高级沐浴·身体保养用品的中国市场的评估:各产品类型，各化合物，各终端用户，各流通管道，各剂型，各用途，各地区，机会，预测(2018年～2032年)

受可支配收入增加、消费者偏好改变和零售趋势演变的推动，中国奢侈沐浴和身体护理产品市场规模预计将从 2024 年的 17.3 亿美元增长至 2032 年的 26 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.23%。这一扩张的关键驱动力是中国日益富裕的中产阶级和上层阶级，他们寻求高端和进口品牌作为地位和成熟的象征。

此外，人们对奢华沐浴油、芳香疗法、水疗护理以及以放鬆为中心的生活方式的需求也在不断增长。社群媒体网站已成为购买决策的关键推动因素，其中直播电商和关键意见领袖 (KOL) 推动了奢侈品牌的销售和知名度。例如，2022年9月，宝洁旗下品牌舒肤佳为庆祝进入中国30週年，特邀请中国当红偶像龚俊参与线上活动。这种创意方式包括推出限量版香水，唤起美好的童年回忆和家庭怀旧之情，并辅以影片和各种社交媒体传播。

另一个重要推动因素是对进口商品和特色商品的高需求，尤其是被认为是优质和卓越的西方和日本品牌。中国的送礼文化也促进了销售，精美包装的套装和限量版成为节日和商务礼品的热门选择。清洁美容和永续发展趋势也日益受到青睐，具有环保意识的消费者越来越青睐那些提供可再填充包装、天然成分和无化学配方的品牌。此外，男士美容产品和中性高端产品的成长反映了性别中立美学偏好的更广泛趋势。这些因素共同创造了一个充满活力且快速成长的市场，其中创新、数位力量以及全球知名品牌和本土品牌的平衡将决定中国奢侈个人护理产品的未来形式。

本报告对中国奢侈沐浴和身体护理产品市场进行了深入分析，包括市场规模和预测、市场动态以及主要参与者概况。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 摘要整理

第4章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 购买决策的影响因素
• 资讯来源
• 偏好的流通管道
• 购买频率
• 购买后面临的课题

第5章 中国的高级沐浴·身体保养用品市场预测(2018年～2032年)

• 市场规模分析与预测
  • 金额
  • 数量
• 市场占有率的分析与预测
  • 各产品类型
  • 各化合物
  • 各终端用户
  • 各流通管道
  • 各剂型
  • 各用途
  • 各地区
  • 各企业的市场占有率分析(金额)(前五名公司的市场占有率，其他 - 2025年)
• 市场地图分析(2025年)
  • 各产品类型
  • 各化合物
  • 各终端用户
  • 各流通管道
  • 各剂型
  • 各用途
  • 各地区

第6章 供需分析

第7章 进口和出口的分析

第8章 价值链分析

第9章 波特的五力分析

第10章 大环境分析

第11章 价格分析

第12章 市场动态

• 推动市场要素
• 市场课题

第13章 市场趋势与发展

第14章 案例研究

第15章 竞争情形

• 市场领导者前五名公司的竞争矩阵
• 主要企业前十大企业的形势
  • Guangzhou Bioaqua Cosmetics Co., Ltd.
  • Guangzhou Caiqi Cosmetics Co., Ltd.
  • Shanghai Soap Co., Ltd.
  • Guangzhou Lanfei Cosmetics Co., Ltd.
  • Hebei Nana Trading Co., Ltd.
  • Nako Cosmetics
  • Zicail
  • Ariel Cosmetic
  • Ausmetics Daily Chemicals
  • TY Cosmetic

第16章 策略性建议

第17章 关于调查公司·免责声明

China luxury bath and body products market is projected to witness a CAGR of 5.23% during the forecast period 2025-2032, growing from USD 1.73 billion in 2024 to USD 2.60 billion in 2032F owing to rising disposable incomes, shifting consumer preferences, and evolving retail trends. A key factor fueling this expansion is the growing affluence of China's middle and upper classes, that increasingly seeks premium and imported brands as symbols of status and sophistication.

Additionally, there has been an increased demand for luxury bath oils, aromatherapy, spa-like treatments, and lifestyle trends around relaxation. Social media sites are key drivers of purchasing decisions, with live-streaming e-commerce and KOLs (Key Opinion Leaders) fueling sales and awareness of luxury brands. For instance, in September 2022, Safeguard, a brand under Procter & Gamble Company, kicked off an online campaign to celebrate its 30th anniversary in China, featuring the popular Chinese celebrity Gong Jun. They took a creative approach by introducing a limited-edition scent that evokes fond memories of childhood and family nostalgia, complemented by a film and various social media communications.

Another key driver is the high demand for imported and specialty products, especially from Western and Japanese brands that are viewed as being more high-end and superior in quality. China's gifting culture also fuels sales, with attractively packaged sets and limited-edition releases as hot choices for holidays and business gifts. Clean beauty and sustainability trends are also gaining momentum, as environmentally conscious consumers are attracted to brands that provide refillable packaging, natural ingredients, and cruelty-free formulas. Furthermore, the growth of male grooming and unisex luxury products also mirrors wider trends toward gender-neutral beauty preferences. Collectively, these drivers make for a dynamic and fast-growing market, with innovation, digital power, and a balance of global prestige and local roots determining the future shape of luxury personal care in China.

Growing Emphasis on Self-Care and Wellness Driving China's Luxury Bath and Body Products Market

The increasing emphasis on wellness and self-care has emerged as a key growth driver for China's luxury bath and body care market, with consumers focusing on mental and physical well-being. Stress relief and relaxation have become the focus in the contemporary era, driving demand for high-end products that provide a spa experience at home. Luxury bath oils, shower gels infused with aromatherapy, and moisturizers with soothing botanical extracts are making a comeback, as city professionals look for relief from hectic lifestyles. This follows wider cultural trends such as the reward yourself movement that engenders spending on personal indulgence, and the lying flat philosophy that advocates work-life balance. Prestige brands are leveraging this desire by including well-being-oriented ingredients like lavender, chamomile, and CBD (Cannabidiol) while accentuating sensory journeys with refined fragrances and textures. Also, the incorporation of elements from traditional Chinese medicine (TCM), such as ginseng, goji berry, and jasmine into high-end products, appeals to individuals who look for whole-self well-being. As self-care shifts from an alternative passion to a mainstream priority for lifestyle, the luxury bath and body market is on course for continued expansion, with players that blend wellness, heritage, and sensory delight in the best position to succeed.

For instance, in September 2024, Hindustan Unilever Limited has revealed that their LUX Magical Orchid shower gel is the top-selling body wash in China, which is largest market for liquid products. This shower gel features a one-of-a-kind fragrance that's been specially crafted just for LUX bodywash and lasts for up to 30 hours.

Influence of Social Media and Marketing Driving the China Luxury Bath and Body Products Market

China's luxury bath and body market is undergoing a paradigm shift, led overwhelmingly by the nation's advanced social media environment and cutting-edge digital marketing practices. Social media platforms such as Xiaohongshu (Little Red Book), Douyin (TikTok China), and Weibo have become essential discovery and buying channels, fundamentally changing the way premium personal care brands interact with Chinese consumers. On the lifestyle platform Xiaohongshu, there was a staggering 750 percent increase in searches for body care compared to last year in March 2024. The rise of Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) has given the business a fresh model for building a brand within this industry. Influencers of beauty with millions of followers routinely present luxury bath routines and unboxing, and they amass huge word-of-mouth publicity. Brands are increasingly using a see now, buy now strategy on channels such as Taobao Live and Douyin Shop, where interactive demonstrations of product texture and scent build instantaneous purchase desire. For instance, in December 2024, the sales of body care products on Tmall and Taobao soared past USD 7.2 billion, surpassing the beauty and skincare category from May 2022 to April 2023. As the market continues to mature, brands that excel at China's distinctive digital marketing playbook will have a clear competitive edge in the luxury bath and body market.

Fragrances are estimated to Significantly Contribute in Coming Years

China's luxury bath and body business is undergoing a revolutionary change as fragrances are becoming the driving force for growth, commanding premium market share. Chinese consumers are increasingly using scented body care products from prestige brands as personal style and status extensions. This scent revolution is being driven by several trends, such as the exploding layering culture where customers pair body products with fragrances and China-exclusive scents with local accords like osmanthus and green tea being introduced. Foreign brands are pioneering long-lasting micro-encapsulation technologies, while local players such as are shaking up the market with creative fragrance wardrobe concepts enabling scent customization. The category is further galvanized by finite-edition seasonal lines and experiential retailing, such as Sephora China's AI-driven fragrance profiling points. This scent evolution places smell innovation, and new product launches as the new battleground in China's high-end personal care sector, where success will depend upon combining advanced fragrance technology with cultural appropriateness and digital engagement strategies.

For instance, in July 2022, onTop cosmetics launched its Renewal Oil Cream, the first of its four core facial cream products to feature packaging made from Eastman Chemical Company Cristal Renew trademarked copolyester.

Future Market Scenario (2025 - 2032F)

The expansion of e-commerce platforms is facilitating greater access to luxury bath and body products, making it easier for consumers to purchase premium items online.

Brands increasingly adopting eco-friendly practices and sustainable sourcing, responding to consumer demand for environmentally responsible products will align with the broader shift towards sustainable consumption in India.

The luxury market will witness a rise in men's grooming products, reflecting changing attitudes towards male personal care and grooming.

Key Players Landscape and Outlook

China's luxury bath and body products market features a dynamic competitive landscape with global prestige brands, niche artisans, and rising domestic players vying for market share. Established international leaders maintain strong positions through localized collections and gifting-focused strategies, while niche perfumers appeal to urban elites seeking exclusivity. The market is witnessing the emergence of sophisticated Chinese brands, which blend traditional aesthetics with modern luxury, challenging foreign dominance. Looking ahead, the sector is poised for robust growth through 2030, driven by digital-first expansion across platforms like Tmall Luxury Pavilion and Douyin, experiential retail concepts, and rising demand for sustainable formulations. However, brands must navigate challenges including counterfeit products, regulatory complexities, and economic headwinds. Success in this high-potential market will require global players to balance their luxury heritage with localized innovations, while domestic brands leverage cultural resonance to capture discerning Chinese consumers.

In September 2024, the Chinese luxury fragrance brand Melt Season made its debut at DFS Hong Kong.

Table of Contents

1. Project Scope & Definition

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Influencing Purchase Decision
• 4.4. Sources of Information
• 4.5. Preferred Distribution Channel
• 4.6. Frequency of Purchase
• 4.7. Challenges Faced Post Purchase

5. China Luxury Bath and Body Products Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Body Wash
    • 5.2.1.2. Body Oil
    • 5.2.1.3. Body Lotion and Cream
    • 5.2.1.4. Body Scrub
    • 5.2.1.5. Soap Bar
    • 5.2.1.6. Hand Cream
    • 5.2.1.7. Others (Bath Accessories, Fragrances, etc.)
  • 5.2.2. By Compound
    • 5.2.2.1. Organic
    • 5.2.2.2. Inorganic
  • 5.2.3. By End-user
    • 5.2.3.1. Male
    • 5.2.3.2. Female
    • 5.2.3.3. Unisex
  • 5.2.4. By Distribution Channel
    • 5.2.4.1. Supermarkets/Hypermarkets
    • 5.2.4.2. Convenience Stores
    • 5.2.4.3. Specialty Stores
    • 5.2.4.4. Online
    • 5.2.4.5. Others
  • 5.2.5. By Formulation
    • 5.2.5.1. Spray
    • 5.2.5.2. Gel
    • 5.2.5.3. Liquid
    • 5.2.5.4. Others
  • 5.2.6. By Application
    • 5.2.6.1. Hotels and Resorts
    • 5.2.6.2. Spas and Wellness Centers
    • 5.2.6.3. Residential
    • 5.2.6.4. Others
  • 5.2.7. By Region
    • 5.2.7.1. South Central
    • 5.2.7.2. Northwest
    • 5.2.7.3. East
    • 5.2.7.4. Southwest
    • 5.2.7.5. Rest of China
  • 5.2.8. By Company Market Share Analysis (Top 5 Companies Market Share, Others - By Value, 2025)
• 5.3. Market Map Analysis, 2025
  • 5.3.1. By Product Type
  • 5.3.2. By Compound
  • 5.3.3. By End-user
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Formulation
  • 5.3.6. By Application
  • 5.3.7. By Region

6. Demand Supply Analysis

7. Import & Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. Key Players Landscape for Top 10 Market Players
  • 15.2.1. Guangzhou Bioaqua Cosmetics Co., Ltd.
    • 15.2.1.1. Company Details
    • 15.2.1.2. Key Management Personnel
    • 15.2.1.3. Key Products Offered
    • 15.2.1.4. Key Financials
    • 15.2.1.5. Key Market Focus and Geographical Presence
    • 15.2.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
    • 15.2.1.7. SWOT Analysis for Top 5 Players
  • 15.2.2. Guangzhou Caiqi Cosmetics Co., Ltd.
  • 15.2.3. Shanghai Soap Co., Ltd.
  • 15.2.4. Guangzhou Lanfei Cosmetics Co., Ltd.
  • 15.2.5. Hebei Nana Trading Co., Ltd.
  • 15.2.6. Nako Cosmetics
  • 15.2.7. Zicail
  • 15.2.8. Ariel Cosmetic
  • 15.2.9. Ausmetics Daily Chemicals
  • 15.2.10. TY Cosmetic

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us & Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. China Luxury Bath and Body Products Market, By Value, In USD Billion, 2018-2032F
• Figure 2. China Luxury Bath and Body Products Market, By Volume, In Million Units, 2018-2032F
• Figure 3. China Luxury Bath and Body Products Market Share (%), By Product Type, 2018-2032F
• Figure 4. China Luxury Bath and Body Products Market Share (%), By Compound, 2018-2032F
• Figure 5. China Luxury Bath and Body Products Market Share (%), By End-user, 2018-2032F
• Figure 6. China Luxury Bath and Body Products Market Share (%), By Distribution Channel, 2018-2032F
• Figure 7. China Luxury Bath and Body Products Market Share (%), By Formulation, 2018-2032F
• Figure 8. China Luxury Bath and Body Products Market Share (%), By Application, 2018-2032F
• Figure 9. China Luxury Bath and Body Products Market Share (%), By Region, 2018-2032F
• Figure 10. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Compound Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By Formulation Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 15. By Application Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024