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市场调查报告书
商品编码
1692144
欧洲二手车市场占有率分析、产业趋势与统计、成长预测(2025-2030)Europe Used Car - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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预计 2025 年欧洲二手车市场规模为 623.9 亿美元,到 2030 年将达到 763.5 亿美元,预测期内(2025-2030 年)的复合年增长率为 4.12%。
受经济、技术和消费者偏好因素的推动,欧洲二手车市场充满活力且快速发展。每年交易量达数百万单位,其中德国、英国、法国、西班牙和义大利的交易量最大。这些国家不仅对整体市场规模做出了巨大贡献,而且还提供了各种各样的车辆,从经济型到豪华型。经济状况有着重大影响。在不确定或经济低迷时期,消费者往往倾向于购买价格实惠的二手车而不是新车。
二手车最大的吸引力在于其成本绩效,不仅可以节省购买价格,还可以节省折旧免税额、保险和登记费用。虽然新车折旧免税额很快,在购买后的头几年内会损失很多价值,但二手车对许多买家来说是一个更有吸引力的选择。此外,保证高品质和可靠性的认证二手车(CPO)计划的兴起正在增加消费者的信心和需求。
在技术进步的推动下,数位平台和线上市场彻底改变了市场,简化了二手车的买卖。这些平台提供广泛的清单、评论和车辆历史报告,使其透明且值得信赖。在政府激励措施和营运成本降低的推动下,二手电动车(EV)的供应量不断增加,凸显了市场向永续的转变。
然而,挑战依然存在,包括对品质和可靠性的担忧、资金筹措障碍以及欧洲国家之间的监管差异。儘管如此,线上和非接触式商务的爆炸性增长、CPO 计划的日益普及以及对永续性的整体关注等趋势正在塑造市场。随着技术的发展和消费者偏好的变化,欧洲二手车市场也将适应并成长,为买家和卖家提供各种机会。
在整个欧洲,线上市场正在重塑消费者与二手车市场的互动方式,成为该产业发展的关键力量。该部分包括大量线上平台、市场和数位管道,以简化买卖双方之间的交易。这些平台不仅增加了便利性和可近性,也为市场参与企业提供了更多的选择。
随着数位设备逐渐主宰从购物到研究的日常生活,线上平台已成为人们寻求二手车交易的首选。这种转变刺激了 AutoScout24、eBay Motors 和 Gumtree 等线上市场的兴起,它们各自满足了欧洲数十亿人的庞大需求。
线上平台为买家和卖家提供了无数好处,并且在欧洲二手车市场变得越来越突出。买家可以享受各种各样的车辆、全面的搜寻过滤器以及带有照片、描述和规格的详细清单。这使得买家可以在自己舒适的家中进行彻底的研究和比较。
这种数位化便利性不仅节省了时间,还简化了流程,使买家能够以有竞争力的价格购买理想的车辆,而无需麻烦地访问多家经销商或私人卖家。
此外,线上部分促进了跨境贸易并简化了国际交易。此功能允许二手车在欧洲各国进行买卖,扩大了市场。买家和卖家现在可以探索更广泛的车辆,为业务成长开闢新的机会。例如
2023 年 7 月,STELLANTIS 透过其 Spoticar 部门在英国推出二手车线上直销。 STELLANTIS 透过从公司汽车计画和金融合作伙伴处采购的 100 多辆二手车启动了该倡议。该系列包括标緻、雪铁龙、菲亚特和沃克斯豪尔车型。消费者可以透过 spoticar.co.uk 直接从位于 Corby 的 Stellantis 再製造中心购买,并安排在任何 Spoticar 经销商处送货,无需支付送货费。此外,该网站还提供来自其经销商网路的认证二手车。
鑑于这些动态,二手车市场在未来几年将大幅成长。
德国二手车市场正在经历重大转型,主要受电动车(EV)需求旺盛的推动。 2023年,新车市场面临动盪,而二手车市场保持韧性。汽车保有量将超过 60.3 亿辆,较 2022 年成长 6.9%,证实了德国对汽车的强劲需求。
德国着名汽车俱乐部 ADAC 强调,二手电动车正在成为注重预算的买家的「真正选择」。大众、特斯拉和现代等热门电动车品牌近几个月已将降价下调了 13-22%。
儘管据报导供应量下降,但德国二手车市场正经历明显的价格下跌趋势,正如欧洲领先的二手车广告平台 Autoscout24 在 2023 年 11 月所强调的那样。
根据AGPI指数,二手车平均价格较上月下跌1欧元至27,640欧元。虽然电动车的平均价格小幅上涨1.2%,但2023年电动车的需求却急遽下降16%。
不过,并非所有车型的价格都出现一致下降。豪华车的价格下降幅度最大,显示消费者的偏好正在改变。此外,新车和旧车价格都大幅下跌,凸显了二手车市场的复杂动态。
AGPI指数自2023年3月达到高峰以来已连续七个月下跌,平均价格从29,180欧元下跌5.3%至27,640欧元。这种持续的下降趋势表明存在影响供需的潜在因素,导致卖家调整定价策略并影响买家的购买选择。
鑑于这些发展,德国二手车市场在未来几年可能会大幅成长。
欧洲二手车市场由 Lookers Plc、Pendragon PLC、AUTO ONE Group、Autorola Group Holding 和 Emil Frey AG 等主要企业主导。随着客户需求的激增,无论是正规产业还是非正规产业都涌入了二手车经销商。这些企业越来越多地采用扩张和合作等成长策略来加强其市场地位和收益。例如
The Europe Used Car Market size is estimated at USD 62.39 billion in 2025, and is expected to reach USD 76.35 billion by 2030, at a CAGR of 4.12% during the forecast period (2025-2030).
Driven by economic, technological, and consumer preference factors, the used car market in Europe is both dynamic and rapidly evolving. Millions of transactions occur annually, with Germany, the UK, France, Spain, and Italy leading the charge. These nations not only contribute significantly to the market's overall size but also offer a diverse range of vehicles, from budget-friendly options to premium luxury cars. Economic conditions wield considerable influence; during uncertain or recessionary periods, consumers often gravitate towards more affordable used cars over new ones.
Used cars' cost-effectiveness is a primary allure, offering savings not just in purchase price but also in depreciation, insurance, and registration costs. While new cars experience swift depreciation, losing much of their value in the initial years, used cars present a more attractive option for many buyers. Additionally, the rise of certified pre-owned (CPO) programs, ensuring high standards of quality and reliability, has bolstered consumer trust and demand.
Digital platforms and online marketplaces, fueled by technological advancements, have revolutionized the market, simplifying the buying and selling of used cars. These platforms enhance transparency and trust by providing extensive listings, reviews, and vehicle history reports. The growing availability of used electric vehicles (EVs), spurred by government incentives and reduced operating costs, underscores the market's shift towards sustainability.
Yet, challenges persist in the form of quality and reliability concerns, financing hurdles, and regulatory discrepancies across European nations. Nevertheless, the market is being shaped by trends like the surge in online and contactless transactions, the rising popularity of CPO programs, and an overarching focus on sustainability. As technology evolves and consumer preferences shift, Europe's used car market is poised for adaptation and growth, presenting diverse opportunities for both buyers and sellers.
Across Europe, the online segment is reshaping how consumers engage in the used car market, becoming a pivotal force in the industry's evolution. This segment includes a myriad of online platforms, marketplaces, and digital channels, streamlining transactions between buyers and sellers. These platforms not only enhance convenience and accessibility but also present a diverse array of options to market participants.
As digital devices increasingly dominate daily activities, from shopping to research, online platforms have emerged as the primary choice for those looking to trade in used cars. This shift has spurred the rise of online marketplaces like AutoScout24, eBay Motors, and Gumtree, each catering to the vast needs of billions across Europe.
Online platforms present a myriad of benefits to both buyers and sellers, fueling their growing prominence in Europe's used car landscape. Buyers enjoy an expansive vehicle selection, comprehensive search filters, and detailed listings-complete with photos, descriptions, and specifications. This empowers them to conduct thorough research and make comparisons, all from the comfort of their homes.
This digital convenience not only saves time but also streamlines the process, allowing buyers to secure the ideal car at a competitive price without the hassle of visiting multiple dealerships or private sellers.
Moreover, the online segment champions cross-border trade, simplifying international transactions. This capability allows used cars to be bought and sold across various European nations, broadening the market's reach. Both buyers and sellers can now explore a wider vehicle selection and seize fresh business growth opportunities. For instance,
In July 2023, STELLANTIS, through its Spoticar division, rolled out online direct sales of pre-owned vehicles in the UK. STELLANTIS kicked off the initiative with over 100 used cars, sourced from its company car scheme and finance partners. The lineup featured models from Peugeot, Citroen, Fiat, and Vauxhall. Shoppers could purchase directly from Stellantis' reconditioning center in Corby via spoticar.co.uk, with delivery arranged at any Spoticar dealership-sans delivery fees. Additionally, the site showcased approved used cars from its dealer network.
Given these dynamics, the used car market is poised for significant growth in the coming years.
Germany's used car market is undergoing a notable transformation, driven largely by the surging demand for electric vehicles (EVs). In 2023, while the new-car market faced disruptions, the used-car segment stood resilient. Over 6.03 billion cars changed hands, marking a 6.9% uptick from 2022, underscoring the nation's robust demand for vehicles.
ADAC, Germany's prominent motorist club, highlights that second-hand EVs are becoming "a true alternative" for budget-conscious buyers. This shift is evident in the pricing landscape, with popular EV brands like VW, Tesla, and Hyundai seeing price reductions of 13 to 22 percent in recent months.
Despite a reported decline in supply, the German used car market is witnessing a notable trend of falling prices, as highlighted by Autoscout24, a leading European platform for used car advertising, in November 2023.
The AGPI index reveals that the average price of a used vehicle has dipped by 1 to 27,640 euros from the previous month. While the average price of electric cars saw a modest uptick of 1.2 percent, their demand plummeted by a striking 16% in 2023.
However, this price decline isn't consistent across all vehicle types. Luxury vehicles faced the steepest price drops, signaling shifts in consumer preferences. Moreover, both newer and older vehicles experienced significant price reductions, underscoring the intricate dynamics of the used car market.
Marking the seventh consecutive month of decline since peaking in March 2023, the AGPI index slid from 29,180 Euros to 27,640 Euros, a 5.3% dip in average prices. This persistent downward trend hints at underlying factors shaping supply and demand, leading sellers to adjust pricing strategies and influencing buyers' purchasing choices.
Given these developments, the German used car market is poised for significant growth in the coming years.
Europe's Used Car Market is dominated by key players like Lookers Plc, Pendragon PLC, AUTO ONE Group, Autorola Group Holding, and Emil Frey AG. As customer demand surges, both organized and unorganized sectors are seeing an influx of used car dealers. These players are increasingly adopting growth strategies, including expansions and partnerships, to bolster their market presence and revenue. For instance,