查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1644354

数位徽章：市场占有率分析、行业趋势和成长预测（2025-2030 年）

Digital Badges - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

简介目录

预计 2025 年数位徽章市场规模将达到 2.3745 亿美元，到 2030 年预计将达到 5.291 亿美元，预测期内（2025-2030 年）的复合年增长率为 17.38%。

数位徽章-市场-IMG1

关键亮点

  • 数位徽章是一种微凭证，可作为评估、识别和检验技能、学习和成就的机制。这些徽章被广泛的教育机构和企业使用，包括 Adob​​e、戴尔、IBM、微软和 Oracle，为该市场的成长做出了重大贡献。
  • 此外，学生越来越多地使用线上作品集来集中记录实习、小组计划、志工经验和其他成就，以及在线上和课堂上参加的课程。这为学生和专业人士提供了更好的交流机会，有助于推动市场成长。
  • 美国劳工统计局预测，从 2018 年到 2028 年，电脑和资讯科技职业将成长 12%，而所有职业的平均成长率为 12%。这些领域新增就业人数预计约为546,000个。预测期内，对云端运算、资料收集和安全的重视程度不断提高将推动对此类工人的需求，从而推动市场成长。
  • 此外，行动徽章解决方案有助于确保公司所有企业应用程式（无论是网路还是行动应用程式）获得全面一致的安全体验。一旦发生网路安全问题，公司将直接收到通知，以便他们能够立即采取适当的行动。凭藉这些关键优势，预计未来几年市场将大幅成长。
  • 在非洲和亚洲等新兴地区，由于需要良好的IT基础设施而缺乏对数位徽章的认识，这是市场成长的主要限制因素。
  • 由于员工和人力资源部门注重缩小因在家工作文化而产生的技能差距， 冠状病毒导致数位徽章的采用率增加。此外，由于终端用户越来越多地采用数位学习系统，预计数位徽章市场将在后 COVID-19 时期见证显着成长。预计这将在预测期内推动市场成长。

数位徽章市场趋势

学术领域占很大市场占有率

  • 数位徽章在教育领域的引入提供了根据学生个人学习风格进行评估的新的、更有效的方法。徽章根据学生的整体表现来奖励他们，而不仅仅是推动学习的测验。
  • 数字徽章可以让老师评估学生的成绩。这些结果可能与学习、良好行为、努力、技能等有关。透过鼓励和激励学生学习而努力取得成功的学生也可以获得奖励。
  • 数位徽章可以为学习的每个环节，尤其是目的和目标做出巨大贡献。虚拟证书让学生在学习过程中展示新的技能和知识，这是高等教育中徽章最重要和最基本的用途之一。由于这些优势，预计未来几年该市场将会出现强劲需求。
  • 工作生态系统发展迅速，自疫情爆发以来，员工一直在重新评估如何向雇主表达自己的经验。雇主尤其希望快速、可靠地了解员工的技能。为此，ACT 与 Credly 合作将 WorkKeys NCRC数位化。因为 Credly 在提供检验的数位凭证（证明劳动力成功）方面赢得了全球领导者之一的声誉。随着 ACT、WorkKeys、NCRC、ACT 和 Credly 添加数位徽章，员工和职场生态系统可以变得更强大，以适应不断发展的劳动力。
  • 此外，新冠疫情大大加速了印度高等教育机构向线上学习的转型。根据《印度时报》估计，该国线上教育市场规模预计将从2018年的约390亿卢比（4.8亿美元）成长到2024年的3,600亿卢比（43.9亿美元），成为推动市场发展的主要动力。

预计欧洲将占据较大的市场占有率

  • 预计欧洲将占据市场的大部分份额，这主要归功于全部区域主要企业的存在。此外，该地区大学程度的学习人数激增，欧洲国家正在製定试点计划，以更多地使用数位徽章。
  • 芬兰的 Valmet Learning Services 公司今年 1 月推出了用于客户培训的数位徽章。这就是为什么瓦尔梅特学习服务学院的学生被授予数位徽章来提升和庆祝他们的技能。这样可以为任何类型的培训颁发徽章，包括现场指导、线上学习和课堂指导。
  • 英国教育部称，去年4月，英国政府向英国各地的地方政府和教育机构提供了超过195万台笔记型电脑和平板电脑，以支持与正在发生的疫情相关的更多远距学习，并声称此举对市场占有率的提升做出了重大贡献。
  • 在来自不同地区的领先公司的参与下，已有多项产品发布和创新。例如，去年11月，总部位于英国的Imparta Ltd.宣布推出新的数位徽章和身分验证解决方案。这是 Imparta 不断扩展其解决方案以增加其客户和学习者的价值的最新功能版本。 Imparta 的数位认证和徽章使您的组织团队能够轻鬆识别成就、支持发展和学习并庆祝成功。
  • 此外，实践推进中心于去年 12 月推出了数位徽章。从业者可以使用电子徽章来证明已完成整个高级实践计划。透过这种方式，高级从业人员将能够根据英国健康教育下属的推进实践中心提供的新计划，以数位化、安全的方式展示其认可的教育和培训。

数位徽章产业概况

随着 IBM 和思科等越来越多的公司为员工提供认证计划，以及大学和学校越来越重视正规和非正式学习，数位徽章市场变得越来越分散。

2023 年 6 月，国际商业分析协会推出了 ChatGPT 学习之旅，这是一系列生成式 AI 课程的第一门，旨在让组织和工人掌握高效且合乎道德地使用该技术所需的技能。这是 Skillsoft 对其 AI 平台进行的增强，显示其持续致力于帮助组织了解和利用人工智慧的潜力来推动业务成长。

2023 年 4 月，Accredible 与 Cengage 合作，提供数位徽章和微证书，以缩小技能差距。参加入门课程并使用 Cengage 线上学习平台 Mind Tap 的学生可以在完成评估并展示对 Microsoft Office 365 技能的掌握后获得成就徽章。学生可以免费将徽章添加到他们的数位简历、线上作品集或 LinkedIn 中。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查前提条件
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 购买者/消费者的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • COVID-19 对产业的影响

第五章 市场动态

  • 市场驱动因素
    • 更重视线上学习
  • 市场限制
    • 开发中地区缺乏IT基础设施

第六章 市场细分

  • 最终用户
    • 学术的
    • 企业
  • 地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 其他的

第七章 竞争格局

  • 公司简介
    • Accredible
    • Credly Inc.
    • Concentric Sky Inc.
    • International Institute of Business Analysis
    • Skillsoft Corporation
    • AXELOS
    • Forall Systems Inc.
    • ARMA International
    • ProExam
    • Portfolium Inc.
    • Badgecraft

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 71346

The Digital Badges Market size is estimated at USD 237.45 million in 2025, and is expected to reach USD 529.10 million by 2030, at a CAGR of 17.38% during the forecast period (2025-2030).

Digital Badges - Market - IMG1

Key Highlights

  • Digital badges are micro-credentials that serve as a mechanism for assessing, recognizing, and verifying a skill, learning, or achievement. These badges are commonly used by an extensive range of education institutions and businesses, e.g., Adobe, Dell, IBM, Microsoft, or Oracle, which contribute substantially to the growth of this market.
  • In addition, students increasingly use online portfolios to record their internship experiences, group projects, volunteer experiences, and other achievements, as well as courses taken both online and in the classroom, in one place. This helps improve networking opportunities for students and professionals, stimulating the market's growth.
  • In the US Bureau of Labor Statistics, computer and information technology jobs are expected to increase by 12% between 2018 and 2028 compared with an average growth rate in all occupations. The number of new jobs in these sectors is estimated at around 546,000. This demand for such workers will be driven by a greater emphasis on cloud computing, data collection, and security over the forecast period, giving rise to an increased scope of market growth.
  • Moreover, the mobile badging solution helps ensure a comprehensive and consistent safety and security experience for all your company's corporate apps, whether web or mobile. It notifies companies directly at the door in case of cybersecurity issues so they can take appropriate action without delay. The market is expected to grow significantly in the coming period, given these key benefits associated with it.
  • The need for good IT infrastructure in emerging regions like Africa and Asia, which will lead to insufficient awareness of digital badges, has been a primary limiting factor for market growth.
  • Since employees and HR focus on bridging skills gaps due to their workfrom home cultures, the spread of novel coronaviruses has led to an increased adoption of digital badges. Moreover, owing to end users' growing uptake of digital learning systems, the digital badges market is expected to experience significant growth during the post-COVID-19 period. In the forecast period, this is expected to boost market growth.

Digital Badges Market Trends

Academic Segment to Occupy a Significant Market Share

  • A new and more efficient way of evaluating students based on their individual learning styles has been provided by introducing digital badges in education. The badges will reward students based on their overall performance rather than just a test that promotes learning.
  • The digital badge gives teachers an appreciation for the achievements of their students. These achievements could be linked to learning, good behavior, efforts, skills, etc. Students who struggle to succeed by motivating and encouraging their learning may also be rewarded.
  • In all areas of learning, particularly the objectives and targets, digital badges can contribute significantly. Virtual credentialing systems, allowing students to demonstrate the new skills and knowledge they have acquired due to their studies, are among the most important and essential uses for badges in higher education. Due to these benefits, the market is anticipated to show strong demand in the coming years.
  • The work ecosystem has developed quickly, with staff reassessing how they represent their experiences to employers since the outbreak. Employers are particularly interested in understanding the skills of their employees rapidly and reliably. For this reason, ACT has partnered with Credly to digitally digitize the WorkKeys NCRC because of its reputation as one of the world's leaders in providing verifiable digital credentials that certify workforce success. By adding digital badging to the ACT, WorkKeys, NCRC, ACT, and Credly are helping employees and workplace ecosystems become more resilient in an evolving workforce.
  • Moreover, the COVID-19 pandemic dramatically accelerated India's higher education institutions' shift to online learning. According to estimates from the Times of India, the country's online education market is likely to grow from roughly 39 billion Indian rupees (0.48 USD billion) in 2018 to 360 billion rupees (4.39 USD Billion) in 2024, driving the market significantly.

Europe is Anticipated to Hold a Significant Market Share

  • Europe is expected to have a significant share of the market, mainly as a result of the fact that there are key players throughout the region. In addition, there is a sharp increase in university-level learning throughout the region, and countries across Europe are working on pilot schemes to develop significant use of digital badges.
  • As part of its strategy for improving business and presence to reach customers, as well as meeting their requirements about A broad range of applications and markets, witnessing mergers, acquisitions, or investments by key players, for instance, Valmet Learning Services, based in Finland, introduced a digital badge for customer training in January this year. Therefore, Digital badges can be awarded to those participating in Valmet Learning Services to promote and celebrate their skills. This allows for the award of badges for all kinds of training, including on-site instruction, online learning, and teaching in a classroom.
  • The United Kingdom Ministry of Education claimed that in April last year, the UK Government provided over 1.95 million laptop or tablet devices to local authorities and education providers across England to give them more remote support for learning related to the ongoing pandemic, significantly contributing to increasing market share.
  • Several product launches and innovations have taken place with a range of regional major players involved. For instance, in November last year, Imparta Ltd., headquartered in the United Kingdom, declared the launch of a new digital badge and certification solution, the latest feature release as Imparta continues to extend its solution to drive increased value for clients and learners. Imparta digital certification and badges make it easy for the organizations' teams to recognize achievement, support development and learning, and celebrate success.
  • Moreover, the Center for Advancing Practices launched a digital badge in December last year. The practitioners could demonstrate that the entire advanced practice program has been completed using electronic badges. The Advanced Practitioners would thus be able to evidence their accredited education and training digitally and securely under a new scheme that the Center would deliver for Advancing Practice, which is part of Health Education England.

Digital Badges Industry Overview

The market for digital badges is getting fragmented due to the increasing number of corporations, such as IBM and Cisco, that offer certification programs for their employees and the rising focus of colleges and schools on formal and informal learning.

In June 2023, the International Institute of Business Analysis announced its ChatGPT Learning Journey, the first in a series of generative AI courses designed to equip organizations and the workforce with the skills required to use the technology productively and ethically. This indicates Skillsoft's continuing efforts to help organizations understand and exploit the potential of artificial intelligence for boosting business growth, coming on the heels of several AI platform enhancements.

In April 2023, Accredible Partners with Cengage to Offer Digital Badging and Microcredentials to Bridge the Skills Gap. Students who take Introduction to Computing courses and use Cengage's online learning platform, Mind Tap, can earn achievement badges when they complete assessments and demonstrate proficiency in Microsoft Office 365 skills. Students can add the badges to their digital resume, online portfolio, or LinkedIn at no additional charge.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Focus on Online Learning
  • 5.2 Market Restraints
    • 5.2.1 Lack of IT Infrastructure in Developing Regions

6 MARKET SEGMENTATION

  • 6.1 End-user
    • 6.1.1 Academic
    • 6.1.2 Corporate
  • 6.2 Geography
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia Pacific
    • 6.2.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Accredible
    • 7.1.2 Credly Inc.
    • 7.1.3 Concentric Sky Inc.
    • 7.1.4 International Institute of Business Analysis
    • 7.1.5 Skillsoft Corporation
    • 7.1.6 AXELOS
    • 7.1.7 Forall Systems Inc.
    • 7.1.8 ARMA International
    • 7.1.9 ProExam
    • 7.1.10 Portfolium Inc.
    • 7.1.11 Badgecraft

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET