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市场调查报告书
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1690906

汽车资料收益：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Automotive Data Monetization - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 101 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年汽车资料收益市场规模为 5.5 亿美元，到 2030 年将达到 30.9 亿美元，预测期内（2025-2030 年）的复合年增长率为 41.16%。

汽车数据货币化-市场-IMG1

人工智慧、机器学习和资料分析技术的进步使汽车公司能够从大型资料集中获得有价值的见解。这些见解可以透过开发资料驱动的产品和服务、优化业务营运和寻找新的收益来源来收益。

主要亮点

  • 汽车资料收益市场的发展受到汽车应用中巨量资料和高级分析技术的日益广泛使用的推动。这一趋势旨在引入创新功能和服务，降低营运成本，并提高驾驶员和乘客的安全性。随着车辆互联程度不断提高，加上道路基础设施的进步和感测器的普及，产生的资料量呈指数级增长。
  • 联网汽车数量的增加、消费者接受度和激活率的提高、以及为确保从汽车资料中获得稳定的收益而进行数位创新的需求等因素，正在推动汽车资料收益市场的成长。为了保持竞争力，汽车製造商正专注于实施新的收益系统并提高其软体部署能力。联网汽车的整合及其资料的收益在交通运输和汽车领域变得越来越普遍。
  • 随着连网汽车产生大量资料（从远端资讯处理到驾驶员行为洞察），资料管理和收益成为主要挑战。区块链技术是一个强大的解决方案，可以提供安全的汽车资料收益。大众、博世（与 IOTA）和保时捷（与 XAIN）等公司已经在探索区块链应用，以开闢资料收益的新途径。
  • 联网汽车和自动驾驶汽车的进步正在重塑汽车产业，并引发网路安全、与资料收益相关的法律影响以及产品品质等担忧。这些担忧影响巨大，直接影响消费者的信任、安全和对监管基准的遵守。
  • 由于新冠肺炎疫情导致全球供应链中断，导致汽车零件短缺，进而导致生产延迟。这些中断也影响了对于资料收集和收益至关重要的车联网技术和物联网设备的可用性。因此，汽车原始设备製造商（OEM）和供应商在启动资料主导计划和推出新的连网汽车服务时面临挑战。

汽车资料收益市场的趋势

数位转型的进步正在推动市场

  • 先进技术和联网汽车的兴起正推动车辆资料的爆炸性成长。认识到这一潜力，产业参与者正在积极开发汽车资料收益的机制和基础设施。目的是提高我们的服务并在市场上获得竞争优势。
  • 根据国际能源总署（IEA）的数据，电动车市场将经历显着成长，到2022年销量将超过1,000万辆。值得注意的是，近年来电动车在总销量中的占比显着增长，从2020年的4％增长到2022年的14％。这一趋势将持续到2023年，光是第一季电动车销量就超过230万辆，比去年增长25％。预计2023年终销量将达1,400万台，与前一年同期比较成长35%。总体而言，电动车预计将占年汽车销量的 18%，这将进一步刺激市场扩张。
  • 企业接受资料收益的原因有很多，包括增强合规性、提高盈利以及提供更有价值的产品和服务。这项措施的典型代表是销售团队，该公司于 2023 年 11 月宣布了其汽车云端创新。这些创新旨在为汽车公司提供资料和人工智慧功能，使他们能够提供个人化的车内体验、简化车队管理并简化融资和租赁流程。 销售团队的汽车云汇集了从远端资讯处理到客户记录的各种资料来源，为驾驶者提供即时洞察和个人化体验。 销售团队专注于即时资料、人工智慧和自动化，为软体定义汽车成为常态的未来铺路。
  • 同样，提供人工智慧主导的汽车资料平台的 CerebrumX Labs Inc. 于 2023 年 11 月与 Guidepoint Systems 合作。 Guidepoint Systems 是汽车行业远端资讯处理和 SaaS 解决方案的领导者，已与 CelebramX 合作，以满足车队管理和经销商业务对资料解决方案日益增长的需求。此次合作旨在优化业务、改善客户体验并最终提高这些业务的盈利。
  • 总体而言，汽车领域的数位转型正在彻底改变资料收益。物联网连接、人工智慧分析和云端运算的进步使汽车製造商能够从车辆资料中获得有价值的见解。这透过预测性维护、个人化保险和目标广告等服务开闢了新的收益来源。

亚太地区：预计大幅成长

  • 随着联网汽车和先进资料分析的激增，亚太地区已成为全球汽车资料收益市场的主要企业。强劲的汽车行业和快速扩张的数位基础设施为资料收益倡议提供了肥沃的土壤。
  • 亚太地区是资料收益的中心，既有新兴企业，也有腾讯、丰田、现代和本田等主要公司的所在地。这些公司正在大力投资资料主导的解决方案，以改善消费者体验、简化业务并实现收益来源多样化。
  • 2023 年 9 月，沃尔沃汽车宣布将在新加坡开设一个技术中心，新加坡是世界领先的技术和先进製造中心之一。此举符合沃尔沃汽车的宏伟目标，即到 2030 年引领新技术并只生产电动车。该技术中心对于资料分析、软体和先进製造至关重要，并强调了沃尔沃汽车在这些领域的战略重点。
  • 全球联网汽车市场由日本、中国和韩国等亚太地区国家主导。例如，丰田已经宣布了行动服务平台（MSPF）。它将车辆资料与行动服务相结合，实现有针对性的广告、预测性维护和增强导航。

汽车资料收益产业概况

由于现有各国正在进行各种研发活动和计划，以创造和部署新的、更有效率的技术和解决方案，因此汽车资料收益市场是分散的。公司包括Xevo Inc.（李尔公司）、Otonomo Technologies Ltd、Wejo Group Limited、Vinli Inc.和Harman International（三星电子）。

  • 2024 年 2 月，哈曼推出了哈曼 Ready Connect 5G 远端资讯处理控制单元 (TCU)。该技术由 Qualcomm Technologies Inc. 的尖端骁龙数位底盘联网汽车技术提供支持，旨在突破连接的界限并使整个汽车连接领域民主化。基于骁龙 Auto 5G Modem-RF Gen 2 的 HARMAN Ready Connect 5G TCU 代表了车载连接的重大进步，为消费者提供了丰富的车载体验，同时为OEM提供了更快的产品上市时间和最少的工程工作量。
  • 2023 年 8 月，Tech Mahindra 与用于自动驾驶应用的高光谱遥测合成资料生成平台 Anyverse 合作，透过简化合成资料来加速人工智慧在汽车产业的应用。 Tech Mahindra 将使用该平台提供合成资料，为其汽车客户提供训练和检验AI 系统。此次伙伴关係将专注于车载系统、ADAS（高级驾驶辅助系统）和自动驾驶汽车应用，将人工智慧的采用和软体检验时间加快 30-40%。 Anyverse 的合成资料平台将使 Tech Mahindra 能够借助精确的感测器模拟产生合成资料。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 评估新冠肺炎对产业的影响

第五章 市场动态

  • 市场驱动因素
    • V2X 和其他车辆连接的成长为资料收益提供了成熟的平台。
    • 汽车产业逐渐热衷于利用资料来做客户经验和支援方面的决策。
    • 数位转型领域取得良好进展
  • 市场挑战
    • 网路安全、个人资料收益的法律问题、品质问题
  • 汽车资料货币化市场的主要使用案例（仅代表）
    • 预测性维护
    • 基于使用情况的保险
    • 针对性的广告宣传
    • 客户体验建模

第六章 市场细分

  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
    • 世界其他地区

第七章 竞争格局

  • 公司简介
    • Xevo Inc.（Lear Corporation）
    • Otonomo Technologies Ltd
    • Wejo Group Limited
    • Vinli Inc.
    • Harman International（Samsung Electronics Co. Ltd）
    • Tech Mahindra Limited
    • Caruso GmbH
    • SMARTO
    • Continental AG
    • Infosys Limited

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 72401

The Automotive Data Monetization Market size is estimated at USD 0.55 billion in 2025, and is expected to reach USD 3.09 billion by 2030, at a CAGR of 41.16% during the forecast period (2025-2030).

Automotive Data Monetization - Market - IMG1

Advancements in artificial intelligence, machine learning, and data analytics technologies allow automotive companies to derive valuable insights from large datasets. These insights can be monetized through the overall development of data-driven products and services, optimization of business operations, and identification of new revenue streams.

Key Highlights

  • The automotive data monetization market is being propelled by the increasing utilization of big data and advanced analytics in automotive applications. This trend aims to introduce novel features and services, lower operational costs, and enhance safety for both drivers and passengers. With vehicles becoming more interconnected, coupled with advancements in road infrastructure and a surge in sensor deployment, the volume of generated data is skyrocketing.
  • Factors such as the rising number of connected vehicles, the acceptance and activation rates among consumers, and the need for digital innovation to ensure a steady revenue stream from automotive data are all driving the growth of the automotive data monetization market. To stay competitive, automotive manufacturers are focusing on implementing new monetization systems and improving software deployment capabilities. The integration of connected vehicles and the monetization of their data are becoming increasingly prevalent in the transportation and automotive sectors.
  • With connected vehicles generating a deluge of data, ranging from telematics to driver behavior insights, data management and monetization pose significant challenges. Blockchain technology is a robust solution, offering secure automotive data monetization. Companies like Volkswagen and Bosch (in collaboration with IOTA) and Porsche (with XAIN) are already exploring blockchain applications to unlock new avenues for data monetization.
  • The advancement of connected and autonomous vehicles is reshaping the automotive industry, bringing forth concerns encompassing cybersecurity, legal ramifications tied to data monetization, and product quality. These concerns hold immense significance, directly impacting consumer trust, safety, and adherence to regulatory benchmarks.
  • Disruptions in the global supply chain due to the COVID-19 pandemic led to shortages in automotive components and subsequent production delays. These disruptions, in turn, affected the availability of connected vehicle technologies and IoT devices, crucial for data collection and monetization. Consequently, automotive original equipment manufacturers (OEMs) and suppliers encountered challenges in launching data-driven initiatives and rolling out new connected vehicle services.

Automotive Data Monetization Market Trends

Favorable Advancements in the Field of Digital Transformation to Drive the Market

  • The rise of advanced technologies and connected vehicles has led to a surge in vehicle data. Recognizing its potential, industry players are actively developing mechanisms and infrastructure for automotive data monetization. Their goal is to enhance their offerings and acquire a competitive advantage in the market.
  • According to the International Energy Agency, the electric car market witnessed remarkable growth, with sales surpassing 10 million in 2022. Notably, the share of electric cars in total sales grew significantly in recent years, from 4% in 2020 to 14% in 2022. This trend continued in 2023 as over 2.3 million electric cars were sold in the first quarter alone, marking a 25% increase from last year. Forecasts suggested that sales would reach 14 million by the end of 2023, indicating a 35% year-on-year growth. Overall, electric cars were projected to make up 18% of total car sales for the year, further fueling the market's expansion.
  • Companies are embracing data monetization for several reasons, including heightened compliance, increased profitability, and the ability to offer more valuable products and services. This move is exemplified by Salesforce, which, in November 2023, unveiled its Automotive Cloud innovations. These innovations aim to empower automotive companies with data and AI capabilities, enabling them to deliver personalized in-car experiences, streamline fleet management, and simplify lending and leasing processes. Salesforce's Automotive Cloud integrates various data sources, from telematics to customer records, to offer drivers real-time insights and personalized experiences. With a focus on real-time data, AI, and automation, Salesforce is paving the way for a future where software-defined vehicles become the norm.
  • In a similar vein, CerebrumX Labs Inc., an AI-driven automotive data platform, joined forces with Guidepoint Systems in November 2023. Guidepoint Systems, a leader in telematics and SaaS solutions for the automotive industry, collaborated with CerebrumX to cater to the growing demand for data solutions in fleet management and dealership operations. This collaboration aims to optimize operations, enhance customer experiences, and ultimately boost profitability for these businesses.
  • Overall, the automotive sector's digital transformation is revolutionizing data monetization. Advancements in IoT connectivity, AI analytics, and cloud computing are enabling automakers to extract valuable insights from vehicle data. This, in turn, opens up new revenue streams through services like predictive maintenance, personalized insurance, and targeted advertising.

Asia-Pacific Expected to Register Major Growth

  • With the surge in connected cars and advanced data analytics, the Asia-Pacific region has emerged as a key player in the global automotive data monetization market. Its robust automotive sector and rapidly expanding digital infrastructure make it a fertile ground for data monetization initiatives.
  • Asia-Pacific is a hub for data monetization, housing both startups and major players like Tencent, Toyota, Hyundai, and Honda. These companies are investing heavily in data-driven solutions to enhance consumer experiences, streamline operations, and diversify revenue streams.
  • In September 2023, Volvo Cars unveiled a tech hub in Singapore, a prominent global technology and advanced manufacturing center. This move aligns with Volvo Cars' ambition to lead in new technologies and produce solely electric vehicles by 2030. The tech hub, pivotal for data analytics, software, and advanced manufacturing, underscores Volvo Cars' strategic focus on these sectors.
  • Leading the global connected car market are countries like Japan, China, and South Korea in the Asia-Pacific region. Toyota, for instance, has introduced the mobility services platform (MSPF), which integrates car data with mobility services, enabling targeted advertising, predictive maintenance, and enhanced navigation.

Automotive Data Monetization Industry Overview

The automotive data monetization market is fragmented as the established countries are involved in various research and development activities and initiatives to create and deploy new and more efficient technologies and solutions. Some of the players are Xevo Inc. (Lear Corporation), Otonomo Technologies Ltd, Wejo Group Limited, Vinli Inc., and Harman International (Samsung Electronics Co. Ltd).

  • In February 2024, HARMAN launched the HARMAN Ready Connect 5G Telematics Control Unit (TCU), using the state-of-the-art Snapdragon Digital Chassis connected car technologies from Qualcomm Technologies Inc. with the aim to push connectivity boundaries and democratize the overall automotive connectivity landscape. Based on the Snapdragon Auto 5G Modem-RF Gen 2, HARMAN Ready Connect 5G TCU represents a significant advancement in automotive connectivity, providing rich in-cabin experiences for consumers while minimizing time to market and engineering efforts for OEMs.
  • In August 2023, Tech Mahindra partnered with Anyverse, a hyperspectral synthetic data generation platform for autonomous applications, to accelerate the adoption of AI in the automotive industry by synthetic data simplification. Tech Mahindra will likely use the platform to provide synthetic data sets to train and validate its automotive client's AI systems. The partnership will focus on in-cabin systems, advanced driver assistance systems (ADAS), and autonomous vehicle applications, accelerating AI adoption and software validation timelines by 30-40%. Anyverse's synthetic data platform will enable Tech Mahindra to generate synthetic data with the help of accurate sensor simulation.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Assessment of the Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growth in V2X and Other Forms of Vehicular Connectivity Provides a Good Platform for the Monetization of Data
    • 5.1.2 The Automotive Industry is Gradually Warming up to the Use of Data for Decision-making in Terms of Customer Experience and Support
    • 5.1.3 Favorable Advancements in the Field of Digital Transformation
  • 5.2 Market Challenges
    • 5.2.1 Concerns Related to Cybersecurity, Legal Issues Related to the Monetization of Private Data, and Quality
  • 5.3 Coverage of the Major Use-cases for the Automotive Data Monetization Market (Representative List Only)
    • 5.3.1 Predictive Maintenance
    • 5.3.2 Usage-based Insurance
    • 5.3.3 Targeted Advertising Campaigns
    • 5.3.4 Customer Experience Modeling

6 MARKET SEGMENTATION

  • 6.1 By Geography
    • 6.1.1 North America
    • 6.1.2 Europe
    • 6.1.3 Asia-Pacific
    • 6.1.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Xevo Inc. (Lear Corporation)
    • 7.1.2 Otonomo Technologies Ltd
    • 7.1.3 Wejo Group Limited
    • 7.1.4 Vinli Inc.
    • 7.1.5 Harman International (Samsung Electronics Co. Ltd)
    • 7.1.6 Tech Mahindra Limited
    • 7.1.7 Caruso GmbH
    • 7.1.8 SMARTO
    • 7.1.9 Continental AG
    • 7.1.10 Infosys Limited

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET