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云端广告市场:现状分析与未来预测 (2024年～2032年)

Cloud Advertising Market: Current Analysis and Forecast (2024-2032)

出版日期: 2025年02月01日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 147 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计预测期内（2024-2032 年），云端广告市场将以 19.5% 的复合年增长率大幅成长。采用云端广告主要是因为对更有效率的行销策略的需求，这些策略以数据为驱动，能够提供更好的定位和更高的投资报酬率。人工智慧和机器学习的实际应用提供了分析大量资料以即时管理有效广告活动的知识。此外，对行动广告的关注以及全通路广告策略和程序化购买的采用迫使企业转向云端环境进行广告管理。

例如，2024 年 1 月 9 日，WPP 旗下媒体投资集团 GroupM 与业界领先的绩效行销组织 GroupM Nexus 和 Amazon Ads 合作发布了亚马逊行销云端成熟度框架。这项为群邑客户提供的客製化服务严格评估行销人员的亚马逊行销云端成熟度，并将他们的业务需求与最佳的亚马逊行销云端解决方案相结合。

市场按组件细分为平台和服务。由于云端广告平台提供数据驱动、自动化的广告解决方案并且易于扩展，有助于促进业务成长，因此预计平台将在 2023 年占据大部分市场占有率。成功的全通路广告的需求正在推动数位、行动和社交网路平台的使用。例如，2024 年 10 月 15 日，亚马逊广告宣布在亚马逊需求方平台 (Amazon DSP) 上推出一系列创新，以透过简化的广告活动规划和优化实现精准的全通路受众覆盖范围。 Amazon Ads 对客户从认知到转换的整个过程有着独特而深刻的理解，并提供易于使用的功能，所有品牌都可以使用这些功能来建立和加强客户关係，无论其业务、产品或服务的规模如何。

根据部署方法，市场分为公有、私有和混合。到 2023 年，本地部署将占据很大的市场占有率。混合广告模式结合了公有云和私有云解决方案，以实现多功能性、安全性和容量。这将推动成长，因为它使您能够实现成本优化，同时遵守资料库标准合规性，这对于任何商业组织（无论是製造业、银行业、金融业或任何工业组织）都至关重要。随着越来越多的元素被整合到混合模型中，在储存个人资讯的多个生态系统中投放即时广告变得更加容易。

依组织规模，市场分为大型企业及中小型企业。预计预测期内（2024-2032 年）中小企业将以显着的复合年增长率成长。透过加强数位广告预算，他们正在为云端广告做出贡献，以占领更大的市场。他们使用基于人工智慧的高效云端进行适当的广告宣传、自动化以及对广告借助的成果进行快速分析。云端技术使小型企业能够更好地管理其广告预算、加强客户关係并提高任何平台的转换率。更聪明的商业人士正在将 CRM、电子商务和广告整合到云端中，以使他们的行销更有效并获得更大的投资回报。例如，2025年1月21日，在数位行销（MarTech）和线上广告（AdTech）先进解决方案开发领域处于领先地位的创新科技公司Audiencerate宣布，已与Esprinet集团旗下专注于先进解决方案分销的公司V-Valley签署了合作协议。 Audiencerate 与微软合作，在整合人工智慧和云端运算以优化行销和广告策略方面处于领先地位。 V-Valley 和 Audiencerate 之间的策略协议旨在透过支持中小企业的数位化和创新过程、促进其获取先进技术以及为其提供在日益数据驱动的市场中竞争所需的工具来促进中小企业的数位转型。

根据最终用户，市场细分为零售和消费品、媒体和娱乐、IT 和电信、BFSI、医疗保健、製造业、旅游和酒店业以及其他。 2023 年，BFSI（银行、金融服务和保险）将占据相当大的市场占有率。这是因为该行业需要在广告中进行高度客製化的消费者分析，以更好地吸引客户。它还使金融机构能够透过符合监管要求的安全云广告瞄准特定细分市场。现在，Wipro 和 IBM 等公司正在提供专注于云端运算的服务，不仅可以解决广告支出问题，还可以确保满足合规性。透过在个人化、诈欺侦测和全通路广告方式中实施人工智慧，BFSI 产业正在藉助云端拥抱广告。这增加了客户的信任、互动和销售线索的有效性。例如，2025年1月20日，印度最大的电信服务供应商之一Bharti Airtel与全国最大的私人非银行金融公司（NBFC）Bajaj Finance宣布建立战略合作伙伴关係，打造印度最大的金融服务数位平台之一，并变革最后一哩的交付。此次独特的合作将 Airtel 的 3.75 亿客户群和超过 12,000 家经销商的强大分销网络与 Bajaj Finance 的强大分销网络（包括 27 条多样化产品线、超过 5,000 家分支机构和 70,000 名经销商代理）整合在一起。

为了更了解云端广告的市场采用情况，我们根据其在北美（美国、加拿大和北美其他地区）、欧洲（德国、法国、英国、西班牙、义大利和欧洲其他地区）、亚太地区（中国、日本、印度和亚太其他地区）和世界其他地区的全球影响力对云端广告市场进行了分析。由于云端广告、数位转型、行动行销和电子商务的兴起，预计亚太地区在预测期内（2024-2032 年）将实现显着的复合年增长率。对该地区各类消费者的分析表明，网路使用量正在上升，这使得他们非常适合采用云端广告解决方案。透过利用人工智慧和机器学习，该地区的企业正在做出更永续、更有效率的广告投资决策，从而製定商业化的客製化广告活动。中产阶级的开放和手机等设备使用量的持续成长也将有助于推动透过云端进行广告的需求。透过这种方式，品牌可以在数位层面上成长，并最大限度地发挥其努力的效果。例如，2022 年 10 月，印度汽车製造商 Mahindra & Mahindra 使用 Salesforce 透过自动化客户与公司的旅程，为客户提供个人化的全通路体验。 Mahindra 也使用行销云广告在数位平台上大规模创建有针对性的广告。此外，Marketing Cloud Intelligence 可让您有效率地查看行销活动绩效的行销洞察。

市场的主要参与者包括 Adobe、SAP SE、Salesforce、Inc.、Google、IBM、Amazon、Microsoft、The Nielsen Company (US)、LLC.、Mediaocean 和 Wipro。

Cloud advertising means advertising that is run through cloud marketing platforms to allow digital ad campaigns to be run across different networks. AI, machine learning, data analytics are best used combined for real-time targeting and performance optimization. This has made it possible for the businesses to convey advertisements in a more efficient way, and at the same time, they can be personalized. Indeed, various kinds of cloud services are effective tools for today's advertising due to their flexibility, availability, and affordability.

The Cloud Advertising Market is expected to grow with a significant CAGR of 19.5% during the forecast period (2024-2032). The adoption of cloud advertising is mainly due to the demand for more efficient marketing strategies that are based on data and provide better targeting along with higher ROI. The practical application of artificial intelligence and machine learning has provided the knowledge to analyze huge amounts of data for effective advertising campaigns management in real-time. Further, with the focus on mobile ads and adopting the omnichannel advertising strategy along with programmatic buying, which has forced the businesses to shift to the cloud environment for ad management.

For instance, on January 9, 2024, GroupM, WPP's media investment group, announced a collaboration between GroupM Nexus, the industry-leading performance marketing organization and Amazon Ads, to co-develop and launch the Amazon Marketing Cloud Maturity Framework. Available to GroupM clients, the custom offering will rigorously assess marketers' maturity level with Amazon Marketing Cloud to align their business needs with the most suitable Amazon Marketing Cloud solutions.

Based on the component, the market is segmented into platforms and services. The platforms held a significant share of the market in 2023 because cloud advertising platforms help in increasing business growth because they offer data-driven, automated advertising solutions that are also easily scalable. The need for the successful implementation of omnichannel advertising leads to the use of platforms in digital, mobile, and social networks. For instance, on October 15, 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel audience reach with streamlined campaign planning and optimization. Amazon Ads has a unique, deep understanding of the path customers take from awareness to conversion and is delivering capabilities that all brands can easily use to create and strengthen relationships with their customers, regardless of the size of their business, their products, or which services they sell.

Based on deployment, the market is segmented into public, private, hybrid. On-premise held a significant share of the market in 2023. The hybrid-advertising models also incorporate both the public cloud solutions and the private cloud solutions for versatility, security and capacity. This fosters growth as it enables businesses to achieve cost optimization while adhering to standard compliance with databases, which is crucial for business organizations falling under the sectors of manufacturing, banking, financial, or any industrial organization. The integration of more elements within hybrid models would facilitate live ad delivery in multiple ecosystems save for personal information.

Based on the organization size, the market is segmented into large enterprises and small and medium enterprises. Small and medium enterprise is expected to grow with a significant CAGR during the forecast period (2024-2032). They contribute to cloud advertising to capture larger markets by enhancing their digital advertising budgets. They use efficient AI-based clouds for proper advertising, automation, and fast analysis of results achieved with the help of advertising. Cloud technologies enable SME to better manage the advertising budget, strengthen the relationship with customers, and increase conversion rates through all possible platforms. Smarter business professionals use cloud for advertising with integrating CRM as well as e-commerce in order to make their marketing effective for a large return on investment. For instance, on January 21, 2025, Audiencerate, an innovative technology company, leader in the development of advanced solutions for digital marketing (MarTech) and online advertising (AdTech) announced that it has signed a partnership agreement with V-Valley, a company of the Esprinet Group focused on the distribution of Advanced Solutions. Thanks to its partnership with Microsoft, Audiencerate is at the forefront of integrating artificial intelligence and cloud computing to optimize marketing and advertising strategies. This strategic agreement between V-Valley and Audiencerate aims to support SMEs in the process of digitalization and innovation, facilitating access to advanced technologies and contributing to their digital transformation by providing the necessary tools to compete in an increasingly data-driven market.

Based on end user, the market is segmented into retail and consumer goods, media and entertainment, IT and telecom, BFSI, healthcare, manufacturing, travel and hospitality, and others. BFSI (Banking, Financial Services, and Insurance) held a considerable share of the market in 2023. This is because the industry requires a high level of customized and consumer analytics in advertisements in order to enhance client attraction. It also gives the financial institutions the ability to target specific segments with secure cloud advertisements that are compliant with any regulatory requirement. Currently, Wipro and IBM among others provides services, which focus on the aspect of cloud to ensure compliance is met besides working on ad spends. The BFSI industry uses advertising with the help of cloud by implementing AI in personalization, fraud detection, and omni-channel advertising approaches. This improves the level of customer confidence, interaction and sales lead effectiveness. For instance, on January 20, 2025, Bharti Airtel, one of India's largest telecom services providers and Bajaj Finance, the country's largest private-sector Non-Banking Financial Company (NBFC), announced a strategic partnership to create one of India's largest digital platforms for financial services and transform last mile delivery. The one-of-a-kind partnership brings together Airtel's highly engaged customer base of 375 million, 12 lakh+ strong distribution network, and Bajaj Finance's diversified suite of 27 product lines, and distribution heft of 5,000+ branches and 70,000 field agents.

For a better understanding of the market adoption of Cloud Advertising, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is expected to grow with a significant CAGR during the forecast period (2024-2032) owing to the development of the cloud advertising such as digital transformation, mobile marketing, and the emergence of e-commerce. The analysis of the different consumers in the region reveals that Internet usage is on the rise and makes the adoption of cloud advertising solutions suitable. The organizations in this region incorporate the use of artificial intelligence and machine learning to make more sustainable and efficient investment decisions in advertising and subsequently offer tailor-made advertisement crusades at commercialize. The opening up of middle class and the continuous growth of usage of devices such as mobile phones also help to drive the need for advertising through the cloud. With this adoption, the brands are in a position to grow at the digital level and ensure they get the most out of their endeavors. For instance, in October 2022, India's automotive manufacturer Mahindra & Mahindra provided a personalized omnichannel experience to customers by automating their journey with the company using Salesforce. Mahindra also uses Marketing Cloud Advertising to create targeted ads at scale on digital platforms. And with Marketing Cloud Intelligence, they can efficiently surface marketing insights on campaign performance.

