云端广告市场规模、份额、成长分析，按组件、按应用、按组织规模、按部署模型、按行业、按地区 - 行业预测，2024-2031 年

2022年云端广告市场规模将为32.5亿美元，从2023年的38.4亿美元成长到2031年的145.3亿美元，预测期（2024-2031年）预计复合年增长率为18.1%。

在互联网可访问性的改善和电子商务的加速采用的推动下，云端广告市场正在经历显着增长。随着消费者越来越喜欢网路购物，负责人正在将其策略从传统的户外广告转向利用消费者分析的有针对性的数位方法。电子邮件和社群媒体行销等服务使品牌能够在舒适的家中与消费者有效联繫，从而带来个人化的消费者体验。值得注意的是，近 80% 使用云端服务的美国公司与多家主要云端供应商合作，显示云端使用呈现多元化趋势。在预测期内，北美品牌的云端行销和广告预算预计将增加约 25%。这反映出随着 Flipkart、亚马逊和 Snapdeal 等电子商务巨头将云端服务和线上广告纳入其核心经营模式，发生了更广泛的转变。这些发展凸显了云端技术在促进有效的广告策略和提高消费者参与度方面发挥的关键作用，最终推动云端广告市场向前发展。总体而言，随着消费者偏好的变化，对利用云端功能的先进数位行销解决方案的需求可能会继续增长，从而为企业在竞争格局中蓬勃发展提供有利可图的机会。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 技术进步
• 监管环境
• 案例研究

全球云端广告市场规模：按组成部分分類的复合年增长率（2024-2031）

• 平台
• 服务

全球云端广告市场规模：依组织规模分類的复合年增长率（2024-2031）

• 大公司
• 小型企业

全球云端广告市场规模：依应用程式/复合年增长率（2024-2031）

• 宣传活动管理
• 客户管理
• 体验管理
• 分析/洞察
• 即时参与

全球云端广告市场规模：依部署模式分類的复合年增长率（2024-2031）

• 公共云端
• 私有云端

全球云端广告市场规模：依产业/复合年增长率（2024-2031）

• 零售/消费品
• 媒体娱乐
• 旅游/酒店业
• BFSI
• 通讯
• 製造业
• 教育
• 其他的

全球云端广告市场规模：按地区/复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按公司分公司分類的股份分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Google LLC
• Oracle
• IBM Corporation
• Amazon Web Services, Inc.
• Adobe
• Salesforce, Inc.
• Wipro
• The Nielsen Company（US）, LLC.
• Viant Technology LLC
• Cavai
• Imagine Communications
• SAP
• Acquia
• Demandbase
• Experian
• Kubient
• Fico
• Hubspot
• Inmobi
• Marin software

结论和建议

Cloud Advertising Market size was valued at USD 3.25 billion in 2022 and is poised to grow from USD 3.84 billion in 2023 to USD 14.53 billion by 2031, growing at a CAGR of 18.1% in the forecast period (2024-2031).

The cloud advertising market is experiencing significant growth, fueled by the rise in internet accessibility and the accelerating adoption of e-commerce. As consumers increasingly prefer online shopping, marketers have shifted their strategies away from traditional outdoor advertising to targeted digital approaches that capitalize on consumer analytics. Services such as email and social media marketing allow brands to connect with their audience effectively from the comfort of their homes, resulting in personalized consumer experiences. Notably, nearly 80% of U.S. businesses utilizing cloud services partner with multiple major cloud providers, illustrating the trend towards diversified cloud usage. During the forecast period, North American brands are projected to increase their cloud marketing and advertising budgets by around 25%. This reflects a broader transition as e-commerce leaders like Flipkart, Amazon, and Snapdeal embed cloud services and online advertising into their core business models. These developments underscore the critical role of cloud technologies in facilitating effective advertising strategies and enhancing consumer engagement, ultimately propelling the cloud advertising market forward. Overall, as consumer preferences evolve, the demand for sophisticated digital marketing solutions driven by cloud capabilities will likely continue to rise, presenting lucrative opportunities for businesses to thrive in a competitive landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cloud Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cloud Advertising Market Segmental Analysis

Global Cloud Advertising Market is segmented by Component, by Organization Size, by Application, by Deployment Model, , by Verticals and by Region. Based on Component, the market is segmented into Platforms, Services. Based on Organization Size, the market is segmented into Large Enterprises, SMES. Based on Application, the market is segmented into Campaign Management, Customer Management, Experience Management, Analytics and Insights, Real-Time Engagement. Based on Deployment Model, the market is segmented into Public Cloud, Private Cloud. Based on Verticals, the market is segmented into Retail and Consumer Goods, Media and Entertainment, Travel and Hospitality, BFSI, Telecommunications, Manufacturing, Education, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Cloud Advertising Market

The Cloud Advertising market is significantly influenced by a variety of technological advancements, particularly those associated with the internet. The increasing commercial use of these technologies, along with the surge in global internet users, has transformed the landscape of cloud advertising and digital marketing strategies. Major contributing factors include the rise in smartphone ownership, extensive internet connectivity, and the heightened engagement with digital media-all of which are anticipated to expand the pool of online users and create fresh opportunities within the cloud advertising sector. As digitalization accelerates and consumers gain easier access to high-speed internet, the consumption of online content is likely to rise, thereby paving the way for enhanced profitability for key players in the Cloud Advertising market. The e-commerce realm is becoming highly competitive as more traditional retailers pivot toward platforms like Amazon and Alibaba, thus intensifying the demand for innovative online advertising strategies. Additionally, contextual advertising has gained significant traction among advertisers due to its impressive return on investment, further driving market growth.

Restraints in the Cloud Advertising Market

The Cloud Advertising market is facing several restraints despite the rising demand for digital advertising, which in turn fuels the need for cloud solutions aimed at enhanced data collection across various channels. Regulatory measures intended to ensure high security within this domain can inadvertently act as a restriction on growth, as these guidelines can be stringent. Furthermore, the dependency of cloud advertising systems on consistent internet connectivity poses a significant hurdle; server downtimes or internet outages could severely disrupt access to services. An example of this is the substantial economic loss experienced in India due to extended internet outages, reported to be $3.04 billion between 2012 and 2017. Collectively, these challenges are expected to negatively impact the growth trajectory of the cloud advertising market during the forecast period.

Market Trends of the Cloud Advertising Market

The Cloud Advertising market has witnessed significant growth as a direct consequence of the COVID-19 pandemic, reshaping consumer behavior and accelerating digital transformation across various sectors. As businesses transitioned online due to lockdowns, e-commerce surged, compelling companies to adopt cloud-based advertising solutions to effectively engage a more digitally reliant audience. The shift toward remote work also catalyzed the demand for innovative cloud advertising strategies, enabling businesses to maintain communication and foster consumer connections. This trend has solidified the reliance on digital channels for marketing, ensuring sustained momentum for the Cloud Advertising market well into the forecast period, driven by evolving consumer preferences and technological advancements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Cloud Advertising Market Size by Component & CAGR (2024-2031)

• Platforms
• Services

Global Cloud Advertising Market Size by Organization Size & CAGR (2024-2031)

• Large Enterprises
• SMES

Global Cloud Advertising Market Size by Application & CAGR (2024-2031)

• Campaign Management
• Customer Management
• Experience Management
• Analytics and Insights
• Real-Time Engagement

Global Cloud Advertising Market Size by Deployment Model & CAGR (2024-2031)

• Public Cloud
• Private Cloud

Global Cloud Advertising Market Size by Verticals & CAGR (2024-2031)

• Retail and Consumer Goods
• Media and Entertainment
• Travel and Hospitality
• BFSI
• Telecommunications
• Manufacturing
• Education
• Others

Global Cloud Advertising Market Size by Region & CAGR (2024-2031)

• North America, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
  • US
  • Canada
• Europe, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Component, by Organization Size, by Application, by Deployment Model, by Verticals)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Google LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nielsen Company (US), LLC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viant Technology LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cavai
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imagine Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acquia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Demandbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experian
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kubient
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fico
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hubspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inmobi
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marin software
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation