MaaS（行动即服务）：市场占有率分析、产业趋势与统计、成长预测（2024-2029）

MaaS（移动即服务）市场规模预计到2024 年将达到7,800 亿美元，预计到2029 年将达到1.12 兆美元，在预测期内（2024-2029 年）将增加7.43 兆美元。将以复合年成长率成长的 ％。

COVID-19感染疾病对出行即服务市场造成了打击。随着世界各地实施封锁和社交距离规范，除紧急情况外，旅行的需求减少。经济暴跌，国民流动几乎为零，市场主要业务部门受到严重打击。儘管 COVID-19感染疾病给市场带来了挑战，但也带来了创新和适应的机会，例如部署用于非接触式付款和接触者追踪的 MaaS 解决方案。

从中期来看，行动即服务 (MaaS) 是一个不断发展的行业，旨在为个人和企业提供整合的、按需的交通解决方案。这代表了传统交通的模式转移转变，在传统交通中，消费者可以透过单一平台（通常是基于订阅的交通途径）存取各种行动替代方案。由于都市化的加速、交通拥堵的加剧以及对更永续的交通途径的需求，预计该市场在未来几年将迅速扩大。

预计全国乘客对使用计程车和共乘服务的偏好将会增加。因此，这可能会导致公司增强在行动应用程式中提供的选项并扩大业务，以便在竞争激烈的市场中保持各自的市场占有率。

人们对减少碳排放和缓解气候变迁的兴趣日益浓厚，是 MaaS 产业的主要驱动力之一。 MaaS 平台可以透过提供更永续的出行选择来帮助减少交通对环境的影响。

推动市场发展的另一个重要方面是消费者偏好的变化，尤其是年轻一代，他们在出行选择中优先考虑便利性、弹性和成本效益。

除了传统的运输公司和高科技新兴企业之外，汽车製造商和大众交通工具机构等其他参与者也正在进入 MaaS 领域，以保持竞争力并满足不断变化的客户期望。

政府措施和法律，例如对电动车的补贴以及促进共乘和大众交通工具的使用，也在塑造 MaaS 市场。行动应用、物联网 (IoT) 小工具和资料分析工具是推动 MaaS 领域发展的一些关键技术。这些技术可实现更有效和个人化的运输服务。

MaaS（行动即服务）市场趋势

交通壅塞加剧带动市场需求

除了减少拥塞之外，MaaS 还可以帮助改善空气品质、减少碳排放并促进永续交通。透过提供多种旅游选择，MaaS 可以鼓励个人选择更环保的交通途径，例如骑自行车或使用大众交通工具。

此外，MaaS 正在透过为公共和商业部门相关人员开闢新的经营模式和机会来重塑交通部门。虽然各国政府正在寻找将 MaaS 纳入其交通网络的方法，私人公司正在越来越多地投资于 MaaS 平台和服务。

整体而言，全球主要城市的交通拥堵所造成的困难是 MaaS 产业扩张的促成因素。随着人们寻求更有效、更环保的交通解决方案，MaaS 将在未来的城市交通中发挥越来越重要的作用。

近年来，世界各地许多城市都采用移动即服务（MaaS）作为解决日益严重的交通拥堵和交通挑战的解决方案。例如，

• 2023 年 1 月，坦帕市交通管理局与该市新的交通合作伙伴 Moovit 合作启动了交通即服务 (MaaS) 试验计划。 Moovit 在坦帕首次亮相，是一款城市出行软体，可协助用户规划多模式出行，包括步行、Scooter、滑板车、驾驶、搭乘路面电车和巴士。除了提供准确可靠的城市交通资讯外，与Google地图和Waze不同的是，Moovit还提供大众交通工具移动票务、即时到达资讯、停车和停车换乘资讯、显示位置。
• 2022年10月，上海推出一体化绿色出行行动平台，标誌着该市MaaS（出行即服务）系统建置迈出了重要一步。随心行APP是全球首个由政府建立的都市MaaS平台，已完成大众交通工具、计程车调度、智慧停车等基础功能。使用者可以透过大众交通工具服务取得包含所有大众交通工具代码的刷卡通行证。在MaaS註册并启动付款功能后，目前可在上海1560条公车线路、17条渡轮线路、11条地铁线路上使用。
• 2022 年 9 月，布拉格市测试了试验计画，将所有支付方式和交通服务整合到一个地方。布拉格市政公司营运商 ICT. Masu 将透过 Ltaka 应用程式开发、测试和营运一个用于统一自行车、汽车共享、计程车、停车和大众交通工具等出行服务註册和支付的系统。

