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封面
市场调查报告书
商品编码
1438295

电子书：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

E-book - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2024 年电子书市场规模为 172 亿美元，到 2029 年预计将达到 217.3 亿美元，在预测期内（2024-2029 年）复合年增长率为 4.78%。

电子书 - 市场

提供类似于阅读实体书体验的阅读设备的技术发展和完善是推动全球电子书市场的关键因素。智慧型手机的普及和电子书的多语言功能等优势预计将推动全球对电子书的需求。

主要亮点

  • 透过应用程式和线上服务可以轻鬆存取各种电子书图书馆，这些图书馆可以透过网路取得，并且正在成为传统交付方法的低成本替代方案。这些电子书提供的服务（例如电子借阅）正在帮助普及电子书世界。
  • 此外，世界各国政府的环境保护宣传活动，特别是保护树木和减少纸张使用的宣传活动，也增加了对电子书的需求。
  • 受到内容提供商知识产权侵权诉讼的出版商正在限制市场成长。例如，2020年6月，四家主要图书出版商对网路檔案馆提起诉讼，指控其侵犯与开放图书馆计划相关的版权。许多出版商都对网路檔案馆提起诉讼，包括阿歇特 (Hachette)、企鹅兰登书屋 (Penguin Random House)、威利 (Wiley) 和哈珀柯林斯 (HarperCollins)。
  • 我们观察到大流行期间读者的整体参与度增加。在全球封锁期间，人们转向电子书进行娱乐。虽然书店关闭和线上零售商的交付延迟最初削弱了纸本书的纸本，但电子书销量猛增，读者转向方便、即时的交付。
  • 2020 年 COVID-19 的传播以及随后出台的封锁限制让我们对实体书的依赖受到了考验。结果是电子书的使用量急剧增加，这是图书馆员、出版商和学生都没有预料到的。不幸的结果是，金融压力、市场崩坏和需求增加的完美风暴加剧了本已成为主要问题的问题。于是，#ebooksos宣传活动发起了。

电子书市场趋势

电子设备的使用增加

  • 智慧型手机和平板电脑等可携式可读设备数量的增加预计将成为全球电子书市场的主要成长要素。与实体书相比，消费者更喜欢电子书，因为纸本易碎、需要适当保养且价格昂贵。
  • 图书数位化和透过网路获取图书有望创造一个为读者提供即时体验的创新环境。此外，漫威、DC等着名出版商将漫画书转化为数位教材，并有望让人们阅读电子书成为可能。美国图书馆协会 (ALA) 宣布，所有 Rooster 图书最迟将以数位格式提供，以减少浪费。
  • 科技影响力的不断增强，加上许多人（主要是千禧世代和 Z 世代）对数位化的倾向，可能会对电子书市场的成长产生积极影响。
  • 数位教育和身临其境型学习等系统也有望推动市场成长。预计将介绍最新的硬体、软体和教育内容，创造一个为读者提供即时体验的身临其境型环境。
  • 它还作为传统分发方法的低成本替代方案，使您可以透过应用程式和服务轻鬆存取各种电子书库。此外，电子书可用的资源，例如电子书借阅，也促进了电子书市场的成长。

北美市场占据主导地位

  • 电子书是北美的早期采用者，对于寻求快速访问和便携性的消费者来说，它是纸本书的自然且永久的替代品。出版商也迅速回应消费者对新阅读设备的快速接受，不断重新定义和扩展书籍的新概念。
  • 此外，在假期季节，拥有平板电脑和电子书阅读器（例如早期的Kindle）的人数也会增加。内容移动性的改进提高了可访问性，并将书籍分发给更广泛的目标受众，从而节省了成本。此外，该地区的行业预计将受到对数位化漫画书不断增长的需求的推动，因此 DC Entertainment 和 MARVEL 等漫画公司正在扩大其产品线以跟上这一趋势。

电子书业概况

电子书市场较为分散，有许多独立作者和出版商，但某些参与者占据了很大的市场份额。亚马逊的 KDP 和苹果的 iBooks Author 主导着电子书市场。市场上的主要企业正在采取诸如与小型和区域出版商建立合资企业和合作伙伴关係等策略来占领更高的市场占有率。

  • 2022年3月，英国教育科技公司Perlego进行B轮资金筹措，筹集3,820万美元，用于国际拓展教科书订阅服务。
  • 2022 年 9 月，Book.io 完成了与 Ingram Content Group（「Ingram」）的一轮种子投资，Ingram Content Group 是全球最大的图书经销商之一，拥有数百万种图书和数以万计的出版商。我报告说我做到了。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章市场动态

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 买方议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争公司之间的敌意强度
  • 产业价值链分析
  • 评估 COVID-19感染疾病对产业的影响
  • 市场驱动因素
    • 提高行动装置普及
    • 降低电子书成本
  • 市场限制因素
    • 电子卖家和图书作者之间的隐私和版权问题

第四章市场区隔

  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 西班牙
      • 英国
      • 德国
      • 法国
      • 义大利
      • 其他欧洲国家（瑞典、丹麦）
    • 亚太地区
      • 中国
      • 印度
      • 日本
      • 其他亚太地区（澳洲、韩国、新加坡）
    • 拉丁美洲
    • 中东和非洲

第五章竞争形势

  • 公司简介
    • Amazon.com Inc.
    • Rakuten Kobo Inc.
    • Apple Inc.
    • Barnes and Noble LLC
    • Smashwords Inc.
    • Blurb Inc.
    • BookBaby（DIY Media Group Inc.）
    • Lulu Press Inc.
    • Macmillan Publishers Ltd
    • Scribd Inc.

第六章 投资分析

第七章 市场的未来

简介目录
Product Code: 65226

The E-book Market size is estimated at USD 17.20 billion in 2024, and is expected to reach USD 21.73 billion by 2029, growing at a CAGR of 4.78% during the forecast period (2024-2029).

E-book - Market

Technical development and sophistication of reading devices that provide a similar experience to reading an actual book are the key factors driving the global e-book market. Advantages, like the increasing adoption of smartphones and the multilingual feature of e-books, are expected to drive the global demand for e-books.

Key Highlights

  • The easy access to a wide range of e-book libraries through an application or online services is being consumed over the internet, thus emerging as a low-cost alternative to the traditional delivery method. Services available for these e-books, such as e-lending, encourage the worldwide adoption of e-books.
  • Furthermore, environmental protection campaigns from governments across the globe, especially for saving trees to reduce the use of paper, also increase the demand for e-books.
  • Publishers being subjected to IP infringement cases by content providers restrain market growth. For instance, in June 2020, four major book publishers filed suits against the Internet Archive owing to copyright violations relating to their open library project. Various publishers, such as Hachette, Penguin Random House, Wiley, and HarperCollins, have filed a suit against the Internet Archive.
  • An increase in overall reader engagement was observed during the pandemic. People switched to e-books for entertainment during the period of global lockdown. As hard copies became sidelined initially due to closed bookstores and shipping delays from online retailers, e-book sales surged, with readers turning to convenient and immediate delivery.
  • The reliance on physical books was tested with the spread of Covid-19 in 2020 and the subsequent implementation of lockdown restrictions . As a result, the use of e-books increased dramatically in a way that neither librarians, publishers, nor students had anticipated. The regrettable outcome was the problems, which were already a significant worry, were made worse by a perfect storm of financial pressures, a broken market, and increasing demand. As a result, the #ebooksos campaign was launched.

Ebook Market Trends

Increased Use of Electronic Devices

  • The rise in the number of portable, readable devices, such as smartphones and tablets, is anticipated to be the primary growth factor for the global e-book market. Consumers prefer e-books over physical books due to the fragility of hard copies, the need for adequate care, and the high cost.
  • The digitization of books and their accessibility over the internet are expected to create an innovative environment to offer a real-time experience for readers. Furthermore, the conversion of comic books into digital materials by famous publishers, such as Marvel and DC, is also expected to allow people to explore e-reading. The American Library Association (ALA) announced that every book of their rooster would be made available in a digital format at the latest to reduce wastage.
  • The increasing influence of technology coupled with the inclination toward digitization by a substantial populace, mainly among the millennial and generation Z category, may positively influence the growth of the e-book market.
  • Systems, such as digital education and immersive learning, are also expected to drive market growth. The introduction of the latest hardware, software, and educational content is expected to create an immersive environment to provide readers with a real-time experience.
  • This also acts as a low-cost alternative to the traditional distribution method and enables easy access to various e-book libraries through applications or services. In addition, the resources available for the e-books, such as lending electronically, have also increased the growth of the e-book market.

North America Dominates the Market

  • E-books in North America came early as a natural and permanent choice over printed books for consumers as they wanted speedy access and portability. Publishers have also rapidly responded to the consumers' fast-growing acceptance of new reading devices by constantly redefining and expanding new concepts of books.
  • Additionally, the holiday season observes an increase in the number of people who own tablet computers and e-book readers like the early Kindles. The improving content mobility has led to cost-cutting through better accessibility and distribution of books to wider target end-users. Further, since the region's industry is expected to be driven by the rising demand for digitalized comic books, comic book companies, like DC Entertainment and MARVEL, are expanding their product lines to keep up with the trend.

Ebook Industry Overview

The e-book market is fragmented, with many independent authors and publishers, while certain players account for a majority share of the market. Amazon's KDP and Apple's iBooks Author dominate the e-books market. Key players in the market adopt strategies, such as joint ventures and partnerships with small and regional publishers, to gain higher market shares.

  • In March 2022, a Series B financing round was held by the British edtech company Perlego to generate USD 38.2 million for the international expansion of its textbook subscription service.
  • In September 2022, Book.io reported that it had finalized a seed investment round with Ingram Content Group ("Ingram"), one of the largest book distributors in the world, with access to millions of titles and tens of thousands of publishers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 MARKET DYNAMICS

  • 3.1 Market Overview
  • 3.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 3.2.1 Threat of New Entrants
    • 3.2.2 Bargaining Power of Buyers
    • 3.2.3 Bargaining Power of Suppliers
    • 3.2.4 Threat of Substitutes
    • 3.2.5 Intensity of Competitive Rivalry
  • 3.3 Industry Value Chain Analysis
  • 3.4 Assessment of the Impact of COVID-19 on the Industry
  • 3.5 Market Drivers
    • 3.5.1 Increasing Penetration of Mobile Devices
    • 3.5.2 Decreasing Cost of E-books
  • 3.6 Market Restraints
    • 3.6.1 Privacy and Copyright Issues among E-sellers and Book Writers

4 MARKET SEGMENTATION

  • 4.1 By Geography
    • 4.1.1 North America
      • 4.1.1.1 United States
      • 4.1.1.2 Canada
    • 4.1.2 Europe
      • 4.1.2.1 Spain
      • 4.1.2.2 United Kingdom
      • 4.1.2.3 Germany
      • 4.1.2.4 France
      • 4.1.2.5 Italy
      • 4.1.2.6 Rest of Europe (Sweden, Denmark)
    • 4.1.3 Asia-Pacific
      • 4.1.3.1 China
      • 4.1.3.2 India
      • 4.1.3.3 Japan
      • 4.1.3.4 Rest of Asia-Pacific (Australia, South Korea, Singapore)
    • 4.1.4 Latin America
    • 4.1.5 Middle East and Africa

5 COMPETITIVE LANDSCAPE

  • 5.1 Company Profiles
    • 5.1.1 Amazon.com Inc.
    • 5.1.2 Rakuten Kobo Inc.
    • 5.1.3 Apple Inc.
    • 5.1.4 Barnes and Noble LLC
    • 5.1.5 Smashwords Inc.
    • 5.1.6 Blurb Inc.
    • 5.1.7 BookBaby (DIY Media Group Inc.)
    • 5.1.8 Lulu Press Inc.
    • 5.1.9 Macmillan Publishers Ltd
    • 5.1.10 Scribd Inc.

6 INVESTMENT ANALYSIS

7 FUTURE OF THE MARKET