社会与情感学习：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

预计 2025 年社交和情感学习市场规模为 91.5 亿美元，到 2030 年将达到 92.5 亿美元，预测期内（2025-2030 年）的复合年增长率为 0.22%。

关键亮点

• 社会情绪学习 (SEL) 是指自我认知、自我调节和人际技能的发展，这些技能对于在学校、职场和生活中取得成功至关重要。具有强大社会情绪技能的人能够更好地应对日常挑战并获得学术、职业和社会效益。从有效的解决问题到自律，从衝动控製到情绪管理等等，SEL 为对儿童、成人和社区产生积极、持久的影响奠定了基础。
• SEL 在为学生的个人和学业成功奠定基础方面发挥着至关重要的作用。让孩子掌握社会情绪技能可以提高他们吸收知识的能力，并创造和谐的学校环境。有效实施 SEL 计画对学生的课堂学习成果有直接影响。研究表明，掌握解决问题、自律、情绪调节和同理心等社会情绪能力与提高学业成绩、减少霸凌等有害社会行为以及营造更有利的课堂氛围有关。
• 在公立学校推行SEL（及类似的教育理论）已成为2020年以来讨论的热门话题，尤其是在美国。目前正在进行大量研究来分析社会情绪学习在学校课程中的影响。最近的研究表明，SEL 有许多好处，包括减轻情绪压力、增强应对机制和减少霸凌。此外，SEL 强调让学生掌握成年后成为知识渊博、课责、富有同情心的社会成员所需的技能的重要性。
• SEL 实施与学校社会动态改善之间的统计相关性透过减少对残疾学生的身体攻击和霸凌行为得到证实。教育领域的市场成长受到智慧型设备的广泛使用数位化程度的提高的推动。随着教育领域的数位化，在全球学习环境的现代化和转型中，社会和情感教育的重要性日益增加。此外，旨在促进数位基础设施建设的政府措施在推动 SEL 的采用方面发挥关键作用。
• 世界各国政府和组织都在倡导将社会和情感学习 (SEL) 作为基础课程的一个组成部分，发挥关键作用。在美国，联邦政策对于在州和地区层面广泛实施 SEL 创造有利环境至关重要，这样所有学生都可以从中受益。事实证明，将 SEL 纳入教育计划有很多好处，包括提高学业成绩、减少纪律问题和增强社交互动。 SEL 也促进儿童和青少年的心理和情绪健康。
• 许多教育工作者在采用创新学习方法时面临挑战。此外，必须调整目前的教育框架以促进社会和情感学习（SEL）。设计满足学生独特需求的课程是教育机构面临的全球性挑战。新兴国家实施 SEL倡议所需的大量资金预计将对市场造成重大障碍。
• 自新冠疫情爆发以来，学习方式已从线上转向线上线下结合。这种转变为世界各地的学生和教育工作者带来了各种挑战。教育工作者必须迅速适应线上和线下学习形式的需求，同时也要兼顾个人生活。这场疫情凸显了社会和情感学习（SEL）的重要性，并强调了对儿童教育和发展采取更全面方法的必要性。

社会和情感学习市场趋势

小学教育部门正在推动 SEL 市场的发展

• 由于小学越来越多地采用 SEL，预计未来几年市场将大幅扩张。实施该措施的目的是提高学生的注意力和记忆力等认知能力，同时培养积极的心态。最终目标是让学生获得有效参与教育活动所需的技能。社会和情感学习 (SEL) 旨在帮助学生了解自己的想法和感受，发展自我认知，并培养对当地和全球社区中其他人的同理心。
• 根据爱荷华州西北大学的报告，越来越多的教育工作者重视社会和情感学习（SEL）。随着儿童和青少年的心理健康和行为障碍不断增加，SEL 在小学课堂中变得越来越重要。实施 SEL 可以让教师满足学生的个人需求，同时支持他们的学习动机。一旦确定了具体要求，教师就可以选择最适合学生和课堂的 SEL 计划，有效地满足所有学生的需求。
• 将社会和情感学习 (SEL) 融入课堂可确保学生有充足的机会发展和应用这些重要技能。这不仅会增强你的技能，还会将它们铭刻在你的脑海中。 SEL 越来越成为教育工作者理解教学和学习过程的观点。此外，对学生来说，这些技能是培养同理心、积极贡献和培养韧性的门户，最终将他们塑造成有爱心、有能力的成年人。
• 根据南洋理工大学介绍，社会和情感学习（SEL）在教育机构实施，旨在提高学生对自己思想和感受的理解，培养自我认知以及对当地和全球社区中其他人的同理心。在学校中融入社会情绪学习和发展的好处是，孩子可以接触到具有不同背景和特征的人。这些经验为孩子们提供了社会挑战，鼓励了自我认知，并让他们了解自己的言行对他人的影响。
• 2024 年 3 月，Primrose Schools 与 i9 Sports 合作，透过融入以健身和社会情感学习为中心的主题，增强夏季探险俱乐部的体验。 i9 Sports 提供适合年龄的指导和便利，让孩子们可以享受体育活动。最近的主题如「超级英雄训练计画」和「激髮变革」透过有趣的游戏和活动鼓励团队建立和身心发展。
• 此外，美国、韩国、印度等国小学入学率的上升预计也将推动市场发展。 KR Mangalam 学院优先推广涵盖社会和情感学习 (SEL) 发展的全面教育。这种理念对于培养不仅学业优秀，而且情绪智商高、具有社会责任感的人才至关重要。为了确保 SEL 的整合，KRMU 正在将 SEL 纳入其各个科目和课程的课程中。此外，该大学还提供广泛的咨询服务，以满足学生的心理健康和情绪健康。

北美占最大市场占有率

• 由于 SEL 解决方案的采用日益广泛，北美预计将占据主要市场占有率。该地区市场的成长主要受到加拿大和美国等新兴经济体的推动。在加拿大、美国和墨西哥，许多州正在将社会情绪学习解决方案和计画纳入其教育体系。此外，北美地区的政府正在加大对实施 SEL 能力的投资。预计这些因素将大幅推动对各种 SEL 解决方案和软体的需求。
• 大多数州都广泛采用 SEL 能力。根据 CASEL 报告，过去十年中已有 45 个州实施了 SEL 能力，过去三年中已有 15 个州扩展或采用了 SEL 标准。据密苏里州小学和中学教育部负责人称，密苏里州的 SEL 标准此前仅针对学龄前学生，目前正在製定针对幼儿园至 12 年级的标准，併计划于 2023 年 8 月前实施。预计这一显着的采用率将对该地区的市场成长做出重大贡献。
• 此外，根据全国学校立法者会议 (NCSL) 去年 4 月进行的一项调查，课后 SEL 计划在促进儿童和青少年的适应和进步方面发挥关键作用。研究表明，参加 SEL 计画的当地青少年的自我认知增强，积极的社交技能发展，违纪行为减少，参与度和学业成绩提高。预计全部区域小学数量的增加和入学人数的激增将推动市场成长。
• 2023 年 12 月，州教育总监办公室 (OSSE) 发布了针对 DC 公立学校和公立特许学校学生的社会情绪学习 (SEL) 标准草案，以征求公众意见。该标准一旦最终确定，将涵盖从幼儿园到成人教育的学生。其主要目标是创造一个支持性的学校环境，优先考虑学生的情绪健康、社交互动和学业成长，所有这些对于学生的个人发展以及教育和生活中的成功至关重要。
• 此外，2023 年 11 月，Aperture Education 和美国领先的社会情绪课程计画提供者儿童委员会宣布合作实施四项共同开发的评估。这些评估旨在使学校能够证明基于证据的社会情感计划的有效性。 Aperture DESSA 产品线的这些评估增强了儿童第二步计划委员会的力量。这些计画以研究为基础，旨在培养儿童在课堂内外日常生活中的社会情绪学习 (SEL)。
• 预计美国政府的资金和倡议激增将刺激市场需求。例如，拜登-哈里斯政府于 2023 年 12 月提出的学业復苏计画包括支持学生在数学和阅读方面取得成就。美国教育部宣布拨款 2.77 亿美元新津贴，旨在透过教育创新和研究 (EIR)津贴计画促进教育公平。

社会情感学习产业概览

社会情感学习市场适度细分。社会情感学习 (SEL) 市场充满了 Emotional ABCs、Everfi Inc. 和 Committee for Children 等主要企业。

• 2024 年 3 月，提供基于研究的社会和情感学习 (SEL) 计画的非营利组织儿童委员会宣布推出「第二步高中」。该计划是一个基于研究的项目，旨在为高中生提供实用的社会情绪技能，帮助他们在这个关键时期自信地面对挑战。该计划帮助高中生培养社交和情感生活技能，以便更好地沟通、有效地处理压力、应对挫折并在所有努力中追求卓越。
• 2024 年 1 月，小学社会情感学习 (SEL) 的先驱提供者 ThinkEd Corporation 将推出「美国製造的英雄」。此举标誌着教育科技领域的重大进步。该平台向美国各地的教育工作者和学生介绍了这个创新的社会情感学习 (SEL) 平台，独特地将数位互动与传统沟通方式结合在一起。

其他福利

• Excel 格式的市场预测 (ME) 表
• 3个月的分析师支持

目录

第一章 引言

• 研究假设和市场定义
• 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

• 市场概览
• 产业吸引力-波特五力分析
  • 供应商的议价能力
  • 买家的议价能力
  • 新进入者的威胁
  • 竞争对手之间的竞争
  • 替代品的威胁
• COVID-19 对 SEL 产业的影响评估

第五章市场动态

• 市场驱动因素
  • 政府组织越来越关注社会和情感学习
  • K-12 领域的计算进步
• 市场问题
  • 新兴国家对 SEL 的资本需求庞大

第六章市场区隔

• 按组件
  • 解决方案
  • 按服务
• 按最终用户
  • 幼稚园
  • 小学
  • 国中和高中
• 按地区
  • 北美洲
  • 欧洲
  • 亚太地区

第七章竞争格局

• 公司简介
  • Emotional ABCs Inc.
  • EVERFI Inc.
  • Committee for Children（Second Steps）
  • The Social Express Inc.
  • Everyday Speech
  • Peekapak Inc.
  • Purpose Prep.（Weld North LLC）
  • Nearpod Inc.
  • Aperture Education LLC
  • Kickboard Inc.
  • Taproot Learning
  • Rethink ED
  • Evolution Labs
  • Panorama Education
  • BASE Educational Services Pvt. Ltd

第八章投资分析

第九章：未来市场展望

The Social And Emotional Learning Market size is estimated at USD 9.15 billion in 2025, and is expected to reach USD 9.25 billion by 2030, at a CAGR of 0.22% during the forecast period (2025-2030).

Key Highlights

• Social-emotional learning (SEL) refers to the development of self-awareness, self-control, and interpersonal skills that are essential for achieving success in school, work, and various aspects of life. Those who possess strong social-emotional skills are better equipped to navigate everyday challenges and experience academic, professional, and social benefits. From effective problem-solving to self-discipline, from impulse control to emotion management, and beyond, SEL lays the groundwork for positive, lasting effects on children, adults, and communities.
• SEL plays a crucial role in laying the groundwork for students to thrive in both their personal and academic lives. By arming children with social-emotional skills, they become more adept at absorbing knowledge and fostering a harmonious school environment. Effective implementation of SEL initiatives has a direct impact on students' achievements within educational settings. Research indicates that mastering social-emotional competencies, such as problem-solving, self-discipline, emotional regulation, and empathy, leads to enhanced academic performance, decreased instances of harmful social conduct such as bullying, and the cultivation of a supportive classroom atmosphere.
• The implementation of SEL (and comparable educational theories) in public schools has been a topic of growing debate since 2020, particularly in the United States. Numerous research studies are ongoing to analyze the effects of social-emotional learning in the school curriculum. Recent research has shown that SEL has numerous advantages, such as reducing emotional stress, enhancing coping mechanisms, and decreasing instances of bullying. Additionally, SEL underscores the significance of equipping students with the necessary skills to become informed, accountable, and compassionate individuals in society as they transition into adulthood.
• The statistical correlation between the implementation of SEL and the improvement of social dynamics in schools is evident through the reduction of physical aggression and bullying toward students with disabilities. The market growth in the education sector is being propelled by the widespread use of smart devices and increasing digitalization. As the educational sector undergoes digitization, social and emotional education is becoming increasingly important in the global modernization and transformation of the learning environment. Additionally, government initiatives aimed at promoting digital infrastructure are playing a crucial role in driving the adoption of SEL.
• Various governments and organizations worldwide play a crucial role in advocating for the adoption of Social and Emotional Learning (SEL) as an integral part of the fundamental curriculum. In the United States, federal policies are pivotal in establishing an environment that facilitates the widespread implementation of SEL at state and district levels, ensuring that all students can reap its advantages. The integration of SEL into educational programs has proven to yield numerous benefits, such as improved academic achievements, decreased disciplinary problems, and enhanced social interactions. SEL also fosters the promotion of mental and emotional well-being among children and adolescents.
• Numerous educators face difficulties when incorporating innovative learning approaches. Additionally, the current educational framework must be adjusted to facilitate social-emotional learning (SEL). Designing a curriculum that caters to the unique requirements of students poses a global challenge for educational institutions. The substantial financial investment needed for SEL initiatives in developing nations is anticipated to be a major obstacle in the market.
• After the COVID-19 pandemic, there has been a transition from online learning to a combination of online and offline learning. This shift has presented various challenges for students and educators across the globe. Educators have had to juggle their personal lives while quickly adapting to the demands of online and offline modes of learning. The pandemic highlighted the importance of social and emotional learning (SEL) and has underscored the necessity for a more holistic approach to children's education and growth.

Social And Emotional Learning Market Trends

The Elementary Schools Segment Drives the SEL Market

• The elementary school sector is projected to experience substantial expansion in the upcoming years due to the increasing implementation of SEL by these educational establishments. This implementation aims to enhance the cognitive abilities of students, such as concentration and memory while fostering a positive mindset. Ultimately, the goal is to equip students with the necessary skills to effectively engage in their educational pursuits. Social and emotional learning (SEL) endeavors to facilitate students in comprehending their own thoughts and emotions, fostering self-awareness, and cultivating empathy towards others in their local and global communities.
• Northwestern University, Iowa, reports that an increasing number of educators are prioritizing social and emotional learning (SEL). As mental health and behavioral disorders among children and adolescents continue to rise, SEL is becoming increasingly essential in elementary school classrooms. By implementing SEL, teachers are able to support students' enthusiasm for learning while also addressing their individual needs. Once the specific requirements have been identified, teachers can select the most suitable SEL program for their students and classrooms, ensuring that every student's needs are effectively addressed.
• By incorporating social and emotional learning (SEL) into the classroom, students are provided with ample chances to acquire and apply these crucial skills. This ensures that the skills are not only reinforced but also remain ingrained in their minds. Gradually, SEL becomes the perspective through which educators comprehend the process of teaching and learning. Moreover, for students, these skills serve as the gateway to developing empathy, making positive contributions, and cultivating resilience, ultimately shaping them into compassionate and capable adults.
• As per the National University, social and emotional learning (SEL) is implemented in educational institutions with the objective of enhancing students' comprehension of their thoughts and emotions, fostering self-awareness, and cultivating empathy toward others within their community and the global society. The advantage of incorporating social and emotional learning and development in schools lies in the exposure of children to individuals who possess diverse backgrounds and characteristics. This exposure presents them with social challenges, facilitates self-awareness, and enables them to grasp the impact of their words and actions on others.
• In March 2024, Primrose Schools collaborated with i9 Sports to elevate the Summer Adventure Club experience by incorporating themes centered around fitness and social-emotional learning. i9 Sports contributes by delivering age-appropriate guidance that ensures enjoyable sports activities for children while also providing convenience. The recently introduced "Superhero Training Program" and "Sparking Change" themes foster team building, as well as physical and mental development, through engaging games and activities.
• Moreover, the growing enrollment rate in elementary schools across the United States, South Korea, India, and other countries is expected to drive the market. K.R. Mangalam University prioritized a comprehensive education that encompasses the development of Social and Emotional Learning (SEL). This philosophy is crucial in nurturing individuals who possess not only academic excellence but also emotional intelligence and social responsibility. To ensure the integration of SEL, KRMU incorporates it into the curriculum across different subjects and courses. Additionally, the university provides extensive counseling services to cater to the mental health and emotional well-being of its students.

North America to Hold the Largest Market Share

• North America is projected to hold a significant market share due to the growing adoption of SEL solutions. The regional market's growth is primarily driven by developed countries such as Canada and the United States. In Canada, the United States, and Mexico, numerous provinces are incorporating social and emotional learning solutions and programs into their education systems. Furthermore, governments in the North American region are increasing their investments in the implementation of SEL capabilities. These factors are expected to significantly enhance the demand for various SEL solutions and software.
• The adoption of SEL competencies has been widespread across the majority of states. In the last 10 years, 45 states have implemented SEL competencies, while 15 states have expanded or adopted SEL standards in the past three years, as reported by CASEL. Missouri, which had SEL standards solely for pre-K students, developed standards for K-12 students and planned to implement them by August 2023, according to a spokesperson from the state's Department of Elementary and Secondary Education. This substantial rate of adoption is expected to greatly contribute to the growth of the region's market.
• In addition, after-school SEL programs have played a crucial role in fostering the adaptability and advancement of children and teenagers, as highlighted in a survey conducted by the National Conference of State Legislatures (NCSL) in April of the preceding year. The survey demonstrated that youngsters in the locality who take part in SEL programs witness an increase in self-awareness, development of positive social skills, decrease in disciplinary incidents, and enhancement in engagement and academic accomplishments. The anticipated growth of elementary schools and the surge in enrollment rates in schools across the region are expected to propel market growth.
• In December 2023, the Office of the State Superintendent of Education (OSSE) unveiled the draft for social-emotional learning (SEL) standards for students in DC public and public charter schools, seeking input from the public. Once finalized, these standards will cater to students ranging from kindergarten to adult education. The primary goal is to create a supportive school environment that prioritizes students' emotional well-being, social interactions, and academic growth, all of which are crucial for their personal development and success in education and life.
• Moreover, in November 2023, Aperture Education and Committee for Children, the primary providers of social-emotional curriculum programs in the United States, announced their collaboration to introduce four co-developed assessments. These assessments are intended to help schools demonstrate the impact of evidence-based social and emotional programs. Drawing from the Aperture DESSA suite, these assessments enhance the Committee for Children's Second Step programs. These programs are rooted in research and are crafted to cultivate social-emotional learning (SEL) in children's daily lives, both within and beyond the classroom.
• The surge in funding and initiatives from the US government is anticipated to boost market demand. As an illustration, in December 2023, the efforts of the Biden-Harris Administration to tackle academic recovery encompassed providing assistance for students' achievements in math and reading. The Department of Education in the United States disclosed the allocation of USD 277 million in fresh grant awards through the Education Innovation and Research (EIR) grant program, aiming to promote educational equity.

Social And Emotional Learning Industry Overview

The social and emotional learning market is moderately fragmented. The social and emotional learning (SEL) market consists of influential players such as Emotional ABCs, Everfi Inc., and Committee for Children. Some of these essential actors currently manage the market in terms of market share. These significant players with a noticeable share in the market are concentrating on expanding their customer base across foreign countries. These businesses leverage strategic collaborative actions to improve their market share and enhance profitability.

• March 2024: Committee for Children, a nonprofit organization with a research-based social-emotional learning (SEL) program, announced the introduction of Second Step High School, which is a research-based program designed to help high schoolers with practical social and emotional skills that help them face challenges in this pivotal phase with confidence. This program helped them develop social and emotional life skills to communicate better, handle stress effectively, manage setbacks, and strive for excellence in every endeavor they pursue.
• January 2024: ThinkEd Corporation, a pioneering provider of Social-Emotional Learning (SEL) for elementary schools, introduced Heroes Made in the United States. This move signifies a major advancement in the realm of educational technology. The introduction of this innovative social-emotional learning (SEL) platform to American educators and students combines digital interactions with conventional communication methods in a unique way.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumption and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Intensity of Competitive Rivalry
  • 4.2.5 Threat of Substitutes
• 4.3 Assessment of the Impact of COVID-19 on the SEL Industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increasing Social and Emotional Learning Initiatives by Government Organizations
  • 5.1.2 Progress in Computing in the K-12 Sector
• 5.2 Market Challenges
  • 5.2.1 Huge Capital Requirement for SEL Across Developing Countries

6 MARKET SEGMENTATION

• 6.1 By Component
  • 6.1.1 Solutions
  • 6.1.2 Services
• 6.2 By End User
  • 6.2.1 Pre-K
  • 6.2.2 Elementary School
  • 6.2.3 Middle and High Schools
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Emotional ABCs Inc.
  • 7.1.2 EVERFI Inc.
  • 7.1.3 Committee for Children (Second Steps)
  • 7.1.4 The Social Express Inc.
  • 7.1.5 Everyday Speech
  • 7.1.6 Peekapak Inc.
  • 7.1.7 Purpose Prep. (Weld North LLC)
  • 7.1.8 Nearpod Inc.
  • 7.1.9 Aperture Education LLC
  • 7.1.10 Kickboard Inc.
  • 7.1.11 Taproot Learning
  • 7.1.12 Rethink ED
  • 7.1.13 Evolution Labs
  • 7.1.14 Panorama Education
  • 7.1.15 BASE Educational Services Pvt. Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OUTLOOK OF THE MARKET