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到 2030 年的云端广告市场预测：按服务类型、部署模型、用户群、组件、应用程式、最终用户和地区进行的全球分析
市场调查报告书
商品编码
1372044

到 2030 年的云端广告市场预测：按服务类型、部署模型、用户群、组件、应用程式、最终用户和地区进行的全球分析

Cloud Advertising Market Forecasts to 2030 - Global Analysis By Service Type (Software as a Service, Platform as a Service and Infrastructure as a Service ),Deployment Model, User Group, Component, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据Stratistics MRC预测，2023年全球云端广告市场规模将达40.2亿美元，预计2030年将达到158.2亿美元，预测期内年复合成长率为21.6%。

支援交易、广告相关资料、产品选择等的云端基础的服务称为“云端广告”，价格和内容在最终用户访问服务时确定。由于对消费者分析和个人化行销的需求不断增长，云端广告市场正在不断增长。云端广告可用于各种电子商务和实体商店商务策略，例如竞标、优惠券以及其他折扣和广告技术。

云端运算和服务的使用增加

市场收益的成长也是由云端运算和服务的日益采用所推动的。这是因为云端运算提供了多种好处，尤其是云端安全性。云端运算提供高水准的安全性，保护企业免受危险的间谍软体、病毒和骇客的侵害。因此，这些公司的网站是安全的，有助于恢復客户信任并提供更好的使用者体验。此外，云端运算有助于存取客户资料以数位行销策略。

安全风险和隐私问题

与电子商务的采用相关的各种安全风险和隐私问题正在阻碍云端广告的采用。最终用户需要花费更多的钱来有效实施网路安全流程和系统，以使电子商务更加安全可靠。云端广告处理敏感的客户资料，例如联络资讯、即将到来的订单和合约、运输详细资讯以及其他合作伙伴供应商的详细资讯。此外，任何安全漏洞都会带来重大的财务损失、客户流失和品牌声誉风险。因此，对资料隐私和安全的担忧预计将阻碍预测期内全球市场的成长。

具有成本效益的客製化广告

云端广告的主要优势在于它具有成本效益，因为它消除了传统方法的需要，例如印刷组合、使用广播和电视等媒体以及邮寄宣传册。它还透过线上平台提供更快的广告投放，并且可以根据公司的要求，使用许多线上平台和媒体来宣传公司的行销目标，从而提供更多的客製化广告。在此背景下，大公司正在开发云端基础的广告软体，具有更好、更复杂的技术功能，这有利于市场的收益开拓。

高效率的资料利用

消费者分析中使用的资料是从许多资讯来源收集的，并分发给各个组织团体，特别是行销、销售和研发部门。公司必须对从各个接触点收集的资料进行分类，并回应客户的需求。组织发现很难整合从许多接触点收集的资料。这些接触点的范例包括公司网站、网路、行动装置、社群媒体和电子邮件。如果您的公司资料不同步，客户分析就毫无用处。分析结构化和非结构化资料需要大量的时间、金钱和经验。

COVID-19 的影响

云端广告业务受益于 COVID-19。多个国家/地区实施了政府封锁，导致许多企业、商店、IT 和电信业者以及教育机构关闭。新冠肺炎 (COVID-19) 疫情之后，网路购物的需求大幅增加，因为人们现在可以在家中舒适地在电子商务平台上选择产品。此外，许多企业因 COVID-19 受到严重打击，员工无法在办公室或零售店工作。采用数位管道获取资讯、娱乐、教育以及与朋友和家人交流的消费者数量正在迅速增加。

软体即服务 (SaaS) 产业预计将在预测期内实现最高成长

软体即服务（SaaS）领域预计将出现良好的成长。客户可以从 SaaS（软体即服务）范式下营运的组织购买云端应用程式服务。提供者行使IT开发权限，因此客户可以受益于SaaS产品的便利性。 SaaS 的主要优点包括灵活的支付方式、灵活的使用、自动更新、可访问性、持久性和适应性。此外，由于技术改进、多个组织引入新系统以及不同公司快速推出不同活动，该部门的收益正在扩大。

大型企业领域预计在预测期内年复合成长率最高

云端基础的广告製作系统使大公司和企业广告商有机会设计更有效率的流程，而不受限于行动大量资料。更低的成本、更快的实施流程、远端工作时对资料的存取、更有效互动的更清晰体验、更好的工作流程管理、更少花在繁琐任务上的时间、系统整合等等是大型企业的主要优势。这些是一些云端运算的好处。该细分市场的销售成长是由许多新的改进和各个组织为促进市场创新而形成的合作伙伴关係所推动的。

比最大的地区

预计亚太地区在预测期内将占据最大的市场占有率。中国、马来西亚、印尼、印度等周边开发中国家经济的快速发展是此区域扩张的主要原因。亚太地区对云端驱动和支援云端的广告的需求不断增加，推动了多个行业的成本增加和技术进步。此外，随着最尖端科技的使用和各行业应用的开发的增加，预计该地区将出现重大的成长机会，预计将在预测期内推动该地区的成长。

复合年复合成长率最高的地区：

预计北美在预测期内的年复合成长率最高。对改进的云端广告平台的需求不断增长预计将推动该地区的云端广告市场。 IBM 公司、Sales Force 和 Oracle 公司等市场参与企业的出现。这些市场参与企业致力于合作、收购、新产品开发以及现有产品的增强，以推动该地区的市场扩张。

提供免费客製化：

订阅此报告的客户可以存取以下免费自订选项之一：

  • 公司简介
    • 其他市场参与者的综合分析（最多 3 家公司）
    • 主要企业SWOT分析（最多3家企业）
  • 区域分割
    • 根据客户兴趣对主要国家的市场估计、预测和年复合成长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第1章执行摘要

第2章前言

  • 概述
  • 利害关係人
  • 调查范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 调查来源
    • 主要调查来源
    • 二次调查来源
    • 先决条件

第3章市场趋势分析

  • 促进因素
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 最终用户分析
  • 新兴市场
  • 新型冠状病毒感染疾病（COVID-19）的影响

第4章波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争公司之间的敌对关係

第5章全球云端广告市场：按服务类型

  • 软体即服务(SaaS)
  • 平台即服务 (PaaS)
  • 基础设施即服务 (IaaS)

第6章全球云端广告市场：依部署模式

  • 私有云端
  • 混合云端
  • 公共云端

第7章全球云端广告市场：依使用者群组划分

  • 中小企业 (SME)
  • 大公司

第8章全球云端广告市场：按组成部分

  • 平台
  • 服务

第9章全球云端广告市场：依应用程式分类

  • 使用者管理
  • 活动管理
  • 即时参与
  • 体验管理
  • 分析和见解

第10章全球云端广告市场：依最终用户分类

  • 媒体和娱乐
  • 旅游和招待
  • 零售和消费品
  • 製造业
  • 电讯
  • 教育
  • 银行、金融服务和保险
  • 其他最终用户

第11章全球云端广告市场：按地区

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲

第12章进展

  • 合约、伙伴关係、协作和合资企业
  • 收购和合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第13章公司简介

  • Google LLC
  • Oracle Corporation
  • Viant Technology, LLC
  • IBM Corporation
  • Marin Software
  • Sprinklr Inc
  • Salesforce.Com, Inc.
  • Adobe Systems Incorporated
  • Kubient
  • Imagine Communications Corp
  • HubSpot
  • Fico
  • MediaMath
  • Amazon Web Services Inc.
  • InMobi Pte. Ltd
Product Code: SMRC24100

According to Stratistics MRC, the Global Cloud Advertising Market is accounted for $4.02 billion in 2023 and is expected to reach $15.82 billion by 2030 growing at a CAGR of 21.6% during the forecast period. Cloud-based services that enable transactions, data linked to advertisements, and product selection are referred to as "cloud advertising," with the price and content determined when the end user accesses the service. The market for cloud advertising is growing as an outcome of the increased demand for consumer analytics and personalized marketing. Cloud advertising can be used in different e-commerce or brick-and-mortar commerce strategies such as auctions, coupons and other discounting or advertising techniques.

Market Dynamics:

Driver:

Increased use of cloud computing and services

The rise in market revenue is also being driven by the increase in the adoption of cloud computing and services. This is because cloud computing offers a variety of advantages, especially cloud security. Cloud computing offers high levels of security that shield enterprises from dangerous spyware, viruses and hackers. Due to this, the websites of such companies are secure and help rebuild client confidence, which improves the user experience. Additionally, it makes it simple for business enterprises and their personnel to cooperate and share ideas and solutions, cloud computing makes it simple to access client data for customizing digital marketing strategies.

Restraint:

Security risks and privacy concerns

Various security risks and privacy concerns associated with the implementation of e-commerce hinder the adoption of cloud advertising. End-users need to spend more on effectively deploying cyber security processes and systems to make e-commerce safer and more secure. Cloud advertising handles the confidential data of customers, including contact details, future orders and contracts, shipping details, and details about other partner vendors. Moreover, any security breach can be a significant risk in terms of financial losses and loss of customers and affect the brand's reputation. Hence, data privacy and security concerns are expected to hinder the growth of the global market during the forecast period.

Opportunity:

Cost-effective & customized advertising

The main advantages of cloud advertising are that it is more cost-effective because it does not require the conventional techniques of printing portfolios, using media like radio or television, or mailing brochures. It also offers faster advertising through online platforms and more customized advertising because it can use a number of online platforms and media to promote businesses' marketing objectives according to their requirements. Due to this, large corporations are creating cloud-based advertising software with better and more complex technological features, which is driving market revenue development.

Threat:

Efficient data utilization

The data used in consumer analytics is collected from many sources and distributed to various organizational groups, particularly marketing, sales, and R&D. Businesses must categorize the data they collect from various touch points to correspond with the wants and demands of their clients. Organizations find it challenging to merge data collected from many touch points because they must be structured differently. Examples of these touch points involve company websites, the web, mobile devices, social media, and emails. When corporate data is not synchronized, customer analytics are not useful. A great deal of time, money, and experience are needed for the analysis of both structured and unstructured data.

COVID-19 Impact

The cloud advertising business benefited from COVID-19. Lockdown was enforced by governments in several nations, which caused many businesses, stores, IT and telecom companies, and educational institutions to close. The demand for online shopping has risen significantly after COVID-19 as a result of people's ability to choose a product on an e-commerce platform while relaxing in the comfort of their own residences. Additionally, many businesses suffered greatly as a result of COVID-19 because employees were unable to work from offices and retail establishments. The number of consumers adopting digital channels for information, entertainment, education, and keeping in touch with friends and family has skyrocketed.

The software as a service (SaaS) segment is expected to be the largest during the forecast period

The Software as a Service (SaaS) segment is estimated to have a lucrative growth. Customers can purchase services for cloud applications from organizations that operate within the Software as a Service (SaaS) paradigm. Because the providers exercise authority over IT development, customers can benefit from SaaS products' convenience. Some of SaaS's primary advantages are flexible payment options, flexible usage, automated updates, accessibility, permanence, and adaptation. Additionally, this segment's revenue is growing as a result of the rapid adoption of technical improvements, new systems introduced by multiple organizations, and various activities undertaken by various companies.

The large enterprises segment is expected to have the highest CAGR during the forecast period

The large enterprises segment is anticipated to witness the fastest CAGR growth during the forecast period, due to cloud-based advertising production systems, advertisers of large companies and enterprises have the opportunity to design more efficient processes without being restricted by the movement of enormous amounts of data. Cost savings, quick on boarding processes, access to data when working remotely, straightforward operations that interact more efficiently, enhanced workflow management, less time spent on tedious tasks, and system integration are some of the advantages of cloud computing for large businesses. This segment's revenue growth has been fueled by numerous new improvements and partnerships formed by different organizations to increase innovation in the market.

Region with largest share:

Asia Pacific is projected to hold the largest market share during the forecast period owing to during the projected period. The rapid economic development of surrounding developing nations like China, Malaysia, Indonesia, and India is the primary reason for the region's expansion. The need for cloud-driven and cloud-supported advertising is growing in the APAC region, driving increasing costs and advances in technology across several industries. Moreover, the region is expected to offer significant growth opportunities like rise in the use of cutting-edge technologies, and the development of applications across a range of industries are projected to propel the region's growth throughout the forecast period.

Region with highest CAGR:

North America is projected to have the highest CAGR over the forecast period. It is projected that increased demand for an improved cloud advertising platform will drive the market for cloud advertising in this area. The existence of significant market participants, including IBM Corporation, Sales force, and Oracle Corporation. These players participate in partnerships, acquisitions, and the creation of new products, and enhancements to existing ones, which promotes market expansion in this region.

Key players in the market:

Some of the key players profiled in the Cloud Advertising Market include: Google LLC, Oracle Corporation, Viant Technology, LLC, IBM Corporation, Marin Software, Sprinklr Inc, Salesforce.Com, Inc., Adobe Systems Incorporated, Kubient, Imagine Communications Corp, Hub Spot, Fico, Media Math, Amazon Web Services Inc. and In Mobi Pte. Ltd.

Key Developments:

In August 2023, Marin Software, a leading provider of digital marketing solutions, is proud to announce the launch of two powerful products, Connect and Ascend. These new products give performance marketers unprecedented insights and AI-powered tools to improve results across performance marketing channels, including paid search, social, app advertising, and retail media. Connect revolutionizes how marketers access, analyze and share their data. Ascend offers a unified approach to allocating spends across channels for optimal performance.

In May 2023, Google has launched a new bug bounty program for its Android apps. Under the Mobile Vulnerability Rewards Program (Mobile VRP), the tech giant will pay security researchers for flaws found in first-party apps. The official Twitter account of Google VRP has also shared a post announcing the latest bug bounty program.

Service Types Covered:

  • Software as a Service (SaaS)
  • Platform as a Service (PaaS)
  • Infrastructure as a Service (IaaS)

Deployment Models Covered:

  • Private Cloud
  • Hybrid Cloud
  • Public Cloud

User Groups Covered:

  • Small & Medium Size Enterprises(SMEs)
  • Large Enterprises

Components Covered:

  • Platforms
  • Services

Applications Covered:

  • Customer Management
  • Campaign Management
  • Real-Time Engagement
  • Experience Management
  • Analytics and Insights

End Users Covered:

  • Media and Entertainment
  • Travel and Hospitality
  • Retail and Consumer Goods
  • Manufacturing
  • Telecommunications
  • Education
  • Banking, Financial Services, and Insurance
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Cloud Advertising Market, By Service Type

  • 5.1 Introduction
  • 5.2 Software as a Service (SaaS)
  • 5.3 Platform as a Service (PaaS)
  • 5.4 Infrastructure as a Service (IaaS)

6 Global Cloud Advertising Market, By Deployment Model

  • 6.1 Introduction
  • 6.2 Private Cloud
  • 6.3 Hybrid Cloud
  • 6.4 Public Cloud

7 Global Cloud Advertising Market, By User Group

  • 7.1 Introduction
  • 7.2 Small & Medium Size Enterprises(SMEs)
  • 7.3 Large Enterprises

8 Global Cloud Advertising Market, By Component

  • 8.1 Introduction
  • 8.2 Platforms
  • 8.3 Services

9 Global Cloud Advertising Market, By Application

  • 9.1 Introduction
  • 9.2 Customer Management
  • 9.3 Campaign Management
  • 9.4 Real-Time Engagement
  • 9.5 Experience Management
  • 9.6 Analytics and Insights

10 Global Cloud Advertising Market, By End User

  • 10.1 Introduction
  • 10.2 Media and Entertainment
  • 10.3 Travel and Hospitality
  • 10.4 Retail and Consumer Goods
  • 10.5 Manufacturing
  • 10.6 Telecommunications
  • 10.7 Education
  • 10.8 Banking, Financial Services, and Insurance
  • 10.9 Other End Users

11 Global Cloud Advertising Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Google LLC
  • 13.2 Oracle Corporation
  • 13.3 Viant Technology, LLC
  • 13.4 IBM Corporation
  • 13.5 Marin Software
  • 13.6 Sprinklr Inc
  • 13.7 Salesforce.Com, Inc.
  • 13.8 Adobe Systems Incorporated
  • 13.9 Kubient
  • 13.10 Imagine Communications Corp
  • 13.11 HubSpot
  • 13.12 Fico
  • 13.13 MediaMath
  • 13.14 Amazon Web Services Inc.
  • 13.15 InMobi Pte. Ltd

List of Tables

  • Table 1 Global Cloud Advertising Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Cloud Advertising Market Outlook, By Service Type (2021-2030) ($MN)
  • Table 3 Global Cloud Advertising Market Outlook, By Software as a Service (SaaS) (2021-2030) ($MN)
  • Table 4 Global Cloud Advertising Market Outlook, By Platform as a Service (PaaS) (2021-2030) ($MN)
  • Table 5 Global Cloud Advertising Market Outlook, By Infrastructure as a Service (IaaS) (2021-2030) ($MN)
  • Table 6 Global Cloud Advertising Market Outlook, By Deployment Model (2021-2030) ($MN)
  • Table 7 Global Cloud Advertising Market Outlook, By Private Cloud (2021-2030) ($MN)
  • Table 8 Global Cloud Advertising Market Outlook, By Hybrid Cloud (2021-2030) ($MN)
  • Table 9 Global Cloud Advertising Market Outlook, By Public Cloud (2021-2030) ($MN)
  • Table 10 Global Cloud Advertising Market Outlook, By User Group (2021-2030) ($MN)
  • Table 11 Global Cloud Advertising Market Outlook, By Small & Medium Size Enterprises(SMEs) (2021-2030) ($MN)
  • Table 12 Global Cloud Advertising Market Outlook, By Large Enterprises (2021-2030) ($MN)
  • Table 13 Global Cloud Advertising Market Outlook, By Component (2021-2030) ($MN)
  • Table 14 Global Cloud Advertising Market Outlook, By Platforms (2021-2030) ($MN)
  • Table 15 Global Cloud Advertising Market Outlook, By Services (2021-2030) ($MN)
  • Table 16 Global Cloud Advertising Market Outlook, By Application (2021-2030) ($MN)
  • Table 17 Global Cloud Advertising Market Outlook, By Customer Management (2021-2030) ($MN)
  • Table 18 Global Cloud Advertising Market Outlook, By Campaign Management (2021-2030) ($MN)
  • Table 19 Global Cloud Advertising Market Outlook, By Real-Time Engagement (2021-2030) ($MN)
  • Table 20 Global Cloud Advertising Market Outlook, By Experience Management (2021-2030) ($MN)
  • Table 21 Global Cloud Advertising Market Outlook, By Analytics and Insights (2021-2030) ($MN)
  • Table 22 Global Cloud Advertising Market Outlook, By End User (2021-2030) ($MN)
  • Table 23 Global Cloud Advertising Market Outlook, By Media and Entertainment (2021-2030) ($MN)
  • Table 24 Global Cloud Advertising Market Outlook, By Travel and Hospitality (2021-2030) ($MN)
  • Table 25 Global Cloud Advertising Market Outlook, By Retail and Consumer Goods (2021-2030) ($MN)
  • Table 26 Global Cloud Advertising Market Outlook, By Manufacturing (2021-2030) ($MN)
  • Table 27 Global Cloud Advertising Market Outlook, By Telecommunications (2021-2030) ($MN)
  • Table 28 Global Cloud Advertising Market Outlook, By Education (2021-2030) ($MN)
  • Table 29 Global Cloud Advertising Market Outlook, By Banking, Financial Services, and Insurance (2021-2030) ($MN)
  • Table 30 Global Cloud Advertising Market Outlook, By Other End Users (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.