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市场调查报告书
商品编码
1445938

MOOC - 市场占有率分析、产业趋势与统计、成长预测（2024 - 2029）

MOOC - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

MOOC 市场规模预计到 2024 年将达到 228 亿美元，预计到 2029 年将达到 1191.7 亿美元，在预测期内（2024-2029 年）CAGR为 39.20%。

MOOC - 市场

数位化趋势的不断发展、智慧型手机普及率的不断提高、互联网的灵活访问，加上对具有成本效益的教育平台的需求不断增长，正在促进大规模开放线上课程市场的增长。

主要亮点

  • 资讯和通讯科技的进步迫使教育者和学习者超越时间、空间和环境的限制。虽然传统的课堂教育一直是一种众所周知的学习系统，但课堂外的教育，尤其是透过大规模开放式线上课程（MOOC）等技术增强的教育，在过去几年中取得了显着增长。
  • 由于成本低廉且缺乏资格要求，慕课在知识寻求者中获得了巨大的吸引力。此外，这些课程可以透过获得新的定性知识和专业知识并增强他们的前景来支持人们转变职业生涯。预计这些因素将在未来几年进一步推动市场。
  • 此外，向数位学习的转变加速了庞大的开放线上课程市场的成长。如今，世界各地的学生都已经习惯了线上学习方式，这使得他们的抵触情绪降低，从而增加了对 MOOC 市场的需求。
  • 此外，各国政府都在敦促大学和学校采用和推广大规模开放线上课程（MOOC），以便为学生提供最大的利益；这反过来又会推动对 MOOC 的需求。
  • 例如，今年6月，大学教育资助委员会（UGC）要求所有大学允许学生将他们在SWAYAM平台上学习的课程的学分转移到他们的学术记录中。还要求大学共同努力，透过SWAYAM平台采用和推广大规模开放线上课程（MOOC），以便学生能够充分利用它们。

COVID-19 的爆发和许多国家的封锁增加了对 MOOC 的需求，世界各地的学生都采用数位学习平台。自疫情以来，大规模的线上开放课程也大幅增加了入学人数。例如，提供 MOOC 的线上平台 Coursera 的註册人数从 3 月中旬到 4 月中旬与去年同期相比猛增约 640%，从约 160 万人增至 1,030 万人。此外，另一家 MOOC 供应商 Udemy 的註册人数在 2 月至 3 月期间增加了 400% 以上。

大规模开放式线上课程 (MOOC) 市场趋势

科技主体预计持有主要股份

  • 技术领域是所考虑的市场中最发达的领域之一。大多数人都加入这些类别，因为这些类别最容易货币化。此外，各行业也越来越多地采用资料分析和人工智慧等最新技术，进一步扩大了预测期内研究领域的范围。
  • 此外，技术部分主要包括与电脑科学相关的课程。 MOOC 的教学大纲是围绕着公司和就业市场使用的最新技术和软体设计的。 MOOC 在区块链、人工智慧 (AI)、智慧城市、加密货币、资料科学、资料分析、统计、机器学习和网路安全等新兴领域的招生人数有所增加。
  • 据 Class Central 称，迄今为止，在排名前 100 的线上课程中，技术课程所占比例最高。过去几年，科技领域註册人数最多的一些课程包括 Python 互动式程式设计简介（莱斯大学，透过 Coursera）、Python 入门（密西根大学，透过 Coursera）、机器学习（史丹佛大学，透过 Coursera） 、MATLAB 程式设计简介（范德堡大学透过Coursera）、Elements of AI（赫尔辛基大学透过Independent）、分治、排序和搜寻以及随机演算法（史丹佛大学透过Coursera）等。
  • 此外，为了抓住技术领域不断增长的机会，市场供应商必须不断升级其课程并推出有关技术主题的新课程。例如，今年 6 月，东京工业大学推出了两门新的大规模开放式线上课程（MOOC）。初学者程式设计：《电脑将棋基础知识》和《超级智慧社会简介》皆在 edX 平台上以日文提供，长度约为五週。在这门程式设计初学者的课程中，参与者将学习在 MATLAB 上使用电脑将棋进行编码的基础知识和各种技术。
  • 此外，随着对技术科目的需求成长，市场供应商不断推出新课程以抓住机会，从而推动技术领域的发展。例如，根据Persolkelly去年的一项调查，技术技能（50%）是亚太地区公司最需要的技能。销售和业务开发技能紧随其后，近一半的受访者将其视为稀缺技能。