Some of the major players operating in the market include Adobe, SAP SE, Salesforce, Inc., Google, IBM, Amazon, Microsoft, The Nielsen Company (US), LLC., Mediaocean, Wipro.

1.MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Cloud Advertising Market
2.2. Research Methodology of the Cloud Advertising Market
2.3. Respondent Profile

3.EXECUTIVE SUMMARY

3.1. Industry Synopsis
3.2. Segmental Outlook
- 3.2.1. Market Growth Intensity
3.3. Regional Outlook

4.MARKET DYNAMICS

4.1. Drivers
4.2. Opportunity
4.3. Restraints
4.4. Trends
4.5. PESTEL Analysis
4.6. Demand Side Analysis
4.7. Supply Side Analysis
- 4.7.1. Merger & Acquisition
- 4.7.2. Investment Scenario
- 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

5.1. Regional Pricing Analysis
5.2. Price Influencing Factors

6.GLOBAL CLOUD ADVERTISING MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY COMPONENT

7.1. Platforms
7.2. Services

8.MARKET INSIGHTS BY DEPLOYMENT

8.1. Public
8.2. Private
8.3. Hybrid

9.MARKET INSIGHTS BY ORGANIZATION SIZE

9.1. Large Enterprise
9.2. Small and Medium Enterprise

10.MARKET INSIGHTS BY END USER

10.1. Retail and Consumer Goods
10.2. Media and Entertainment
10.3. IT and Telecom
10.4. BFSI
10.5. Healthcare
10.6. Manufacturing
10.7. Travel and Hospitality
10.8. Others

11.MARKET INSIGHTS BY REGION

11.1. North America
- 11.1.1. U.S.
- 11.1.2. Canada
- 11.1.3. Rest of North America
11.2. Europe
- 11.2.1. Germany
- 11.2.2. France
- 11.2.3. UK
- 11.2.4. Spain
- 11.2.5. Italy
- 11.2.6. Rest of Europe
11.3. Asia-Pacific
- 11.3.1. China
- 11.3.2. Japan
- 11.3.3. India
- 11.3.4. Rest of APAC
11.4. Rest of the World

12.VALUE CHAIN ANALYSIS

12.1. Marginal Analysis
12.2. List of Market Participants

13.COMPETITIVE LANDSCAPE

13.1. Competition Dashboard
13.2. Competitor Market Positioning Analysis
13.3. Porter Five Forces Analysis

14.COMPANY PROFILES

14.1. Adobe
- 14.1.1. Company Overview
- 14.1.2. Key Financials
- 14.1.3. SWOT Analysis
- 14.1.4. Product Portfolio
- 14.1.5. Recent Developments
14.2. SAP SE
14.3. Salesforce, Inc.
14.4. Google
14.5. IBM
14.6. Amazon
14.7. Microsoft
14.8. The Nielsen Company (US), LLC.
14.9. Mediaocean
14.10. Wipro

15.ACRONYMS & ASSUMPTION

16.ANNEXURE

02-2729-4219

+886-2-2729-4219

License/价格

云端广告市场:现状分析与未来预测 (2024年～2032年)

Cloud Advertising Market: Current Analysis and Forecast (2024-2032)

目录

第1章市场概要

第2章分析方法或前提条件

第3章摘要整理

第4章市场动态

第5章价格分析

第6章全球云端广告的市场收益 (2022～2032年)

第7章市场分析:各零件

第8章市场分析:各部署方式

第9章市场分析:各组织规模

第10章市场分析:各终端用户

第11章市场分析:各地区

第12章价值链分析

第13章竞争情形

第14章企业简介

第15章缩写与前提条件

第16章附录