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市场调查报告书
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1651024

扩增实境：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Augmented Reality - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

扩增实境市场规模预计在 2025 年为 604.7 亿美元，预计到 2030 年将达到 3,536 亿美元，预测期内（2025-2030 年）的复合年增长率为 42.36%。

扩增实境-市场-IMG1

扩增实境可能会提供吸引零售商和扩展其能力的新方法。扩增实境的可能性是无穷无尽的，特别是当与不断发展的无线技术相结合时，它将实现行动和家用电子电器产品之间的集成，从而为最终用户提供增强的互联体验。预计预测期内生物技术和医疗保健领域的巨大潜在机会将推动扩增实境市场的成长。

关键亮点

  • 儘管 AR 距离充分发挥其市场潜力还有十多年的时间，但过去两年来，太空产业的技术进步加速了市场研究。内容可用性的提高和 ARKit 等开发工具的出现正在推动这一领域的成长。此外，云端运算的广泛采用和可用性也是 AR 市场的主要驱动力。云端提供平台和基础设施来解决内部 AR 体验的可扩展性限制。
  • 在预测期内，预计约有 8 亿部智慧型手机将配备支援 AR 的硬体、处理单元、图形处理单元 (GPU)、数位讯号处理器 (DSP) 和神经晶片。标准作业系统对 AR 的专门支持，降低了 AR 应用程式的开发成本，预计在不久的将来促进市场的发展。
  • 汽车产业也正向扩增实境（AR）业务迈进。许多汽车公司正在使用人工智慧技术和扩增实境（透过抬头显示器）在市场上占有一席之地。 BMW、宾士、雪佛兰、丰田和沃尔沃等製造商已经在其车辆中配备了扩增实境功能。此外，新的汽车製造商正在投资这一领域并探索新的应用。
  • 扩增实境技术可以改变车载导航。例如，软体开发公司 MobiDev 利用 AR 技术改造了车载导航。该公司的 ARcore 技术可以为您提案到达目的地的最佳路线并将其显示在您的行动装置上。在户外导航方面，扩增实境（AR）技术可以透过基于AR的虚拟游览，帮助游客找到旅游景点和合适的住宿设施。例如，Premier Inn 旗下的 Hub Hotels 使用扩增实境(AR) 技术将客房转变为城市地图，引导游客前往当地热门景点。因此，随着导航领域 AR 技术的进步，旅游业的参与企业预计将需要更多基于 AR 的解决方案。
  • 此外，在 COVID-19 危机期间，全部区域的实体封锁可能会对 AR/VR 硬体需求产生正面影响。世界各地的公司都在试图弄清楚如何让分布在不同公司和地区的团队在危机期间保持沟通、协作并找到前进的道路。这场危机可能有助于加速企业采用 AR/VR 的现有趋势。

扩增实境(AR) 市场趋势

硬体呈现更高成长

  • AR 技术的显着特征之一是其所使用的硬体类型。从硬体角度来看，早期的人工智慧（AI）驱动的抬头显示器促使各组织尝试使用可释放扩增实境（AR）潜力的工具。透过将数位资讯和物件「迭加」在实体环境之上，AR 可以将消费者互动提升到一个新的水平。
  • 大多数公司，包括 Daqri、Meta、ODG、Vuzix 和 Options，都在生产 AR 耳机，并专注于企业使用其设备。例如，2022年9月，Magic Leap企业扩增实境平台第二个版本Magic Leap 2发布。 Magic Leap 2 目前已针对全球所有消费者推出。 Magic Leap 2 是迄今为止为企业开发的最小、最轻的扩增实境工具。由于硬体设备的可用性不断增加，预计预测期内市场将会成长。
  • 此外，随着竞争激烈的消费性电子产品领域的企业不断提高行动电话、笔记型电脑、数位录音机和其他设备的质量，晶片消费量也可能会增加。在重点关注期内，游戏社群的成长、行动装置和游戏机的采用以及技术进步预计将推动这一扩张。
  • 由于对硬体的依赖性很高，对精确测量的需求预计会推动硬体的变化，尤其是所涉及的所有感测器的时钟同步。高解析度摄影机与各种红外线感测器和 IMU 相结合，有望实现 3D 空间的精确估计。预计半导体公司将把这些技术融入其最新晶片中以支援精确的 AR 框架，也会出现类似的趋势。
  • 此外，公司还依靠混合现实设备透过迭加现实世界的资讯来倍增人们对世界的认识。它还可以透过允许远端团队即时查看工作并提供更好的回馈来改善协作。娱乐领域成功的混合实境内容需要观众和体验之间建立情感连结。

北美地区成长强劲

  • 预计预测期内北美 AR 市场将大幅成长。这是因为许多供应商在市场创新方面投入了大量资金，而且美国在全球软体市场占据主导地位。
  • 该地区是最尖端科技的中心。工业化和工业安全意识的提高是市场扩大的原因。此外，扩增实境（AR）在零售和汽车行业的日益广泛应用也支撑了市场规模。
  • 美国有望成为最具创新力的 AR 市场之一。大多数在此项技术上取得进展的公司都位于美国。高科技的曝光和智慧型装置的可用性正在加强该地区的 AR 市场。微软的AR产品HoloLens首先在美国和加拿大推出，并获得了当地消费者的正面回应。
  • 此外，该地区的智慧型装置普及率最高，尤其是智慧型手錶和智慧眼镜。智慧型设备，尤其是智慧型手机，在发展 AR 市场中发挥着至关重要的作用，因此，该地区在预测期内为所研究的市场提供了重大机会。
  • 智慧眼镜是该地区见证 AR 技术大规模渗透的另一个领域，预计在预测期内将大幅成长。例如，2022 年初，Snapchat 推出了新的扩增实境购物体验、装扮工具等。借助 Snapchat 的最新技术，品牌商店可以开发 AR 镜头，让顾客在扩增实境中试穿品牌鞋款和服装。

扩增实境(AR) 产业概览

扩增实境市场竞争日益激烈。许多公司透过赢得新契约和开拓新市场来扩大其市场占有率。 Vuzix、Meta 等公司正在与财富 500 强公司以及卡特彼勒、保时捷和 SAP 等大型科技公司合作，以扩大其 AR 智慧眼镜的销售。

  • 2022 年 2 月-扩增实境公司 Altoida Inc. 宣布与 Click Therapeutics 建立合作伙伴关係。
  • 2022 年 9 月－Meta Immersive Learning 与 Simplilearn（教育科技技能平台）共同开发训练产品 Spark AR。该程式利用扩增实境来描述创建基本效果所需的技能知识。学生可以利用 Spark AR Studio 的 3D 建模、纹理和其他功能来探索和提升自己的职业水平。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 市场定义和范围
  • 调查前提

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业相关人员分析
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 消费者议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争

第五章 市场动态

  • 市场驱动因素
    • 扩增实境应用正在兴起
    • 对基于行动装置的扩增实境的需求很高
  • 市场问题
    • 技术和监管问题
  • COVID-19 对 AR 及相关市场的影响

第六章 重大技术投入

  • 云端技术
  • 人工智慧
  • 网路安全
  • 数位服务

第七章 市场区隔

  • 按类型
    • 硬体
      • 独立
      • 网路分享
      • 无萤幕检视器
    • 软体
  • 按最终用户
    • 游戏
    • 教育
    • 医疗
    • 零售和行销
    • 车
    • 军事和国防
    • 其他最终用户产业
  • 地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
      • 欧洲其他地区
    • 亚太地区
      • 印度
      • 中国
      • 日本
      • 其他亚太地区
    • 其他的

第八章 竞争格局

  • 公司简介
    • Google LLC（ALPHABET INC.）
    • Seiko Epson Corporation
    • Vuzix Corporation
    • Realwear Inc.
    • Dynabook Europe GmbH
    • Daqri
    • Optinvent
    • Kopin Corporation
    • Lenovo Group Limited
    • Fujitsu Limited

第九章投资分析

第十章 市场机会及展望

简介目录
Product Code: 47276

The Augmented Reality Market size is estimated at USD 60.47 billion in 2025, and is expected to reach USD 353.60 billion by 2030, at a CAGR of 42.36% during the forecast period (2025-2030).

Augmented Reality - Market - IMG1

Augmented reality will likely present a new way to engage and expand retailers' abilities. The possibilities of augmented reality are endless, especially when combined with the ever-evolving wireless technology, which enables the integration of mobile devices and home appliances to provide an enhanced connected experience for the end-users. Tremendous potential opportunities in biotechnology and healthcare are expected to drive the growth of the augmented reality market over the forecast period.

Key Highlights

  • While AR is still over a decade away from achieving its full market potential, technological advancements in the space industry have accelerated the market studied over the past two years. The increasing availability of content and the launch of developer tools, such as ARKit, drive this segment's growth. Also, the growing adoption and availability of the cloud have been significant drivers for the AR market. It provides the platform and infrastructure to address the scalability limitation of on-premise AR experiences.
  • During the forecast period, around 800 million smartphones are expected to be equipped with AR-supported hardware, processing units, graphics processing units (GPUs), digital signal processors (DSPs), and neural chips to power them. Dedicated AR support within a standard OS with lower costs of developing AR apps is expected to augment the market studied in the near future.
  • The automobile industry is also moving toward the augmented reality business. Many automobile companies are using artificial intelligence technologies and augmented reality (through head-up displays) to mark their presence in the market. Manufacturers, including BMW, Mercedes-Bez, Chevrolet, Toyota, and Volvo, have already included augmented reality features. Furthermore, new auto manufacturers are investing in this space to explore new applications.
  • The potential of augmented reality technology to transform interior navigation; for instance, the software development company MobiDev has changed interior navigation using AR technology. With the aid of the company's ARcore technology, the best path to the desired location can be suggested and displayed on a mobile device. Regarding outdoor navigation, augmented reality (AR) technology can assist tourists in finding tourist attractions and suitable lodging via AR-based virtual tours. For instance, Hub Hotels by Premier Inn uses augmented reality technology to turn its rooms into city maps that direct visitors to the area's top attractions. As a result, it is anticipated that existing players in the travel and tourism sector will want more AR-based solutions as AR technology in navigation increases.
  • Additionally, amidst the COVID-19 crisis, physical lockdowns across significant regions may positively affect the AR/VR hardware demand. Enterprises worldwide are trying to find ways to get their internal and wider geographically spread teams to communicate, collaborate, and find a path forward during the crisis. This crisis can act as an accelerator to the existing trends for enterprise AR/VR adoption.

Augmented Reality (AR) Market Trends

Hardware to Exhibit Higher Growth

  • One of the outstanding features of AR technology is the type of hardware used, as AR can be achieved without any external devices. From the hardware perspective, heads-up displays with early forms of artificial intelligence (AI) have compelled organizations to experiment with tools that tap into augmented reality (AR) possibilities. By overlaying digital information and objects "on top" of physical environments, AR can take consumer interactions to the next level.
  • Most companies, like Daqri, Meta, ODG, Vuzix, Options, etc., made AR headsets focusing on enterprise applications for their devices. For instance, in September 2022, the second edition of Magic Leap's augmented reality platform for businesses, known as Magic Leap 2, has now gone on sale. The Magic Leap 2 is currently accessible to all consumers worldwide. The smallest and lightest augmented reality tool created for businesses is the Magic Leap 2. The market will likely grow during the forecast period due to the increased availability of hardware devices.
  • Further, as companies in the competitive consumer electronics sector keep improving the quality of cell phones, laptops, digital recorders, and other devices, the consumption of chips will rise. During the focal period, a growing gaming community, the adoption of mobile devices and gaming consoles, and technological advancements will fuel this expansion.
  • With a strong dependency on hardware, the demand for accurate measurement is expected to drive hardware changes, particularly clock synchronization of all the sensors involved. The camera with high resolution, combined with a range of IR sensors and IMUs, is expected to be developed in line with estimating precisely in the 3D space. Similar trends are anticipated among the semiconductor companies incorporating these technologies into their latest chips to support accurate AR frameworks.
  • Additionally, businesses rely on MR devices to vastly increase people's knowledge of the world by overlaying information in the real world. It can also improve collaboration by enabling remote teams to see the work in real-time to provide better feedback precisely. For the entertainment sector, successful mixed reality content requires an emotional connection between the viewer and their experience.

North America to Register Significant Growth

  • The North American AR market is expected to grow significantly over the forecast period, owing to a large number of vendors also making considerable investments in market innovation, coupled with the dominance of the United States in the global software market.
  • The region serves as a center for cutting-edge technology. Industrialization and increasing awareness of industrial safety is blamed for the market's expansion. Additionally, the expanding applications of augmented reality in the retail and automotive industries support the market size.
  • The United States is expected to be one of the most highly innovative AR markets. Most companies advancing in this technology are based in the United States. High technology exposure and ease of availability of smart devices have created a solid regional AR market. Microsoft's AR product, Hololens, was first released in the United States and Canada, and it received a positive response from consumers in the country.
  • Further, the region has the highest adoption rate of smart devices, especially smartwatches and smart glasses. As smart devices, especially smartphones, play a significant role in developing the AR market, the region offers a vast opportunity for the market studied over the forecast period.
  • Smart glass is another segment witnessing a massive penetration of AR technologies in the region, and it is estimated to grow significantly in the forecast period. For instance, in early 2022, Snapchat revealed new augmented reality shopping experiences, the Dress Up tool, and more. With the help of Snapchat's latest technology, brand shops may develop AR Lenses that let customers try on shoes or apparel from their brands in augmented reality.

Augmented Reality (AR) Industry Overview

The augmented reality market is gaining competitiveness. Many companies are increasing their market presence by securing new contracts and tapping new markets. Companies like Vuzix, and Meta, among others, have partnered with fortune 500 companies and other large technology giants, like Caterpillar, Porsche, and SAP, to increase the sales of their AR smart glasses.

  • February 2022 - Altoida Inc., a provider of augmented reality, announced a collaboration with Click Therapeutics to use AR technology to understand better baseline cognition metrics and how they may influence patient outcomes.
  • September 2022 - Meta Immersive Learning and Simplilearn, an ed-tech skilling platform, cooperated to create the training product Spark AR. The program uses augmented reality to provide knowledge of the abilities needed to produce fundamental effects. Students can research using Spark AR Studio's 3D modeling, texturing, and other capabilities to advance their professions.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Market Definition and Scope
  • 1.2 Study Assumptions

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Applications of Augmented Reality
    • 5.1.2 High Demand for Mobile-based Augmented Reality
  • 5.2 Market Challenges
    • 5.2.1 Technical and Regulatory Issues
  • 5.3 IMPACT OF COVID-19 ON THE AR AND ALLIED MARKETS

6 KEY TECHNOLOGY INVESTMENTS

  • 6.1 Cloud Technology
  • 6.2 Artificial Intelligence
  • 6.3 Cyber Security
  • 6.4 Digital Services

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Hardware
      • 7.1.1.1 Standalone
      • 7.1.1.2 Tethered
      • 7.1.1.3 Screenless Viewer
    • 7.1.2 Software
  • 7.2 By End User
    • 7.2.1 Gaming
    • 7.2.2 Education
    • 7.2.3 Healthcare
    • 7.2.4 Retail and Marketing
    • 7.2.5 Automotive
    • 7.2.6 Military and Defense
    • 7.2.7 Other End-user Verticals
  • 7.3 Geography
    • 7.3.1 North America
      • 7.3.1.1 US
      • 7.3.1.2 Canada
    • 7.3.2 Europe
      • 7.3.2.1 Germany
      • 7.3.2.2 UK
      • 7.3.2.3 France
      • 7.3.2.4 Italy
      • 7.3.2.5 Rest of Europe
    • 7.3.3 Asia Pacific
      • 7.3.3.1 India
      • 7.3.3.2 China
      • 7.3.3.3 Japan
      • 7.3.3.4 Rest of Asia-Pacific
    • 7.3.4 Rest of the World

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Google LLC (ALPHABET INC.)
    • 8.1.2 Seiko Epson Corporation
    • 8.1.3 Vuzix Corporation
    • 8.1.4 Realwear Inc.
    • 8.1.5 Dynabook Europe GmbH
    • 8.1.6 Daqri
    • 8.1.7 Optinvent
    • 8.1.8 Kopin Corporation
    • 8.1.9 Lenovo Group Limited
    • 8.1.10 Fujitsu Limited

9 INVESTMENT ANALYSIS

10 MARKET OPPORTUNITIES AND OUTLOOK