查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1632117

企业 AR（扩增实境）：全球市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Global Enterprise Augmented Reality - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

全球企业AR（扩增实境）市场预计在预测期内复合年增长率为48.6%。

全球企业扩增实境-市场-IMG1

主要亮点

  • 该市场是由对药物发现和製造外包的日益重视所推动的。该国越来越多地利用对疾病机制的科学探索来促进药物的发现和开发。临床前试验是药物研究的重要阶段。在此阶段，将进行多项测试以确定药物是否已准备好进行临床试验。
  • 由于主要食品製造商在该国的广泛存在以及食品和饮料领域的重大技术创新，食品加工和製造业正在经历显着增长。
  • 人们越来越认识到在地化製造外包的好处，例如缩短前置作业时间，这是快速流通的个人保健产品最重要的因素，预计将推动市场成长。
  • 製造商对饮料装瓶和填充的偏好正在转向当地承包商，因为他们提供了多种好处。首先，市场成长的主要驱动力是製造商营运成本和人事费用的降低。
  • 由于全国范围内的封锁，COVID-19 大流行严重打击了国内契约製造服务分销系统。例如，2020 年 3 月，可口可乐等许多美国饮料公司暂时停止了国内製造工厂的生产。

企业AR（扩增实境）市场趋势

基于行动的 AR 需求预计将大幅成长

  • 由于其身临其境型和互动式技术，扩增实境正在成为行动游戏的理想选择。此外，手机游戏是应用程式商店中最受欢迎的 AR 类别。虽然 Pokemon Go 和 Ingress 等先前发布的 AR 手机游戏仍然很受欢迎，但供应商正在全球市场上为该类型游戏添加许多新功能。
  • 使用者期望的不仅仅是现实的视觉呈现。因此，开发 AR 行动应用程式的公司使用感测器、GPS、指南针和智慧型装置摄影机以影像和资讯区块的形式为用户提供扩增实境。
  • 行动扩增实境应用程式是整合行动电话内建组件并提供客製化应用程式以提供基于现实的服务和功能的行动应用程式。根据 GSMA 的数据，到 2025 年，北美智慧型手机用户数量预计将达到 3.28 亿，智慧型手机普及率达到 86%，网路普及率达到 80%。
  • 结合了最好的AR（扩增实境）软体、硬体和5G网路。例如，美国全像协作平台 Spatial、行动 AR 耳机製造商 Neal 和 Qualcomm Technologies 分别与 LG Uplus、KDDI 和德国电信合作，以加速 AR 协作在大众市场的采用。
  • 此外，AR 越来越多地被应用到现有的应用程式和平台中，包括用于客户参与化、AR 应用程式、基于社交媒体的行销以及用于统一工作场所沟通的企业协作。此外，游戏开发商预计将使用 AR 作为差异化因素来推动新的下载。

北美占最大份额

  • 由于许多供应商在市场创新方面投入巨资，预计北美 AR 市场在预测期内将大幅扩张。 TechSee Augmented Vision Ltd. 最近的一项研究显示，美国已有超过 6800 万人在使用 AR，预计未来几年该数字还会增长，到 2024 年，全球 AR 市场预计将达到 720 亿美元以上。 。
  • 美国预计将成为世界上最具创新性的 AR 市场之一。大多数开发这项技术的公司都位于美国。由于该地区对技术的高度关注和智慧型设备的便利可用性，AR 市场正在蓬勃发展。微软的AR（扩增实境）产品Hololens首先在美国和加拿大推出，并获得了消费者的正面回馈。
  • 此外，该地区的智慧型装置普及率最高，尤其是智慧型手錶和眼镜。由于智慧型设备，尤其是智慧型手机，在发展 AR 市场中发挥关键作用，因此该地区在预测期内为所研究市场的成长提供了重大机会。
  • 对身临其境型技术的投资增加正在推动该地区对该技术的需求。例如，美国政府积极鼓励采用身临其境型技术，巩固其在该地区扩增实境（AR）市场的地位。
  • 由于许多顾客在冠状病毒大流行期间无法前往实体店，该地区正在探索扩增实境(AR) 零售倡议。例如，总部位于芝加哥的产品视觉化软体供应商 Threekit 宣布推出可配置的 AR 功能，让消费者在扩增实境中查看和自订产品变更。

企业AR（扩增实境）产业概况

全球企业AR（扩增实境）市场与各种规模的公司竞争激烈。随着组织继续进行策略性投资以抵消当前的经济放缓，预计该市场将出现多次联盟、合併和收购。该市场由主要的解决方案和服务供应商组成，例如 Epson America Inc.、ThirdEye、Lenovo Corporation、Atheer Inc. 和 Dynabook Americas Inc.。

  • 2021 年 2 月 - 增强智慧眼镜平台供应商Epson宣布与 Spinar America 合作，透过 Zoom 为混合工作环境提供扩增实境远端协助。

其他好处：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 供应商的议价能力
    • 买家/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间敌对关係的强度
  • 产业相关人员分析
  • COVID-19 对产业的影响

第五章市场动态

  • 市场驱动因素
    • AR应用的高效性和有效性
    • 对基于行动装置的扩增实境的高需求
  • 市场挑战
    • 高频宽需求和外部环境影响

第六章 市场细分

  • 按最终用户
    • 零售与电子商务
    • 教育（电子学习）
    • 工业的
    • 汽车/航太
    • 专业服务
    • 其他最终用户应用（能源、公共、农业等）
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 其他地区（拉丁美洲和中东非洲）

第七章 竞争格局

  • 公司简介
    • Dynabook Americas Inc.
    • Epson America Inc.（Seiko Epson Corporation）
    • ThirdEye
    • Lenovo Corporation
    • Atheer Inc.
    • Rokid Inc.
    • Vuforia（PTC Inc.）
    • Nextech AR Solutions Corp
    • Librestream
    • Vuzix Corporation
    • Dalux
    • Darf Design
    • Plutomen Technologies Pvt Ltd
    • Industrial Augmented Reality SL（iAR）

第八章投资分析

第九章 市场未来展望

简介目录
Product Code: 91389

The Global Enterprise Augmented Reality Market is expected to register a CAGR of 48.6% during the forecast period.

Global Enterprise Augmented Reality - Market - IMG1

Key Highlights

  • The market is driven by a growing emphasis on pharmaceutical drug discovery and manufacturing outsourcing. The country is increasing the use of scientific exploration of disease mechanisms leading to the discovery and development of agents. Pre-clinical testing is an important stage in pharmaceutical research. Several tests are performed to determine whether a drug is ready for clinical trials at this stage.
  • The food processing and manufacturing sector has witnessed significant growth due to the wide presence of major food manufacturers and important innovations in food & beverage in the country.
  • Increasing awareness of the benefits of contract manufacturing localization, such as a reduction in lead time, which is the most important factor for fast-moving personal care products, is expected to boost the market growth.
  • There has been a shift in manufacturing firms' preferences toward local contractors, as beverage contract bottling and filling offers several benefits. For starters, it lowers the manufacturers' operational and labor costs as the primary driver of market growth.
  • Due to a nationwide lockdown, the COVID-19 pandemic delivered a major blow to the nation's Contract Manufacturing Services distribution system. For instance, In March 2020, many US beverage makers, like Coca-Cola, temporarily suspended production across the country's manufacturing facilities.

Enterprise Augmented Reality Market Trends

Demand for Mobile-base AR is Expected to Witness Significant Growth

  • Due to its immersive and interactive technology, augmented reality is becoming ideal for mobile gaming. Furthermore, mobile games are the most popular AR category in app stores. Aside from previously released AR mobile games that are still popular, such as Pokemon Go and Ingress, many other new additions to the genre are being made by vendors in the global market.
  • Users anticipate more than just a visual representation of their reality. As a result, companies developing AR mobile applications use sensors, GPS, compass, and smart device cameras to provide users with augmented reality in the form of an image and a nugget of information.
  • Mobile Augmented Reality Application is a mobile application that integrates built-in components into a mobile phone and offers a customized application to provide reality-based services and functions. According to the GSMA, the number of smartphone subscribers in North America is expected to reach 328 million by 2025 and may witness an increase in the penetration rates of smartphones at 86% and the internet at 80%, consequently plunging the adoption of MARA, which in turn is fostering enterprise AR adoption.
  • The best-augmented reality (AR) software, hardware, and 5G networks are combined. For instance, Spatial, the US-based holographic collaboration platform, Neal, the mobile AR headset manufacturer, and Qualcomm Technologies are joining forces with LG Uplus, KDDI, and Deutsche Telekom, respectively, to accelerate mass-market adoption of AR collaboration.
  • Further, AR has witnessed an increasing implementation in existing applications and platforms, including gamification for customer engagement, AR applications, social media-based marketing, and enterprise collaboration for unified workplace communications. In addition, game developers are anticipated to use AR as a differentiator that could encourage new downloads.

North America to hold largest Market share

  • The North American AR market has been expected to expand significantly over the forecast period, owing to numerous vendors investing heavily in market innovation. A recent survey by TechSee Augmented Vision Ltd. shows that more than 68 million people in the United States are already using AR, which is supposed to grow over the next several years, with the global AR market prophesied to be worth over USD 72 billion by 2024.
  • United States is expected to be one of the most innovative AR markets in the world. Most companies developing this technology are based in the United States. The region's high technology exposure and easy availability of smart devices have resulted in a strong AR market. Microsoft's augmented reality (AR) product, Hololens, was first released in the United States and Canada, receiving a positive response from consumers.
  • Furthermore, the region has the highest adoption rate of smart devices, particularly smart watches and glasses. Because smart devices, especially smartphones, play a significant role in the development of the AR market, the region presents an important opportunity for the growth of the market studied over the forecast period.
  • Rising investments in immersive technologies are boosting demand for the technology in the region. For instance, the US government is keenly encouraging the adoption of immersive technologies, strengthening the region's hold on the augmented reality market.
  • As many customers cannot get to physical stores amid the coronavirus pandemic, exploring augmented reality (AR) initiatives for retail is high in the region. For instance, Threekit, a product visualization software provider based in Chicago, announced introducing a configurable AR feature, enabling shoppers to see and customize product variations in augmented reality.

Enterprise Augmented Reality Industry Overview

The Global Enterprise Augmented Reality Market is competitive with diverse firms of different sizes. This market is anticipated to encounter several partnerships, mergers, and acquisitions as organizations continue to invest strategically in offsetting the present slowdowns they are experiencing. The market comprises key solutions and service providers, such as Epson America Inc, ThirdEye, Lenovo Corporation, Atheer Inc., and Dynabook Americas Inc.

  • February 2021 - Epson provider of the augmented smart glass platform, has announced a partnership with spinar America to deliver Augmented Reality Remote Assistance through Zoom for Hybrid Work Environments.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definitions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Force Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Stakeholder Analysis
  • 4.4 Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Higher Effectiveness and Efficacy of AR Applications
    • 5.1.2 High Demand for Mobile-based Augmented Reality
  • 5.2 Market Challenges
    • 5.2.1 Need For Higher Bandwidth and Susceptibility to External Environmental

6 Market Segmentation

  • 6.1 By End-user
    • 6.1.1 Retail and E-commerce
    • 6.1.2 Education (E-learning)
    • 6.1.3 Industrial
    • 6.1.4 Automotive and Aerospace
    • 6.1.5 Professional Services
    • 6.1.6 Other End-user Applications (Energy, Public Safety,Agriculture, etc.)
  • 6.2 By Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia-Pacific
    • 6.2.4 Rest of the World (Latin America and Middle East & Africa)

7 Competitive Landscape

  • 7.1 Company Profiles
    • 7.1.1 Dynabook Americas Inc.
    • 7.1.2 Epson America Inc. (Seiko Epson Corporation)
    • 7.1.3 ThirdEye
    • 7.1.4 Lenovo Corporation
    • 7.1.5 Atheer Inc.
    • 7.1.6 Rokid Inc.
    • 7.1.7 Vuforia (PTC Inc.)
    • 7.1.8 Nextech AR Solutions Corp
    • 7.1.9 Librestream
    • 7.1.10 Vuzix Corporation
    • 7.1.11 Dalux
    • 7.1.12 Darf Design
    • 7.1.13 Plutomen Technologies Pvt Ltd
    • 7.1.14 Industrial Augmented Reality SL (iAR)

8 Investment Analysis

9 Future Outlook of the Market