFT互通性。例如，想像一下 CryptoKitties 或 Bored Apes 之间在平台之间跳跃的竞赛。
  • 此外，跨平台传输需要设计师帮助改善玩家体验和平衡。 NFT 很少一致地定义游戏商品的实际效用。它只是所有权的象征。例如，一把剑 NFT 很容易从一款游戏中的相当强大变成另一款游戏中完全平庸的。
  • 图形介面本身也存在问题。许多设计程式（例如 Unreal 和 Unity）可用于开发游戏的 3D 图形资源。这些项目使用连接到特定渲染引擎的专有资料格式。然而，让他们合作可能很复杂。
  • 据思科系统公司称，预计 2020 年线上游戏领域的消费者资料流量约为每月 7 Exabyte，高于 2017 年的 1 EB。 2017年至2022年该子区隔的复合年增长率将达到59%。
  • 企业家们正在推出解决方案来满足不断增长的需求，使元宇宙成为可行的推动者。例如，MetaverseGo 在 2022 年 6 月表示将推出一款应用程式以方便存取基于 NFT 的游戏。这些游戏通常要求玩家完成需要时间和精力才能理解的动作，例如创建加密货币钱包。只需使用行动电话号码，该应用程式就可以代表您执行其中一些任务。
  • 此外，2023 年 1 月，领先的科技公司之一 NFT Technologies Inc. 宣布，它是 web3 工作室 Run It Wild 和 Animoca Brands 的子公司，也是我们合作的领先的去中心化游戏虚拟世界 Sandbox 之一。 Sandbox 宣布努力透过引进新合作伙伴来扩展其生态系统。

北美占最大市场占有率

  • 预计北美地区在预测期内将大幅扩张。该地区的成长可归功于 Splinterlands、Uplandme Inc.、Mythical Inc. 和 ROKO GAME STUDIOS 等主要行业参与者以及大量精通技术的个人社区的存在。此外，区块链技术和加密货币通常得到北美法规结构的支持。
  • 随着不可替代代币 (NFT) 的日益普及，许多区块链游戏开发商正在创建自己的 NFT 市场，以允许玩家购买、出售和交易游戏内资产。因此，游戏玩家现在可以在二级市场上将其游戏内资产收益，而该领域的区块链游戏创作者也获得了新的收入来源。
  • 除了云端游戏的成长之外，虚拟伺服器（储存所有游戏的地方）还执行渲染游戏场景、处理游戏逻辑、视讯编码和视讯串流等计算。一些玩家已经提供这些商业云端游戏服务，包括 Onlive、G-Cluster、StreamMyGame、Gaikai 和 T5-Labs。传统游戏市场可能面临来自该行业的竞争。
  • 独特的数位资产，如不可替代代币（NFT），保存在区块链上，可以安全、公开地买卖，用于收藏游戏。因此，对拥有和收集稀有或独特数位资产感兴趣的玩家拥有有吸引力的价值提案，这将推动全部区域的市场扩张。

NFT 游戏产业概述

全球NFT游戏市场竞争激烈，主要企业。目前，就市场占有率而言，很少有大型竞争对手能够控制大部分市场。然而，由于区块链和云端运算的普及，该行业的需求正在增加。一些公司正在透过赢得新契约和进入新市场来增加其市场占有率。

  • 2023 年 5 月 - The Sandbox 与 Affyn 合作，Affyn 是一家总部位于新加坡的 Web3Start-Ups，该公司创建具有扩增实境和基于位置的功能的游戏和元宇宙。这两个组织将共同努力改善可互通的元宇宙体验，汇集世界各地的创作者和合作者，创建一个融合虚拟和现实世界的长期生态系统，这是一个突破性的项目，构建一个以社区为中心、可互通、开放的元宇宙。
  • 2022 年 6 月 - 以 NFT 为中心的游戏平台 Cryptoys 在由 Andreessen Horowitz、OnChain Studios 及其母公司领投的 A 轮资金筹措中筹集了 2300 万美元。该公司计划利用这笔资金建立一个基于 NFT 的游戏世界，其中包括可以玩和赚钱的游戏，以及用户可以与收藏玩具互动的地方。 Cryptoids 也计划专注于新的动画系列。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章 简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章 游戏中的 NFT－模式转移

  • 市场概况
  • 预期采用趋势 - 根据向游戏的转变，每个阶段的比例可能会更大
    • 第一代-NFT
    • 第二代-NFT+P2E
    • 第三代 - 比 NFT+P2E+ 更高的品质/渲染
    • 第四代-NFT+P2E+AAA头衔+传统游戏模式的转变
  • 市场驱动因素
    • NFT 带来了分配方式的根本转变，从面向发行商的模式（零和）转向去中心化模式，其中 DAO 社群、玩家、发行商和游戏玩家生态系统都从回报中受益。
    • 元宇宙的发展和加密产业意识的不断增强将进一步推动采用。
    • 由邻近市场现有企业提供资金支持的强大生态系统
  • 市场挑战
    • 监管不确定性仍然是一个关键问题
    • 人们相对缺乏对基于 NFT 的模型的好处以及使用基于区块链的模型的环境挑战的认识。
  • 产业生态系统分析

第五章 游戏NFT-产业人口统计

  • 游戏中 NFT 的当前潜在市场和记录的活跃钱包数量（2020-2021 年）
  • 按地区分類的需求细分 - 北美、欧洲、亚太地区和世界其他地区
  • 按游戏类型分類的需求细分 - 行动游戏、主机、下载游戏/盒装游戏

第六章 PLAY-TO-EARN 游戏市场形势

  • 目前P2E游戏市场规模及在整个游戏产业的相对份额
  • 主要市场影响者和推动者
  • Gamefi 在促进 P2E 采用方面的作用

第七章 NFT游戏厂商形势

  • 游戏产业整体NFT（含游戏内交易量）
  • 顶级 NFT 游戏报导
    • Axie Infinity
    • Gods Unchained
    • CryptoPunks
    • Bored Ape Yacht Club
    • The Sandbox

第 8 章 GAMEFI 2.0 - 下一次迭代及其属性

  • GameFi 将基于更好的社交互动、元宇宙属性的整合以及所有关键相关人员更低的进入门槛进行优化
  • 市场展望

第九章投资分析－游戏厂商的区块链

简介目录
Product Code: 91758

The NFT Gaming Market size is estimated at USD 471.90 billion in 2024, and is expected to reach USD 942.58 billion by 2029, growing at a CAGR of 14.84% during the forecast period (2024-2029).

NFT Gaming - Market

Additionally, non-fungible tokens (NFTs) and digital assets reflect in-game content and power blockchain technology in gaming. The blockchain networks that support NFTs enable player ownership and prove scarcity, interoperability, and immutability, while these tokens are one-of-a-kind, uncommon, and indivisible.

Key Highlights

  • It offers many advantages. It has several advantages. For instance, in a typical game, the only advantage a player receives from purchasing an armor upgrade is better gameplay inside the confines of that specific game. However, in a gaming ecosystem that uses (NFTs), the same armor can be tokenized to convert in-game purchases into transferable assets that may bestow benefits across connected games or be traded for cash or other digitall assets.
  • Additionally, collectible games use the rarity and scarcity of digital assets to increase player engagement and motivate them to invest their time and money in the game. This is accomplished through various gameplay elements, including randomized awards, goods only available for a limited time, and rewards for reaching certain milestones or objectives.
  • In blockchain gaming, both B2C and B2B transactions exist. However, most games only emphasize an effective user interface for business-to-consumer transactions. For the best possible B2C user experience, the gaming interface must support instant trades and a wallet, which might hamper the market growth.
  • Although NFTs are becoming more and more popular, they continue to face challenges that include copyright issues, intellectual property concerns, the impact on the environment and security risks. Whether they will succeed in gaining mainstream acceptance or retain a niche market is unclear.
  • The COVID-19 pandemic has positively impacted the NFT In the gaming sector, NFT. Lockdowns and other social isolation measures caused people to stay home, increasing demand for online gaming. A rise in acceptance of blockchain-based games during the pandemic can be attributed to their new gameplay mechanics and monetization strategies.

NFT Gaming Market Trends

Increasing Move Towards Metaverse is Expected to Increase the Demand of the Market

  • There are now more options because of the growing "metaverse" notion. Pioneers increasingly see a bottom-up strategy where games emerge from NFT ecosystems rather than NFT interoperability between different games. For example, consider races amongst CryptoKitties or platform-jumping Bored Apes.
  • Additionally, cross-platform transferability would cause designers to need help with player experience and balance. An NFT hardly defines the real utility of game goods consistently; it is merely a symbol of possession. For instance, an NFT of a sword might easily be changed from being reasonably powerful in one game to utterly overwhelming in another.
  • The graphical interface itself has difficulties as well. Many design programs, such as Unreal or Unity, can be used to develop 3D graphic assets for games. These items use exclusive data formats that are connected to certain rendering engines. However, getting them to cooperate can be complicated.
  • According to Cisco Systems, in 2020, consumer data traffic in the online gaming segment is expected to be about 7 exabytes per month, an increase from 1 EB in 2017. The 2017-2022 CAGR of this subsegment amounts to 59 percent.
  • Entrepreneurs have launched solutions in response to the rising demand, making the metaverse an attainable factor. For instance, MetaverseGo stated in June 2022 that it would publish an app to facilitate access to NFT-based games. These games frequently demand players to complete actions that take some time and effort to understand, such as creating a cryptocurrency wallet. With just a mobile number, the app can do some of these tasks for the user.
  • Furthermore, in January 2023, NFT Technologies Inc., one of the leading technology companies, partnered with web3 studio Run It Wild and Sandbox, one of the leading decentralized gaming virtual worlds, a subsidiary of Animoca Brands. The Sandbox announced efforts to expand its ecosystem by onboarding new partners.

North America to hold largest Market share

  • Over the forecast period, North America is anticipated to have significant expansion. The region's growth can be ascribed to major industry companies like Splinterlands, Uplandme Inc., Mythical Inc., and ROKO GAME STUDIOS and the presence of a sizable community of technologically savvy people. Additionally, blockchain technology and cryptocurrencies are usually supported by the regulatory framework in North America.
  • Many blockchain game developers are creating their own NFT marketplaces so that players can buy, sell, and trade in-game assets as non-fungible tokens (NFTs) become more popular. As a result, gamers can now monetize their in-game assets on a secondary market, and blockchain game creators in the area also have a new source of income.
  • In addition to the growth of cloud gaming, the virtual server (where all of the games are kept) performs computations such as game scene rendering, game logic processing, video encoding, and video streaming. Several players, including Onlive, G-Cluster, StreamMyGame, Gaikai, and T5-Labs, already provide these commercial cloud gaming services. The traditional gaming market is potentially facing competition from this industry.
  • Unique digital assets, like Non-fungible Tokens (NFTs), which are kept on a blockchain and can be bought or sold securely and openly, are used in collectible games. As a result, players interested in owning and collecting rare or unique digital assets have a compelling value proposition that fuels market expansion throughout the region.

NFT Gaming Industry Overview

The global NFT gaming market is highly competitive and consists of major players. Few of the big competitors now control the majority of the market in terms of market share. However, the industry is experiencing increased demand due to the widespread implementation of blockchain and cloud computing. By winning new contracts and entering new markets, several corporations are expanding their market share.

  • May 2023 - The Sandbox has partnered with Affyn, a Singapore-based Web3 startup creating games and metaverses with built-in augmented reality and geolocation features. Together, these two organizations will improve the interoperable metaverse experiences and create a groundbreaking, community-focused interoperable and open metaverse that will bring together the world's creators and collaborators to build long-term ecosystems that merge the virtual and real worlds.
  • June 2022 - Cryptoys, an NFT-centric gaming platform, in a Series A fundraising round headed by Andreessen Horowitz, OnChain Studios and its parent business, raised USD 23 million. The business plans to utilize the money to create an NFT-based gaming world that will have play-and-earn games and let users interact with collector toys. Cryptoys will also be putting in effort on a fresh animated series.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 NFT IN GAMING - A PARADIGM SHIFT

  • 4.1 Market Overview
  • 4.2 Anticipated Adoption Trends - A Broader Percentage for Each Stage to be Attributed Based on Switch to Gaming
    • 4.2.1 First Gen - NFT
    • 4.2.2 Second Gen - NFT + P2E
    • 4.2.3 Third Gen - NFT + P2E + Higher quality/rendering
    • 4.2.4 Fourth Gen - NFT + P2E + AAA Titles + Shift from traditional gaming modes
  • 4.3 Market Drivers
    • 4.3.1 NFT has Led to a Fundamental Change in Distribution from a Publisher-oriented Model (Zero-Sum) to a Distributed Model Where DAO Community, Players, Publishers and Gamer Ecosystem Stand to Benefit from the Returns.
    • 4.3.2 The Move Towards Metaverse Coupled with Increased Awareness on the Crypto Industry will Further Drive Adoption
    • 4.3.3 Robust Ecosystem Backed by Funding from Incumbents from Adjacent Markets
  • 4.4 Market Challenges
    • 4.4.1 Regulatory Uncertainty Remains a Key Concern
    • 4.4.2 Relative Lack of Awareness on the Benefits of NFT-Based Models and Environmental Challenges due to use of Blockchain-based Models
  • 4.5 Industry Ecosystem Analysis

5 GAMING NFT - INDUSTRY DEMOGRAPHICS

  • 5.1 Current Addressable Market for NFT in Gaming & # of Active Wallets Recorded (2020-2021)
  • 5.2 Breakdown of the Demand by Region - North America, Europe, Asia-Pacific, and Rest of the World
  • 5.3 Breakdown of the Demand by Gaming Type - Mobile, Console and Download/Box

6 PLAY-TO-EARN GAMING MARKET LANDSCAPE

  • 6.1 Current Addressable Market for P2E Gaming and its Relative Share in the Overall Gaming Industry
  • 6.2 Key Market Influencers and Enablers
  • 6.3 Role of Gamefi in Driving P2E Adoption

7 NFT GAMING VENDOR LANDSCAPE

  • 7.1 Overall NFT (including in-game transaction volume) in the Gaming industry
  • 7.2 Coverage on the top NFT Games
    • 7.2.1 Axie Infinity
    • 7.2.2 Gods Unchained
    • 7.2.3 CryptoPunks
    • 7.2.4 Bored Ape Yacht Club
    • 7.2.5 The Sandbox

8 GAMEFI 2.0 - THE NEXT ITERATION and its ATTRIBUTES

  • 8.1 GameFi to be Optimized on the Basis of Better Social Interactions, Integration of Metaverse Attributes, Lower Barriers to Entry for all the Key Parties
  • 8.2 Market Outlook

9 INVESTMENT ANALYSIS - BLOCKCHAIN in GAMING VENDORS