亚太地区预计将出现最高成长

由于工作和学习人口众多，中国正在利用数位学习技术来提高教育公平、品质和效率。此外，中国政府的努力也进一步促进了慕课在中国的发展。例如，今年3月，中国教育部宣布了中国智慧教育倡议，并推出了涵盖中国大陆所有MOOC平台的综合网站Chinaooc。

  • 此外，由于数位化、智慧型手机使用和网路普及率的不断提高以及线上学习者数量的增加，印度和中国等亚太国家对大规模开放线上课程（MOOC）的需求日益增长。例如，根据加州 MOOC 平台 Coursera 去年的影响报告，印度是第二大学习者群体，拥有 13.6 亿学习者，仅次于美国的 17.3 亿学习者。
  • 此外，随着印尼网路教育学院、JMOOC、KMOOC、M-MOOC、XuetangX、ThaiMOOC 等国家 MOOC 入口网站的建立和运作，大规模开放式线上课程 (MOOC) 在亚太地区继续获得更大扩张的动力，以及印度的SWAYAM入口网站。
  • 此外，在印度、澳洲和许多其他亚洲国家，大规模开放式线上课程（MOOC）正在成为教育系统的一部分，预计这将在未来几年推动市场发展。例如，今年2月，雪梨大学宣布将首次与2U合作提供线上研究生学位课程。此次合作将带来四个线上研究生学位，首先是数据科学硕士和专案与计划管理硕士，课程将于明年 2 月开始。

大规模开放式线上课程 (MOOC) 产业概况

MOOC 市场竞争适中，由一些重要参与者组成。从市场份额来看，目前一些主要参与者占据市场主导地位。然而，随着创新教育平台的发展，新参与者正在增加其市场份额并扩大其在新兴经济体的业务足迹。

2022年12月，数位学习平台FutureLearn被Global University Systems (GUS)收购。该交易将使总部位于荷兰的GUS 能够为FutureLearn 提供其专有的人工智慧职业管理解决方案，从而扩大FutureLearn 的产品范围，透过将学习者与内容、认证、指导和职业机会联繫起来，提供全面的职业发展。

额外的好处：

  • Excel 格式的市场估算 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章：简介

  • 研究假设和市场定义
  • 研究范围

第 2 章：研究方法

第 3 章：执行摘要

第 4 章：市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代产品的威胁
    • 竞争激烈程度
  • COVID-19 对市场影响的评估

第 5 章：市场动态

  • 市场驱动因素
    • 对具有成本效益的教育平台的需求
    • 全球培训的需求不断增加
  • 市场限制
    • 课程完成率低
    • 糟糕的讨论论坛和指导
  • 市场机会

第 6 章：市场细分

  • 按类型
    • 慕课
    • 慕课
  • 按学科类型
    • 科技
    • 商业
    • 科学
    • 其他科目类型
  • 地理
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 英国
      • 法国
      • 德国
      • 西班牙
      • 欧洲其他地区
    • 亚太
      • 中国
      • 印度
      • 韩国
      • 亚太其他地区
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
      • 拉丁美洲其他地区
    • 中东和非洲
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 南非
      • 中东和非洲其他地区

第 7 章：竞争格局

  • 公司简介
    • Coursera Inc.
    • edX Inc. (2U)
    • Udacity Inc.
    • Udemy Inc.
    • Canvas Networks Inc.
    • FutureLearn Ltd (Global University Systems)
    • openSAP (SAP SE)
    • 360training.com Inc.
    • Iversity Inc. (Springer Nature)
    • Miriadax (Telefonica Learning Services SLU)
    • Blackboard Inc. (Providence Equity Partners)

第 8 章：投资分析

第 9 章：市场的未来

简介目录
Product Code: 61498

The MOOC Market size is estimated at USD 22.80 billion in 2024, and is expected to reach USD 119.17 billion by 2029, growing at a CAGR of 39.20% during the forecast period (2024-2029).

MOOC - Market

The growing trend of digitalization, increasing penetration of smartphones, and the flexible accessibility of the internet, coupled with growing demand for cost-effective education platforms, are fostering the growth of the massive open online course market.

Key Highlights

  • The advancements in information and communication technologies are forcing educators and learners to move past time, space, and environmental constraints. While traditional classroom education has been a well-known learning system, education outside the classrooms, especially the one enhanced through technologies such as massive open online courses (MOOCs), has gained significant growth over the past few years.
  • MOOCs are gaining significant traction among knowledge seekers owing to their low cost and lack of eligibility requirements. Additionally, these courses can support people in transitioning their careers by acquiring new qualitative knowledge and expertise and enhancing their prospects. Such factors are further expected to drive the market in the coming years.
  • Moreover, the shift toward digital learning has accelerated the growth of the massive open online course market. Students all over the world are now used to online ways of learning, which has made them less resistant and increased the demand for the MOOC market.
  • Further, governments across countries are urging universities and schools to adopt and promote Massive Open Online Courses (MOOCs) in order to provide maximum benefits to the students; this, in turn, would drive the demand for MOOCs.
  • In June of this year, for example, the University Grants Commission (UGC) asked all universities to let students transfer credit for courses they took on the Study Webs of Active Learning for Young Aspiring Minds (SWAYAM) platform to their academic records.The UGC also asked universities to work together to adopt and promote Massive Open Online Courses (MOOCs) through the SWAYAM platform so that students could get the most out of them.

The COVID-19 outbreak and lockdown in many countries surged the demand for MOOCs, with students worldwide adopting digital learning platforms. The massive open online courses have also significantly increased enrolment since the pandemic. For instance, the enrolment in Coursera, an online platform offering MOOCs, skyrocketed by around 640% from mid-March to mid-April compared to the same period in the previous year, growing from around 1.6 million to 10.3 million. Moreover, the enrolment at Udemy, which is another MOOC provider, grew by more than 400% between February and March.

Massive Open Online Course (MOOC) Market Trends

Technology Subject is expected to hold Major Share

  • The technology segment is one of the most developed in the market under consideration.Most people are enrolling in these categories, as these are the easiest to monetize. Additionally, the growing adoption of the latest technologies, like data analytics and AI, across various industries further expands the scope of the studied segment over the forecast period.
  • Further, the technology segment mainly consists of courses related to computer science. The syllabus of MOOCs is designed around the latest technologies and software used in companies and on the job market. MOOCs see more enrollments in emerging areas like Blockchain, Artificial Intelligence (AI), smart cities, cryptocurrency, data science, data analytics, statistics, machine learning, and cybersecurity.
  • According to Class Central, among the top 100 online courses until now, technology holds the most significant number. Some of the most enrolled courses in the technology segments in the last few years are Introduction to Interactive Programming in Python (Rice University via Coursera), Getting Started with Python (the University of Michigan via Coursera), Machine Learning (Stanford University via Coursera), Introduction to Programming with MATLAB (Vanderbilt University via Coursera), Elements of AI (the University of Helsinki via Independent), and Divide and Conquer, Sorting and Searching, and Randomized Algorithms (Stanford University via Coursera), among others.
  • Further, to capture the growing opportunity in the technology segment, market vendors must continuously upgrade their courses and launch new courses on technology subjects. For instance, in June this year, Tokyo Tech launched two new massive open online courses (MOOCs). Programming for beginners: Learning Basics with Computers Shogi and Introduction to the Super Smart Society, both available in Japanese on the edX platform, are approximately five weeks long. During this course for beginners in programming, participants learn the basics and various techniques of coding with computer Shogi on MATLAB.
  • Further, as the demand for technology subjects grows, market vendors continuously launch new courses to capture the opportunity, thus driving the technology segment. For instance, according to a survey from Persolkelly last year, technology skills (50%) were the most in-demand skills among Asia-Pacific companies. Sales and business development skills were a close second, with nearly half of the respondents selecting them as an in-demand skill.

Asia-Pacific is Expected to Witness Highest Growth

Due to the large working and studying population, China is using digital learning technology to enhance education equity, quality, and efficiency. Moreover, government efforts in the country are further fostering the growth of MOOCs in China. In March of this year, for example, China's Ministry of Education announced the Smart Education of China initiative and launched the comprehensive website Chinaooc, which includes all MOOC platforms in mainland China.

  • Moreover, Asia-Pacific countries such as India and China are witnessing significant demand for massive open online courses (MOOC) owing to the increasing digitization, smartphone use, and internet penetration coupled with an increasing number of online learners. For instance, according to the California-based MOOC platform Coursera's Impact Report from last year, India is home to the second largest group of learners, with 1.36 crore learners, after the USA, which has 1.73 crore learners.
  • Further, massive open online courses (MOOCs) continue to gain momentum towards greater expansion in the Asia and Pacific region with the establishment and functioning of national MOOC portals, such as Indonesia's Cyber Education Institute, JMOOCs, KMOOCs, M-MOOCs, XuetangX, ThaiMOOC, and India's SWAYAM portal.
  • Additionally, in countries like India, Australia, and many other Asian countries, Massive Open Online Courses (MOOCs) are becoming a part of the education system, which is expected to boost the market in the coming years. For instance, in February this year, The University of Sydney announced that it would offer postgraduate degree programs online for the first time in partnership with 2U. The collaboration will bring four postgraduate degrees online, beginning with a Master of Data Science and a Master of Project and Program Management, with classes beginning in February next year.

Massive Open Online Course (MOOC) Industry Overview

The MOOC market is moderately competitive and consists of a few significant players. In terms of market share, some of the major players currently dominate the market. However, with the growth of the innovative educational platform, new players are increasing their market presence and expanding their business footprint across emerging economies.

In December 2022, the digital learning platform FutureLearn was acquired by Global University Systems (GUS). The deal will allow Netherlands-based GUS to provide FutureLearn with access to its proprietary AI-powered career management solution, widening FutureLearn's offering to provide fully-fledged career advancement by linking learners with content, accreditation, mentorship, and career opportunities.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Assessment of COVID-19 Impact on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Demand for Cost Effective Education Platforms
    • 5.1.2 Increasing Requirement of Global Training
  • 5.2 Market Restraints
    • 5.2.1 Low Course Completion Rate
    • 5.2.2 Poor Discussion Forum and Mentoring
  • 5.3 Market Opportunities

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 cMOOC
    • 6.1.2 xMOOC
  • 6.2 By Subject Type
    • 6.2.1 Technology
    • 6.2.2 Business
    • 6.2.3 Science
    • 6.2.4 Other Subject Types
  • 6.3 Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 France
      • 6.3.2.3 Germany
      • 6.3.2.4 Spain
      • 6.3.2.5 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 India
      • 6.3.3.3 South Korea
      • 6.3.3.4 Rest of Asia-Pacific
    • 6.3.4 Latin America
      • 6.3.4.1 Brazil
      • 6.3.4.2 Mexico
      • 6.3.4.3 Argentina
      • 6.3.4.4 Rest of Latin America
    • 6.3.5 Middle East & Africa
      • 6.3.5.1 United Arab Emirates
      • 6.3.5.2 Saudi Arabia
      • 6.3.5.3 South Africa
      • 6.3.5.4 Rest of Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Coursera Inc.
    • 7.1.2 edX Inc. (2U)
    • 7.1.3 Udacity Inc.
    • 7.1.4 Udemy Inc.
    • 7.1.5 Canvas Networks Inc.
    • 7.1.6 FutureLearn Ltd (Global University Systems)
    • 7.1.7 openSAP (SAP SE)
    • 7.1.8 360training.com Inc.
    • 7.1.9 Iversity Inc. (Springer Nature)
    • 7.1.10 Miriadax (Telefonica Learning Services S.L.U.)
    • 7.1.11 Blackboard Inc. (Providence Equity Partners)

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET