市场调查报告书
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全球巧克力糖果市场评估:依类型、形状、类别、价格、最终用户、分销管道、地区、机会、预测(2017-2031)Chocolate Confectionery Market Assessment, By Type, By Form, By Category, By Price, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球巧克力糖果市场规模为1504亿美元,预计到2031年将达到2138.8亿美元,2024-2031年预测期间复合年增长率为4.5%。市场的主要驱动力是对健康巧克力产品的需求不断增长,以及客户对更永续和创新的巧克力产品不断变化的偏好。随着越来越多的消费者寻求高品质的奢侈品,奢华巧克力产品正在蓬勃发展。
2023 年 3 月,The Hershey Company推出了新的Hershey's KISSES Milklicious 巧克力,这是一个充满巧克力牛奶馅的牛奶巧克力。该产品采用 9 盎司共享袋包装,每颗糖果都用浅蓝色箔纸包裹在包装内。
此外,创新生产方法和新口味推出等技术进步正在进一步推动市场发展。黑巧克力因其公认的健康益处而在市场上显示出显着增长。
此外,产品包装极大地影响消费者的购买决策,使得超市和大卖场成为巧克力糖果的主要通路。大多数巧克力购买决策都是衝动而非计划,这进一步巩固了超市和大卖场作为主要分销管道的主导地位。
重视产品道德采购和标籤透明度的公司越来越注重永续发展。此外,人们寻求更健康的巧克力消费选择正在推动市场创新,推动製造商推出有机、纯素和无糖巧克力。例如,2023 年 12 月,Oobli 推出了 Oobli 牛奶巧克力棒,每份只添加 1 克糖。该产品透过添加少量甜味蛋白来保持甜味,并且比传统牛奶巧克力棒含糖量减少70%。
意识奢华推动市场成长
全球巧克力糖果市场的关键驱动因素之一是意识奢华。现今的消费者关注巧克力的味道和质地,以及他人和地球的健康。这种多方面的方法强调了放纵和责任的重要性。消费者购买决策对环境的影响对市场上巧克力的需求和销售有重大影响。
人们对购买由确保公平贸易和永续农业的公司生产的巧克力充满信心。意识奢华的概念正在推动製造商将不损害人类和地球健康的产品推向市场。
例如,2024年2月,Meiji Holdings Co., Ltd.与可可细胞培养新创公司California Cultured Inc.合作,为消费者和商业市场带来创新且环保的可可产品。此次合作旨在透过建立可可细胞培养技术并建立可持续的可可价值链来解决原材料采购短缺的问题。
黑巧克力势头强劲
多种因素正在推动全球巧克力糖果市场对黑巧克力的需求。千禧世代和 Z 世代透过优先考虑健康和有意识的饮食习惯来推动需求。可可含量高(通常为 70% 或更多)的黑巧克力很受这一人群的欢迎。除了其浓郁的巧克力风味外,他们还被其抗氧化剂和营养成分所吸引,这些成分具有多种健康益处。高浓度的甲基黄嘌呤,如可可碱和多酚,被认为可以促进血液流动和心臟健康,而铜、铁、镁和锰等矿物质也吸引了注重健康的消费者。此外,对不含乳製品的巧克力糖果的需求正在推动对黑巧克力产品的需求。
本报告研究和分析了全球巧克力糖果市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global chocolate confectionery market was valued at USD 150.4 billion in 2023, expected to reach USD 213.88 billion in 2031, with a CAGR of 4.5% for the forecast period between 2024 and 2031. The major drivers of the market include growing demand for health-conscious chocolate products and evolving customer preferences for more sustainable and innovative chocolate products. Premium and luxury chocolate products have gained momentum, with more consumers seeking high-quality indulgent products.
In March 2023, The Hershey Company introduced new Hershey's KISSES Milklicious chocolates packed with chocolate milk filling in the center of milk chocolate. The product is available in 9 oz share bags, with each candy wrapped in light-blue foils inside the pack.
Also, advancements in technology, such as innovative production methods and the introduction of new flavors, are driving the market further. Dark chocolate has been witnessing significant growth in the market due to its perceived health benefits.
Moreover, supermarkets and hypermarkets are the major distribution channels for chocolate confectioneries, as the packaging of the product greatly affects consumers' buying decisions. Most of the chocolate buying decisions are not planned and are rather impulsive, further solidifying the dominant position of supermarkets and hypermarkets as the major distribution channels.
Rising sustainability concerns are becoming prominent amongst companies focusing on ethical sourcing of products and transparency in labelling. Furthermore, individuals seeking healthy chocolate consumption options are driving innovation in the market with manufacturers introducing organic, vegan, and sugar-free chocolates. For instance, in December 2023, Oobli launched Oobli milk chocolate bars, with 1 gram of added sugar per serving. The product maintains its sweetness level by adding sweet protein to it in small amount and contains 70% less sugar as compared to traditional milk chocolate bars.
Mindful Indulgence Drive the Market Growth
One of the key drivers of the global chocolate confectionery market is mindful consumption. Contemporary consumers focus on the taste and texture of chocolate and on the health of others and the planet. This multifaceted approach emphasizes the importance of indulgent eating along with responsibility. The impact of consumers' buying decisions on the environment significantly impacts the demand and sales of chocolates in the market.
People feel more confident buying chocolates manufactured by companies ensuring fair trade and sustainable farming practices. The concept of mindful indulgence is pushing manufacturers to bring such products to the market that require no compromise on the health of people and the planet.
For instance, in February 2024, Meiji Holdings Co., Ltd. collaborated with California Cultured Inc., a cocoa cell culture startup, to provide innovative, eco-friendly cocoa products to consumers and commercial markets. The collaboration aims to establish technology for cocoa cell cultivation and build a sustainable cocoa value chain, eliminating the shortage issues in raw material procurement.
Dark Chocolates Gaining Momentum
Several factors are responsible for the growth in demand for dark chocolates in global chocolate confectionery market. Millennials and Gen Z drive the demand by prioritizing healthy and conscious eating. Dark chocolates with high cocoa content, typically 70% or more, appeal to this cohort group. In addition to its rich chocolate flavor, they are drawn towards its high antioxidant and nutritional content, which provides several health benefits. High concentrations of methylxanthines, such as theobromine and polyphenols, which are believed to enhance blood flow and heart health, as well as minerals including copper, iron, magnesium, and manganese, attract health-conscious consumers. Furthermore, demand for non-dairy chocolate confections has surged the demand for dark chocolate products.
In September 2023, Chocolaterie Guylian NV launched Dark Praline Seashells, a new chocolate product with dark praline filling covered with a 72% pure Belgian chocolate layer. The company claims the product to be made from 100% naturally sourced ingredients, without palm oil and soy. Also, in July 2023, the company announced to cut down on its portfolio to focus on and expand its dark chocolate offerings.
Europe Holds the Largest Market Share
Geographically, Europe holds the dominant share in global chocolate confectionery market. In 2023, Europe accounted for 35% of global cacao processing and 45% of global chocolate consumption. Switzerland has the highest chocolate consumption per capita in the world in 2023, with the average Swiss person consuming over 20 pounds of chocolate annually. It encourages the manufacturers to produce new innovative chocolate variants to gain a larger market share. For instance, in April 2024, Chocoladefabriken Lindt & Sprungli AG launched its latest plant-based products, Lindt LINDOR Non-Dairy OatMilk Truffles and Lindt LINDOR Dark Chocolate OatMilk Truffles. The products target lactose-intolerant individuals seeking delicious non-dairy chocolate options.
Furthermore, with 56% of total imports worldwide, Europe is the world's biggest market for cocoa beans. In contrast, 26% of the world's imports of cocoa beans come from Asia, and roughly 17% come from North America and South America. Also, the region is the biggest exporter of chocolates globally. In 2023, EU members shipped 8,67,000 tons of chocolate and chocolate bars to non-EU nations (extra-EU). It represents a 35% increase from 2013 (6,43,000 tonnes) and a 2% increase from 2022 (852,000 tonnes).
Future Market Scenario (2024 - 2031F)
Continued shift towards healthier chocolate options, such as dark and organic chocolate, sugar-free varieties, will reflect evolving consumer preferences for mindful indulgence.
Growing emphasis on sustainability and ethical sourcing throughout the chocolate supply chain, is likely to influence consumer purchasing decisions and brand reputation.
Demand for personalized chocolate products and customizable packaging options will allow brands to cater to individual preferences and enhance consumer loyalty.
Key Players Landscape and Outlook
In the global chocolate confectionery market, key players such as Mars, Incorporated, Mondelez International, Inc., Ferrero Group, Nestle S.A., and The Hershey Company dominate with their renowned brands and extensive market presence. These players compete vigorously on various fronts including product innovation, quality, branding, and distribution channels. They are expected to maintain their market leadership by capitalizing on growing demand for premium and sustainable products, catering to health-conscious consumers, and expanding into emerging markets. Their continued investment in innovation, sustainability, and digital transformation will be vital for staying competitive and meeting evolving consumer preferences. In January 2024, Nestle UK and Ireland launched a new variant of its popular Kitkat chocolate, KitKat 70% Dark. The bar, which is a mix of wafer and smooth dark chocolate, is made using cocoa mass sourced from Nestle's cocoa income accelerator program's signees. The newly introduced variant is a perfect choice for vegetarians, with no artificial flavors, colors, or preservatives.
Additionally, collaboration with cocoa suppliers, adoption of ethical sourcing practices, and compliance with regulatory standards will be crucial for long-term success in the industry. In 2023, the net revenues from chocolates for Mondelez International, Inc. are USD 10,619, which was USD 9,486 in the previous year.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work