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市场调查报告书
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1801141

2025 年至 2033 年营运智慧 (OI) 市场规模、份额、趋势及预测（按部署类型、组织规模、最终用途产业和地区）

Operational Intelligence (OI) Market Size, Share, Trends and Forecast by Deployment Type, Organization Size, End Use Industry, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 150 Pages | 商品交期: 2-3个工作天内

价格

2024 年，全球营运智慧 (OI) 市场规模为 32 亿美元。展望未来， IMARC Group估计，到 2033 年，市场规模将达到 68 亿美元，2025-2033 年期间的复合年增长率为 8.8%。北美目前占据市场主导地位，2024 年将占据 37.6% 的显着市场。营运智慧 (OI) 市场份额受到日益增长的监管和合规要求的影响，确保即时监控和自动化合规流程。此外，人工智慧 (AI) 和机器学习 (ML) 的采用透过预测分析和流程优化来增强决策能力，从而促进了该地区的市场成长。即时资料分析的兴起有助于组织提高效率、减少停机时间并降低风险。

市场需求主要受日益增长的监管和合规要求所驱动。企业正在实施营运智慧 (OI) 解决方案，以实现即时监控和合规，以满足日益增长的监管需求。这些解决方案使企业能够自动化合规操作，并降低人为错误和罚款的风险。即时资料分析使企业能够监控和报告合规行动，从而提高监管透明度。随着全球资料隐私规则日益严格，营运智慧 (OI) 解决方案正被用于帮助企业保护敏感资讯，同时满足合规要求。这些平台提供持续审计，确保企业遵守产业规则。此外，金融机构利用营运智慧 (OI) 技术即时追踪交易并侦测诈欺行为。医疗保健产业受益于能够强制执行资料保护和病患隐私要求的营运智慧 (OI) 平台。此外，基于云端的营运智慧 (OI) 系统提供可扩展的合规功能，使企业能够处理多个国家的法规。随着企业在全球扩张，他们依赖营运智慧 (OI) 来简化跨多个国家和法律的合规性，从而推动营运智慧 (OI) 市场的进一步成长。

人工智慧驱动的仓库优化日益兴起，推动了美国营运智慧 (OI) 市场的需求。企业正在使用基于人工智慧的 OI 解决方案来改善库存管理、减少低效率并简化仓库营运。即时资料分析使企业能够提高订单准确性、减少延迟并更有效地简化物流操作。仓库自动化正变得越来越普遍，使企业能够在提高总产量的同时降低人力成本。基于人工智慧的 OI 系统支援预测分析，使企业能够预测需求波动并更有效地优化库存水准。公司正在使用机器学习 (ML) 演算法来提高供应链视觉性和营运决策能力。例如，2024 年 3 月，Dexory 推出了一款基于人工智慧的仓库智慧系统，每天可以扫描 40,000 个托盘位置。这项创新技术提高了库存可视性，最大限度地提高了空间利用率，并优化了仓库营运中的资源分配。此外，机器人和自动化技术正在透过消除人机互动和自动化工作流程来彻底改变仓库。企业正在采用基于云端的 OI 解决方案，以实现可扩展、经济高效的远端仓库管理功能。以人工智慧为基础的 OI 解决方案可协助商家和电商企业简化订单履行流程，并提升消费者满意度。

营运智慧（OI）市场趋势：

即时资料分析需求不断成长

越来越多的企业采用开放式资讯 (OI) 解决方案来即时处理和分析资料，从而加快决策速度。即时洞察有助于企业发现营运效率低下之处，减少停机时间，并提高整体生产力水准。企业使用即时分析来监控设备效能、预防故障并有效优化维护计划。製造业、物流业和医疗保健业等行业依赖即时资料来简化工作流程并提高效率。物联网 (IoT) 与智慧感测器的整合会产生大量资料流，需要先进的 OI 平台进行即时处理。人工智慧驱动的 OI 解决方案支援预测分析，使企业能够预测趋势并降低潜在风险。金融机构利用即时分析来侦测诈欺交易并主动加强网路安全措施。基于云端的 OI 平台支援无缝资料访问，从而实现远端监控和即时决策能力。此外，管理机构正在采用即时 OI 解决方案进行基础设施管理、紧急应变和安全营运。印度投资局的投资网格报告显示，印度医院和医疗基础设施领域有近600个投资机会，总价值达320亿美元（23亿印度卢比）。这些不断增长的投资机会表明，人们越来越依赖即时营运改善解决方案来优化医疗保健营运并提升服务品质。

中小企业和电子商务中开放式互联网的采用率不断上升

中小企业 (SME) 正在利用 OI 解决方案简化营运、增强决策能力并提高效率。此外，电商企业使用 OI 工具分析使用者行为、最佳化库存并改善供应链管理。基于云端的 OI 解决方案为中小企业提供经济高效、可扩展的平台，用于即时监控和数据驱动的洞察。包括订单履行和物流在内的电商营运自动化正在催化对人工智慧驱动的 OI 平台的需求。中小企业受益于即时分析，可以追踪销售业绩、识别趋势并改善业务策略。电商公司使用预测分析来增强需求预测、减少缺货并优化定价模型。 OI 与客户关係管理 (CRM) 和企业资源计画 (ERP) 系统的整合有助于中小企业改善客户体验和营运工作流程。零售商采用 OI 工具管理全通路销售，确保线上和实体店之间的无缝购物体验。例如，预计到2024年，美国网红行销支出将达到71.4亿美元，年增15.9%。这一成长凸显了数据驱动洞察对于电商企业有效定位用户和优化行销策略的重要性。

人工智慧（AI）与机器学习（ML）的融合

人工智慧驱动的营运创新 (OI) 解决方案使企业能够分析海量资料流，发现规律并更快地做出决策。机器学习 (ML) 演算法改进了预测分析，使企业能够预测需求、检测异常并优化流程。人工智慧和机器学习帮助企业自动化日常任务，减少人为错误并提高营运效率。这些技术透过即时处理资料并产生可操作的洞察，实现了即时决策。在製造、物流和医疗保健等行业，人工智慧驱动的营运创新 (OI) 解决方案可以改善资源配置、降低成本并提高生产力。机器学习有助于识别潜在风险，使企业能够主动缓解问题并防止停机。将人工智慧与物联网设备整合的能力增强了整个营运过程中的即时资料收集和分析能力。企业正在采用人工智慧和机器学习，透过个人化推荐和服务来改善用户体验。这些技术透过分析资料来支援供应链优化，以确保工作流程顺畅和库存管理更有效率。借助人工智慧驱动的营运创新 (OI) 平台，企业还可以透过持续即时监控监管要求来改善合规工作。 2024年9月，Voicera AI 推出了 Sincerity，这是一款先进的人工智慧应用程序，能够分析视讯和音讯通讯中的言语和非言语线索，提供值得信赖的洞察。此工具透过客观分析业务互动中的真实性和意图，提升了开放式资讯（OI）的需求。它已拓展至三个新的垂直市场，并透过一致的数据驱动视角增强人类的判断力。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球营运情报（OI）市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依部署类型

  • 本地
  • 基于云端

第七章：市场区隔：依组织规模

  • 大型企业
  • 中小企业

第八章：市场区隔：依最终用途产业

  • 金融服务业
  • 製造业
  • 卫生保健
  • 零售
  • 运输和物流
  • 能源和电力
  • 电信和IT
  • 其他的

第九章：市场细分：依地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第十章：SWOT分析

第 11 章：价值链分析

第 12 章：波特五力分析

第十三章：价格分析

第 14 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Axway Inc.
    • Intelligent InSites Inc. (Infor)
    • OpenText Corp.
    • Oversight Systems Inc.
    • SAP SE
    • Software AG
    • Space Time Insight Inc. (Nokia)
    • Splunk Inc.
    • SQLsteam
    • Vitria Technology Inc. (Innovation Technology Group Inc.)
Product Code: SR112025A2843

The global operational intelligence (OI) market size was valued at USD 3.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 6.8 Billion by 2033, exhibiting a CAGR of 8.8% during 2025-2033. North America currently dominates the market, holding a significant market share of 37.6% in 2024. The operational intelligence (OI) market share is influenced by the growing regulatory and compliance requirements, ensuring real-time monitoring and automated compliance processes. Additionally, artificial intelligence (AI) and machine learning (ML) adoption enhances decision-making through predictive analytics and process optimization are bolstering the market growth in the region. The rise of real-time data analysis helps organizations improve efficiency, reduce downtime, and mitigate risks.

The market's demand is being driven largely by increasing regulatory and compliance requirements. Businesses are implementing OI solutions to enable real-time monitoring and compliance with the growing regulatory demands. These solutions enable enterprises to automate compliance operations, lowering the risk of human mistake and fines. Real-time data analysis allows businesses to monitor and report compliance actions, providing regulatory transparency. With the increasing stringency of data privacy rules throughout the world, OI solutions are being used for assisting organizations in protecting sensitive information while also meeting compliance requirements. These platforms offer continual audits, ensuring that organizations comply with industry rules. Moreover, financial institutions utilize OI technologies to track transactions and detect fraud in real time. The healthcare business benefits from OI platforms that enforce data protection and patient privacy requirements. Additionally, cloud-based OI systems provide scalable compliance capabilities, allowing enterprises to handle rules in many countries. As organizations expand worldwide, they rely on OI to ease compliance across several countries and laws, driving additional growth in the operational intelligence (OI) market.

Rising AI-driven warehouse optimization is driving the US operational intelligence (OI) market demand. Businesses are using AI-powered OI solutions to improve inventory management, decrease inefficiencies, and streamline warehouse operations. Real-time data analytics enables businesses to increase order accuracy, decrease delays, and simplify logistical operations more effectively. Automation in warehouses is becoming more common, allowing firms to reduce labor expenses while enhancing total production. AI-powered OI systems enable predictive analytics, allowing businesses to forecast demand swings and optimize stock levels more effectively. Companies are using machine learning (ML) algorithms to increase supply chain visibility and operational decision-making skills. For example, in March 2024, Dexory launched an AI-powered warehouse intelligence system that can scan 40,000 pallet locations every day. This innovative technology increases stock visibility, maximizes space use, and optimizes resource allocation in warehouse operations. Furthermore, robots and autonomous technologies are revolutionizing warehouses by eliminating human interaction and automating workflow procedures. Businesses are embracing cloud-based OI solutions to enable scalable, cost-effective, and remote warehouse management capabilities. AI-powered OI solutions assist merchants and e-commerce enterprises in streamlining fulfillment procedures and increasing consumer happiness.

Operational Intelligence (OI) Market Trends:

Growing demand for real-time data analysis

Businesses are increasingly adopting OI solutions to process and analyze data instantly for faster decision-making. Real-time insights help organizations detect operational inefficiencies, reduce downtime, and enhance overall productivity levels. Companies use real-time analytics to monitor equipment performance, prevent failures, and optimize maintenance schedules effectively. Industries like manufacturing, logistics, and healthcare rely on real-time data to streamline workflows and improve efficiency. The integration of Internet of Things (IoT) and smart sensors generates vast data streams, requiring advanced OI platforms for real-time processing. AI-driven OI solutions enable predictive analytics, allowing businesses to anticipate trends and mitigate potential risks. Financial institutions utilize real-time analytics to detect fraudulent transactions and enhance cybersecurity measures proactively. Cloud-based OI platforms support seamless data access, enabling remote monitoring and real-time decision-making capabilities. Moreover, governing agencies are adopting real-time OI solutions for infrastructure management, emergency response, and security operations. Invest India's Investment Grid identifies nearly 600 investment opportunities in India's hospital and medical infrastructure sub-sector, valued at USD 32 billion (INR 2.3 lakh crore). These growing opportunities indicate the increasing reliance on real-time OI solutions to optimize healthcare operations and enhance service delivery.

Rising OI adoption in small and medium enterprises (SMEs) and e-commerce

Small and medium-sized enterprises (SMEs) are leveraging OI solutions to simplify operations, enhance decision-making, and improve efficiency. Additionally, e-commerce businesses use OI tools to analyze user behavior, optimize inventory, and improve supply chain management. Cloud-based OI solutions provide SMEs with cost-effective, scalable platforms for real-time monitoring and data-driven insights. Automation in e-commerce operations including order fulfillment and logistics is catalyzing the demand for AI-driven OI platforms. SMEs benefit from real-time analytics to track sales performance, identify trends, and improve business strategies. E-commerce companies use predictive analytics to enhance demand forecasting, reduce stockouts, and optimize pricing models. Integration of OI with customer relationship management (CRM) and enterprise resource planning (ERP) systems helps SMEs improve client experiences and operational workflows. Retailers adopt OI tools to manage omnichannel sales, ensuring seamless shopping experiences across digital and physical stores. For instance, US influencer marketing spending is forecasted to hit USD 7.14 billion in 2024, marking a 15.9% year-over-year growth. This growth highlights the increasing importance of data-driven insights for e-commerce businesses to target users effectively and optimize marketing strategies.

Integration of artificial intelligence (AI) and machine learning (ML)

AI-powered OI solutions enable businesses to analyze vast data streams, uncover patterns, and make faster decisions. ML algorithms improve predictive analytics, allowing businesses to forecast demand, detect anomalies, and optimize processes. AI and ML help companies automate routine tasks, reducing human errors and increasing operational efficiency. These technologies enable real-time decision-making by processing data instantly and generating actionable insights. In industries like manufacturing, logistics, and healthcare, AI-driven OI solutions improve resource allocation, reduce costs, and enhance productivity. ML helps identify potential risks, enabling businesses to proactively mitigate issues and prevent downtime. The ability to integrate AI with IoT devices enhances real-time data collection and analysis across operations. Companies are adopting AI and ML to improve user experiences by personalizing recommendations and services. These technologies support supply chain optimization by analyzing data to ensure smooth workflows and better inventory management. With AI-powered OI platforms, businesses can also improve their compliance efforts by continuously monitoring regulatory requirements in real-time. In September 2024, Voicera AI introduced Sincerity, an advanced AI application that analyzes verbal and non-verbal cues in video and audio communications to provide trustworthy insights. This tool improves OI demand by delivering objective analysis of authenticity and intent in business interactions. Expanding into three new market verticals, it enhances human judgment with consistent, data-driven perspectives.

Operational Intelligence (OI) Industry Segmentation:

Analysis by Deployment Type:

  • On-premises
  • Cloud-based

Cloud-based OI stands as the largest component in 2024, holding 65.2% of the market, due to their scalability, flexibility, and cost-effectiveness for businesses. Companies prefer cloud-based deployments to avoid high infrastructure costs and complex on-premise system maintenance. Cloud platforms offer real-time data access from multiple locations, improving decision-making and operational efficiency. Businesses benefit from automatic updates and seamless integration with other enterprise applications through cloud deployment. The rise of remote work and digital transformation is catalyzing the demand for cloud-based OI solutions. Cloud-based OI platforms support advanced analytics, AI, and ML capabilities for enhanced operational insights. Organizations can quickly scale their OI infrastructure based on fluctuating business demands and industry needs. Cloud solutions provide enhanced security features and compliance support, ensuring data protection and regulatory adherence. Companies leverage cloud-based OI tools for predictive maintenance, workflow automation, and business process optimization. The ability to store and process vast amounts of operational data efficiently drives cloud adoption. Cloud providers offer flexible subscription models, making OI solutions accessible to businesses of all sizes. Faster deployment and reduced downtime give cloud-based OI solutions a competitive advantage over traditional on-premise models.

Analysis by Organization Size:

  • Large Enterprises
  • Small and Medium Enterprises

Large enterprises lead the market with 74.5% of market share in 2024. They generate massive volumes of real-time data, necessitating robust OI solutions for effective decision-making. Large businesses invest heavily in AI-driven OI platforms to optimize efficiency and minimize operational risks. These enterprises prioritize predictive maintenance and workflow automation to enhance productivity and reduce downtime. Strong financial resources allow large companies to adopt sophisticated OI tools for business intelligence applications. Global operations and supply chain complexities require enterprises to deploy scalable OI solutions for seamless management. Regulatory compliance is a key concern, encouraging large firms to integrate OI for real-time monitoring. Large enterprises seek data-driven insights to improve customer experience and optimize resource allocation strategies. Integration of OI with ERP and CRM systems helps large firms streamline business operations efficiently. Security and data privacy concerns drive large organizations to implement robust OI solutions with advanced protection features. Enterprises leverage OI analytics to identify inefficiencies, detect anomalies, and enhance decision-making accuracy.

Analysis by End Use Industry:

  • BFSI
  • Manufacturing
  • Healthcare
  • Retail
  • Transportation and Logistics
  • Energy and Power
  • Telecom and IT
  • Others

The retail industry dominates the OI market because of an increasing demand for real-time user insights and analytics. Retailers use OI solutions to track inventory, optimize supply chains, and improve customer engagement strategies. E-commerce expansion is driving the demand for OI tools that enhance order fulfillment and delivery operations. Retailers leverage OI analytics to monitor store performance, manage demand fluctuations, and prevent stockouts. AI-powered OI solutions help retailers personalize marketing efforts and enhance customer shopping experience. Real-time pricing analytics enable retailers to adjust prices dynamically based on market trends and competition. Retail businesses use OI to detect fraud, reduce operational risks, and improve transaction security. Retailers use data-driven insights to enhance store layouts, product placements, and promotional strategies, ensuring better user engagement and sales optimization. The need for omnichannel retailing requires OI solutions that integrate online and offline shopping experiences. Retailers invest in cloud-based OI tools to gain scalable and cost-effective business intelligence solutions. Customer sentiment analysis through OI helps retailers refine branding and customer engagement initiatives.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, North America accounted for the largest market share of 37.6%. The region has a high concentration of enterprises adopting AI-powered OI solutions for business intelligence applications. Companies in the region invest significantly in IoT, big data analytics, and automation to enhance operational efficiency. Leading technology firms continuously develop advanced OI platforms, driving the market expansion across industries. Furthermore, strict regulatory requirements encourage businesses to implement OI solutions for real-time compliance monitoring and risk management. The growing adoption of cloud computing supports scalable and flexible OI deployment models across enterprises. North America's competitive business environment fuels the demand for OI solutions that provide data-driven decision-making capabilities. Large enterprises require real-time analytics for managing complex supply chains and workflows efficiently. The presence of key market players accelerates innovation and widespread adoption of OI tools across sectors. Governments are also leveraging OI solutions to enhance security and operational efficiency across agencies. For example, in March 2025, the Government of Canada launched the Joint Operational Intelligence Cell (JOIC) to improve border security through enhanced information sharing. As part of Canada's Border Plan, JOIC aligns with directives on transnational crime and security enforcement. By strengthening collaboration among security agencies, JOIC aims to combat organized crime, money laundering, and drug trafficking. Such initiatives highlight the expanding role of OI in security and risk management applications.

Key Regional Takeaways:

United States Operational Intelligence (OI) Market Analysis

The United States hold 82.80% of the market share in North America. In the US, the growing adoption of OI is significantly driven by the increasing reliance on cloud services. Reports indicate that 98% of US organizations have integrated cloud technology into their business operations. As more companies transition to cloud-based solutions, OI becomes essential for gaining real-time insights and optimizing business performance. Cloud adoption provides scalable and flexible solutions, enabling businesses to deploy OI tools capable of handling vast data volumes efficiently. Organizations seeking to enhance productivity, reduce costs, and improve decision-making leverage OI solutions integrated with cloud platforms for greater agility. Cloud-based OI facilitates seamless integration with various business applications, offering organizations enhanced data accessibility from any location. This accessibility supports faster response times, allowing businesses to adapt swiftly to market changes and operational challenges. Additionally, cloud-powered OI enhances cybersecurity measures, ensuring secure and compliant data management. The growing preference for cloud-based OI is accelerating digital transformation across industries, driving efficiency, and fostering innovation in business operations.

Asia Pacific Operational Intelligence (OI) Market Analysis

In Asia-Pacific, the rising adoption of OI is strongly driven by the expanding SME sector. According to India Brand Equity Foundation, the number of MSMEs in India is projected to grow from 6.3 crore to 7.5 crore at a 2.5% CAGR. SMEs increasingly recognize the need for data-driven decision-making to stay competitive in a dynamic market. OI tools help businesses gain real-time insights into operations, market trends, and customer behavior, enabling informed decision-making. As SMEs enhance their digital capabilities, OI provides a crucial advantage by optimizing workflows, improving customer engagement, and increasing efficiency. The affordability and scalability of OI solutions empower SMEs to compete effectively with larger enterprises. Cloud-based OI adoption is also rising, offering SMEs flexible, cost-effective analytics for better operational control. With digital transformation accelerating across Asia-Pacific, OI adoption is expected to grow rapidly as businesses seek smarter, data-driven strategies to drive sustainable growth and market competitiveness.

Europe Operational Intelligence (OI) Market Analysis

In Europe, the rising adoption of OI is strongly influenced by the expanding BFSI sector. Reports indicate that in 2021, the European Union had 784 foreign bank branches including 619 from EU Member States and 165 from third countries. As the BFSI industry faces mounting regulatory pressures, risk management challenges, and evolving customer expectations, OI tools are becoming essential for optimizing operations. These solutions enable financial institutions to process vast transactional and customer data in real-time, improving efficiency and proactive decision-making. The BFSI sector's shift toward data-centric strategies and the demand for agile operations have accelerated OI adoption. OI solutions enhance fraud detection, regulatory compliance, and customer experience, providing financial organizations with a competitive edge. The integration of AI-driven analytics in BFSI further strengthens risk assessment and predictive modeling capabilities. As European financial institutions prioritize digital transformation, OI adoption is expected to grow, reshaping the region's financial landscape with data-driven innovation.

Latin America Operational Intelligence (OI) Market Analysis

In Latin America, the adoption of OI is rising because of the expanding healthcare sector. According to the Brazilian Federation of Hospitals (FBH) and the National Confederation of Health (CNSaude), 62% of Brazil's 7,191 hospitals are private. As healthcare providers focus on improving patient outcomes, streamlining operations, and ensuring regulatory compliance, OI solutions are becoming essential. These tools help optimize resource management, enhance decision-making, and improve service quality. Real-time analytics enable better monitoring of workflows, patient flow, and medical resource utilization. Cloud-based OI platforms further support scalability and efficiency in handling vast data volumes. As the region's healthcare sector advances, OI adoption is expected to grow, driving data-driven improvements in operational and patient care management.

Middle East and Africa Operational Intelligence (OI) Market Analysis

In the Middle East and Africa, the adoption of OI is driven by expanding telecom and IT sectors. Overall ICT spending across the Middle East, Turkiye, and Africa (META) will exceed USD 238 billion in 2024, growing 4.5% from 2023. As these industries evolve, OI enhances network management, service delivery, and IT operations. Telecom providers use OI for real-time monitoring, optimizing network traffic, and ensuring faster issue resolution. IT companies leverage OI to streamline workflows, improve efficiency, and deliver better client solutions. The region's rapid digitalization and demand for agile, data-driven operations are accelerating OI adoption. As telecom and IT investments grow, OI technologies will play a vital role in enhancing operational efficiency.

Competitive Landscape:

Key players are investing in ML, AI, and automation to enhance real-time data processing capabilities. These companies are expanding cloud-based OI platforms to offer scalable and cost-effective deployment options. Strategic partnerships and acquisitions are helping them integrate advanced technologies for improved operational insights. They are focusing on industry-specific solutions to address unique challenges in manufacturing, healthcare, and logistics. Continuous research and development (R&D) efforts are leading to enhanced predictive analytics and anomaly detection features. Key players are improving user interfaces and dashboards to simplify data visualization for decision-makers. They are ensuring compliance with industry regulations by integrating real-time monitoring and reporting functionalities. Expanding IoT-enabled OI solutions is helping businesses optimize asset utilization and minimize downtime. Investments in cybersecurity measures are strengthening data protection and privacy in OI platforms. In February 2025, SAP SE introduced the SAP Business Network, a unified platform that enhances supply chain management by connecting 5.5 million organizations across industries. By integrating procurement, logistics, and asset intelligence networks, SAP aims to streamline operations, strengthen supply chain resilience, and promote sustainability. Such initiatives reflect the growing focus on digital transformation and data-driven decision-making in OI.

The report provides a comprehensive analysis of the competitive landscape in the operational intelligence (OI) market with detailed profiles of all major companies, including:

  • Axway Inc.
  • Intelligent InSites Inc. (Infor)
  • OpenText Corp.
  • Oversight Systems Inc.
  • SAP SE
  • Software AG
  • Space Time Insight Inc. (Nokia)
  • Splunk Inc.
  • SQLsteam
  • Vitria Technology Inc. (Innovation Technology Group Inc)

Key Questions Answered in This Report

  • 1.How big is the operational intelligence (OI) market?
  • 2.What is the future outlook of operational intelligence (OI) market?
  • 3.What are the key factors driving the operational intelligence (OI) market?
  • 4.Which region accounts for the largest operational intelligence (OI) market share?
  • 5.Which are the leading companies in the global operational intelligence (OI) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Operational Intelligence (OI) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Deployment Type

  • 6.1 On-premises
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Cloud-based
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Organization Size

  • 7.1 Large Enterprises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Small and Medium Enterprises
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End Use Industry

  • 8.1 BFSI
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Manufacturing
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Healthcare
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Retail
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Transportation and Logistics
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Energy and Power
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast
  • 8.7 Telecom and IT
    • 8.7.1 Market Trends
    • 8.7.2 Market Forecast
  • 8.8 Others
    • 8.8.1 Market Trends
    • 8.8.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Axway Inc.
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
    • 14.3.2 Intelligent InSites Inc. (Infor)
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 OpenText Corp.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Oversight Systems Inc.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 SAP SE
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Software AG
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 Space Time Insight Inc. (Nokia)
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
    • 14.3.8 Splunk Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
    • 14.3.9 SQLsteam
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Vitria Technology Inc. (Innovation Technology Group Inc.)
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Operational Intelligence Market: Major Drivers and Challenges
  • Figure 2: Global: Operational Intelligence Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Operational Intelligence Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Operational Intelligence Market: Breakup by Deployment Type (in %), 2024
  • Figure 5: Global: Operational Intelligence Market: Breakup by Organization Size (in %), 2024
  • Figure 6: Global: Operational Intelligence Market: Breakup by End Use Industry (in %), 2024
  • Figure 7: Global: Operational Intelligence Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Operational Intelligence (On-premises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Operational Intelligence (On-premises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Operational Intelligence (Cloud-based) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Operational Intelligence (Cloud-based) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Operational Intelligence (Large Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Operational Intelligence (Large Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Operational Intelligence (Small and Medium Enterprises) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Operational Intelligence (Small and Medium Enterprises) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Operational Intelligence (BFSI) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Operational Intelligence (BFSI) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Operational Intelligence (Manufacturing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Operational Intelligence (Manufacturing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Operational Intelligence (Healthcare) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Operational Intelligence (Healthcare) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Operational Intelligence (Retail) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Operational Intelligence (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Operational Intelligence (Transportation and Logistics) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Operational Intelligence (Transportation and Logistics) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Operational Intelligence (Energy and Power) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Operational Intelligence (Energy and Power) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Operational Intelligence (Telecom and IT) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Operational Intelligence (Telecom and IT) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: Operational Intelligence (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: Operational Intelligence (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: North America: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: United States: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: United States: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Canada: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Canada: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: North America: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Asia-Pacific: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: China: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: China: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Japan: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Japan: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: India: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: India: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: South Korea: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: South Korea: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Australia: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Australia: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Indonesia: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Indonesia: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Others: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Others: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Asia-Pacific: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Europe: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Germany: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Germany: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: France: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: France: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: United Kingdom: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: United Kingdom: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Italy: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Italy: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Spain: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Spain: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Russia: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Russia: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Others: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Others: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Europe: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Latin America: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Brazil: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Brazil: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Mexico: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Mexico: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Latin America: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Middle East and Africa: Operational Intelligence Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Middle East and Africa: Operational Intelligence Market: Breakup by Country (in %), 2024
  • Figure 80: Middle East and Africa: Operational Intelligence Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Global: Operational Intelligence Industry: SWOT Analysis
  • Figure 82: Global: Operational Intelligence Industry: Value Chain Analysis
  • Figure 83: Global: Operational Intelligence Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Operational Intelligence Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Operational Intelligence Market Forecast: Breakup by Deployment Type (in Million USD), 2025-2033
  • Table 3: Global: Operational Intelligence Market Forecast: Breakup by Organization Size (in Million USD), 2025-2033
  • Table 4: Global: Operational Intelligence Market Forecast: Breakup by End Use Industry (in Million USD), 2025-2033
  • Table 5: Global: Operational Intelligence Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Operational Intelligence Market: Competitive Structure
  • Table 7: Global: Operational Intelligence Market: Key Players