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市场调查报告书
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1637867

欧洲营运情报：市场占有率分析、产业趋势与成长预测（2025-2030）

Europe Operational Intelligence - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

欧洲营运智慧市场规模预计到 2025 年为 9.2 亿美元，预计到 2030 年将达到 13.5 亿美元，预测期内（2025-2030 年）复合年增长率为 7.95%。

欧洲营运情报-市场-IMG1

对资料品管、资料发现和资料可视化的需求迫使公司实施营运智慧软体。本地 ESB 和 BPM（业务流程管理）解决方案非常适合垂直可扩展性，同时与组织复杂的内部系统和架构整合。

主要亮点

  • 在欧洲，各产业正在采用巨量资料分析和物联网（IoT），推动营运智慧市场的成长。然而，营运情报工具的高成本限制了营运情报市场的成长。实施 OI 工具及其复杂的程式设计对于企业来说成本高昂。由于高成本因素以及需要熟练的专业人员来操作软体等因素，该地区的市场成长可能会更好。
  • 许多行业都在投资数位基础设施。许多欧洲国家也大力投资数位基础设施。儘管如此，私人和公共部门仍在努力缩小技能差距并加快云端采用率。疫情期间，欧盟53%采用先进数位技术的企业增加了数位化投资。相较之下，34% 的非数位欧盟公司在危机后开始投资数位转型。
  • 由于可扩展性、成本节约、可访问性和服务集中化等其他优势，云端的采用预计将获得显着的市场占有率。根据该地区统计机构欧盟统计局的数据，转向云端的公司数量显着增加。该组织发布的《企业云端运算使用统计》报告显示，整个欧盟迁移到云端的公司数量增加了 23%，其次是马耳他（65%）、塞浦路斯（50%）和匈牙利（50%）。德国（45%）和英国（45%）。 NetApp 表示，混合云端基础架构是欧洲最受欢迎的云端部署方法。
  • 此外，实施 OI 的一个主要好处是，与预测性维护一样，可以在发生操作问题和机会时或在发生之前解决它们。营运智慧也使企业领导者和员工每天能够做出更好、更明智的决策。最终，如果管理得当，提高对业务营运的可见度和洞察力可以增加收益，并为您带来相对于竞争对手的竞争优势。
  • COVID-19 大流行对欧洲营运情报市场产生了重大影响。许多企业面临中断，不得不调整业务。医疗保健和物流等一些领域对营运智慧解决方案的需求不断增加，以应对挑战。然而，经济的不确定性限制了其他行业的技术投资预算。

欧洲营运情报市场趋势

IT 和通讯最终用户领域预计将占据主要市场占有率

  • 对即时分析和决策的需求不断增长，以及各个最终用户行业对营运智慧 (OI) 的需求激增，正在推动市场成长。各行业越来越多地采用资料驱动技术主要推动欧洲营运情报市场的发展。私人和公共公司也在投资数位和资料驱动技术，这正在推动该国营运情报市场的成长。
  • 物联网的发展催生了操作智慧应用程序，这些应用程式可以分析从生产机械、管道、电梯和其他设备收集的感测器资料。这使得预测性维护活动能够提前侦测潜在的设备故障。伺服器、网路和网站日誌等各种类型的机器资料也为 OI 应用程式提供支持，并进行即时分析以查找安全威胁和 IT 营运问题。
  • 越来越多采用可即时运行的商业智慧系统正在推动对营运智慧系统的需求，而越来越多地采用 IT 趋势正在推动市场成长。据SWZD称，物联网是西方组织已经实施或计画实施的最受欢迎的IT趋势，到2023年将占IT趋势的57%。
  • 此外，2023 年 12 月，西班牙跨国电信业者Telefonica 宣布，科技服务的领导者之一 Telefonica Tech 已扩展其网路情报服务，使企业能够主动防御网路威胁。 Telefonica Tech 的先进网路情报服务是 NextDefense 託管服务的一部分，可为组织提供强大的网路弹性。我们提供各种产品来满足您公司的成熟度及其专业人员的情况。该服务专注于强化、识别、沟通和减轻安全风险，以帮助您的组织抵御不断变化的威胁。营运情报 提供对网路攻击者策略、技术和程序 (TTP) 的深入了解，帮助安全团队适应不断变化的攻击模式。
  • 营运智慧在资料主导的世界中的影响是显而易见的，并且正在显着增长。世界各地的高阶主管一致认为，利用即时资料进行预测决策是影响业务的最重要驱动因素之一。

德国可望占据较大市场占有率

  • 德国作战情报市场充满活力，并随着技术进步和不断变化的安全威胁而不断发展。德国政府，包括国防和情报机构，正在大力投资作战情报能力。这包括监测技术、信号情报和资料分析，以监测潜在的国内和国际威胁。
  • 随着网路威胁日益普遍，网路安全已成为德国作战情报的一个重要方面。专门从事网路安全的公司提供服务和解决方案，以保护组织免受网路攻击、资料外洩和其他数位威胁。
  • 根据北约统计，2023年德国国防支出估计为680亿美元。由于网路威胁日益严重、监管环境、数位转型、政府措施和网路安全技能短缺，对网路安全的投资增加，正在推动德国对营运情报解决方案的需求。
  • 德国的营运情报市场正受惠于人工智慧、机器学习和巨量资料分析等技术创新。这些技术可实现更有效的资料处理、即时监控和预测能力。

欧洲营运情报产业概况

欧洲营运情报市场较为分散，小型到大型供应商都在提高对业务营运的可见度和洞察力，并帮助企业做出资料主导的决策。该市场的主要企业包括 Axway, Inc.、霍尼韦尔国际公司、工业和金融系统公司 (IFS)、Intelligent Insights, Inc. 和 IBM。市场参与企业正在采取联盟和收购等策略来加强其产品供应并获得可持续的竞争优势。

  • 2023 年 3 月 - OpenText 宣布与拜耳进行策略合作，以简化数位业务。在此过程中，拜耳将部署 OpenText Business Network Cloud Enterprise 作为消费者健康和製药领域 B2B 整合的关键解决方案。目的是提高敏捷性和业务效率。
  • 2023 年 8 月 - IBM 为欧洲石油和天然气公司建立 AI 能力中心。 Wintershall Dea 提倡一种在企业内不同部门使用和扩展人工智慧的整体方法。 Wintershall Dea 的人工智慧能力中心旨在整合石油和天然气公司广泛的人工智慧资产，并更好地协调其使用和为公司及其客户带来的利益。

其他好处

  • Excel 格式的市场预测 (ME) 表
  • 3 个月分析师支持

目录

第一章简介

  • 研究假设和市场定义
  • 调查范围

第二章调查方法

第三章执行摘要

第四章市场洞察

  • 市场概况
  • 产业吸引力－波特五力分析
    • 买方议价能力
    • 供应商的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争公司之间的敌对关係

第五章市场动态

  • 市场驱动因素
    • 最终用户行业即时分析和决策的增加推动了营运情报市场
    • 专注于提高业务效率和生产力的组织
    • 需要深入的资料分析来识别未来的风险
  • 市场限制因素
    • 管理业务需求的资料传输和处理复杂性
    • 实施营运智慧解决方案的成本高昂

第六章 市场细分

  • 安装类型
    • 云
    • 本地
  • 按最终用户产业
    • 零售业
    • 製造业
    • BFSI
    • 政府机构
    • 资讯科技/通讯
    • 军事/国防
    • 运输/物流
    • 医疗保健
    • 能源/电力
  • 按国家/地区
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 欧洲其他地区

第七章 竞争格局

  • 公司简介
    • Axway, Inc.
    • Honeywell International Inc.
    • Industrial And Financial Systems Ab（IFS）
    • Intelligent Insites, Inc.
    • IBM
    • Open Text Corporation
    • Opsveda, Inc.
    • Rolta India Limited
    • SAP SE
    • Schneider Electric SE
    • Software AG
    • Splunk Inc.
    • Turnberry Solutions
    • Vitria Technology, Inc

第八章 市场机会及未来趋势

简介目录
Product Code: 48026

The Europe Operational Intelligence Market size is estimated at USD 0.92 billion in 2025, and is expected to reach USD 1.35 billion by 2030, at a CAGR of 7.95% during the forecast period (2025-2030).

Europe Operational Intelligence - Market - IMG1

The need for data quality control, data discovery, and data visualization is forcing companies to deploy operational intelligence software. On-premises ESB and BPM (Business Process Management) solutions are well suited for vertical scalability while integrating with an organization's complex internal systems and architectures.

Key Highlights

  • In Europe, various industries are adopting big data analytics and the Internet of Things (IoT), in turn propelling the growth of the operational intelligence market. However, the high cost of operational intelligence tools is restraining the operational intelligence market growth. The deployment of OI tools and their complex programming becomes a costly affair for business enterprises. As a result of factors like the high-cost factor and the requirement of skilled professionals to operate the software, the market growth could be better in the region.
  • Many industries are spending on their digital infrastructures. Also, many European countries are investing heavily in their digital infrastructure. Still, private and public initiatives have been launched to fill the skills gap and accelerate the rate of cloud adoption. During the epidemic, 53% of enterprises in the European Union that had previously implemented advanced digital technology increased their investment in digitalization. This is compared to 34% of non-digital EU enterprises that used the crisis as an opportunity to begin investing in their digital transformation.
  • Cloud adoption is expected to gain significant market share due to additional benefits such as scalability, cost-saving, accessibility, and centralized service.Europe had the highest adoption rate of cloud services. According to Eurostat, the region's statistics agency, there has been significant growth in businesses migrating to the cloud. In its published report "Cloud Computing Statistics on the Use by Enterprises" report, the agency reported the 23% EU-wide growth in businesses migrating to the cloud was led by Malta (65%), Cyprus (50%), Hungary (50%), Germany (45%), and the United Kingdom (45%). According to NetApp, the hybrid cloud infrastructure is Europe's most preferred cloud deployment method.
  • Moreover, the major benefit of an OI implementation is that operational problems and opportunities can be addressed as they arise or even before they occur, as in predictive maintenance. Operational intelligence also enables business leaders and employees to make more informed and better decisions every day. Ultimately, increased visibility and insight into business operations, if managed properly, can lead to increased revenue and competitive advantage over competitors.
  • The COVID-19 pandemic significantly impacted the European operational intelligence market. Many businesses faced disruptions and had to adapt their operations. Some sectors, like healthcare and logistics, saw increased demand for operational intelligence solutions to manage challenges. However, economic uncertainties led to budget constraints for technology investments in other industries.

Europe Operational Intelligence Market Trends

IT and Telecommunication End-User Vertical is Expected to Hold Significant Market Share

  • The rising need for real-time analytics & decision-making and the surge in demand for operational intelligence (OI) from various end-user industries have driven market growth. The rising incorporation of data-driven technologies across various industries is mainly driving the operational intelligence market in Europe. Also, both the private and public sector enterprises are investing in digital and data-driven technologies, thereby propelling the growth of the Operational intelligence market in the country.
  • The growth of the Internet of Things has given rise to operational intelligence applications for analyzing sensor data collected from production machines, pipelines, elevators, and other devices. This enables predictive maintenance actions aimed at detecting potential equipment failures before they occur. Different types of machine data, such as server, network, and website logs, also power OI applications and are analyzed in real-time to look for security threats and IT operational issues.
  • Increased adoption of a business intelligence system that can operate in real-time has driven the demand for an operational intelligence system, and increased adoption of IT trends drives market growth. According to SWZD, IoT was one of the most popular information technology trends implemented or planned to be implemented in European and North American organizations, with 57 percent in 2023.
  • Furthermore, in December 2023, Telefonica, a Spanish multinational telecommunications company, announces that Telefonica Tech, one of the leaders in technology services, has expanded its cyber intelligence services to empower companies with a proactive defense against cyber threats. Telefonica Tech's advanced cyber intelligence service is a part of the NextDefense managed services, offering businesses robust cyber resilience. It provides a range of products tailored to the maturity level of companies and the profiles of professionals using it. This service focuses on enhancing, identifying, communicating, and mitigating security risks to fortify organizations against evolving threats. The operational intelligence Provides insights into cyber attackers' tactics, techniques, and procedures (TTPs), aiding security teams in adapting to evolving attack patterns.
  • The impact of operational intelligence in a data-driven world is clear and rising significantly. Enterprise operational executives worldwide agreed that predictive decisions based on real-time data are one of the most significant drivers impacting their businesses.

Germany is Expected to Hold Significant Market Share

  • The German operational intelligence market is dynamic and continues to evolve with technological advancements and changing security threats. The German government, including its defense and intelligence agencies, invests significantly in operational intelligence capabilities. This includes surveillance technologies, signal intelligence, and data analytics to monitor potential threats, both domestically and internationally.
  • With the increasing prevalence of cyber threats, cybersecurity has become a critical aspect of operational intelligence in Germany. Companies specializing in cybersecurity provide services and solutions to protect organizations from cyber attacks, data breaches, and other digital threats.
  • According to NATO, in 2023, Germany spent an estimated USD 68 billion on defense. Increasing investments in cybersecurity driven by the growing cyber threat landscape, regulatory requirements, digital transformation, government initiatives, and cybersecurity skills shortage collectively propel the demand for operational intelligence solutions in Germany.
  • The German operational intelligence market benefits from technological innovation, including artificial intelligence, machine learning, and big data analytics advancements. These technologies enable more effective data processing, real-time monitoring, and predictive capabilities.

Europe Operational Intelligence Industry Overview

The European operational intelligence market is fragmented, with both small and large vendors facilitating enhanced visibility and insights into business operations, empowering companies to formulate data-driven decisions. Some of the major players in the market are Axway, Inc., Honeywell International Inc., Industrial And Financial Systems Ab (IFS), Intelligent Insites, Inc., and IBM. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

  • March 2023 - OpenText revealed a strategic collaboration with Bayer to streamline digital operations. In this initiative, Bayer will implement OpenText Business Network Cloud Enterprise as a pivotal solution for B2B integration within the consumer health and pharmaceutical divisions. The aim is to boost agility and operational efficiencies.
  • August 2023 - IBM built an AI Center of Competence for a European oil and gas company. Wintershall Dea to foster a holistic approach to using and scaling AI across diverse units inside businesses. The AI Center of Competency at Wintershall Dea aims to bring together the oil and gas company's broad AI assets to better coordinate their use and benefits to the company and its customers.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Buyers
    • 4.2.2 Bargaining Power of Suppliers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rise in Real-time Analytics & Decision Making Across End-user Industries Drive Operational Intelligence Market
    • 5.1.2 Organizations Emphasizing on Improving Operational Efficiency and Productivity
    • 5.1.3 Need of In-depth Data Analysis in Order to Identify Future Risks
  • 5.2 Market Restraints
    • 5.2.1 Complexity in Data Transferring and Handling to Manage Business Requirements
    • 5.2.2 High Cost for Implementing Operational Intelligence Solutions

6 MARKET SEGMENTATION

  • 6.1 Deployment Type
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 End-User Vertical
    • 6.2.1 Retail
    • 6.2.2 Manufacturing
    • 6.2.3 BFSI
    • 6.2.4 Government
    • 6.2.5 IT and Telecommunication
    • 6.2.6 Military and Defense
    • 6.2.7 Transportation and Logistics
    • 6.2.8 Healthcare
    • 6.2.9 Energy and Power
  • 6.3 By Country
    • 6.3.1 Germany
    • 6.3.2 United Kingdom
    • 6.3.3 France
    • 6.3.4 Italy
    • 6.3.5 Spain
    • 6.3.6 Rest of Europe

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Axway, Inc.
    • 7.1.2 Honeywell International Inc.
    • 7.1.3 Industrial And Financial Systems Ab (IFS)
    • 7.1.4 Intelligent Insites, Inc.
    • 7.1.5 IBM
    • 7.1.6 Open Text Corporation
    • 7.1.7 Opsveda, Inc.
    • 7.1.8 Rolta India Limited
    • 7.1.9 SAP SE
    • 7.1.10 Schneider Electric SE
    • 7.1.11 Software AG
    • 7.1.12 Splunk Inc.
    • 7.1.13 Turnberry Solutions
    • 7.1.14 Vitria Technology, Inc

8 MARKET OPPORTUNITIES AND FUTURE TRENDS