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市场调查报告书
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1640646

营运智慧：市场占有率分析、产业趋势与成长预测（2025-2030 年）

Operational Intelligence - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

2025 年营运智慧市场规模预估为 35.9 亿美元，预计到 2030 年将达到 63.3 亿美元，预测期内（2025-2030 年）的复合年增长率为 12.04%。

营运情报-市场-IMG1

营运智慧 (OI) 是一种动态、即时业务分析的形式，可提供对业务和 IT 营运的洞察。这些解决方案为企业提供了简化资料收集和分析流程的机会。企业可以即时监控和排除故障，改善安全性和合规性实践，并加快向客户提供服务。

主要亮点

  • 品管、资料发现和可视化的需求推动着公司采用营运智慧软体。 OI 解决方案从巨量资料和复杂的IT基础设施串流事件和流程，使您能够使用自动化流程和工作流程根据洞察立即采取行动。
  • 终端用户越来越多地采用巨量资料分析和物联网 (IoT) 正在推动市场的发展。随着巨量资料的出现以及在压缩的时限内做出关键业务决策的需求不断增长，营运智慧（OI）和分析工具在过去十年中获得了显着的市场占有率。
  • 新兴的物联网 (IoT) 将数位连接扩展到家庭、企业、车辆以及可能几乎无处不在的设备和感测器。这项技术创新意味着几乎任何设备都可以产生和传输有关其运行的资料，并可对资料数据进行分析以推动监控和各种自动化功能。对即时资料分析的日益增长的需求正在推动市场的发展。在资料主导的世界中，营运智慧的影响是显而易见的，并且正在显着成长。
  • 随着营运智慧的采用不断增加，新的市场挑战也随之出现。从根本上阻碍营运智慧市场发展的主要问题包括熟练专业人员的短缺、资料传输的复杂性、满足业务要求、高成本等。随着市场的成长，由于需求增加和为满足特定需求而对产品进行定制，初始投资和实施成本也会上升。实施开放创新的成本很高。广泛的程式设计和资料整合既费时又昂贵。大多数提供者都会收取软体升级费用。此外，直立不耐受软体很复杂，通常由顾问或持牌专业人员操作。
  • 技术的快速进步、云端运算和巨量资料分析在疫情爆发期间获得了广泛的欢迎。云端运算是资料。同样，巨量资料技术使这些工具能够分析大量资料并为组织提供可操作的见解，帮助他们评估潜在客户并改善行销宣传活动。由于采用云端运算而增强的支援和服务也可能继续成为推动疫情后研究市场发展的关键因素。

营运智慧市场趋势

云端配置领域预计将占据主要市场占有率

  • 由于降低成本、可访问性、扩充性和服务集中化等附加优势，云端运算预计将占据相当大的市场占有率。世界各地的组织越来越多地采用云端服务。这场疫情也刺激了IT组织对云端服务的采用。支援一系列专业业务应用程式的云端服务的广泛可用性正在帮助组织转型为数位化企业。
  • 与其他云端服务相比，混合云市场在过去几年中整体成长更为迅猛。混合云允许企业扩展其运算资源并满足短期需求，当它们需要释放本地资源以用于更敏感的资料和应用程式时。
  • 据 Flexra Software 称，80% 的受访企业表示将在 2022 年采用 Microsoft Azure 作为其公共云端使用。 AWS、Microsoft Azure、Google Cloud 或 Hyperscalers 是全球领先的云端运算平台供应商。
  • 此外，随着越来越多的银行将资料、流程和基础设施迁移到云端并意识到采用云端的好处，企业应用程式整合变得更加容易。例如，2022年11月，Temenos宣布汶莱领先的金融产品和服务供应商之一Baiduri Bank已与Temenos签署了在Temenos银行云端上开展核心银行业务的协议。百都利银行将成为汶莱首批采用 SaaS 模式在云端运行核心银行系统的银行之一。
  • 使用云端服务的公司只需为临时使用的资源付费，而不必购买、编程和维护长期閒置的额外资源或设备。这使得公司能够最大限度地减少非收益成本。

亚太地区可望成为成长最快的市场

  • 由于政府推出多项数位化倡议，预计亚太地区将在预测期内呈现最高成长。此外，该地区数位化的快速发展预计将极大地推动营运智慧市场的发展。
  • 例如，「数位印度」旨在透过改善IT基础设施和增强网路连接，以电子方式向公民提供政府服务。
  • 此外，该计划还旨在将旧有系统转变为云端基础的整合模型。该云端平台预计将为公民提供电子服务。中国、印度、日本和韩国等国家投资者对营运情报的兴趣日益浓厚。中国正在经历快速发展，并在边缘运算、人工智慧和物联网等新兴IT技术领域处于全球领先地位。因此，我们预计对改进 IT 服务的需求将激增。
  • 数位转型已成为国家的首要任务之一。随着越来越多的公司製定正式策略来支持他们的努力，这一进程正在快速推进。根据通讯，清华大学、国际数据公司和中国IT公司浪潮资讯发布联合报告，对全球15个主要国家的运算能力、效率和基础设施进行全面评估。报告指出，运算能力是数位经济的驱动力，增加对此领域的投资将对经济成长产生放大和长期影响。
  • 中国云端运算产业的成长得益于政府的大力支持和私人公司的大量投资。凭藉该国超高速的网路连线和稳定的 LTE 可用性，韩国政府采用云端运算技术来增强电子政府服务。预计这将在预测期内促进市场的成长。

营运智慧产业概览

营运智慧市场高度分散，主要参与者有 Vitoria Technologies、Splunk、Starview、SAP SE 和 Software AG 等。市场参与者正在采用伙伴关係、创新和收购等策略来增强其服务产品并获得永续的竞争优势。

  • 2022 年 10 月 - Software AG 与位于阿拉伯联合大公国的人工智慧和云端运算公司 G42 Cloud 合作，帮助各行各业的客户实现云端託管、数位连接的企业。透过在 G42 Cloud 上託管和部署客户端，公司可以推出新产品、获取可操作资料、推动策略决策并发展业务。
  • 2022 年 5 月—Accenture和 SAP 将展开新的合作，帮助大型企业过渡到云端并实现持续创新。这款新的联合产品将 RISE 与 SAP 解决方案结合，将 SOAR 与埃森哲服务结合。该公司正在利用Accenture全面的转型服务套件来增强其能力，包括客製化的云端服务和独特的智慧工具，以整合的即服务模式提供。Accenture是最大的 SAP 合作伙伴之一，提供服务专注于协助各行业的大型企业透过云端 SAP 简化 RISE 的规划、实施和管理。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 对市场的影响

第五章 市场动态

  • 市场驱动因素
    • 对即时资料分析的需求日益增加
    • 巨量资料分析和物联网 (IoT) 的采用日益广泛
  • 市场限制
    • 合併来自多个资料来源的资料

第六章 市场细分

  • 依部署类型
    • 云
    • 本地
  • 按最终用户产业
    • 零售
    • 製造业
    • BFSI
    • 政府
    • 资讯科技/通讯
    • 军事和国防
    • 运输和物流
    • 卫生保健
    • 能源和电力
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第七章 竞争格局

  • 公司简介
    • Vitria Technology Inc.
    • Splunk Inc.
    • Starview Inc.
    • SAP SE
    • Software AG
    • Schneider Electric SE
    • Rolta India Limited
    • SolutionsPT Ltd
    • IBENOX Pty Ltd
    • Turnberry Corporation
    • HP Inc.
    • OpenText Corporation

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 56210

The Operational Intelligence Market size is estimated at USD 3.59 billion in 2025, and is expected to reach USD 6.33 billion by 2030, at a CAGR of 12.04% during the forecast period (2025-2030).

Operational Intelligence - Market - IMG1

Operational intelligence (OI) is a form of dynamic, real-time business analytics that delivers insights into business and IT operations. These solutions provide enterprises with the opportunity to streamline the process of data collection and analysis. Enterprises can monitor and troubleshoot in real time and improve their security and compliance methods, thereby speeding up the delivery of their services to customers.

Key Highlights

  • The need for quality management, data discovery, and visualization is compelling businesses to adopt operational intelligence software. OI solutions can take immediate action on insights using automated processes and workflows by streaming Big Data and intricate IT-infrastructure events and processes.
  • Increasing adoption of big data analytics and the Internet of Things (IoT) across end-users drives the market. With the emergence of Big Data and the increasing need to make critical business decisions within a compressed timeframe, operational intelligence (OI) and analytics tools have gained a substantial market share in the past decade.
  • The emerging Internet of Things (IoT) extends digital connectivity to devices and sensors in homes, businesses, vehicles, and potentially almost anywhere. This innovation means that virtually any device can generate and transmit data about its operations - data to which analytics can be applied to facilitate monitoring and a range of automatic functions. The growing need for real-time data analytics drives the market. The impact of operational intelligence in a data-driven world is clear and is rising significantly.
  • With the rising deployment of operational intelligence, new market issues have emerged. Some primary difficulties fundamentally pushing back the operational intelligence market include a shortage of skilled professionals, complexity in data transfer, handling to handle business requirements, and high cost. As the market grows, the cost of initial investment and execution rises due to increased demand and customization of products to meet specific needs. The implementation of OI is a costly procedure. The process's extensive programming and data integration adds time and expense. Most providers charge a fee for software upgrades. Additionally, OI software is complex, and consultants or qualified specialists often operate it.
  • Rapid technological advancements, cloud computing, and big data analytics have recently gained popularity during the pandemic. Cloud computing is an advanced platform for delivering BI applications and serves as a storage for structured and unstructured data. Similarly, big data technology has enabled these tools to analyze massive volumes of data to give organizations actionable insights that aid in evaluating prospects and improving marketing campaigns. The enhancing support and services from deploying the cloud will also remain a significant factor in boosting the studied market post-pandemic.

Operational Intelligence Market Trends

Cloud Deployment Segment is Expected to Hold Major Market Share

  • Cloud deployment is expected to hold a prominent market share due to the added benefits, such as cost-saving, accessibility, scalability, and centralized service. Organizations across the world are increasingly deploying cloud services. The pandemic has also fueled the deployment of cloud services across various IT organizations. The broad availability of cloud services to support various specialized business applications is helping organizations transform into digital enterprises.
  • The hybrid cloud market has experienced significant overall growth in the past few years compared to other cloud services, as it offers certain benefits to organizations with a massive set of data. Using a hybrid cloud allows companies to scale computing resources and helps eliminate the need to invest massive capital in handling short-term spikes in demand when the business needs to free up local resources for more sensitive data or applications.
  • According to Flexra Software, 80% of enterprise respondents indicated they adopted Microsoft Azure for public cloud usage in 2022. AWS, Microsoft Azure, and Google Cloud, or hyperscalers, are among the leading cloud computing platform providers globally.
  • Further, an increasing number of banks are migrating their data, process, and infrastructure to the cloud to benefit from cloud implementation, which further eases the integration of enterprise applications. For instance, in November 2022, Temenos announced that Baiduri Bank, one of Brunei's major financial goods and services providers, has agreed with Temenos for core banking on the Temenos Banking Cloud. Baiduri Bank would be one of the initial banks in Brunei to operate its core banking systems on the cloud using the SaaS model.
  • Companies using cloud services must pay only for resources they temporarily use instead of purchasing, programming, and maintaining additional resources and equipment that remain idle over long periods. This helps the companies in minimalizing costs that do not generate revenue.

Asia-Pacific is Expected to Be the Fastest-growing Market

  • The Asia-Pacific region is expected to witness the highest growth during the forecast period, owing to various government digitization initiatives. Additionally, the rapid increase in digitization in this region is expected to drive the operational intelligence market significantly.
  • For instance, Digital India aims to electronically provide government services to citizens by improving the IT infrastructure and increasing internet connectivity.
  • Moreover, the initiative aims to move legacy and on-premise systems to a cloud-based or integrated model. The cloud platform is expected to host the delivery of e-services to the citizens. Economies such as China, India, Japan, and South Korea are witnessing increasing investor interest in operational intelligence. China is going through rapid development and is the global leader in new, emerging IT technologies, such as edge computing, AI, and IoT. As a result, a surge in demand for improved IT services is expected.
  • Digital transformation has become one of the top priorities in the country. It is moving at a rapid pace as a more significant number of companies are implementing formal strategies to support their efforts. According to the Xinhua agency, Tsinghua University, International Data Corporation, and Chinese IT firm Inspur Information released a joint report that comprehensively assessed the computing power, efficiency, and infrastructure of the world's 15 major economies. The report notes that computing power has become the driving force of the digital economy and that increasing investment in this sector would have an amplified and long-term effect on economic growth.
  • Strong government backing and substantial private sector investment are behind the growth of China's cloud computing industry. The South Korean government employed cloud computing technologies to enhance its e-government services, banking on the country's super-fast internet connectivity and stable LTE availability. This is expected to contribute to the market's growth over the forecast period.

Operational Intelligence Industry Overview

The operational intelligence market is highly fragmented, with the presence of major players like Vitria Technology Inc., Splunk Inc., Starview Inc., SAP SE, and Software AG. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their service offerings and gain sustainable competitive advantage.

  • October 2022 - Software AG partnered with G42 Cloud, the UAE's artificial intelligence and cloud computing firm, to help clients across industries achieve cloud-hosted digitally connected companies. By hosting and deploying clients on G42 Cloud, organizations can unlock new products, gain actionable data, drive strategic decision-making, and grow operations.
  • May 2022 - Accenture and SAP are launching a new collaborative service to assist major organizations in migrating to the cloud and delivering continuous innovation. The new joint offering combines the RISE with SAP solution and the SOAR with Accenture services offering. It has been enhanced with new features that include Accenture's comprehensive suite of transformation services, such as customized cloud services and proprietary intelligent tools, delivered through a unified as-a-service model. Accenture is one of the largest SAP partners to offer services specifically targeted to assist large organizations across sectors in simply planning, implementing, and managing RISE with SAP installations in the cloud.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Need for Real Time Data Analytics
    • 5.1.2 Increasing Adoption of Big Data Analytics and the Internet of Things (IoT)
  • 5.2 Market Restraints
    • 5.2.1 Combining Data from Multiple Data Sources

6 MARKET SEGMENTATION

  • 6.1 By Deployment Type
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 By End-user Vertical
    • 6.2.1 Retail
    • 6.2.2 Manufacturing
    • 6.2.3 BFSI
    • 6.2.4 Government
    • 6.2.5 IT and Telecommunication
    • 6.2.6 Military and Defense
    • 6.2.7 Transportation and Logistics
    • 6.2.8 Healthcare
    • 6.2.9 Energy and Power
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Latin America
    • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Vitria Technology Inc.
    • 7.1.2 Splunk Inc.
    • 7.1.3 Starview Inc.
    • 7.1.4 SAP SE
    • 7.1.5 Software AG
    • 7.1.6 Schneider Electric SE
    • 7.1.7 Rolta India Limited
    • 7.1.8 SolutionsPT Ltd
    • 7.1.9 IBENOX Pty Ltd
    • 7.1.10 Turnberry Corporation
    • 7.1.11 HP Inc.
    • 7.1.12 OpenText Corporation

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS