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市场调查报告书
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基于位置的服务 - 市场占有率分析、产业趋势与统计、成长预测（2024 - 2029）

Location-based Services - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

基于位置的服务市场规模预计到2024年将达到508.5亿美元，预计到2029年将达到1497.3亿美元，在预测期内（2024-2029年）CAGR为24.11%。

基于位置的服务 - 市场

智慧型手机使用的激增正在推动基于位置的服务市场。

主要亮点

  • 基于位置的服务（LBS）在过去几年中蓬勃发展。它越来越多地被用来定位某个地区的朋友、定位最近的餐厅或向附近的购物者做广告广告。 LBS 使用户能够存取有关其周围环境的相关最新信息，并允许企业更新客户的订单资讯。所有这些LBS应用程式都提供了动态的使用者体验，为企业与客户的互动提供了便捷的方法。
  • 发展最快的定位方法是基于行动定位和基于卫星的GPS。随着全球小区识别 (CGICTA) 和增强观测时间差 (E-OTD) 等更广泛的方法的应用，实际精度在 50-1000 m 范围内。这些技术为最终用户提供了基于特定应用程式位置识别所需的准确性的机会。
  • 可以透过使用 E-OTD、观测到达时间差 (OTDOA)、无线辅助 GNSS (A-GNSS) 以及将 A-GNSS 与其他标准技术结合的混合技术来确定位置。使用追踪车辆移动的基于位置的服务，可以为通勤者和服务寻求者提供更好的位置和准确的即时推测到达时间。预计这将获得重要的市场基础，再加上世界各国在智慧城市计画中努力实现平稳交通目标的巨大努力。预计这些发展将在预测期内创造更多机会，特别是在拉丁美洲和亚太市场。
  • 此外，随着对 3D 地图应用程式与智慧型手机整合的持续大量投资，诺基亚、三星和其他 OEM 等市场参与者正在进入该市场。亚马逊公司和微软公司等线上网路服务供应商也开始在其平台上提供 3D 地图。例如，Parrot 是一家为手机提供无线设备的知名厂商，该公司将其消费级无人机定位于 3D 建模、测绘和农业用途。预计这些情况将在预测期内推动新兴经济体的市场需求。
  • 基于位置的服务目前面临来自政府有关消费者隐私的政策和法规的巨大风险。大多数软体开发商都开始意识到日益增长的国际隐私法和行业自律规范对其使用进行管理。 今年11 月，谷歌同意支付约3.92 亿美元，与40 个州达成和解，指控该公司透过个人资讯追踪人们。关闭位置追踪后的设备。
  • 此外，COVID-19 对基于位置的服务市场的影响也不尽相同。这主要是因为疫情对使用这些服务的产业产生了不同的影响。总体而言，儘管市场的强劲復苏将在预测期内推动基于位置的服务的需求，但市场仍受到了负面影响。

基于位置的服务 (LBS) 市场趋势

快消品及电商产业可望大幅成长

  • 过去十年，电子商务机构呈现不断成长的趋势。行动应用程式因其个性化功能而取得了更大的成功。它们更易于使用，并在品牌和客户之间形成直接联繫，从而实现高水准的消费者参与。
  • 行动应用程式帮助电子商务商店分析当前市场和消费者行为，从而製定更好的行销策略。基于使用者位置的电子商务服务已成为现代资讯服务中特别重要的组成部分。在这些使用者密集型应用程式中，服务品质非常重要，设计方法越来越依赖软体标准来实现品质。
  • 电子商务应用程式为居住在特定位置的客户提供量身定制的优惠。这些优惠以个人化通知的形式传递给客户，这比通用推播通知更有效。
  • 换句话说，市场依靠人工智慧来识别那里受欢迎的地点和产品。资料设定完毕后，卖家可以支付一次性费用，将库存运送到最终地点。
  • RTLS 包括广泛的定位技术，从蓝牙信标和被动射频识别 (RFID) 到保持资产和后端流程持续通信的大型系统。许多仓库所有者选择混合使用基于位置的技术以最具成本效益的方式满足他们的需求。

全球电子商务行业的成长以及对高效定位服务的需求正在推动市场成长。例如，根据商务部人口普查局的数据，今年第二季美国零售电商销售额为2,573亿美元，较第一季成长2.7%。此外，据IBEF称，印度电子商务市场预计将从2017年的385亿美元蓬勃发展到2026年的2,000亿美元。

亚太地区预计将占据重要份额

  • 中国不仅是区域内的LBS主要市场，也是全球范围内的主要市场，因为中国在基础设施建设和技术能力方面的投资显着增长，再加上互联网和移动普及率，使中国在该地区处于突出地位。以及全球市场。
  • 第五十次中国互联网络发展状况统计报告显示，截至去年6月，我国网民规模达10.51亿，网路普及率达74.4%，相对于全国人口规模而言，这是一个庞大的数字。基于位置的服务在该国应该有很多机会，因为很多人可以上网，而且越来越多的人正在使用智慧型手机。
  • 此外，日本是主要汽车工业的发源地之一，也是重要的出口国。日本汽车出口额达127.1亿美元，汽车相关就业人数达552万人（根据日本汽车工业协会的数据），汽车工业是日本经济的核心产业部门之一。
  • 随着汽车工业的不断发展，日本拥有完善的导航基础设施，并专注于自动驾驶汽车的技术和基础设施建设。该国正在利用自动驾驶车辆实施 3D 地图，并透过具有人工智慧助理的汽车导航系统提供灾难资讯。
  • 印度的社群媒体渗透率正在显着成长。 WhatsApp 是印度最常用的应用程序，渗透率达 81.2%，其次是 Instagram、Facebook、Telegram 和 Twitter。此外，各大社群媒体企业也越来越注重国内，以增加活跃用户。
  • 这些趋势显示了该国 LBS 市场成长的巨大潜力，并鼓励各个供应商将该服务纳入其产品组合中。例如，去年8月，IT服务巨头Wipro Ltd宣布与HERE Technologies合作，为能源和公用事业、製造、运输和物流、电信和汽车行业的客户提供基于位置的服务。
  • 同样，去年 10 月，领先的出租车聚合商和电动汽车製造商 Ola 宣布收购地理空间服务提供商 GeoSpoc，以帮助开发更准确的地图、整合多式联运选项并部署即时地图。卫星图像可获取道路品质以提高安全性。

基于位置的服务 (LBS) 产业概述

基于位置的服务市场需要更具凝聚力。持续的研究和技术进步预计将成为市场的主要趋势。这些公司正在采取各种策略来扩大客户群并扩大市场占有率。主要策略涉及长期合作伙伴关係或併购。

2022 年 11 月，VeriDaaS Corporation 宣布收购加拿大地理情报公司 4DM。 4DM 透过咨询专案和以服务为基础的工作，让政府、非政府组织和私营部门组织参与智慧交通解决方案、环境健康、基于位置的服务和风险评估应用领域。

2022 年 3 月，Aruba Networks 宣布改进其边缘服务平台 (ESP)，提供新的管理功能和基于位置的服务的开发，以帮助企业抓住边缘和物联网机会。该公司还推出了内建 GPS 接收器和 Open Locate 的自定位室内存取点 (AP)，用于从存取点向装置共用位置资讯。

额外的好处：

  • Excel 格式的市场估算 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章：简介

  • 研究假设和市场定义
  • 研究范围

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 买家的议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代产品的威胁
    • 竞争激烈程度
  • 产业价值链分析
  • COVID-19 对产业影响的评估

第 5 章：市场动态

  • 市场驱动因素
    • 对基于地理的营销的需求不断增长
    • 室内服务 BLE 和 UWB 的出现推动了技术进步
    • 由于社交媒体和基于位置的应用程式的高渗透率，LBS 的新兴用例
  • 市场挑战
    • 隐私/安全和监管限制之间的权衡

第 6 章：市场细分

  • 按地点
    • 室内的
    • 户外的
  • 按服务类型
    • 专业的
    • 管理
  • 按最终用户产业
    • 快消品及电商
    • 零售
    • 卫生保健
    • 资讯科技和电信
    • 运输
    • 油和气
    • 其他最终用户产业
  • 地理
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 德国
      • 法国
      • 欧洲其他地区
    • 亚太
      • 中国
      • 日本
      • 印度
      • 亚太地区其他地区
    • 世界其他地区

第 7 章：竞争格局

  • 公司简介
    • ALE International
    • IBM Corporation
    • Cisco Systems Inc.
    • Ericsson Inc.
    • DigitalGlobe Inc.(Maxar Technologies )
    • Creativity Software Ltd.
    • IndoorAtlas Ltd
    • Esri Technologies Ltd
    • GL Communications Inc.
    • Google LLC
    • HERE Global BV
    • HPE Aruba Inc.
    • Teldio Corporation
    • HID Global (Assa Abloy AB)
    • Sewio Networks
    • Ubiquicom
    • Zebra Technologies Corporation

第 8 章：投资分析

第 9 章：市场的未来

简介目录
Product Code: 63615

The Location-based Services Market size is estimated at USD 50.85 billion in 2024, and is expected to reach USD 149.73 billion by 2029, growing at a CAGR of 24.11% during the forecast period (2024-2029).

Location-based Services - Market

The proliferation of smartphone usage is driving the location-based services market.

Key Highlights

  • Location-based services (LBS) have emerged significantly during the past few years. It is increasingly being used to locate friends in an area, locate the nearest restaurant, or advertise deals to shoppers nearby. LBS gives users access to relevant and up-to-date information about their surroundings and allows businesses to update their customers regarding their orders. All these LBS applications offer a dynamic user experience, providing a convenient method for the interaction of business enterprises with customers.
  • The fastest-developing positioning methods are based on mobile positioning and satellite-based GPS. With more widespread methods, like global cell identity (CGICTA) and enhanced observed time difference (E-OTD), the practical precision falls in the range of 50-1000 m. These technologies provide end-users with opportunities based on the accuracy required for specific application location identification.
  • Location can be determined by using E-OTD, observed timed difference of arrival (OTDOA), wireless-assisted GNSS (A-GNSS), and hybrid technologies, which combine A-GNSS with other standard technologies. Better location and accurate, speculated arrival times in real-time can be offered to commuters and service seekers using location-based services that track vehicular movement. This is expected to gain a significant market base, coupled with the countries' significant efforts worldwide in trying to achieve smooth transportation goals as a part of their smart city projects. These developments are expected to create increased opportunities, particularly in the Latin American and Asia-Pacific markets, over the forecast period.
  • Furthermore, with the significant ongoing investments for the integration of 3D mapping applications with smartphones, market players, such as Nokia, Samsung, and other OEMs, are entering this market. Online web service providers, such as Amazon Inc. and Microsoft Corp., have also started offering 3D maps on their platforms. For instance, Parrot, a prominent player providing wireless devices for mobile phones, has positioned its consumer drones for 3D modeling, mapping, and agricultural uses. These instances are expected to drive market demand across emerging economies during the forecast period.
  • Location-based services currently face tremendous risks from government policies and regulations on consumer privacy. Most software developers are becoming aware of the growing international privacy laws and industry self-regulation codes that govern its use.In November this year, Google agreed to pay around $392 million in a settlement with 40 states over allegations that the company tracked people through their devices after location tracking had been turned off.
  • Also, the effects of COVID-19 on the location-based services market were not all the same. This was mostly because the pandemic had different effects on the industries that used the services. Overall, the market was impacted negatively, although a solid recovery is set to drive the demand for location-based services over the forecast period.

Location Based Services (LBS) Market Trends

FMCG and E-Commerce Sector Expected to Witness Significant Growth

  • There has been an increasing trend in e-commerce establishments in the past decade. Mobile apps have enjoyed greater success due to their personalization features. They are easier to use and form a direct link between the brands and customers, thus enabling high levels of consumer engagement.
  • Mobile apps help e-commerce stores analyze the current market and consumer behavior, resulting in better marketing strategies. E-commerce services based on user location have emerged as an especially important segment of modern information services.In these user-intensive applications, quality of service is important, and design methods are increasingly relying on software standards to achieve quality.
  • E-commerce applications provide tailored offers to customers that reside in specific locations. These offers are delivered to customers in the form of personalized notifications, which are more effective than general-purpose push notifications.
  • In other words, marketplaces rely on artificial intelligence to identify locations and products that are popular there. Once the data is set up, sellers can pay a one-time cost to have their stock shipped to the final location.
  • RTLS includes a wide range of location technologies, from Bluetooth beacons and passive radio frequency identification (RFID) to large-scale systems that keep assets and back-end processes in constant communication.Many warehouse owners choose to use a mix of location-based technologies to meet their needs in the most cost-effective way.

The growth in the e-commerce industry and the need for efficient location-based services worldwide are driving market growth. For instance, U.S. retail e-commerce sales for the second quarter of this year were USD 257.3 billion, up 2.7% from the first quarter of this year, according to the Census Bureau of the Department of Commerce. Moreover, according to IBEF, the Indian e-commerce market is expected to flourish from USD 38.5 billion in 2017 to USD 200 billion by 2026.

Asia Pacific Region is Expected to Occupy Significant Share

  • China is not only a major market for LBS in the regional space but also globally, owing to its significant growth in investments toward building infrastructure and technological capabilities, combined with internet and mobile penetration, which have placed the country in a prominent position in the region as well as in the global market.
  • According to the 50th China Statistical Report on Internet Development, the number of internet users totalled 1,051 million, and the internet penetration rate reached 74.4% in the country as of June last year, which is huge considering the population of the country. Location-based services should have a lot of opportunities in the country because so many people have access to the internet and more people are getting smartphones.
  • Moreover, Japan is home to one of the major automotive industries and a prominent exporter. With motor vehicle exports in value terms amounting to USD 12.71 billion and auto-related employment in Japan totalling 5.52 million people (as per the Japan Automobile Manufacturer Association), the automotive industry is one of the Japanese economy's core industrial sectors.
  • With such a growing automotive industry, Japan has a well-built navigation infrastructure and focuses on building technology and infrastructure for autonomous vehicles. The country is implementing 3D maps with self-driving vehicles and offering disaster information via car navigation systems, which have an AI-based assistant.
  • India's social media penetration is growing significantly. WhatsApp is the most used app in India, with 81.2% penetration, followed by Instagram, Facebook, Telegram, and Twitter. Besides, various major social media enterprises are increasingly focusing on the country to increase their active users.
  • Such trends show the excellent potential for the growth of the LBS market in the country and encourage various vendors to include the service in their portfolios. For example, in August of last year, IT services behemoth Wipro Ltd announced a collaboration with HERE Technologies to provide location-based services to customers in the energy and utilities, manufacturing, transportation and logistics, telecom, and automotive industries.
  • Similarly, in October last year, Ola, a leading cab aggregator and e-vehicle maker, announced that it had acquired GeoSpoc, a geospatial service provider, to help develop more accurate mapping, incorporate multi-modal transportation options, and deploy real-time satellite imagery to access road quality for increased safety.

Location Based Services (LBS) Industry Overview

The location-based services market needs to be more cohesive. Ongoing research and technological advancements are expected to be the key trends in the market. The companies are adopting various strategies to expand their customer base and mark their presence in the market. The primary strategies involve long-term partnerships or mergers and acquisitions.

In November 2022, VeriDaaS Corporation announced the acquisition of 4DM, a geo-intelligence company based in Canada. 4DM engages governments, NGOs, and private sector organizations in the areas of intelligent transportation solutions, environmental health, location-based services, and risk assessment applications through consulting projects and service-based work.

In March 2022, Aruba Networks announced the advancement of its Edge Services Platform (ESP) with new management capabilities and development in location-based services to help enterprises go after edge and IoT opportunities. The company also unveiled self-locating indoor access points (APs) with built-in GPS receivers and Open Locate for sharing location information from an access point to a device.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Demand for Geo-based Marketing
    • 5.1.2 Technological Advancements Aided by Emergence of BLE and UWB for Indoor Services
    • 5.1.3 Emerging Use-cases for LBS due to High Penetration of Social Media and Location-based App Adoption
  • 5.2 Market Challenges
    • 5.2.1 Trade-offs between privacy/security and regulatory constraints

6 MARKET SEGMENTATION

  • 6.1 By Location
    • 6.1.1 Indoor
    • 6.1.2 Outdoor
  • 6.2 By Service Type
    • 6.2.1 Professional
    • 6.2.2 Managed
  • 6.3 By End-user Industry
    • 6.3.1 FMCG and E-commerce
    • 6.3.2 Retail
    • 6.3.3 Healthcare
    • 6.3.4 IT and Telecom
    • 6.3.5 Transportation
    • 6.3.6 Oil and Gas
    • 6.3.7 Other End-user Industries
  • 6.4 Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 United Kingdom
      • 6.4.2.2 Germany
      • 6.4.2.3 France
      • 6.4.2.4 Rest of Europe
    • 6.4.3 Asia-Pacific
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 India
      • 6.4.3.4 Rest of Asia Pacific
    • 6.4.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 ALE International
    • 7.1.2 IBM Corporation
    • 7.1.3 Cisco Systems Inc.
    • 7.1.4 Ericsson Inc.
    • 7.1.5 DigitalGlobe Inc.(Maxar Technologies )
    • 7.1.6 Creativity Software Ltd.
    • 7.1.7 IndoorAtlas Ltd
    • 7.1.8 Esri Technologies Ltd
    • 7.1.9 GL Communications Inc.
    • 7.1.10 Google LLC
    • 7.1.11 HERE Global BV
    • 7.1.12 HPE Aruba Inc.
    • 7.1.13 Teldio Corporation
    • 7.1.14 HID Global (Assa Abloy AB)
    • 7.1.15 Sewio Networks
    • 7.1.16 Ubiquicom
    • 7.1.17 Zebra Technologies Corporation

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET