市场调查报告书
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2030 年豪华巧克力市场预测:按产品、口味、格式、通路和地区进行的全球分析Luxury Chocolate Market Forecasts to 2030 - Global Analysis By Product (Dark Chocolate, Milk Chocolate, White Chocolate, Ruby Chocolate, Gourmet Chocolate and Other Products), Flavors, Form, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球优质巧克力市场在预测期内将以 8.8% 的复合年增长率成长。
精品巧克力是一种采用优质原料製成的精美糖果零食,以手工製作技术、优雅的口味和精美的包装而闻名。与大众市场巧克力相比,高端巧克力使用高比例的来自独特产地的可可。精心烘焙、精炼和回火是改善质地和风味复杂性的製造过程。不含人造化学物质的优质巧克力中经常含有有机香草、稀有香辛料以及特殊水果和坚果等独特成分。
根据美国糖果零食协会的数据,优质巧克力的销售额年增与前一年同期比较13%,而所有分销管道的杂货销售额增长约 21.4%。
消费者对高品质手工巧克力的偏好日益增加
消费者对优质手工巧克力的需求正在推动生产商开发和改进他们的产品,并添加独特的口味、天然成分和豪华的包装。人们正在寻找优雅的方式来表达他们的同情和欣赏,而奢华巧克力作为完美的礼物越来越受欢迎。
价格敏感度高
高端巧克力公司通常依靠其独特性和卓越性的声誉,但提高价格可能会疏远忠实的消费者,他们认为产品不再值得溢价。因此,客户保留率和回头客可能会减少。此外,一些公司使用收缩膨胀,在保持价格不变的情况下缩小产品的尺寸。这可能会导致不受欢迎和市场占有率的损失。
产品创新
为了在竞争激烈的市场中脱颖而出,品牌需要透过差异化提供独特的口味和产品。尝试口味组合的公司可以成功地激发消费者的兴趣并增加市场占有率。奢华的展示和包装对于品牌形象尤其重要,因为它们可以改善整体客户体验并增加产品作为礼物的吸引力。
人们越来越担心砂糖摄取量和卡路里消耗
随着人们越来越意识到过量摄取砂糖的健康风险,包括肥胖、糖尿病和心血管问题,对更健康选择的需求不断增长。这一趋势导致高热量和高糖分的标准高端巧克力销售下降。例如,美国人明显不愿意购买含糖巧克力,影响了整体销售。
COVID-19 的疫情对优质巧克力市场产生了重大影响,导致消费行为改变和供应链中断。最初,由于消费者在锁着门的情况下寻求偏好,对包括优质巧克力在内的舒适食品的需求增加。此外,由于零售店关闭和对线上销售的依赖,许多优质巧克力品牌在接触消费者方面面临挑战。
预计黑巧克力市场在预测期内将是最大的市场
黑巧克力预计在预测期内将成为最大的细分市场,因为黑巧克力富含类黄酮,类黄酮是发炎和氧化压力的抗氧化剂。经常食用可以改善血液流动、降低血压和降低心臟病的风险,从而促进心血管健康。优质黑巧克力产品因其对健康的益处(包括低糖含量和高抗氧化剂水平)而受到很高的需求。这些好处也与优先考虑福祉的消费者趋势有关。
预计异国风市场在预测期间内复合年增长率最高
预计异国风市场在预测期间内复合年增长率最高。番石榴、百香果和石榴是用于製作具有独特风味组合的巧克力的异国风原料的例子,吸引了寻求新口味的顾客。这一趋势符合当前消费者追求奢华体验的趋势,对限量版手工巧克力的需求不断增加,增强了客户忠诚度并推动了回头客业务。
由于其引人注目的包装和高端定位,精美巧克力作为企业活动、婚礼、生日和节日的礼物越来越受欢迎。此外,优质巧克力企业经常尝试异国风的原料、单一产地的巧克力和独特的口味,以满足消费者的独特偏好和独特的产品。
预计亚太地区在预测期内将呈现最高成长率。这是因为中国、印度和东南亚等国家的中产阶级不断壮大,使得奢侈巧克力业务能够接触到更广泛的受众,包括年轻消费者。此外,快速的经济成长使他们有可能购买奢侈品,而数位行销和电子商务的出现提高了品牌知名度并增加了与社群媒体用户的互动,从而增加了该地区的市场成长。
According to Stratistics MRC, the Global Luxury Chocolate Market is growing at a CAGR of 8.8% during the forecast period. Luxury chocolate is a high-end confection prepared with premium ingredients and distinguished by its artisanal production techniques, elegant flavors, and elegant packaging. High-percentage cocoa from distinctive regions is used in luxury chocolate, in contrast to mass-market chocolate. Careful roasting, conching, and tempering are steps in the production process that improve texture and flavor complexity. Unique components like organic vanilla, unusual spices, or speciality fruits and nuts are frequently found in luxury chocolates, which are devoid of artificial chemicals.
According to National Confectioners Association the sales of premium luxury chocolate ranges increased by almost 13% as compared to the previous year and grocery sales among all distribution channels increased by almost 21.4%.
Growing inclination among consumers to spend on high-quality and artisanal chocolates
The demand from consumers for premium, artisanal chocolates is pushing producers to develop and improve their products, adding distinctive flavors, natural ingredients, and opulent packaging. As people look for high-end ways to show consideration and gratitude, luxury chocolates are becoming more and more popular as the perfect present, particularly around holidays drives the market growth.
High price sensitivity
Luxury chocolate companies frequently depend on their reputation for exclusivity and excellence, but raising prices might turn off devoted consumers who think the goods are no longer worth the premium. Customer retention and repeat business may suffer as a result. Furthermore, some firms use shrinkflation, which involves lowering product sizes while keeping pricing the same. This can result in unfavorable opinions and possibly a loss of market share.
Product innovation
In order to stand out in a competitive market, brands must introduce distinctive flavors and product offers through brand differentiation. Businesses that experiment with flavor pairing can successfully pique consumers' interest and grow their market share. Luxury presentation and packaging are particularly crucial for brand uniqueness since they improve the customer experience overall and increase the attractiveness of products as gifts.
Growing concerns about sugar intake and calorie consumption
A noticeable trend is the move toward healthier options as people get more conscious of the dangers that excessive sugar consumption poses to their health, including obesity, diabetes, and cardiovascular disorders. Due to this trend, classic luxury chocolates which are sometimes heavy in calories and sugar have seen a drop in sales. For example, there is a discernible hesitancy among Americans to buy chocolate items with high sugar content, which affects overall volume sales.
The COVID-19 pandemic significantly impacted the luxury chocolate market, leading to shifts in consumer behavior and supply chain disruptions. Initially, there was an increase in demand for comfort foods, including premium chocolates, as consumers sought indulgence during lockdowns. Additionally, many luxury chocolate brands faced challenges in reaching consumers due to the closure of retail outlets and a reliance on online sales, which favored larger companies over smaller artisans
The dark chocolate segment is expected to be the largest during the forecast period
During the forecast period dark chocolate segment is expected to be the largest during the forecast period because flavonoids, which are antioxidants that fight inflammation and oxidative stress, are abundant in dark chocolate. By improving blood flow, lowering blood pressure, and lowering the risk of heart disease, regular consumption can promote cardiovascular health. Premium dark chocolate products are in high demand due to their health benefits, which include lower sugar content and higher antioxidant levels. These benefits also correlate with consumer trends that prioritize wellbeing.
The exotic segment is expected to have the highest CAGR during the forecast period
The exotic segment is projected to have the highest CAGR during the forecast period. Guava, passion fruit, and pomegranate are examples of exotic ingredients that are being used to make chocolates with distinctive flavor combinations, drawing in customers looking for new flavors. Because it fits with the current consumer trend toward experiential indulgence, this trend is increasing demand for artisanal and limited-edition chocolates, strengthening customer loyalty, and promoting repeat business.
North America is expected to have the largest market share over the projection period because of their eye-catching packaging and premium positioning, luxury chocolates are becoming more and more popular gifts for corporate events, weddings, birthdays, and holidays. Moreover to satisfy their distinct preferences and exclusive products, luxury chocolate businesses frequently experiment with exotic ingredients, single-origin chocolates, and limited-edition flavors.
Asia Pacific is anticipated to witness the highest rate of growth during the forecast period as luxury chocolate businesses are now able to reach a wider audience, including younger consumers, thanks to the growing middle class in nations like China, India, and Southeast Asia. Additionally rapid economic growth has made it possible for them to purchase high-end goods, while the advent of digital marketing and e-commerce has increased brand awareness and social media user interaction which encourages the regions market growth.
Key players in the market
Some of the key players in Luxury Chocolate Market include Chocoladefabriken Lindt & Sprungli AG, Ferrero Rocher, Ghirardelli Chocolate Company, Godiva, Venchi, Mars, Inc., Mondelez International, Nestle SA, Patchi, Royce' Chocolate, Teuscher, The Hershey Company, Valrhona, Vosges Haut-Chocolat, Yildiz Holding Inc., Pierre Marcolini Group and Lake Champlain Chocolates
In September 2024, Ferrero has announced the launch of its beloved global spread in a new plant-based version the latest addition to the growing family of Nutella products. Without compromising on taste, the new spread is vegan certified and offers a delicious new choice for consumers.
In August 2024, Mars announced that they have entered into a definitive agreement under which Mars has agreed to acquire Kellanova for $83.50 per share in cash, for a total consideration of $35.9 billion, including assumed net leverage.
In July 2024, A Ferrero- announced that it has agreed to acquire Nonni's Bakery from Vestar Capital Partners, a leading U.S. middle-market private equity firm. In addition to its signature biscotti, Nonni's Bakery's portfolio includes brands such as Nonni's THINaddictives.