MaaS（移动即服务）市场规模、份额、成长分析、按服务、按经营模式、按解决方案类型、按运输类型、按车辆类型、按应用类型、按地区 - 行业预测，2025-2032 年

2023年全球MaaS（出行即服务）市场规模将为57亿美元，从2024年的74.7亿美元增长到2032年的652.1亿美元，并且在预测期内（2025年）将以复合年增长率增长2013年至2032 年期间成长31.1%）。

交通运输部门是全球空气污染的主要来源，促使人们转向替代交通方式。由于共用行动解决方案的日益普及，MaaS（行动即服务）市场有望成长。汽车共享正在成为一种经济高效的所有权替代方案，减少维护和燃料成本，同时减轻对环境的影响。可支配收入的增加和交通基础设施投资的增加进一步推动了该行业的发展。此外，欧盟委员会等新兴市场的政府措施正在奖励采用乘车服务。还值得注意的是，共享电动自行车在通勤者中越来越受欢迎。由于它们能有效减少排放并节省时间，因此永续交通途径的整体吸引力正在增强。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术分析
• 监管分析
• 案例研究分析

全球 MaaS（移动即服务）市场规模：按服务分類的复合年增长率（2025-2032）

• 市场概况
• 叫车服务
• 汽车共享
• 微移动性
• 共享巴士
• 铁路服务

全球 MaaS（移动即服务）市场规模：依经营模式分類的复合年增长率（2025-2032）

• 市场概况
• 公司间交易
• 企业对消费者
• P2P

全球 MaaS（移动即服务）市场规模：按解决方案类型分類的复合年增长率（2025-2032）

• 市场概况
• 技术平台
• 付款引擎
• 导航解决方案
• 通讯连接提供者
• 票务解决方案
• 保险服务

全球 MaaS（移动即服务）市场规模：按运输类型分類的复合年增长率（2025-2032）

• 市场概况
• 私人的
• 公共

全球 MaaS（移动即服务）市场规模：按车辆类型分類的复合年增长率（2025-2032）

• 市场概况
• 公车
• 四轮车
• 微移动性
• 火车

全球 MaaS（行动即服务）市场规模：按应用类型分類的复合年增长率（2025-2032）

• 市场概况
• 个人化应用服务
• 行程管理
• 行程规划
• 灵活的支付和交易

全球 MaaS（行动即服务）市场规模：依作业系统分類的复合年增长率（2025-2032）

• 市场概况
• Android
• iOS
• 其他的

全球 MaaS（移动即服务）市场规模：按促销类型分類的复合年增长率（2025-2032）

• 市场概况
• ICE
• EV
• 油电混合电动
• CNG/LPG

全球 MaaS（行动即服务）市场规模：按付款类型分類的复合年增长率（2025-2032）

• 市场概况
• 订阅
• 付费使用制

全球 MaaS（移动即服务）市场规模：按通勤类型分類的复合年增长率（2025-2032）

• 市场概况
• 每天
• 最后一哩连接
• 有时

全球 MaaS（移动即服务）市场规模/复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按公司分公司分類的股份分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Uber Technologies Inc
• Lyft, Inc.
• Didi Chuxing Technology Co., Ltd.
• BlaBlaCar
• Ola Cabs
• Gett, Inc.
• Grab Holdings Inc.
• Careem Networks FZ-LLC
• Taxify OU
• Moovel Group GmbH
• DiDi Express
• Transit App, Inc.
• SkedGo Pty Ltd
• Lime（Neutron Holdings Inc.）
• Bird Rides Inc.
• Spin（Ford Motor Company）
• JUMP Bikes（Uber Technologies, Inc.）
• Car2Go（Daimler AG）

结论和建议

Global Mobility As A Service (MaaS) Market size was valued at USD 5.7 billion in 2023 and is poised to grow from USD 7.47 billion in 2024 to USD 65.21 billion by 2032, growing at a CAGR of 31.1% during the forecast period (2025-2032).

The transportation sector is a major contributor to global air pollution, prompting a shift towards alternative modes of transport. The Mobility as a Service (MaaS) market is poised for growth due to the rising popularity of shared mobility solutions. Car-sharing is becoming a cost-effective alternative to ownership, reducing maintenance and fuel expenses while also mitigating environmental impact. Increased disposable income and investment in transport infrastructure further bolster this sector. Additionally, government initiatives in emerging markets, such as those from the European Union Commission, incentivize the adoption of ride-hailing services. The growing prevalence of e-bike sharing among commuters is also noteworthy, as it effectively cuts emissions and saves time, enhancing the overall appeal of sustainable transport options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobility As A Service (Maas) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobility as a Service (MaaS) Market Segmental Analysis

Global Mobility As A Service (MaaS) Market is segmented by Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type, Daily, Last mile connectivity, Occasional and region. Based on Service, the market is segmented into Ride-Hailing, Car Sharing, Micro-Mobility, Bus Sharing and Train Services. Based on Business Model, the market is segmented into Business-To-Business, Business-To-Consumer and Peer-To-Peer. Based on Solution type, the market is segmented into Technology Platforms, Payment Engines, Navigation Solutions, Telecom Connectivity Providers, Ticketing Solutions and Insurance Services. Based on Transporation type, the market is segmented into Private and Public. Based on Vehicle type, the market is segmented into Buses, Four-Wheelers, Micro-Mobility and Trains. Based on Application type, the market is segmented into Personalized Application Services, Journey Management, Journey Planning and Flexible Payments & Transactions. Based on Operating System, the market is segmented into Android, iOS and Others. Based on Propulsion Type, the market is segmented into ICE, EV, Hybrid electric and CNG/LPG. Based on Payment Type, the market is segmented into Subscription and Pay-as-you-go. Based on Commute Type, the market is segmented into Daily, Last mile connectivity, and Occasional. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobility as a Service (MaaS) Market

One of the primary drivers of the Mobility as a Service (MaaS) market is the global push by governments to promote digital payment methods. Initiatives like India's Digital India program aim to foster cashless transactions and enhance digital payment infrastructure nationwide. Moreover, the surge in e-commerce businesses and the widespread adoption of e-wallets for transactions significantly contribute to market growth. Furthermore, during the forecast period, the development of advanced, secure payment gateways is anticipated to further propel the Mobility as a Service (MaaS) market, facilitating seamless and trustworthy transactions for users across various platforms.

Restraints in the Global Mobility as a Service (MaaS) Market

A significant challenge facing the Global Mobility as a Service (MaaS) market is the rising levels of transportation congestion and pollution, particularly in developing countries. The prevalence of single-occupancy vehicle trips exacerbates vehicle emissions and contributes to traffic congestion, a situation further intensified by the popularity of ride-hailing services. In response to these issues, many governments in these regions are actively encouraging the public to shift towards public transportation options instead of relying solely on Mobility as a Service solutions. This push for public transit, aimed at alleviating congestion and reducing environmental impact, poses a restraint on the expansion of the MaaS market.

Market Trends of the Global Mobility as a Service (MaaS) Market

The Global Mobility as a Service (MaaS) market is witnessing a dynamic trend fueled by the increasing engagement of power companies in the car-sharing sector, coupled with stringent emission regulations enforced by governments in developing economies. As urbanization accelerates and environmental concerns escalate, the demand for sustainable transportation solutions has surged, prompting traditional car manufacturers to pivot towards eco-friendly alternatives. This shift not only enhances corporate social responsibility but also allows MaaS providers to solidify their market presence through innovative services and partnerships. Consequently, the MaaS market is poised for substantial growth as it aligns with global sustainability goals and evolving consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Regulatory Analysis
• Case Study Analysis

Global Mobility As A Service (MaaS) Market Size by Service & CAGR (2025-2032)

• Market Overview
• Ride-Hailing
• Car Sharing
• Micro-Mobility
• Bus Sharing
• Train Services

Global Mobility As A Service (MaaS) Market Size by Business Model & CAGR (2025-2032)

• Market Overview
• Business-To-Business
• Business-To-Consumer
• Peer-To-Peer

Global Mobility As A Service (MaaS) Market Size by Solution type & CAGR (2025-2032)

• Market Overview
• Technology Platforms
• Payment Engines
• Navigation Solutions
• Telecom Connectivity Providers
• Ticketing Solutions
• Insurance Services

Global Mobility As A Service (MaaS) Market Size by Transporation type & CAGR (2025-2032)

• Market Overview
• Private
• Public

Global Mobility As A Service (MaaS) Market Size by Vehicle type & CAGR (2025-2032)

• Market Overview
• Buses
• Four-Wheelers
• Micro-Mobility
• Trains

Global Mobility As A Service (MaaS) Market Size by Application type & CAGR (2025-2032)

• Market Overview
• Personalized Application Services
• Journey Management
• Journey Planning
• Flexible Payments & Transactions

Global Mobility As A Service (MaaS) Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• Android
• iOS
• Others

Global Mobility As A Service (MaaS) Market Size by Propulsion Type & CAGR (2025-2032)

• Market Overview
• ICE
• EV
• Hybrid electric
• CNG/LPG

Global Mobility As A Service (MaaS) Market Size by Payment Type & CAGR (2025-2032)

• Market Overview
• Subscription
• Pay-as-you-go

Global Mobility As A Service (MaaS) Market Size by Commute Type & CAGR (2025-2032)

• Market Overview
• Daily
• Last mile connectivity
• Occasional

Global Mobility As A Service (MaaS) Market Size & CAGR (2025-2032)

• North America (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • US
  • Canada
• Europe (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Business Model, Solution type, Transporation type, Vehicle type, Application type, Operating System, Propulsion Type, Payment Type, Commute Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Uber Technologies Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lyft, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Didi Chuxing Technology Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BlaBlaCar
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ola Cabs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gett, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grab Holdings Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Careem Networks FZ-LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taxify OU
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moovel Group GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DiDi Express
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transit App, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SkedGo Pty Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lime (Neutron Holdings Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bird Rides Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin (Ford Motor Company)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JUMP Bikes (Uber Technologies, Inc.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Car2Go (Daimler AG)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations