市场调查报告书
商品编码
1402422
全球婴儿车市场评估:按产品类型,类型,年龄,框架类型,价格范围,销售管道,最终用户,地区,机会,预测(2017-2031)Baby Strollers Market Assessment, By Product Type, By Variant, By Age, By Frame Type, By Price Range, By Sales Channel, By End-User, By Region, Opportunities, and Forecast, 2017-2031F |
全球婴儿车市场规模预计到2023年将达到35.1亿美元,到2031年将达到48.4亿美元,2024-2031年预测期间复合年增长率为4.1%。市场是动态的并受到许多变数的影响。城市化进程的加速、生活方式的改变以及对安全和法规遵从性的日益关注推动了设计和製造的持续创新。支持城市生活和交通系统的紧凑、轻量化设计越来越受欢迎。
精通科技的父母被科技整合所吸引,尤其是智慧型手机连接和智慧感测器等功能。电子商务和线上购物平台在婴儿车市场中发挥着重要作用,因为它们提供了便利的购买和多种选择。除了不断变化的消费者需求以及对便利性、安全性和技术的重视之外,婴儿车市场竞争也非常激烈。
婴儿车市场由产品和设计的不断创新所驱动。另一个值得注意的趋势是对紧凑和轻量化设计的需求不断增长,以支持城市生活和旅行系统。
自疫情以来,婴儿车市场发生了巨大变化。购物从线下转向线上,电商销售额有所成长。随着顾客喜好的增长,网上购物因其广泛的选择、独特的设计、折扣和便利的运输选择而成为父母的便捷选择。网上购物的便利性和简单性使父母能够探索不同的选择、评估功能并做出明智的选择,从而促进数位时代婴儿车市场的发展。
全球婴儿车市场是由先进技术功能与现代感测器、用户可自订设定和无缝智慧型手机整合的结合所推动的。市场正在响应不断增长的消费趋势,父母正在寻求比标准产品具有更多功能的产品。因此,科技的使用超越了基本的便利性,还具有增强的连接性和整合娱乐系统等所需的功能。这种技术整合是一个关键驱动力,反映了该行业对创新的承诺,并吸引了眼光敏锐的消费者群体,他们看到了将现代技术与传统育儿要素相结合的价值。
COVID-19 大流行对全球婴儿车市场造成了重大干扰,也导致了消费者行为的改变。封锁、旅行限制和经济不确定性导致非必需品零售店关闭,婴儿车销售暂时下降。消费者优先考虑必需品的转变影响了婴儿产品上的可自由支配支出。然而,封锁结束后,家庭开始寻找安全的旅行和户外活动方式,导致市场对婴儿车的需求激增。随着健康和安全问题的增加,对促进社交距离和卫生的婴儿车的需求不断增长。疫情期间,电商越来越受欢迎,为家长提供了便利的购物方式。婴儿车製造商专注于解决安全问题的创意设计,市场也因此逐渐復苏与发展。婴儿车市场表现出了弹性,并适应了新的消费者需求和数位趋势。
本报告研究和分析了全球婴儿车市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global baby strollers market size was valued at USD 3.51 billion in 2023, expected to reach USD 4.84 billion in 2031, with a CAGR of 4.1% for the forecast period between 2024 and 2031. The market for infant strollers is dynamic and influenced by a number of variables. Continuous innovation in design and manufacturing is fuelled by a rise in urbanization, shifting lifestyles, and an increasing focus on safety and regulatory compliance. Compact and lightweight designs that support urban living and transportation systems have become more popular.
Tech-influenced parents find technological integration appealing, especially features such as smartphone connectivity and smart sensors. E-commerce and online shopping platforms play a major role in the baby stroller market as they allow convenience in shopping with a variety of options. In addition to the changing consumer demands and its emphasis on convenience, safety, and technology, the market for baby strollers is highly competitive.
For instance, in November 2022, Baby Jogger and Robin Arzon launched a new style of stroller, Summit™X3. The product includes a gold grid print on the canopy interior that is inspired by the streets of NYC and additionally designed by the NYC artist to represent the premium and royalty of the product. In addition, the premium styles and designs of the product feature the vegan leather harness cover and branding tag.
The market for baby strollers is driven by the constant innovations in product and design evolutions, which allow to adjust the evolving needs and preferences of the parents, as parents are more inclined towards child safety. Furthermore, the increasing demand for compact and lightweight designs that support urban living and travel systems is a notable trend. For instance, in May 2022, in collaboration with the well-known stroller brand Hartan, Mercedes revealed a limited-edition stroller, with an influence of AMG cars on the design. Mercedes and Hartan worked together with the Mercedes-Benz design team to develop a special pushchair model that combined sportiness, flexibility, and maximum ride comfort. The motorized models' dynamically striking appearance and sportiness serve as the foundation for the limited edition. Each limited edition is given an original AMG badge, just like the ones found on the vehicles, to emphasize its exclusivity, signifying the model's limited availability.
The market for baby strollers has seen a significant change since the pandemic as there has been a shift from offline shopping to online shopping, resulting in increased sales through e-commerce. With the growing preferences of customers, online shopping has become a convenient option for parents as it allows a wide range of options and unique designs in addition to discounts and easy delivery options. The convenience and simplicity of online shopping enable parents to research various options, evaluate features, and make well-informed choices, contributing to the market's evolution for baby strollers in the digital age. To benefit from the growing e-commerce trend, in 2022, US-based company, Evenflo, started with the zero-party data which helped in driving the sales of the company. It created an online test for expecting parents, that gathered the information from them and showcased results accordingly. Though the demand for online platform has seen a surge since pandemic, but today, to increase the growth of online sales, the brand is spending money gathering zero-party data as information that customers voluntarily provide before making a purchase.
Global baby strollers market is driven by the incorporation of advanced technology features in addition to the modern sensors, user customizable setting and seamless smartphone integration. The market responds to a growing consumer trend wherein parents seek products with more features than the standard ones. As a result, the use of technology involves desired features like enhanced connectivity and integrated entertainment systems, going beyond basic convenience. This technological integration is a key driver that reflects the industry's commitment to innovation and draws in a discerning consumer base that values the fusion of modern technology with traditional parenting essentials.
For instance, in January 2023, Gluxkind Technologies presented its AI-powered baby stroller, Ella, at the Consumer Electronics Show in Las Vegas in an attempt to make life easier for new parents. The product is designed with cutting-edge safety and convenience features specifically for today's busy parents. The stroller was one of the products on the 2023 CES Innovation Awards honorees list. CES Innovation Awards received more than 2,100 submissions this year.
The COVID-19 pandemic caused considerable disruptions to the global baby strollers market and consumer behavior changes. Lockdowns, travel restrictions, and economic uncertainty caused non-essential retail locations to close, temporarily reducing strollers' sales. The shift in consumer priorities towards necessities has impacted discretionary spending on baby products. But when the lockdowns ended, families started looking for safe ways to travel and outdoor activities, which led to a spike in the demand for strollers in the market. Strollers that promoted social distancing and hygiene became more in demand as health and safety concerns gained more attention. During the pandemic, e-commerce grew in popularity and gave parents a convenient way to shop. Stroller manufacturers concentrated on creative designs that addressed safety concerns, and as a result, the market gradually recovered and evolved. The baby strollers market showed resilience, adapting to new consumer needs and digital trends.
Global baby strollers market features a competitive landscape with key players driving innovation and market trends. Established brands such as Graco, Chicco, and Bugaboo hold significant market share and offer a diverse range of products, from traditional strollers to travel systems. UPPAbaby and Silver Cross are notable for premium and luxury segments, emphasizing style and functionality. Players such as Hauck and Peg Perego contribute to the market's global presence. Emerging brands such as Baby Jogger and Joovy bring innovation and modern designs. Technological integration is evident with companies like Evenflo introducing smart strollers. E-commerce platforms like Amazon and dedicated baby product retailers are pivotal in distribution. The competitive landscape is characterized by a balance between well-established brands, niche players focusing on specific segments, and a constant influx of new entrants introducing novel features to meet the evolving demands of parents.
For instance, in October 2022, Bugaboo, an award winner stroller brand, announced the launch of a stroller range made of bio-based materials provided by DSM, Fibrant, and Neste. In addition, Bugaboo has announced that their cross-value chain partnership has successfully enabled the launch of an entire Bugaboo stroller portfolio made with bio-based materials.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.