这些案例表明，MaaS 在城市中越来越普及，旨在缓解交通拥堵并改善交通便利性。随着 MaaS 业务在全球扩张，预计会有更多城市转向 MaaS 解决方案来解决其交通问题。

亚太地区是成长最快的市场

从长远来看，都市化、人口成长以及对便利性和永续交通途径的需求增加可能会促进中国 MaaS（移动即服务）市场的发展。近年来，共享单车、共享汽车等新的出行方式为人们的日常交通带来了极大的便利。满足大规模的旅游需求也为城市管理带来了压力和挑战。它也对现有的大众交通工具系统和传统交通服务产生了重大影响。

印度是世界第二人口大国，大多数人属于中产阶级，使用计程车和机动三轮车（当地人力车）进行短途通勤。印度的大众交通工具不是很发达，主要是公车、当地火车（仅限孟买）和地铁（部分城市）。因此，员工主要以私家车作为上下班的主要交通途径。

儘管 MaaS 在印度还相对较新，但联邦、州和地方政府的讨论和政策倡议凸显了其巨大潜力。透过将交通整合为单一服务，MaaS 使印度各地的消费者能够以灵活和个性化的方式轻鬆安排旅行。此外，印度正在利用其技术力和综合行动服务解决方案，这些解决方案已发展成为一个大部门。

印度市场充满机会，许多知名企业也采取强硬措施巩固自己在马斯市场的地位。例如，

• 叫车公司 Uber 于 2023 年 1 月宣布，计划未来三年透过其平台在印度推出 25,000 辆电动车。根据与塔塔汽车公司签署的谅解备忘录，将从本月开始分阶段交付25,000 辆塔塔 Xpres-T 电动车。这些电动车将在德里、孟买、加尔各答、清奈、海得拉巴、班加罗尔和艾哈默德巴德推出。
• 2022年11月，上海绿色出行一体化行动平台上线，标誌着上海MaaS（旅游即服务）体系迈出重要一步。
• 2021 年 10 月，本田推出了 Ashirase，这是一款可穿戴设备，利用振动和语音指导帮助视觉障碍者导航周围环境。该设备是本田将其移动服务扩展到传统车辆之外的努力的一部分。

上述趋势显示该地区的 MaaS 市场正在快速成长，多家参与者进入该市场并扩大其服务。这些发展预计将有助于未来几年 MaaS 的成长。

MaaS（行动即服务）产业概述

MaaS（行动即服务）市场较为分散，多个参与者占据了很大的市场份额。 MaaS（行动即服务）市场的知名公司包括 Uber、滴滴、Beeline Mobility 和 Moovit。本公司大力投资于新的和先进的产品创新的研发。

• 2022 年 12 月，SafeUP 宣布与 Moovit 建立合作伙伴关係，SafeUP新兴企业，该应用程式使妇女和女孩能够众包安全并即时保护彼此。透过这项合作关係，SafeUP 成员将发现可以更轻鬆地规划行程和使用大众交通工具，这项合作伙伴关係标誌着消除对妇女的暴力行为国际日。
• 2022 年 8 月，电动车公司 Lime 和行动应用 Whim 将合作伙伴关係扩展到另一个国家。 2022 年 6 月，Wim 在比利时安特卫普和布鲁塞尔推出电动Scooter，随后又在芬兰赫尔辛基推出。 Whim 可以使用苏黎世、温特图尔和巴塞尔的所有 Lime电动Scooter。 Whim 与另外两家电动Scooter供应商合作，遍布 10 多个城市，使用户能够使用多种交通途径规划、预订和支付行程。
• 2022 年 5 月，FOD Mobility Group 将为 Mobileo 客户推出客製化行销支援服务。除了透过其市场领先的行动平台提供MaaS（行动即服务）技术本身外，FOD Mobility Group 目前还提供全面的客製化行销支援服务。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3 个月分析师支持

目录

第一章 简介

• 调查先决条件
• 调查范围

第二章调查方法

第三章执行摘要

第四章市场动态

• 市场驱动因素
• 市场限制因素
• 产业吸引力－波特五力分析
  • 买方议价能力
  • 供应商的议价能力
  • 新进入者的威胁
  • 替代产品的威胁
  • 竞争公司之间敌对的强度

第五章市场区隔（以金额为准的市场规模）

• 按服务类型
  • 车
  • 公车
  • 自行车
• 按运输类型
  • 公共
  • 私人的
• 按地区
  • 北美洲
    • 美国
    • 加拿大
    • 北美其他地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 其他欧洲国家
  • 亚太地区
    • 印度
    • 中国
    • 日本
    • 韩国
    • 其他亚太地区
  • 世界其他地区
    • 南美洲
    • 中东和非洲

第六章 竞争形势

• 供应商市场占有率
• 公司简介
  • Whim（Maas Global）
  • Uber Technologies Inc.
  • Didi Chuxing
  • Citymapper
  • Moovel
  • Beeline Mobility
  • Ubigo（via-id）
  • Moovit Inc.
  • Bridj Technology Pty Ltd.
  • Mobileo
  • The Hertz Corporation
  • Avis Budget Group
  • Enterprise Holdings Inc.

第七章市场机会与未来趋势

The Mobility as a Service Market size is estimated at USD 0.78 trillion in 2024, and is expected to reach USD 1.12 trillion by 2029, growing at a CAGR of 7.43% during the forecast period (2024-2029).

The COVID-19 pandemic hurt mobility as a Service Market. With the lockdown and social distancing norms implemented worldwide, the need for mobility was reduced except for emergency purposes. With almost zero public movements, the major business area of the market was severely hit, and the economy took a nosedive. Although the COVID-19 pandemic has caused problems for the market, it has also given rise to chances for innovation and adaptation, such as the deployment of MaaS solutions for contactless payments and contact tracking.

Over the medium term, Mobility as a Service (MaaS) is a growing industry that intends to provide individuals and businesses with integrated, on-demand transportation solutions. It represents a paradigm shift from traditional modes of transportation, in which consumers can access a variety of mobility alternatives through a single platform, frequently via a subscription-based approach. The market is predicted to expand rapidly in the next years, owing to rising urbanization, increased traffic congestion, and a need for more sustainable transportation alternatives.

Passengers' preferences for utilizing taxi services and ride-sharing services across the country are expected to increase. Hence, this is likely to lead the companies to enhance the options and expand their operations to be provided in mobile applications, to retain their respective market shares in a highly competitive market.

The growing emphasis on lowering carbon emissions and mitigating climate change is one of the primary drivers of the MaaS sector. MaaS platforms may help lessen the environmental effect of transportation by providing more sustainable mobility options.

Another important aspect driving the market is changing consumer tastes, particularly among younger generations that prioritize convenience, flexibility, and cost-effectiveness in their mobility options.

Other players, such as automakers and public transportation agencies, are entering the MaaS sector to stay competitive and meet evolving customer expectations, in addition to traditional transportation corporations and tech startups.

Government initiatives and legislation, such as subsidies for electric vehicles and encouragement for carpooling and public transit use, are also shaping the MaaS market. Mobile apps, Internet of Things (IoT) gadgets, and data analytics tools are a few of the primary technologies powering the MaaS sector. These technologies enable more effective and individualized transportation services.

Mobility as a Service (MaaS) Market Trends

Increasing Traffic Congestion Drive the Demand in the Market

MaaS can assist in improving air quality, lower carbon emissions, and encouraging sustainable transportation in addition to easing congestion. MaaS can encourage individuals to select more environmentally friendly forms of transportation, like biking or taking public transportation, by providing a variety of mobility options.

In addition, MaaS is reshaping the transportation sector by giving actors in the public and commercial sectors new business models and opportunities. While governments look for ways to incorporate MaaS into their transportation networks, private companies are increasing their investments in MaaS platforms and services.

Overall, the difficulties caused by traffic congestion in major cities throughout the world are a contributing factor in the expansion of the MaaS sector. MaaS is positioned to play an increasingly significant role in the future of urban mobility as people look for more effective and environmentally friendly transportation solutions.

In recent years, many cities around the world have been adopting mobility as a service (MaaS) as a solution to the growing traffic congestion and transportation challenges. For instance,

• In January 2023, The Mobility Department of the City of Tampa launched a Mobility as a Service (MaaS) trial project with the City's new mobility partner, Moovit. Moovit debuted in Tampa as an urban mobility software that assists users in planning multimodal trips, whether they want to walk, bike, scoot, drive, ride the streetcar, or take the bus. In addition to delivering precise and reliable urban mobility information, Moovit offers mobile ticketing for public transportation, real-time arrival information, and displays parking lots and park-and-ride locations, unlike Google Maps or Waze.
• In October 2022, Shanghai inaugurated an all-in-one mobile platform for green commuting, marking an important step forward in the development of the city's Mobility as a Service (MaaS) system. The Suishenxing app, the world's first metropolitan MaaS platform established by a government, has completed its fundamental features, which include public transportation, taxi hailing, and smart parking. Users can get a swipe-for-all pass that contains all public transportation codes through its public transportation service. After registering and activating the payment feature on MaaS, it can now be used on Shanghai's 1,560 bus routes, 17 ferry lines, and 11 Metro lines.
• In September 2022, the City of Prague tested a pilot program to consolidate all payment methods and transit services in one location. A system for unified registration and payment for mobility services, such as bike and carsharing, taxis, parking, and public transportation, will be developed, tested, and operated via the Ltaka app, which is being implemented by Prague's municipal firm Operator ICT.

These instances show how MaaS is becoming more and more popular among cities as they work to ease traffic congestion and increase accessibility to transportation. It is anticipated that more cities using MaaS solutions to solve their transportation problems as the MaaS business expands globally.

Asia-Pacific is the Fastest Growing Market

Urbanization, population growth, and increasing demand for convenient and sustainable modes of transportation are likely to enable the mobility-as-a-service market in China over the long run. In recent years, new mobility represented by emerging bike-sharing and car-hailing/sharing has provided great convenience for citizens' daily transport. By meeting large mobility demands, they also brought pressures and challenges to city management. In addition, they had a big impact on existing public transport systems and traditional transport services.

China has focused on testing and developing MaaS projects in recent years. Many government departments, such as the State Council, Ministry of Transport, and province and city governments (Beijing, Shanghai, Jiangsu, and Guangdong), have highlighted to develop of a MaaS strategy or pilot in their 14th-Five-Year Plan between (2021-2025) or even in their long-term plan for 2035.

India is the second-most populous country in the world, and most people fall into the middle-class category who utilize cabs and auto-rickshaws (local three-wheeler taxis) for commuting short distances. India's public transportation system is not that well developed and is mainly characterized by buses, local trains (only in Mumbai), and metros (in select cities). Thus, employees majorly use their personal vehicle as the main mode of transportation to work.

MaaS is still relatively new in India, but discussions and policy initiatives by the federal, state, and local governments have highlighted its enormous potential. MaaS would offer consumers across India the ability to effortlessly organize trips in a flexible and personalized way by integrating transportation into a single service. Further, India is utilizing its technology prowess and integrated mobility services solutions, and it is already growing into a sizable sector.

Due to the outpouring opportunities in the Indian market, many prominent companies have also taken severe initiatives to strengthen their position in the Maas market. For instance,

• In January 2023, ride-hailing company Uber plans to introduce 25,000 electric cars in India over the next three years through its platform. A memorandum of understanding signed with Tata Motors envisages the phased delivery of 25,000 units of Tata's Xpres-T EV electric car from this month. Electric vehicles will be deployed in Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru, and Ahmedabad.
• In November 2022, an all-in-one mobile platform for green commuting in Shanghai was launched, marking an essential step forward for Shanghai's Mobility as a Service (MaaS) system.
• In October 2021, Honda launched Ashirase, a wearable device that helps visually impaired individuals navigate their surroundings using vibrations and audio guidance. The device is part of Honda's efforts to expand mobility services beyond traditional vehicles.

The above developments indicate that the MaaS market in the region is growing rapidly, with several players entering the market and expanding their services. These developments are expected to contribute to MaaS growth in the coming years.

Mobility as a Service (MaaS) Industry Overview

The mobility as a service market is fragmented, with several players accounting for significant shares in the market. Some prominent companies in the mobility as a service market are Uber, Didi, Beeline Mobility, Moovit, and others. Companies are investing heavily in R&D for the innovation of new and advanced products.

• In December 2022, SafeUP, the new startup behind the only community safety app that allows women and girls to crowdsource their safety and protect one another in real time, announced a collaboration with Moovit. SafeUP members will be able to easily plan their journeys and navigate public transportation thanks to this alliance in honor of International Day for the Elimination of Violence Against Women.
• In August 2022, Lime, an electric vehicle company, and Whim, a mobility app, expanded their collaboration to another country. In June 2022, Whim launched e-scooters in Antwerp and Brussels, Belgium, followed by Helsinki, Finland. Whim has access to all Lime e-scooters in Zurich, Winterthur, and Basel. Whim, in addition to two other e-scooter providers in more than ten cities, allows users to plan, book, and pay for trips using multiple modes of transportation.
• In May 2022, FOD Mobility Group introduces customized marketing support services for Mobilleo customers. FOD Mobility Group now offers a comprehensive range of tailored marketing support services for clients who may not have the necessary marketing experience or resources in-house, in addition to providing the Mobility as a Service (MaaS) technology itself via their market-leading Mobile platform. Market research, strategy and planning, app store setup and management, online/offline advertising, PR, event management, email campaigns, social media management, content creation, graphic design, website design, SEO, and engagement with local businesses and tourist boards are just a few of the services offered.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Buyers/Consumers
  • 4.3.2 Bargaining Power of Suppliers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in Value - (USD Billion)

• 5.1 By Service Type
  • 5.1.1 Car
  • 5.1.2 Bus
  • 5.1.3 Bike
• 5.2 By Transportation Type
  • 5.2.1 Public
  • 5.2.2 Private
• 5.3 By Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 India
    • 5.3.3.2 China
    • 5.3.3.3 Japan
    • 5.3.3.4 South Korea
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 Rest of the World
    • 5.3.4.1 South America
    • 5.3.4.2 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Vendor Market Share
• 6.2 Company Profiles*
  • 6.2.1 Whim (Maas Global)
  • 6.2.2 Uber Technologies Inc.
  • 6.2.3 Didi Chuxing
  • 6.2.4 Citymapper
  • 6.2.5 Moovel
  • 6.2.6 Beeline Mobility
  • 6.2.7 Ubigo (via-id)
  • 6.2.8 Moovit Inc.
  • 6.2.9 Bridj Technology Pty Ltd.
  • 6.2.10 Mobileo
  • 6.2.11 The Hertz Corporation
  • 6.2.12 Avis Budget Group
  • 6.2.13 Enterprise Holdings Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS