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市场调查报告书
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1641910

网际网路通讯协定电视 (IPTV)：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Internet Protocol Television (IPTV) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3个工作天内

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简介目录

网际网路通讯协定电视 (IPTV) 市场规模预计在 2025 年为 527 亿美元，预计到 2030 年将达到 1,257.1 亿美元，预测期内（2025-2030 年）的复合年增长率为 18.99%。

网际网路协定电视 (IPTV)-市场-IMG1

主要亮点

  • 市场正在从有线和卫星电视等传统广播形式转向基于互联网的串流媒体。网际网路通讯协定电视（IPTV）在这一转变中发挥关键作用。由于通讯技术的改进和网路架构的进步，这些发展也对市场产生了积极影响。
  • 技术进步推动了 IPTV用户数量的增加以及对高清频道和视讯点播服务的需求。由于新市场的扩张，用户的数量也在增加。基于互联网的串流媒体服务的日益普及也有望进一步推动市场的发展。
  • 他们提供复杂的发送服务，融合了Over-The-Top （OTT）服务、视讯通话/会议、智慧家庭技术、视讯游戏等。这些公司采取的利润丰厚的策略正在吸引客户，导致用户数量增加，从而推动IPTV市场的成长。
  • 此外，在印度等新兴国家，政府对数位电视给予优惠待遇的措施有助于提高电视普及率。然而，由于成本低廉，且缺乏提供高品质、无抖动服务的基础设施，来自本地有线电视和卫星电视的竞争使得 IPTV 成为一种流行的选择，尤其是在开发中国家和低度开发国家。了它的普及程度。

网际网路通讯协定电视 (IPTV) 市场趋势

硬体领域将占据主要市场占有率

  • 全球经济成长正在增加这些国家人民的可支配收入，改善他们的生活方式，尤其是在新兴经济体。由于这些经济变化，网路普及率在世界各地急剧上升。
  • 这些因素导致电视服务消费者要求更好的用户体验，包括品质和行动观看选项方面。思科预测，到 2022 年，网路到电视的流量将占消费者网路视讯流量的 18%，低于 2017 年的 25%。直播的兴起也导致了网路使用量的增加，而网路普及率是这一趋势的主要驱动力。
  • 截至2022年7月底，网路普及率已达63%。北欧国家的网路普及率最高，98%的人口可以上网。相较之下，亚太地区的网路使用者最多，其次是北美。
  • 廉价网路资料的可用性导致消费者对高品质电视体验的需求增加，从而推动了全球互联网通讯协定电视市场硬体的成长。

预计亚太地区将出现强劲成长

  • 在亚太地区，由于宽频普及率的提高和内容消费行为的改变，Over-The-Top和网际网路通讯协定电视（IPTV）正在推动成长。这种效应在印度和中国等亚洲国家尤其明显，这些国家2022财年的GDP成长率将分别达到7%和2.8%。此外，该地区的主要国家印度和中国正在经历快速的都市化，这对家庭采用 IPTV 起着重要作用。
  • 内容投资的增加正引发超越好莱坞的新内容的创作。印度正快速成为一个内容中心，国内外都消费大量内容。此外，自 2010 年以来，该地区的智慧型手机用户数量不断增加，推动了对行动装置上 IPTV 服务的需求。该地区智慧型手机用户数量占全球一半，预计到2022年将超过60亿人。
  • 此外，印度政府在有线电视数位化、直接到户（DTH）服务等数位转型方面的努力也支持了IPTV在该国的普及。网路服务供应商的出现改变了印度的 IPTV 格局，这些公司为其客户提供免费的 IPTV 直播订阅。其他国家也纷纷效仿，预计该地区对基于行动的 IPTV 服务的需求将会成长。

网际网路通讯协定电视 (IPTV) 产业概况

网际网路通讯协定电视（IPTV）市场趋势正在整合但又分化，提供硬体设定和 IPTV 服务系统的参与者越来越多。市场也变得更加垂直整合，电视製造商与电信业者合作提供机上盒，推动 IPTV 的普及。

2023 年 11 月，Enghouse Networks 宣布收购了位于加拿大萨斯喀彻尔省的 Ile-a-la-Crosse 通讯 Society Inc.。 。 2023 年 8 月，萨斯喀彻尔温省西北部电视服务供应商 ICSI 向 Enghouse 提供咨询。该公司的有线电视服务讯号提供者因财务原因计划在六週内停止服务，而ICSI 迫切需要替代解决方案。

2023 年 10 月，M7 Germany 将扩大与奥地利网路营运商 LIWEST 的长期合作关係。除了推出提供免费、付费电视和外语频道的有线电视外，M7 现在还为网路营运商提供完整的 IPTV 许可权，包括高级功能。这使得 LIWEST 能够扩展其 IPTV 平台并添加更多高清解析度的电视频道。高级功能还包括具有重新启动和重播功能的时移电视。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查前提和结果
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场动态

  • 市场概况
  • 市场驱动因素与限制因素简介
  • 市场驱动因素
    • 对高清频道和视讯点播的需求
    • 与IPTV服务结合提供的互动服务
    • 积极的政府倡议
  • 市场限制
    • 来自有线电视和卫星电视营运商的竞争
    • 开发中地区缺乏提供无延迟和无抖动服务的基础设施
  • 产业价值链分析
  • 产业吸引力-波特五力分析
    • 新进入者的威胁
    • 购买者和消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度

第五章 市场区隔

  • 按类型
    • 硬体
    • 服务
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 拉丁美洲
    • 中东和非洲

第六章 竞争格局

  • 公司简介
    • Akamai Technologies, Inc.
    • AT&T Inc.
    • Cisco Systems Inc.
    • Ericsson AB
    • Huawei Technologies Co., Ltd.
    • Verizon Communications
    • ARRIS International Plc
    • Moftak Solutions
    • Sterlite Tech
    • Tripleplay Services Ltd.

第七章投资分析

第八章 市场机会与未来趋势

简介目录
Product Code: 62316

The Internet Protocol Television Market size is estimated at USD 52.70 billion in 2025, and is expected to reach USD 125.71 billion by 2030, at a CAGR of 18.99% during the forecast period (2025-2030).

Internet Protocol Television (IPTV) - Market - IMG1

Key Highlights

  • The market is shifting from traditional broadcasting modes such as cable or satellite TV to internet-based streaming. Internet Protocol Television (IPTV) plays a significant role in this transitional phase. With improved communication technology and advancements in network architecture, these developments have also positively impacted the market.
  • Technological advancements have led to increased IPTV subscribers and a growing demand for HD channels and video-on-demand services. The subscription numbers are also rising due to new market expansion. The increasing penetration of Internet-based streaming services is expected to drive the market further.
  • Companies offer complex deliverables combined with over-the-top (OTT) services, video calling/conferencing, smart home technologies, and video games. Such lucrative strategies adopted by these companies attract clients, leading to an increase in subscribers and driving IPTV market growth.
  • Moreover, government initiatives in developing countries like India that favor digital television fuel the adoptiincreasingelevision. However, competition from local cable TV and satellite TV, due to their lower cost and lack of infrastructure for quality and jitter-free service, is limiting the adoption of IPTV to an extent, especially in developing and underdeveloped countries.

Internet Protocol Television (IPTV) Market Trends

Hardware segment to acquire major market share

  • The growing economies across the world are increasing the disposable income of the population in those countries, which is improving people's lifestyles, especially in developing countries. As a result of these economic changes, internet penetration has drastically improved across the globe.
  • These factors have led to increased demand from television service consumers for better user experiences regarding both quality and on-the-go viewing options. Cisco predicted that globally, Internet-video-to-TV traffic would account for 18% of consumer Internet video traffic by 2022, down from 25% in 2017. The rise of live streaming also led to increased Internet usage, making Internet penetration a vital factor in this trend.
  • As of the end of July 2022, the Internet penetration rate reached 63%. North Europe has the highest internet penetration rate, with 98% of the population having Internet access. In contrast, the Asia-Pacific region has the highest number of Internet users, followed by North America.
  • With the availability of cheap internet data, consumers are demanding high-quality television experiences, driving the growth of the hardware in the internet protocol television market worldwide.

Asia-Pacific Expected to Grow Significantly

  • Over-the-top and Internet-protocol-television (IPTV) are gaining traction driven by increasing broadband penetration and changing content consumption behaviors in the region. The effect can be significantly observed in Asian countries like India and China, representing 7% and 2.8% GDP growth rates in FY 2022. Further, rapid urbanization in India and China are the major countries in the region and play a significant role in adopting IPTV in households.
  • Rising investment in content has led to the creation of new content offering which is beyond Hollywood. Increasingly, India is becoming one of the content hubs, with a wealth of material being created for consumption locally and worldwide. Also, the growth of smartphone users in the region since 2010 has fuelled the demand for IPTV services in mobile devices. The number of smartphone users in its region is half that of global smartphone users, which has crossed the mark of 6 billion in the year 2022.
  • Moreover, Indian government initiatives towards digital transformation, such as digitization of cable TV and Direct-to-Home (DTH) services, are also favoring the adoption of IPTV in the country. The advent of network service providers has changed the IPTV scenario in India, with the company providing free IPTV live subscriptions to its customers. With other companies following suit, the demand for mobile-based IPTV services is expected to increase in the region.

Internet Protocol Television (IPTV) Industry Overview

The Internet protocol television (IPTV) market trend is consolidated but inclining towards fragmentation with the increasing number of players offering the hardware setup and IPTV service systems. Also, the market is undergoing vertical integration as TV manufacturers are partnering with telecom companies providing built-in set-up-box encouraging the adoption of IPTV.

In November 2023, Enghouse Networks announced it delivered its new IPTV service to Ile-a-la-Crosse Communications Society Inc. (ICSI) in Saskatchewan, Canada. The service was created and launched despite wildfires threatening telecommunications infrastructure throughout the region. In August 2023, Enghouse was approached by ICSI, which provides TV services in northwestern Saskatchewan. The signal provider for their cable TV service planned to shut down the service in six weeks for economic reasons, and ICSI needed an alternative solution immediately.

In October 2023, M7 Deutschland is expanding its long-standing partnership with Austrian network operator LIWEST. In addition to the introductory cable TV offer with free TV, pay-TV, and foreign-language channels, M7 now supplies the network operator with full IPTV license rights, including advanced functions. LIWEST can thus expand its IPTV platform with additional TV channels in HD resolution, which enable viewers to consume TV programs with interactive TV add-on functions. The advanced features include time-shifted TV via restart and replay.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Deliverables
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Demand for High-Definition Channels and Video On-Demand
    • 4.3.2 Interactive Services Packaged Along with IPTV Services
    • 4.3.3 Favorable Government Initiatives
  • 4.4 Market Restraints
    • 4.4.1 Competition from Cable TV and Satellite TV Operators
    • 4.4.2 Lack of Infrastructure in Developing Regions to Offer Delay and Jitter-free Service
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Hardware
    • 5.1.2 Service
  • 5.2 Geography
    • 5.2.1 North America
    • 5.2.2 Europe
    • 5.2.3 Asia-Pacific
    • 5.2.4 Latin America
    • 5.2.5 Middle East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Akamai Technologies, Inc.
    • 6.1.2 AT&T Inc.
    • 6.1.3 Cisco Systems Inc.
    • 6.1.4 Ericsson AB
    • 6.1.5 Huawei Technologies Co., Ltd.
    • 6.1.6 Verizon Communications
    • 6.1.7 ARRIS International Plc
    • 6.1.8 Moftak Solutions
    • 6.1.9 Sterlite Tech
    • 6.1.10 Tripleplay Services Ltd.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS