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市场调查报告书
商品编码
1848344

2032 年微证书和数位徽章市场预测：按类型、提供者、最终用户、垂直行业和地区进行的全球分析

Micro-Credential and Digital Badges Market Forecasts to 2032 - Global Analysis By Type, Provider, End User, Industry Vertical, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球微证书和数位徽章市场预计在 2025 年达到 3.127 亿美元，到 2032 年将达到 10.021 亿美元，预测期内的复合年增长率为 18.1%。

微证书和数位徽章由检验的数位徽章和微认证组成，代表专业人士和学习者的特定技能、成就和学习成果。其成长动力源自于敏捷技能再培训的需求、雇主对精细化证书的偏好，以及能够安全颁发、展示和检验的平台。与学习生态系统、专业网路和招募工具的整合，提高了可发现性和可移植性。标准化工作、行业协会的核准以及可堆迭的证书途径，提高了认知度和雇主信任度，并支持跨行业的广泛采用。

对基于技能的认证的需求

市场成长的一个关键驱动力是对基于技能的认证的需求日益增长，而非传统学位。雇主越来越重视科技、医疗保健和数位行销等领域的特定、可验证的能力。微证书可以有效检验这些精准的技能组合，为职业发展提供更灵活、更经济的途径。这种转变迫使大学和培训机构扩大其服务范围，直接推动市场成长，并巩固了这种模式的重要性，因为学习者寻求在竞争激烈的就业市场中提供即时价值和相关性的有针对性的教育。

缺乏标准化

缺乏一个用于颁发、检验和评估数位徽章严谨性的通用框架，会造成混乱，并导致对其价值的认知出现差异。这种碎片化会阻碍对不同颁发机构资格的一致性衡量，从而损害雇主的信任。因此，这种模糊性会阻碍教育机构和学习者投资于缺乏既定、可识别的品质基准和可移植性的系统，从而减缓市场成长。

与产业领导者伙伴关係

与领先的科技公司和企业合作，确保课程与当前劳动力需求技能直接契合。这种契合显着提升了证书对学习者的就业价值。此外，此类伙伴关係还能提升徽章的可信度和品牌认知度，鼓励更广泛的采用，并使教育机构能够利用企业培训预算，从而释放新的丰厚收益来源。

雇主意识有限

儘管数位徽章市场发展迅速，但许多招募经理和人力资源部门对数位徽章并不熟悉，或不愿将其与传统学位和证书同等重视。这种怀疑态度可能会降低学习者的投资报酬率，并阻碍其参与。为了使市场完全成熟，需要全行业齐心协力，让雇主了解这些证书作为衡量候选人能力的可靠指标的严谨性和相关性。

COVID-19影响：

疫情是微证书市场蓬勃发展的重要催化剂。大规模的封锁扰乱了传统教育和企业培训，迫使其迅速转向线上和灵活的学习模式。这加剧了经济不确定性，并促使专业人士寻求高效的技能提升和再培训方案，以在动盪的就业市场中保持竞争力。这种环境与微证书的提案主张完美契合，促使寻求以远端且经济高效的方式弥补技能差距的个人和组织纷纷采用微证书。

预计微证书领域将成为预测期内最大的领域

预计在预测期内，微证书领域将占据最大的市场份额，因为它提供了一种专注的、基于能力的替代方案，可以取代冗长的学位课程。其吸引力在于，它能够检验资料分析、网路安全和计划管理等高成长领域的特定技能。此外，其模组化特性允许持续学习，这在当今快速发展的技术格局中至关重要。高等教育机构将此类课程纳入其课程体系，企业也将其用于员工发展，这有力地巩固了该领域的领先地位。

预计企业学习者（技能提升和再培训）领域在预测期内将以最高的复合年增长率成长

预计企业学习者（技能提升和再培训）领域将在预测期内实现最高成长率，这得益于企业迫切需要确保其员工队伍面向未来。数位转型和技术淘汰的加速，使得持续的技能提升和再培训成为一项策略要务。企业越来越多地与证书提供者合作，打造客製化课程，以有效弥补关键技能缺口。企业在学习和发展方面的投资推动了这一趋势，将微证书定位为可扩展且有效的解决方案，以保持组织的竞争力和敏捷性。

占比最大的地区：

在预测期内，北美预计将占据最大的市场份额，这得益于其强大的技术基础设施、领先的大学和教育科技公司的集中，以及企业对数位学习工具的早期采用。该地区对职业发展的重视和激烈的市场竞争鼓励个人和组织投资于特定技能的认证。此外，该地区完善的企业培训预算架构和主要认证颁发机构的存在，创造了一个成熟的生态系统，有助于其保持主导地位并推动稳定的市场收益。

复合年增长率最高的地区：

预计亚太地区在预测期内将实现最高的复合年增长率，这得益于其庞大的年轻人口和快速发展的数位经济。各国政府正积极推动技能型教育，以提高就业能力和经济竞争力。此外，网路普及率和智慧型手机的普及也使得数位凭证更加普及。新兴产业对熟练劳动力的需求日益增长，加上公共和私营部门对教育科技的大量投资，全部区域加速采用微证书创造了肥沃的土壤。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业进行基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 二手研究资料
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球微证书和数位徽章市场（按类型）

  • 微证书
  • 数位徽章

6. 全球微证书和数位徽章市场（按提供者）

  • 大学和学术机构
  • 社区大学和技术学校
  • 教育科技公司和 MOOC 提供商
  • 企业培训提供者/内部学院
  • 专业和非营利组织
  • 独立内容创作者和顾问

7. 全球微证书和数位徽章市场（按最终用户）

  • 学术学习者（K-12 和高等教育）
  • 企业学习者（技能提升与再培训）
  • 政府和公共部门僱员
  • 失业者和转业者

8. 全球微证书和数位徽章市场（按垂直行业）

  • 资讯科技（IT）和通讯
  • 医疗保健和生命科学
  • 製造业和工业
  • BFSI（银行、金融服务和保险）
  • 零售与电子商务
  • 能源和公共产业
  • 其他行业

9. 全球微证书和数位徽章市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Accredible
  • BadgeCert
  • BCdiploma
  • Certif-ID International GmbH
  • Concentric Sky
  • Credly
  • Degreed
  • Digital Promise
  • Disprz
  • EduCTX
  • Franklin University
  • Instructure
  • Mozilla Foundation
  • Open Badges
  • PeopleCert
  • Pearson
  • Parchment
  • Rockinfo
  • Sertifier
  • Skillsoft
Product Code: SMRC31559

According to Stratistics MRC, the Global Micro-Credential and Digital Badges Market is accounted for $312.7 million in 2025 and is expected to reach $1002.1 million by 2032 growing at a CAGR of 18.1% during the forecast period. Micro-credential and digital badges consist of verifiable digital badges and micro-certifications representing specific skills, achievements, and learning outcomes for professionals and learners. Growth is fueled by the need for agile reskilling, employer preference for granular credentialing, and platforms enabling secure issuance, display, and verification. Integration with learning ecosystems, professional networks, and hiring tools boosts discoverability and portability. Standardization efforts, endorsement by industry bodies, and stackable credential pathways increase recognition and employer trust, supporting broader adoption across sectors

Market Dynamics:

Driver:

Demand for Skill-Based Recognition

The primary catalyst for market growth is the escalating demand for skill-based recognition over traditional degrees. Employers increasingly prioritize specific, demonstrable competencies in fields like technology, healthcare, and digital marketing. Micro-credentials efficiently verify these precise skill sets, offering a more agile and cost-effective pathway for career advancement. This shift is compelling universities and training providers to expand their offerings, directly fueling market expansion as learners seek targeted education that provides immediate value and relevance in a competitive job market, thereby solidifying the model's importance.

Restraint:

Lack of Standardization

The absence of a common framework for issuing, verifying, and assessing the rigor of digital badges leads to confusion and variability in their perceived value. This fragmentation can erode employer trust, as they cannot consistently gauge the merit of a credential from different issuers. Consequently, this ambiguity slows market growth by making institutions and learners hesitant to invest in a system that lacks established, recognizable quality benchmarks and portability.

Opportunity:

Partnerships with Industry Leaders

Collaborations with major technology firms and corporations ensure that the curriculum is directly aligned with current, in-demand workforce skills. This alignment significantly enhances the employment value of the credentials for learners. Moreover, these partnerships lend considerable credibility and brand recognition to the badges, encouraging broader adoption and allowing educational providers to tap into corporate training budgets, thus unlocking a new, lucrative revenue stream.

Threat:

Limited Employer Recognition

While growing, many hiring managers and HR departments remain unfamiliar with digital badges or are hesitant to value them equally alongside conventional degrees and certifications. This skepticism can diminish the return on investment for learners, potentially discouraging participation. For the market to mature fully, a concerted industry-wide effort is required to educate employers on the rigor and validity of these credentials as reliable indicators of candidate proficiency.

Covid-19 Impact:

The pandemic acted as a significant accelerant for the micro-credential market. Widespread lockdowns disrupted traditional education and corporate training, forcing a rapid shift to online and flexible learning models. The resulting economic uncertainty prompted professionals to seek efficient upskilling and reskilling options to remain competitive in a volatile job market. This environment perfectly aligned with the value proposition of micro-credentials, leading to a surge in adoption from both individuals and organizations looking to address skill gaps remotely and cost-effectively.

The micro-credentials segment is expected to be the largest during the forecast period

The micro-credentials segment is expected to account for the largest market share during the forecast period as they offer a focused, competency-based alternative to lengthy degree programs. Their appeal lies in providing verifiable evidence of specific skills in high-growth areas like data analytics, cybersecurity, and project management. Furthermore, their modular nature allows for continuous learning, which is essential in today's rapidly evolving technological landscape. This segment's leadership is reinforced by strong adoption from higher education institutions integrating them into their offerings and corporations using them for targeted employee development.

The corporate learners (Upskilling and Reskilling) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the corporate learners (Upskilling and Reskilling) segment is predicted to witness the highest growth rate driven by the urgent need for businesses to future-proof their workforce. The accelerating pace of digital transformation and technological obsolescence has made continuous upskilling and reskilling a strategic imperative. Companies are increasingly partnering with credential providers to create tailored programs that close critical skill gaps efficiently. This trend is fueled by corporate investments in learning and development, positioning micro-credentials as a scalable and effective solution for maintaining a competitive and agile organization.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its robust technological infrastructure, high concentration of leading universities and ed-tech companies, and early corporate adoption of digital learning tools. The region's strong emphasis on professional development and a highly competitive job market encourage both individuals and organizations to invest in skill-specific credentials. Additionally, well-established frameworks for corporate training budgets and the presence of major credential-issuing bodies create a mature ecosystem that sustains its dominant position and drives consistent market revenue.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR propelled by its vast, young population and rapidly expanding digital economy. Governments are actively promoting skill-based education to bolster employability and economic competitiveness. Moreover, the increasing internet penetration and smartphone adoption are making digital credentials more accessible. The growing need for a skilled workforce in emerging sectors, coupled with significant investments in educational technology from both public and private entities, creates a fertile ground for the accelerated adoption of micro-credentials across the region.

Key players in the market

Some of the key players in Micro-Credential and Nanodegree Market include Accredible, BadgeCert, BCdiploma, Certif-ID International GmbH, Concentric Sky, Credly, Degreed, Digital Promise, Disprz, EduCTX, Franklin University, Instructure, Mozilla Foundation, Open Badges, PeopleCert, Pearson, Parchment, Rockinfo, Sertifier, and Skillsoft.

Key Developments:

In April 2025, eCampusOntario is partnering with BCdiploma to deliver an upgraded Digital Credentials Wallet for Ontario's publicly-supported postsecondary institutions. This collaboration marks a significant step forward in the secure and verifiable delivery of academic credentials across the province. By leveraging BCdiploma's blockchain-based technology, eCampusOntario aims to enhance credential transparency, mobility, and trust, empowering both learners and institutions with a modern, tamper-proof solution for issuing diplomas, certificates, and microcredentials.

In February 2025, Digital Promise and Verizon today announced that 34 Title 1 middle and high schools from nine districts across the country will join the Verizon Innovative Learning Schools program in the fall. Through the continued partnership between Digital Promise and Verizon, the Verizon Innovative Learning Schools program works side-by-side with schools and districts to get internet-connected devices into the hands of students and to enhance how teachers use technology in the classroom through dedicated coaches, professional development, and community building, with an ultimate goal of sustainable digital access throughout the school district.

In October 2024, Digital Promise launched a free, open-source badging technology to support institutions in issuing badges. This initiative aims to make digital credentialing more accessible and standardized.

Types Covered:

  • Micro-credentials
  • Digital Badges

Providers Covered:

  • Universities and Academic Institutions
  • Community Colleges and Vocational Schools
  • EdTech Companies and MOOC Providers
  • Corporate Training Providers and In-House Academies
  • Professional Associations and Non-Profit Organizations
  • Independent Content Creators and Consultants

End Users Covered:

  • Academic Learners (K-12 and Higher Education)
  • Corporate Learners (Upskilling and Reskilling)
  • Government Bodies and Public Sector Employees
  • Unemployed Individuals and Career Switchers

Industry Verticals Covered:

  • Information Technology (IT) and Telecommunications
  • Healthcare and Life Sciences
  • Manufacturing and Industrial
  • BFSI (Banking, Financial Services, and Insurance)
  • Retail and E-commerce
  • Energy and Utilities
  • Other Industry Verticals

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Micro-Credential and Digital Badges Market, By Type

  • 5.1 Introduction
  • 5.2 Micro-credentials
  • 5.3 Digital Badges

6 Global Micro-Credential and Digital Badges Market, By Provider

  • 6.1 Introduction
  • 6.2 Universities and Academic Institutions
  • 6.3 Community Colleges and Vocational Schools
  • 6.4 EdTech Companies and MOOC Providers
  • 6.5 Corporate Training Providers and In-House Academies
  • 6.6 Professional Associations and Non-Profit Organizations
  • 6.7 Independent Content Creators and Consultants

7 Global Micro-Credential and Digital Badges Market, By End User

  • 7.1 Introduction
  • 7.2 Academic Learners (K-12 and Higher Education)
  • 7.3 Corporate Learners (Upskilling and Reskilling)
  • 7.4 Government Bodies and Public Sector Employees
  • 7.5 Unemployed Individuals and Career Switchers

8 Global Micro-Credential and Digital Badges Market, By Industry Vertical

  • 8.1 Introduction
  • 8.2 Information Technology (IT) and Telecommunications
  • 8.3 Healthcare and Life Sciences
  • 8.4 Manufacturing and Industrial
  • 8.5 BFSI (Banking, Financial Services, and Insurance)
  • 8.6 Retail and E-commerce
  • 8.7 Energy and Utilities
  • 8.8 Other Industry Verticals

9 Global Micro-Credential and Digital Badges Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Accredible
  • 11.2 BadgeCert
  • 11.3 BCdiploma
  • 11.4 Certif-ID International GmbH
  • 11.5 Concentric Sky
  • 11.6 Credly
  • 11.7 Degreed
  • 11.8 Digital Promise
  • 11.9 Disprz
  • 11.10 EduCTX
  • 11.11 Franklin University
  • 11.12 Instructure
  • 11.13 Mozilla Foundation
  • 11.14 Open Badges
  • 11.15 PeopleCert
  • 11.16 Pearson
  • 11.17 Parchment
  • 11.18 Rockinfo
  • 11.19 Sertifier
  • 11.20 Skillsoft

List of Tables

  • Table 1 Global Micro-Credential and Digital Badges Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Micro-Credential and Digital Badges Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Micro-Credential and Digital Badges Market Outlook, By Micro-credentials (2024-2032) ($MN)
  • Table 4 Global Micro-Credential and Digital Badges Market Outlook, By Digital Badges (2024-2032) ($MN)
  • Table 5 Global Micro-Credential and Digital Badges Market Outlook, By Provider (2024-2032) ($MN)
  • Table 6 Global Micro-Credential and Digital Badges Market Outlook, By Universities and Academic Institutions (2024-2032) ($MN)
  • Table 7 Global Micro-Credential and Digital Badges Market Outlook, By Community Colleges and Vocational Schools (2024-2032) ($MN)
  • Table 8 Global Micro-Credential and Digital Badges Market Outlook, By EdTech Companies and MOOC Providers (2024-2032) ($MN)
  • Table 9 Global Micro-Credential and Digital Badges Market Outlook, By Corporate Training Providers and In-House Academies (2024-2032) ($MN)
  • Table 10 Global Micro-Credential and Digital Badges Market Outlook, By Professional Associations and Non-Profit Organizations (2024-2032) ($MN)
  • Table 11 Global Micro-Credential and Digital Badges Market Outlook, By Independent Content Creators and Consultants (2024-2032) ($MN)
  • Table 12 Global Micro-Credential and Digital Badges Market Outlook, By End User (2024-2032) ($MN)
  • Table 13 Global Micro-Credential and Digital Badges Market Outlook, By Academic Learners (K-12 and Higher Education) (2024-2032) ($MN)
  • Table 14 Global Micro-Credential and Digital Badges Market Outlook, By Corporate Learners (Upskilling and Reskilling) (2024-2032) ($MN)
  • Table 15 Global Micro-Credential and Digital Badges Market Outlook, By Government Bodies and Public Sector Employees (2024-2032) ($MN)
  • Table 16 Global Micro-Credential and Digital Badges Market Outlook, By Unemployed Individuals and Career Switchers (2024-2032) ($MN)
  • Table 17 Global Micro-Credential and Digital Badges Market Outlook, By Industry Vertical (2024-2032) ($MN)
  • Table 18 Global Micro-Credential and Digital Badges Market Outlook, By Information Technology (IT) and Telecommunications (2024-2032) ($MN)
  • Table 19 Global Micro-Credential and Digital Badges Market Outlook, By Healthcare and Life Sciences (2024-2032) ($MN)
  • Table 20 Global Micro-Credential and Digital Badges Market Outlook, By Manufacturing and Industrial (2024-2032) ($MN)
  • Table 21 Global Micro-Credential and Digital Badges Market Outlook, By BFSI (Banking, Financial Services, and Insurance) (2024-2032) ($MN)
  • Table 22 Global Micro-Credential and Digital Badges Market Outlook, By Retail and E-commerce (2024-2032) ($MN)
  • Table 23 Global Micro-Credential and Digital Badges Market Outlook, By Energy and Utilities (2024-2032) ($MN)
  • Table 24 Global Micro-Credential and Digital Badges Market Outlook, By Other Industry Verticals (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.