市场调查报告书
商品编码
1543610
3D 广告看板市场:依显示类型、依计画类型、依最终用途行业、依地区、机会、预测,2017-2031年3D Billboard Market Assessment, By Display Type, By Project Type, By End-use Industry, By Region, Opportunities and Forecast, 2017-2031F |
全球 3D 广告看板市场规模预计将从2023年的52.7亿美元成长到2031年的116.3亿美元,2024-2031年预测期间的年复合成长率为 10.40%。近年来,市场经历了显着成长,预计未来将保持强劲的扩张速度。
一般情况下,人们会接触到来自企业的6,000 至 10,000个广告,这表明广告业正处于成长轨道,有助于全球 3D 广告看板市场规模的扩大。引人注目的3D 广告看板提供独特而迷人的视觉体验,让传统广告在数位时代中显得微不足道。 3D 广告看板利用变形、全息和增强现实显示技术等最新创新技术,直接向更广泛的受众描绘引人入胜、全面且具有情感联繫的故事。使用这种尖端技术进行广告的企业发现其广告看板的认知度、召回率和转换率均有所提高。在吸引消费者註意力并与他们建立联繫的竞争中,这类广告看板已成为一个很好的广告选择。因此,全球新兴市场的快速发展推动预测期内全球3D广告看板市场的趋势。
创新技术进步将传统广告转变为引人入胜的体验,迅速提高 3D 广告看板的全球市场占有率。全像广告看板投射与人类互动的即时影像,而变形投影则提供惊人的3D 幻觉。扩增实境(AR)更进一步,将数位材料迭加到现实生活环境中,使用智慧型手机和 AR 眼镜实现客製化互动。这样的发展可以提高参与度,增强记忆力,让你更专注。它还提供有关广告效果的富有洞察力的资料,并帮助企业最佳化其策略。
随着数位户外(DOOH)广告产业的蓬勃发展,并采用创新技术为观众提供引人入胜的体验,3D 广告看板市场预计将在预测期内扩大。此外,还有扩增实境和脸部辨识技术功能,所有这些功能都使企业能够做的不仅仅是在广告看板上提供 3D 体验。它支援个人化的数位 3D 体验和内容。
本报告检视了全球 3D 广告看板市场,并提供了市场概况,包括按显示类型、计画类型、最终用途行业、地区划分的趋势以及参与该市场的企业概况。
Global 3D billboard market is projected to witness a CAGR of 10.40% during the forecast period 2024-2031, growing from USD 5.27 billion in 2023 to USD 11.63 billion in 2031. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.
Generally, people are exposed to anywhere from 6,000 to 10,000 advertisements from businesses, which demonstrates the advertisement industry is on a growth trajectory, contributing to the growth of the global 3D billboard market size. Eye-catching 3D billboards delivering unique and captivating visual experiences make traditional advertisements look trivial in the digital age. 3D billboards leverage the latest technology innovations such as anamorphic, holograms, and augmented reality display technology to convincingly portray a comprehensive emotional connection narrative directly to a larger audience. Companies that use this latest technology for their advertisement have seen a rise in recognition, memory, and conversion rates from billboards. These billboards are an excellent advertising alternative in the competition to gain attention and connection with consumers. Therefore, rapidly developing smart cities around the world are contributing to the global 3D billboard market trend in the forecasted period.
Innovative technological advancements are rapidly growing the global 3D billboard market share by converting traditional ads into captivating experiences. Holographic billboards project live pictures that interact with humans, while anamorphic projections provide striking 3D illusions. By superimposing digital material on the actual environment, augmented reality (AR) goes one step further and enables customized interactions with smartphones or AR glasses. These developments increase engagement, sharpen memory, and better capture attention. They also offer insightful data on the effectiveness of advertisements, which aids firms in optimizing their tactics.
For instance, in June 2023, Lighthouse Technologies Limited reported the worldwide launch of the new Supreme II Series, which gives clients an extra decision of a slim and lightweight display arrangement while keeping the magnificent picture quality simultaneously.
Rise in the Digital Out-of- Home (DOOH) Advertising
The 3D billboard market is expected to expand over the forecast period as the digital out-of-home (DOOH) advertising industry is booming and adopting innovative technologies for creating compelling viewer experiences. Additionally, there are augmented reality and facial recognition technological capabilities, all of which represent ingredients that are enabling companies to do more than just provide a 3D experience on a billboard. It allows digital 3D experiences and content that is personalized.
For example, in March 2024, Redken, a hair care brand, debuted its first-ever interactive Times Square billboard to promote its product, which can be experienced anywhere in the United States and on social media channels as it also incorporates augmented reality.
Enhanced Customer Engagement Revolutionizing 3D Billboard Market
Robust customer engagement is bringing about a shift in the global 3D billboard market growth, with advertisements turning more interactive and intriguing. Traditional ads are missing out on attention-grabbing ways to reach the masses relative to these 3D billboards that typically acquire better recall and brand recognition. AR and facial recognition technologies result in ads that are personalized, engaging, and, therefore, more resonant with a customer. This ensures that these ads remain refreshing and relevant by updating content in real-time and integrating with other digital channels. Despite the challenges in precise targeting and execution, given the singular and eye-catching feature of 3D billboards, they help brands cut through an increasingly crowded advertising landscape and deliver powerful ad experiences that resonate with consumers at a more meaningful level.
For example, in May 2023, Alpha & Jam, LLC., a leading media company in Africa, unveiled the largest 3D digital billboard, having an enormous 800 sq meter "Maslow" display in Nigeria, which is the country's first true 4K billboard, reaching an estimated 800,000 people daily.
Government Initiatives Acting as Catalyst
The government has an important role in increasing income in the 3D advertising sector by improving technology and granting it tax benefits. It focuses on kind growth by allocating land to the billboards, i.e., simply displaying them along busy stops. Smaller businesses could both be equipped to go into the digital signage market and install competition from a position of strength with some financial assistance. Public-private partnerships help maintain the reliability of these billboards and ensure that they function seamlessly. Consumer protections that lead to honesty and trust are best suited for all, either for an ad or the public. As a result, these programs activate urban environments with inventive advertising solutions that serve communities and businesses, thereby catalyzing economic development.
For example, in December 2020, the Digital Government initiatives in Singapore focused on improving digital infrastructure, services and citizen engagement through online platforms, enhancing the government's own digital capabilities to deliver more personalized, responsive and data-driven policies and services, and promoting the use of emerging technologies like cloud, AI and data analytics within the public sector.
Asia-Pacific Dominates the 3D Billboard Market
Asia-Pacific, led by China, is at the forefront of the 3D billboard market, showcasing state-of-the-art technology in cities, such as Beijing, Shanghai, Guangzhou, and Chengdu. These billboards employ advanced naked-eye 3D technology, providing viewers with immersive visual experiences. Similarly, South Korea and Japan are embracing this trend, exemplified by Seoul's COEX Artium featuring a substantial 1,620 sq m 3D LED facade. These innovations are celebrated for their ability to captivate audiences and enhance the effectiveness of brand communication while also revitalizing urban landscapes. In 2024, Asia-Pacific continues to lead with its innovative approach to outdoor advertising, setting new standards in visual engagement and urban aesthetics.
Shinjuku 3D Cat Billboard in Tokyo, Japan, and Vivo X80 3D Billboard in Shenzhen, China, are great examples in the Asia-Pacific region, which showcases the opportunities in the 3D billboard market. The market benefits from supportive government initiatives such as the Beautification of Public Spaces and the promotion of tourism and local attractions in the regions to boost civic pride and identity.
Future Market Scenario (2024-2031F)
Growth in the global 3D billboard market will accelerate, driven by increasing demand for immersive advertising experiences.
Emerging technologies and advancements in 3D display capabilities will enhance the visual impact of billboards.
Market opportunities will expand as more businesses seek innovative ways to capture consumer attention in urban centers.
Investment in research and development will drive the evolution of 3D billboard technology, fostering new applications and market growth.
Key Players Landscape and Outlook
Most of the key manufacturing companies operating in the global 3D billboard market are Barco NV, Daktronics Inc., Lighthouse Technologies Limited, Shenzhen LEDSINO Optoelectronic Co., Ltd., and Shenzhen Linsn LED Co., Ltd., are known for their advanced display technologies. Companies have been innovating naked-eye 3D technologies and LED modules to improve visual experiences. The future for the market seems positive with the increasing trend of urbanization and rising demand for attractive advertising. Solid market growth is especially evident in Asia-Pacific, with China in particular experiencing rapid urban development. These types of investments continue to point towards improved display quality and energy efficiency industry-wide. In an era of increasing competition among manufacturers, these companies are deliberately branching out their product ranges and building up market share in new regions across the globe.
In December 2022, Zodiac Investment Corporation (Zodiac) reported a distribution agreement with Lighthouse Technologies Limited (Lighthouse). Vietnam is the fastest-growing market in Southeast Asia, and this agreement could open a good opportunity to tap the market by providing innovative technologies and top-notch video and audio solutions.
In December 2022, Lighthouse Technologies Limited (Lighthouse) collaborated with AVITCOM System Private Limited (AVITCOM) to capture the market in Singapore by providing advanced
video display solutions.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.