营运智慧 (OI) 市场规模、份额、成长分析（按部署类型、最终用户、地区）- 产业预测，2025-2032 年

2023年，全球营运智慧（OI）市场规模将为25.5亿美元，在预测期（2025-2032年）复合年增长率为10.9%，从2024年的28.3亿美元增长到64.7亿美元到2032年。

营运智慧 (OI) 利用机器学习、人工智慧和资料仓储的进阶分析来增强对业务流程的即时监控。其主要功能包括扩充性、按需彙报和动态仪表板，使企业能够获得有价值的见解并识别有助于防止资料外洩的网路活动模式。 OI 越来越多地与巨量资料一起用于建立重要的关键绩效和业务指标，主要是为了帮助第一线员工做出快速、明智的决策，它可以帮助我做出决策。 OI 的应用程式涵盖物流、医疗保健和电子商务等多个行业，以推动即时供应链洞察、优化资源管理并加速工作流程。安全漏洞发生率的上升以及中小型企业对资料主导解决方案的需求不断增加，进一步推动了 OI 市场的成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术分析
• 监管分析

营运智慧 (OI) 市场规模：依部署类型/复合年增长率（2025-2032）

• 市场概况
• 云
• 本地

营运智慧 (OI) 市场规模：依最终用户/复合年增长率（2025-2032）

• 市场概况
• 零售
• 製造业
• BFSI
• 政府
• IT
• 通讯
• 军队
• 防御
• 运输
• 物流
• 卫生保健
• 活力
• 力量

营运智慧（OI）市场规模与复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按公司分公司分類的股份分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• IBM Corporation
• Oracle Corporation
• SAP SE
• Micro Focus International plc
• Broadcom Inc.
• Intel Corporation
• Software AG
• Axway Inc.
• Flexera
• CA Technologies
• GoodData Corporation
• SAS Institute Inc.
• Hitachi Vantara LLC
• Vitria Technology Inc.
• OpsVeda, Inc.
• Glassbeam, Inc.
• Dell Technologies Inc.

结论和建议

Global Operational Intelligence (OI) Market size was valued at USD 2.55 billion in 2023 and is poised to grow from USD 2.83 billion in 2024 to USD 6.47 billion by 2032, growing at a CAGR of 10.9% during the forecast period (2025-2032).

Operational intelligence (OI) leverages advanced analytics through machine learning, artificial intelligence, and data warehousing to enhance real-time monitoring of business processes. Its key features include scalability, on-demand reporting, and dynamic dashboards, enabling businesses to derive valuable insights and identify network activity patterns that help prevent data breaches. OI is increasingly utilized alongside big data to establish crucial key performance indicators and operational metrics, primarily benefiting front-line employees in making informed decisions quickly. Its applications span across various industries, notably logistics, healthcare, and e-commerce, where it promotes real-time supply chain insights, optimizes resource management, and expedites workflows. The rising incidence of security breaches and the growing need for data-driven solutions among SMEs further fuel the growth of the OI market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Operational Intelligence (Oi) market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Operational Intelligence (OI) Market Segmental Analysis

Global Operational Intelligence (OI) Market is segmented by Deployment Type, End-User, and region. Based on Deployment Type, the market is segmented into Cloud and On-Premise. Based on End-User, the market is segmented into Retail, Manufacturing, BFSI, Government, IT, Telecommunication, Military, Defense, Transportation, Logistics, Healthcare, Energy, and Power. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Operational Intelligence (OI) Market

The Operational Intelligence (OI) market is experiencing robust growth fueled by the increasing adoption of Big Data Analytics and the Internet of Things (IoT). Over the past decade, OI and analytics solutions have captured a substantial portion of the market, primarily due to the rise of Big Data and the urgent need for rapid decision-making in business environments. A survey by IBM highlights that 62% of merchants perceive leveraging data analytics as a means to gain a competitive edge, which aligns closely with the sentiments across various industries. Furthermore, the IoT revolution empowers devices to collect and share data seamlessly, enabling enhanced monitoring and automation. Operational Intelligence plays a crucial role in harnessing this data to optimize functions. Companies like PTC Inc. exemplify this trend, employing insights from the Industrial Internet of Things (IIoT) to enhance operational efficiency by analyzing real-time production performance and anticipating potential issues proactively.

Restraints in the Global Operational Intelligence (OI) Market

Global Operational Intelligence (Oi) must navigate several restraints to ensure effective data processing and analysis. Key limitations include the variability in data quality and consistency across diverse geographical regions, which can hinder accurate comparisons and insights. Additionally, cultural differences and language barriers may create challenges in interpreting local data accurately. The reliance on technology also poses risks; potential cybersecurity threats and data privacy regulations can limit access to critical information. Moreover, the dynamic nature of global events requires Oi systems to be adaptable, yet many existing frameworks struggle to keep pace with real-time changes, impacting decision-making efficacy.

Market Trends of the Global Operational Intelligence (OI) Market

The Global Operational Intelligence (OI) market is witnessing a robust growth trajectory, largely driven by sectors such as IT and telecommunications, which are poised to capture substantial market share. The integration of Business Support Systems (BSS) and Operational Support Systems (OSS) in telecom is enhancing data-driven decision-making, unveiling new business opportunities while predicting future trends. Despite the challenges posed by the COVID-19 pandemic, the healthcare sector is adapting and anticipated to increasingly adopt OI tools to address emerging complexities. Overall, the market is evolving rapidly, propelled by the need for real-time insights and improved operational efficiency across various industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Regulatory Analysis

Global Operational Intelligence (OI) Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premise

Global Operational Intelligence (OI) Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Retail
• Manufacturing
• BFSI
• Government
• IT
• Telecommunication
• Military
• Defense
• Transportation
• Logistics
• Healthcare
• Energy
• Power

Global Operational Intelligence (OI) Market Size & CAGR (2025-2032)

• North America (Deployment Type, End-User)
  • US
  • Canada
• Europe (Deployment Type, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment Type, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment Type, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment Type, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• IBM Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Micro Focus International plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broadcom Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intel Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Software AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axway Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flexera
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CA Technologies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoodData Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hitachi Vantara LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitria Technology Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpsVeda, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glassbeam, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Technologies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations