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市场调查报告书
商品编码
1629755

云端广告：市场占有率分析、产业趋势/统计、成长预测（2025-2030）

Cloud Advertising - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 107 Pages | 商品交期: 2-3个工作天内

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简介目录

云端广告市场预计在预测期内复合年增长率为16.5%

云端广告-市场-IMG1

主要亮点

  • 我们云端基础的广告平台允许客户建立、编辑和管理展示广告宣传，而无需绑定到特定设备或办公椅。该细分市场的主要驱动力是智慧型手机使用的不断增加、互联网连接的广泛普及以及数位媒体消费的不断增长。儘管如此，这些因素预计将在预测期内增加全球网路用户数量，并为云端广告市场开闢新的潜在前景。
  • 随着巨量资料和网路商务的发展，云端基础的广告服务在 SaaS 市场中变得越来越重要。云端广告也是网路行销的关键组成部分，使企业能够比传统行销选项产生更高的投资报酬率。
  • 技术进步是推动产业发展的最重要因素。由于需求不断增长，云端广告市场的主要参与企业正在专注于开发尖端技术解决方案以主导该领域。这些平台利用资料科学、人工智慧和机器学习等创新技术来改善客户体验和广告参与度。
  • 此外，与互联网相关的经营模式进步，加上其商业性应用的不断增加和全球网路用户数量的迅速增加，不仅透过各种形式的数位广告塑造了云端广告的演变，而且塑造了市场。着市场层级和参与企业加强。
  • 亚马逊等一些电子商务巨头正在将云端服务纳入其经营模式。云端服务基于云端行销，利用网路上的工具与客户建立联繫。云端行销利用网路上的工具与客户联繫，创造一致的购买体验，在旅程的每一步为客户提供服务，并为负责人提供内容、资料、流程和报告，帮助您追踪每个客户接触点以实现高级即时。
  • 此外，各个最终用户部门对跨行销平台的资料分析的需求不断增长，推动了对统一平台来发布和改进消费者参与计画的需求。预计这将为研究市场中的供应商创造大量机会，以增加客户数量并推动市场扩张。
  • 由于对数位广告的需求不断增长，市场最终将看到需求的增加。对云端广告的需求不断增长，并且将收集更多的客户资料。资料利用、资料安全问题和严格的云端限制可能是商业扩张的主要障碍。

云端广告市场趋势

SaaS（软体即服务）领域预计将占很大份额

  • SaaS 是一项新兴技术，可让企业在线上存取和储存资料。 SaaS 技术的关键特征是灵活性、可扩展性、可靠性和敏捷性。软体即服务 (SaaS) 可透过某些方式协助公司降低IT基础设施成本。这是企业更频繁地采用 SaaS 应用程式的关键驱动力。
  • SaaS（软体即服务）是传统存取方式（服务供应商透过互联网提供软体或应用程序，最终用户透过网路或供应商 API 订阅和存取软体）的替代方案。 SaaS 是指基于订阅的模式，其中软体託管在云端并透过网路存取。
  • 由于组织对单一解决方案来解决其业务问题的需求不断增长，SaaS 行业正在不断扩张。该公司正在采用结合了多个程式的 SaaS 平台软体，包括供应链管理、电子商务、商业智慧和客户关係管理 (CRM)。
  • 随着智慧型手机已成为人们生活中不可或缺的一部分，并且可以随时随地轻鬆存取讯息，企业越来越多地投资于行动 SaaS 和基于应用程式的解决方案。人们可以使用智慧型手机和基于应用程式的 SaaS 来同步、更新和管理文件。面向行动装置的 SaaS 和基于应用程式的服务预计未来将变得更加流行。
  • 基于 SaaS 的应用程式可透过互联网访问，并且必须与本地系统和其他云端正确整合。 SaaS 的主要优势包括无硬体成本、无初始设定成本、客户只需为他们使用的内容付费、可扩展的使用、自动更新、跨装置相容性和无处不在的存取。使用者不管理或控制云端基础设施，包括网路、伺服器、作业系统、储存和单一应用程式功能。
  • 随着云端基础的服务日益普及，对 SaaS 解决方案的需求也不断增加。一些寻求扩大客户群的 B2B SaaS 供应商面临潜在潜在客户开发下降、客户获取成本高、客户维繫率低以及客户生命週期价值差等挑战。
  • 例如，2023 年 2 月，主要企业的SaaS 采购平台 Vendr 发布了 Explore，这是一个跨软体产业的动态目录，旨在帮助企业做出更快、更明智的采购决策。 Explore 为采购和财务团队提供了关于由世界上最广泛的 SaaS资料集提供支援的 19,000 多个专案的清晰资讯。 Explore 为采购和财务团队提供了由世界上最广泛的 SaaS资料集提供支援的 19,000 多个专案的清晰资讯。
  • 在 SaaS 模型中，使用者资料和应用程式的控制较少。直接的 SaaS 应用程式也有独特的安全问题。 SaaS 应用程式和服务通常与混合环境中的其他云端或本地模型结合。企业通常需要将 SaaS 应用程式与位于资料中心和其他云端平台中的多个不同应用程式和平台结合。

北美占据主要市场占有率

  • 由于该地区最终用户的云端采用率较高，北美在全球云端广告市场占据主导地位。市场上大多数的主要供应商也都位于美国。
  • 政府机构正在重新定义其行业，以更好地为公民服务。为了加速云端的采用，美国政府根据美国联邦云端运算策略实施了云端优先计画。该政策鼓励服务管理、创新和采用最尖端科技。它还指出，机构的基本能力和使命优先于技术本身。
  • 儘管存在后端筒仓系统，但政府也可以透过利用云端从更大的业务灵活性中受益。早期的云端采用者包括美国、空军、海军、司法部、美国和教育部。这些组织创造了这一趋势，并为其他组织引领了潮流。
  • 此外，由于加拿大和美国等已开发国家零售业迅速采用云端基础的解决方案，零售云端市场在北美占据主导地位。
  • 美国电子商务产业目前由亚马逊引领，预计该地区云端解决方案的采用率将在预测期内加速。根据美国人口普查，2022 年电子商务销售额预计为 10,341 亿美元，较 2021 年增长 7.7%（0.4%）。 2021年至2022年，零售总额成长8.1%（0.9%）。 2022 年，总销售额的 14.6% 透过电子商务完成。
  • 该地区的所有电子商务公司都可以从云端运算中受益匪浅。由于电子商务，整个「线上交易」业务正在改变。云端运算在电子商务领域的优势和使用正在迅速扩大。这种扩张是由公司快速、轻鬆地扩展业务的需求以及从任何地方储存和存取资料的需求所推动的。
  • 因此，该地区的企业正在转向云端进行资料储存和分析，而且这种趋势可能会持续下去。透过采用无伺服器架构和容器等新技术，企业可以进一步降低 IT 成本，同时获得利用云端资源的好处。

云端广告产业概况

市场上的领先参与企业对云端前提具有较高的市场渗透率，并透过创新获得更高的可持续竞争优势。所有剩余的云端广告公司都在争夺重要的市场占有率，加剧了竞争对手之间的敌意。此外，在该市场运营的公司正在收购从事云端广告技术的公司，以增强其产品能力。

  • 2022 年 9 月 - 业界领先的复杂通讯软体供应商 Vochato 最近宣布与 Salesforce Marketing Cloud 进行新的整合。这种整合允许负责人使用 Salesforce 的行销自动化工具 Journey Builder 向客户发送简讯。 Avocato Salesforce Marketing Cloud 整合实现了客户生命週期的闭环，使您成为少数能够在所有主要 Salesforce 云端简化 SMS 通讯的组织之一。此外，我们也提供适用于 Slack、Okta、Zapier 和 Microsoft Azure 的连接器。
  • 2022 年 9 月 - 领先的行销绩效管理云端解决方案 Plannuh 已被财务绩效管理云端软体和行销绩效管理 SaaS 供应商的发明者 Planful Inc. 收购。 Planful 收购 Plannuh 可以实现行销、财务和其他业务用户之间的顺利协作。这些功能为领先的财务长和行销长提供了推动整个企业业务成长所需的资源。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 竞争公司之间的敌对关係
    • 替代品的威胁
  • COVID-19 对市场的影响

第五章市场动态

  • 市场驱动因素
    • 云端服务采用趋势不断增强
    • 更重视有针对性的行销和竞争情报
  • 市场问题
    • 资料安全漏洞

第六章 市场细分

  • 按类型
    • 公共云端
    • 私有云端
    • 混合云端
  • 按服务
    • IaaS（Infrastructure-as-a-Service）
    • SaaS（Software-as-a-Service）
    • PaaS（Platform-as-a-Service）
  • 按最终用户
    • 零售
    • 媒体娱乐
    • 资讯科技和电讯
    • BFSI
    • 政府机构
    • 其他的
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东/非洲

第七章 竞争格局

  • 公司简介
    • Adobe Inc.
    • Google LLC（Alphabet Inc.）
    • Sprinklr Inc.
    • Oracle Corp.
    • IBM Corp.
    • Microsoft Corp.
    • Salesforce.com Inc.
    • Amazon Web Services Inc.
    • InMobi Pte. Ltd
    • SAP SE

第八章投资分析

第九章 市场机会及未来趋势

简介目录
Product Code: 55905

The Cloud Advertising Market is expected to register a CAGR of 16.5% during the forecast period.

Cloud Advertising - Market - IMG1

Key Highlights

  • Cloud-based advertising platforms enable customers to build, edit, and administer display advertising campaigns without being bound by a particular device or office chair. The primary drivers of the sector are the constantly increasing usage of smartphones, extensive internet connectivity, and expanding consumption of digital media. Nonetheless, these factors are anticipated to raise the number of internet users globally over the course of the forecast period and open up fresh potential prospects for the cloud advertising market.
  • Cloud-based advertising services are becoming increasingly important in the SaaS market as big data and internet commerce evolve, allowing businesses to employ commercial cloud solutions to control prices in various ways. Also, because cloud advertising is a crucial component of online marketing, it helps companies generate higher ROI than traditional marketing options.
  • Technological advancements are the most important elements driving the industry. Due to the increasing demand, the key players in the cloud advertising market focus on developing cutting-edge technology solutions to rule the sector. These platforms will improve customer experiences and engagement with advertisements by utilizing innovative technology like data science, AI, and machine learning.
  • Moreover, Technological advancements concerning the internet, combined with its increasing commercial application and the rapid growth in the number of internet users worldwide, have not only shaped the evolution of cloud advertising through different forms of digital advertising but have also enhanced the advertising business models, along with the market levels and players.
  • Some of the e-commerce giants, such as Amazon, have integrated cloud service into their business models, which are based on cloud marketing, utilizing the internet's tools to connect with customers. It helps create a consistent buyer experience, serves customers at each step of their journey, and tracks every customer touch point required for highly sophisticated real-time communication and coordination of marketers, content, data, processes, and reporting.
  • Furthermore, the growing demand for data analytics across the marketing platform by various end-user sectors is increasing the need for a unified platform to publish and improve consumer engagement programs. This is anticipated to generate many opportunities for the vendors in the market under study to increase their clientele, propelling market expansion.
  • The market will eventually experience increased demand due to the rising need for digital advertising. The need for cloud advertising is growing, leading to more customer data being collected. Effective data utilization, data security issues, and strict cloud restrictions may be significant barriers to commercial expansion.

Cloud Advertising Market Trends

Software-as-a -Service (SaaS) segment is Expected to Occupy Significant Share

  • SaaS is an emerging new technology that allows businesses to access and store data online. Among the key attributes of SaaS technology are flexibility, scalability, reliability, and agility. Software as a service (SaaS) helps businesses with their IT infrastructure costs in specific ways. This is the main factor driving firms to embrace SaaS apps more frequently.
  • Software-as-a-Service (SaaS) refers to an alternative way of accessing software, instead of traditional access methods (where the service provider delivers software and applications through the internet and the end-users subscribe to the software and access it via the web or vendor APIs). SaaS refers to a subscription-based model in which the software is hosted in the cloud and accessed through the internet.
  • The SaaS industry is expanding due to rising demand from organizations for a single solution to resolve business issues. Businesses employ SaaS Platform software, which combines several programs, including supply chain management, e-commerce, business intelligence, and customer relationship management (CRM).
  • Businesses are investing increasingly in mobile SaaS, and app-based solutions as smartphones become essential to people's lives, allowing for simple access to information whenever and wherever. People may synchronize, update, and manage documents using smartphones and app-based SaaS. SaaS for mobile devices and app-based services is predicted to become more prevalent.
  • SaaS-based applications can be accessed through the internet and require proper integration with on-premise systems or other clouds. The significant benefits of SaaS include no hardware costs, no initial setup costs, a pay-for-what-the-customer use factor, scalable usage, automatic updates, cross-device compatibility, and accessibility from any location. The users neither manage nor control the cloud infrastructure, which includes networks, servers, operating systems, storage, and individual application capabilities.
  • The rising popularity of cloud-based services drives the demand for SaaS solutions. Several B2B SaaS suppliers who want to expand their clientele faces challenges like poor lead generation, high customer acquisition expenses, low customer retention rates, and subpar customer lifetime value.
  • For instance, in February 2023, The top SaaS purchase platform, Vendr, unveiled Explore, a dynamic catalog of the entire software industry designed to assist businesses in making quicker and more informed purchasing decisions. Explore gives procurement and finance teams a clear glimpse into over 19,000 items powered by the world's most extensive SaaS data set. This enables them to evaluate alternatives and sort and filter depending on essential aspects.
  • In the SaaS model, users are not given much control over the data or the application. There are also specific security concerns with straight SaaS applications. SaaS applications and services are often combined with other cloud and on-premises models in hybrid environments. Organizations often need their SaaS applications to couple with multiple different applications and platforms in their data centers and other cloud platforms.

North America to Hold Significant Market Share

  • North America is dominating the global cloud advertising market due to the high cloud adoption rate among regional end users. Most of the significant market vendors are also US-based.
  • Government agencies are redefining their industries in order to provide better citizen services. In order to hasten the adoption of the cloud, the U.S. government implemented the CloudFirst policy, according to the U.S. Federal Cloud Computing Strategy. This policy encourages the administration of services, innovation, and the implementation of cutting-edge technologies. This also states that the agency's fundamental competencies and mission will take priority over the technology itself.
  • Governments are also benefiting from more business flexibility because of cloud usage, despite their back-end silo systems. Early cloud adopters include the U.S. Army, Air Force, Navy, DOJ, USDA, Department of Education, and more. These organizations created the trend and led the way for others to follow.
  • Furthermore, the Retail Cloud Market indicates that North America is dominant as a result of the quick adoption of cloud-based solutions in the retail industry in industrialized nations like Canada and the U.S. The increase in mobile and new technology investments is also anticipated to help the regional industry maintain its dominance in the ensuing years.
  • The e-commerce sector in the United States is now driven by Amazon, which will accelerate the adoption rate of cloud solutions in the region over the projected period. According to the U.S. Census, e-commerce sales were anticipated at USD 1,034.1 billion in 2022, up 7.7% (0.4%) from 2021. From 2021 to 2022, total retail sales climbed by 8.1% (0.9%). 14.6 percent of all sales in 2022 were made through e-commerce.
  • All e-commerce enterprises in the region can benefit significantly from cloud computing. The entire "online transaction" business is changing because of e-commerce. The benefits and use of cloud computing in the eCommerce sector are expanding rapidly. The need for organizations to scale their operations quickly and easily, as well as the requirement for them to be able to store and access data from any location, are fueling this expansion.
  • As a result, Companies in the region increasingly use the cloud to store and analyze their data, and the trend seems to continue. Businesses can cut their I.T. expenses further while reaping the benefits of utilizing cloud resources by introducing new technologies like serverless architecture and containers.

Cloud Advertising Industry Overview

The prominent players across the market have high level of market penetration into the cloud premises, bearing higher sustainable competitive advantage through innovation. All the remaining cloud advertising companies are competing to capture considerable market share, leading to high competitive rivalry. The companies operating in the market are also acquiring companies working on Cloud Advertising technologies to strengthen their product capabilities.

  • September 2022 - Vochato, the industry's top supplier of sophisticated messaging software, recently unveiled a new integration with Salesforce Marketing Cloud that will enable marketers to text customers using Salesforce's Journey Builder marketing automation tool. The Avochato Salesforce Marketing Cloud integration closes the client lifecycle loop, making it one of the few organizations that can streamline SMS communications across all major Salesforce Clouds. Additionally, the business offers Slack, Okta, Zapier, and Microsoft Azure connectors.
  • September 2022 - Plannuh, a top-tier marketing performance management cloud solution, has been acquired by Planful Inc., the inventor of financial performance management cloud software and Marketing Performance Management SaaS Vendor. Planful now offers smooth cooperation between the marketing and finance departments as well as other business users due to the acquisition of Plannuh. These capabilities provide cutting-edge CFOs and CMOs with the resources they need to encourage more business growth across the enterprise.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Trend for the Adoption of Cloud Services
    • 5.1.2 Growing Emphasis on Targeted Marketing and Competitive Intelligence
  • 5.2 Market Challenges
    • 5.2.1 Vulnerability Toward Data Security

6 MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Public Cloud
    • 6.1.2 Private Cloud
    • 6.1.3 Hybrid Cloud
  • 6.2 By Service
    • 6.2.1 Infrastructure as a Service (IaaS)
    • 6.2.2 Software as a Service (SaaS)
    • 6.2.3 Platform as a Service (PaaS)
  • 6.3 By End User
    • 6.3.1 Retail
    • 6.3.2 Media and Entertainment
    • 6.3.3 IT and Telecom
    • 6.3.4 BFSI
    • 6.3.5 Government
    • 6.3.6 Other End Users
  • 6.4 By Geography
    • 6.4.1 North America
    • 6.4.2 Europe
    • 6.4.3 Asia-Pacific
    • 6.4.4 Latin America
    • 6.4.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Adobe Inc.
    • 7.1.2 Google LLC (Alphabet Inc.)
    • 7.1.3 Sprinklr Inc.
    • 7.1.4 Oracle Corp.
    • 7.1.5 IBM Corp.
    • 7.1.6 Microsoft Corp.
    • 7.1.7 Salesforce.com Inc.
    • 7.1.8 Amazon Web Services Inc.
    • 7.1.9 InMobi Pte. Ltd
    • 7.1.10 SAP SE

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS