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市场调查报告书
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1871857

数位徽章市场预测至2032年：按类型、凭证类型、产品供应、部署、最终用户和地区分類的全球分析

Digital Badges Market Forecasts to 2032 - Global Analysis By Type (Achievement and Contribution Badges, Participation and Recognition Badges and Certification Badges), Credential Type, Offering, Deployment Mode, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球数位徽章市场价值将达到 2.3 亿美元，到 2032 年将达到 7.7 亿美元，在预测期内的复合年增长率为 18.5%。

数位徽章是透过学习或实践活动获得的技能、成就或证书的虚拟呈现。它可作为个人能力的检验指标，由教育机构、专业组织和线上平台颁发。每个徽章都包含元资料，详细说明颁发机构、获得标准和成就证明，从而确保真实性和透明度。数位徽章可在社群媒体、数位作品集和专业网路中共用，有助于提升就业能力和促进终身学习。透过认可正式和非正式的成就，数位徽章弥合了教育与就业需求之间的差距，推动了数位生态系统中个人化学习和基于技能的认证。

线上学习日益普及

学习者希望获得可携式的证书，以证明他们在虚拟平台上的技能掌握和参与。教育机构和企业正在利用徽章来推动学习进度、追踪熟练程度并支持个人化学习路径。与学习管理系统 (LMS)、行动应用和认证平台的整合提高了证书的可见度和参与度。从幼儿园到高中 (K-12) 教育、高等教育到职业培训项目，对灵活、检验且以学习者为中心的认证工具的需求日益增长。这种趋势正在重塑整个数位学习生态系统的认证策略。

缺乏标准化和互通性

许多徽章缺乏一致的元资料检验或与公认框架的一致性，这降低了雇主和教育机构对其的信任度。企业在将徽章与能力、资格和职业发展路径进行匹配方面面临挑战。缺乏通用通讯协定和跨平台相容性进一步加剧了徽章推广和认可的困难。供应商必须投资于开放标准、区块链检验和资格註册系统，以提高信任度和易用性。在碎片化、多提供者的学习环境中，这些挑战持续阻碍徽章的广泛应用。

提高结果的可移植性、共用和认可度

该平台支援即时发布、社交共用，并可与数位作品集和履历整合。学习者可以利用徽章在求职申请和职业网络中展示他们的技能、参与度和微证书。与职业服务、人才平台和认证生态系统的集成，提高了徽章的可见度和影响力。成人学习者、自由工作者和企业培训生对透明、可迭加且符合雇主需求的证书的需求日益增长。这一机会拓展了徽章在终身学习和职业发展中的作用。

雇主认知度和接受度较低

许多负责人仍然不熟悉徽章框架、元资料和检验流程，这降低了信任度和采用率。企业在将徽章资料整合到招募系统和绩效追踪系统方面面临挑战。雇主参与度不足和行业支持不够进一步限制了徽章的价值和认可。供应商必须提供雇主工具包、特定产业框架和投资回报率指标，以推动徽章的采用。这些限制持续限制徽章在直接就业学习路径中的认可度。

新冠疫情的影响：

疫情加速了全球教育和劳动力系统中数位化学习认证和远距技能发展的进程。封锁措施扰乱了线下教学，推动了对线上课程、微证书和数位证书的需求。各大平台纷纷扩展徽章功能，涵盖大规模开放式线上课程（MOOC）、训练营和企业培训，以支持参与度和学习成果追踪。公共和私营部门对认证基础设施、元资料标准和雇主拓展的投资激增。技能检验、职业准备和数位檔案袋等概念也日益受到政策制定者和消费者的关注。

预计在预测期内，认证徽章细分市场将占据最大的市场份额。

由于认证徽章与正规学习证书和专业标准相契合，预计在预测期内，认证徽章领域将占据最大的市场份额。平台为学术和企业专案中的课程完成、技能习得和认证获得颁发徽章。与学习管理系统 (LMS)、认证註册机构和职业平台的集成，增强了徽章的可见性和检验。高等教育、职业培训和企业培训领域对可迭加、符合标准且获得雇主认可的徽章的需求日益增长。供应商正在提供元资料丰富、安全可靠且可互通的徽章，以促进认证和流动性。

预计在预测期内，同业核准徽章细分市场将呈现最高的复合年增长率。

在预测期内，同侪核准徽章领域预计将迎来最高的成长率，这主要得益于社群检验、协作和非正式学习平台的扩展。学习者可以透过同侪互评、计划贡献以及在网路和学习社群中的社交认可来获得徽章。这些平台支援核准流程、信任讯号以及在开放和混合环境中的去中心化检验。与社交平臺、团队学习和社群认证的整合能够提升参与度和可信度。青少年、成人学习者和专业网络对包容性强、参与度高且与声誉挂钩的徽章的需求日益增长。这一领域在非正式学习和同侪主导评认证模式中正获得广泛关注。

占比最大的地区：

预计在预测期内，北美将占据最大的市场份额，这主要得益于教育科技的成熟度、机构投资以及数位徽章认证基础设施的完善。企业和教育机构正在学术、企业和政府计画中采用该平台，以支持技能检验和学习者参与。对元资料标准、区块链检验和雇主拓展的投资有助于扩充性和可靠性。主要供应商、研究机构和政策框架的存在正在推动生态系统的深化和普及。企业正在调整其徽章策略，使其与员工发展、数位化学习和职业流动性目标相契合。

年复合成长率最高的地区：

预计亚太地区在预测期内将实现最高的复合年增长率，因为行动学习、技能发展和数位转型在该地区各经济体中融合发展。印度、中国、印尼和越南等国家正在各个教育阶段（包括K-12、高等教育和职业培训）推广徽章平台。政府支持的计画正在都市区地区推动教育科技孵化、数位证书和劳动力技能提升。本地供应商提供行动优先、多语言和文化适应性强的解决方案，以满足不同学习者的需求。正规和非正规教育系统对扩充性、全面且符合认证标准的徽章基础设施的需求日益增长。亚太地区正在成为徽章创新和部署的成长引擎。

免费客製化服务：

购买此报告的客户可享有以下免费自订选项之一：

  • 公司概况
    • 对其他市场公司（最多 3 家公司）进行全面分析
    • 主要企业SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户要求，提供主要国家的市场估算和预测以及复合年增长率（註：可行性需确认）。
  • 竞争基准化分析
    • 根据主要企业的产品系列、地理覆盖范围和策略联盟基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章 全球数位徽章市场（按类型划分）

  • 介绍
  • 成就与贡献徽章
  • 参与和奖励徽章
  • 认证徽章

6. 全球数位徽章市场（依凭证类型划分）

  • 介绍
  • 技能徽章
  • 知识徽章
  • 完成徽章
  • 同伴核准徽章
  • 其他凭证类型

7. 全球数位徽章市场（依产品供应划分）

  • 介绍
  • 平台
  • 服务
    • 整合与部署
    • 支援与维护
    • 咨询

第八章：全球数位徽章市场（以部署方式划分）

  • 介绍
  • 云端基础的
  • 本地部署

9. 全球数位徽章市场（按最终用户划分）

  • 介绍
  • 教育
  • K-12
  • 高等教育
  • 公司
  • 小型企业
  • 大公司
  • 协会和非营利组织
  • 其他最终用户

第十章：全球数位徽章市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十二章：企业概况

  • Credly Inc.
  • Accredible Inc.
  • Open Badge Factory Ltd.
  • ForAllSystems Inc.
  • Skilljar Inc.
  • Nocti Business Solutions Inc.
  • Basno Inc.
  • Sertifier Inc.
  • Learning Machine Technologies Inc.
  • Discendum Oy
  • Portfolium Inc.
  • Accredify Pte Ltd.
  • Class Central Inc.
  • CertifyMe Inc.
Product Code: SMRC32227

According to Stratistics MRC, the Global Digital Badges Market is accounted for $0.23 billion in 2025 and is expected to reach $0.77 billion by 2032 growing at a CAGR of 18.5% during the forecast period. Digital badges are virtual representations of skills, achievements, or credentials earned through learning or performance-based activities. They serve as verifiable indicators of an individual's competencies, awarded by educational institutions, professional organizations, or online platforms. Each badge contains metadata detailing the issuer, criteria for earning, and evidence of accomplishment, ensuring authenticity and transparency. Digital badges can be shared across social media, digital portfolios, or professional networks, enhancing employability and lifelong learning. By recognizing both formal and informal achievements, digital badges bridge the gap between education and workforce requirements, promoting personalized learning and skill-based credentialing in a digital ecosystem.

Market Dynamics:

Driver:

Growing adoption of online learning

Learners seek portable credentials that validate skills achievements and participation across virtual platforms. Institutions and enterprises use badges to incentivize progress track mastery and support personalized learning pathways. Integration with LMS systems mobile apps and credentialing platforms enhances visibility and engagement. Demand for flexible verifiable and learner-centric recognition tools is rising across K-12 higher education and workforce programs. This momentum is reshaping credentialing strategies across digital learning ecosystems.

Restraint:

Lack of standardization and interoperability

Many badges lack consistent metadata validation and alignment with recognized frameworks which reduces employer and institutional confidence. Enterprises face challenges in mapping badges to competencies qualifications and career pathways. Absence of universal protocols and cross-platform compatibility further complicates scaling and recognition. Vendors must invest in open standards blockchain verification and credential registries to improve trust and usability. These issues continue to hinder adoption across fragmented and multi-provider learning environments.

Opportunity:

Enhanced portability, shareability and recognition of achievements

Platforms support real-time issuance social sharing and integration with digital portfolios and resumes. Learners use badges to showcase skills participation and microcredentials across job applications and professional networks. Integration with career services talent platforms and credentialing ecosystems improves visibility and impact. Demand for transparent stackable and employer-aligned credentials is rising across adult learners freelancers and corporate trainees. This opportunity is expanding badge relevance across lifelong learning and career mobility.

Threat:

Limited awareness and acceptance among employers

Many hiring managers remain unfamiliar with badge frameworks metadata and validation processes which reduce trust and uptake. Enterprises face challenges in integrating badge data into recruitment systems and performance tracking. Lack of employer engagement and industry endorsement further restricts badge value and visibility. Vendors must offer employer toolkits sector-specific frameworks and ROI metrics to improve adoption. These limitations continue to constrain badge recognition across employment-linked learning pathways.

Covid-19 Impact:

The pandemic accelerated digital learning credentialing and remote skill development across global education and workforce systems. Lockdowns disrupted in-person instruction and increased demand for online courses micro credentials and digital recognition. Platforms scaled badge issuance across MOOCs boot camps and corporate training to support engagement and achievement tracking. Investment in credentialing infrastructure metadata standards and employer outreach surged across public and private sectors. Public awareness of skill validation career readiness and digital portfolios increased across policy and consumer circles.

The certification badges segment is expected to be the largest during the forecast period

The certification badges segment is expected to account for the largest market share during the forecast period due to their alignment with formal learning credentialing and professional standards. Platforms issue badges for course completion skill mastery and qualification attainment across academic and enterprise programs. Integration with LMS systems credential registries and career platforms enhances visibility and verification. Demand for stackable standards-aligned and employer-recognized badges is rising across higher education vocational training and corporate learning. Vendors offer metadata-rich secure and interoperable badges to support recognition and mobility.

The peer-endorsed badges segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the peer-endorsed badges segment is predicted to witness the highest growth rate as platforms expand across community validation collaboration and informal learning. Learners receive badges based on peer review project contribution and social recognition across networks and learning communities. Platforms support endorsement workflows trust signals and decentralized validation across open and hybrid environments. Integration with social platforms team-based learning and community credentials enhances engagement and authenticity. Demand for inclusive participatory and reputation-linked badges is rising across youth adult learners and professional networks. This segment is gaining traction across informal learning and peer-driven credentialing models.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its edtech maturity institutional investment and credentialing infrastructure across digital badges. Enterprises and institutions deploy platforms across academic corporate and government programs to support skill validation and learner engagement. Investment in metadata standards blockchain verification and employer outreach supports scalability and trust. Presence of leading vendors research institutions and policy frameworks drives ecosystem depth and adoption. Firms align badge strategies with workforce development digital learning and career mobility goals.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR as mobile learning skill development and digital transformation converge across regional economies. Countries like India China Indonesia and Vietnam scale badge platforms across K-12 higher education and vocational training. Government-backed programs support edtech incubation digital credentialing and workforce readiness across urban and rural zones. Local providers offer mobile-first multilingual and culturally adapted solutions tailored to diverse learner profiles. Demand for scalable inclusive and recognition-aligned badge infrastructure is rising across formal and informal education systems. Asia Pacific is emerging as a growth engine for badge innovation and deployment.

Key players in the market

Some of the key players in Digital Badges Market include Credly Inc., Accredible Inc., Open Badge Factory Ltd., ForAllSystems Inc., Skilljar Inc., Nocti Business Solutions Inc., Basno Inc., Sertifier Inc., Learning Machine Technologies Inc., Discendum Oy, Portfolium Inc., Accredify Pte Ltd., Class Central Inc. and CertifyMe Inc.

Key Developments:

In August 2025, Accredible introduced Digital Credential Transcripts, a unified interface that aggregates a learner's badges, certificates, and microcredentials into a single, shareable transcript. This innovation bridges the gap between education and employment by offering a comprehensive, verifiable record of skills and achievements.

In January 2025, Credly launched enhanced analytics and badge portability features to celebrate its 100 millionth badge issuance milestone. The updates included AI-driven skill mapping, employer verification tools, and LinkedIn integration for badge visibility.

Types Covered:

  • Achievement and Contribution Badges
  • Participation and Recognition Badges
  • Certification Badges

Credential Types Covered:

  • Skill Badges
  • Knowledge Badges
  • Completion Badges
  • Peer-Endorsed Badges
  • Other Credential Types

Offerings Covered:

  • Platforms
  • Services

Deployment Modes Covered:

  • Cloud-Based
  • On-Premises

End Users Covered:

  • Education
  • K-12
  • Higher Education
  • Corporate
  • SMEs
  • Large Enterprises
  • Associations & Nonprofits
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Digital Badges Market, By Type

  • 5.1 Introduction
  • 5.2 Achievement and Contribution Badges
  • 5.3 Participation and Recognition Badges
  • 5.4 Certification Badges

6 Global Digital Badges Market, By Credential Type

  • 6.1 Introduction
  • 6.2 Skill Badges
  • 6.3 Knowledge Badges
  • 6.4 Completion Badges
  • 6.5 Peer-Endorsed Badges
  • 6.6 Other Credential Types

7 Global Digital Badges Market, By Offering

  • 7.1 Introduction
  • 7.2 Platforms
  • 7.3 Services
    • 7.3.1 Integration & Deployment
    • 7.3.2 Support & Maintenance
    • 7.3.3 Consulting

8 Global Digital Badges Market, By Deployment Mode

  • 8.1 Introduction
  • 8.2 Cloud-Based
  • 8.3 On-Premises

9 Global Digital Badges Market, By End User

  • 9.1 Introduction
  • 9.2 Education
  • 9.3 K-12
  • 9.4 Higher Education
  • 9.5 Corporate
  • 9.6 SMEs
  • 9.7 Large Enterprises
  • 9.8 Associations & Nonprofits
  • 9.9 Other End Users

10 Global Digital Badges Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Credly Inc.
  • 12.2 Accredible Inc.
  • 12.3 Open Badge Factory Ltd.
  • 12.4 ForAllSystems Inc.
  • 12.5 Skilljar Inc.
  • 12.6 Nocti Business Solutions Inc.
  • 12.7 Basno Inc.
  • 12.8 Sertifier Inc.
  • 12.9 Learning Machine Technologies Inc.
  • 12.10 Discendum Oy
  • 12.11 Portfolium Inc.
  • 12.12 Accredify Pte Ltd.
  • 12.13 Class Central Inc.
  • 12.14 CertifyMe Inc.

List of Tables

  • Table 1 Global Digital Badges Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Digital Badges Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Digital Badges Market Outlook, By Achievement and Contribution Badges (2024-2032) ($MN)
  • Table 4 Global Digital Badges Market Outlook, By Participation and Recognition Badges (2024-2032) ($MN)
  • Table 5 Global Digital Badges Market Outlook, By Certification Badges (2024-2032) ($MN)
  • Table 6 Global Digital Badges Market Outlook, By Credential Type (2024-2032) ($MN)
  • Table 7 Global Digital Badges Market Outlook, By Skill Badges (2024-2032) ($MN)
  • Table 8 Global Digital Badges Market Outlook, By Knowledge Badges (2024-2032) ($MN)
  • Table 9 Global Digital Badges Market Outlook, By Completion Badges (2024-2032) ($MN)
  • Table 10 Global Digital Badges Market Outlook, By Peer-Endorsed Badges (2024-2032) ($MN)
  • Table 11 Global Digital Badges Market Outlook, By Other Credential Types (2024-2032) ($MN)
  • Table 12 Global Digital Badges Market Outlook, By Offering (2024-2032) ($MN)
  • Table 13 Global Digital Badges Market Outlook, By Platforms (2024-2032) ($MN)
  • Table 14 Global Digital Badges Market Outlook, By Services (2024-2032) ($MN)
  • Table 15 Global Digital Badges Market Outlook, By Integration & Deployment (2024-2032) ($MN)
  • Table 16 Global Digital Badges Market Outlook, By Support & Maintenance (2024-2032) ($MN)
  • Table 17 Global Digital Badges Market Outlook, By Consulting (2024-2032) ($MN)
  • Table 18 Global Digital Badges Market Outlook, By Deployment Mode (2024-2032) ($MN)
  • Table 19 Global Digital Badges Market Outlook, By Cloud-Based (2024-2032) ($MN)
  • Table 20 Global Digital Badges Market Outlook, By On-Premises (2024-2032) ($MN)
  • Table 21 Global Digital Badges Market Outlook, By End User (2024-2032) ($MN)
  • Table 22 Global Digital Badges Market Outlook, By Education (2024-2032) ($MN)
  • Table 23 Global Digital Badges Market Outlook, By K-12 (2024-2032) ($MN)
  • Table 24 Global Digital Badges Market Outlook, By Higher Education (2024-2032) ($MN)
  • Table 25 Global Digital Badges Market Outlook, By Corporate (2024-2032) ($MN)
  • Table 26 Global Digital Badges Market Outlook, By SMEs (2024-2032) ($MN)
  • Table 27 Global Digital Badges Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 28 Global Digital Badges Market Outlook, By Associations & Nonprofits (2024-2032) ($MN)
  • Table 29 Global Digital Badges Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.