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市场调查报告书

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1661071

沐浴和淋浴产品市场报告，按类型（香皂、沐浴液、沐浴乳和沐浴油等）、配销通路（超市和大卖场、便利商店、网上商店等）和地区划分，2025 年至 2033 年

Bath and Shower Products Market Report by Type (Bar Soap, Liquid Bath Products, Shower Cream and Oil, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2025-2033

出版日期: 2025年02月10日 | 出版商:

IMARC | 英文 134 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

2024IMARC Group全球沐浴和淋浴产品市场规模达到 519 亿美元。个人卫生意识的增强、可支配收入的增加、向天然和有机产品的转变以及产品配方的创新是推动市场成长的主要因素。

沐浴和淋浴产品是指有助于清洁、去角质和滋润身体的个人护理产品。它们有助于舒缓紧张的肌肉、给皮肤带来清爽的感觉并保持个人卫生。它们由水、乳化剂、润肤剂、保湿剂、界面活性剂、防腐剂和香料配製而成。目前，沐浴产品一般有凝胶、条状、油状、霜状、喷雾状、粉末状、乳液等形式。

随着收入水准的提高和个人卫生意识的增强，全球市场正在经历成长。除此之外，使用天然和有机成分製造的多功能产品的需求也在增加，例如乳木果油、芦荟、茶树、甘油、杏仁油、摩洛哥坚果油和水果萃取物。此外，随着人们对环境问题的日益关注，领先的製造商正致力于推出可持续、可回收和环保的包装产品。他们还推出了含有黏土和水杨酸等活性成分的产品，以适合不同使用者的皮肤和头髮类型。此外，由于冠状病毒病（COVID-19）的传播，对个人护理用品（例如沐浴和淋浴产品）的需求显着增加，主要透过线上分销管道。这归功于各国政府实施的封锁措施以及人们采取的社会疏离措施，以防止疫情蔓延。

本报告回答的关键问题：

全球沐浴及淋浴产品市场迄今表现如何？
COVID-19 对全球沐浴和淋浴产品市场有何影响？
主要的区域市场有哪些？
根据类型，市场区隔是怎样的？
根据配销通路，市场如何划分？
该产业的价值链分为哪些阶段？
该行业的关键驱动因素和挑战是什么？
全球沐浴及淋浴产品市场的结构是怎样的？
产业的竞争程度如何？

北美洲
- 美国
- 加拿大
亚太地区
- 中国
- 日本
- 印度
- 韩国
- 澳洲
- 印尼
- 其他的
欧洲
- 德国
- 法国
- 英国
- 义大利
- 西班牙
- 俄罗斯
- 其他的
拉丁美洲
- 巴西
- 墨西哥
- 其他的
中东和非洲
- 市场趋势
- 市场区隔：依国家
- 市场预测

第 9 章：SWOT 分析

概述
优势
弱点
机会
威胁

第 10 章：价值链分析

第 11 章：波特五力分析

概述
买家的议价能力
供应商的议价能力
竞争程度
新进入者的威胁
替代品的威胁

第 12 章：价格分析

第 13 章：竞争格局

市场结构
关键参与者
关键参与者简介
- Bath & Body Works LLC (L Brands)
- Beiersdorf AG
- Colgate-Palmolive Company
- Estee Lauder Inc.
- Henkel AG & Co. KGaA
- ITC Limited
- Johnson & Johnson Consumer Inc.
- Kao Corporation
- L'Oreal SA
- Plum Island Soap Co.
- The Procter & Gamble Company
- Unilever

简介目录图表

Product Code: SR112025A2452

The global bath and shower products market size reached USD 51.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 74.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.9% during 2025-2033. The growing awareness of personal hygiene, surging disposable income, shift towards natural and organic products and innovation in product formulations are primarily driving the market's growth.

Bath and shower products refer to personal care products that help in cleansing, exfoliating and moistening the body. They assist in soothing stressed muscles, providing a feeling of freshness to the skin, and maintaining personal hygiene. They are formulated using water, emulsifiers, emollients, humectants, surfactants, preservatives and fragrances. At present, bath and shower products are generally available in the form of gels, bars, oils, cream, sprays, powder, lotions, etc.

The global market is experiencing growth on account of the inflating income levels and the growing awareness about personal hygiene among individuals. Apart from this, there is a rise in the demand for multi-functional products manufactured using natural and organic ingredients, such as shea butter, aloe vera, tea tree, glycerin, almond oil, argan oil and fruit extracts. Moreover, with the rising environmental concerns, leading manufacturers are focusing on introducing their products in sustainable, recyclable and eco-friendly packaging. They are also launching products with active ingredients like clay and salicylic acid to suit the skin and hair type of different users. Furthermore, due to the spread of the coronavirus disease (COVID-19), there is a significant rise in the demand for personal care items, such as bath and shower products, primarily through online distribution channels. This can be accredited to the lockdowns implementation by governments of various countries and the adoption of social distancing measures by people to prevent the spread of the pandemic.

Key Market Segmentation:

Breakup by Type:

Bar Soap
Liquid Bath Products
Shower Cream and Oil
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Bath & Body Works LLC (L Brands), Beiersdorf AG, Colgate-Palmolive Company, Estee Lauder Inc., Henkel AG & Co. KGaA, ITC Limited, Johnson & Johnson Consumer Inc., Kao Corporation, L'Oreal S.A., Plum Island Soap Co., The Procter & Gamble Company and Unilever.

Key Questions Answered in This Report:

How has the global bath and shower products market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the global bath and shower products market?
What are the key regional markets?
What is the breakup of the market based on the type?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global bath and shower products market and who are the key players?
What is the degree of competition in the industry?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Bath and Shower Products Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Type

6.1 Bar Soap
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Liquid Bath Products
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Shower Cream and Oil
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Others
- 6.4.1 Market Trends
- 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Convenience Stores
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Online Stores
- 7.3.1 Market Trends
- 7.3.2 Market Forecast
7.4 Others
- 7.4.1 Market Trends
- 7.4.2 Market Forecast

8 Market Breakup by Region

8.1 North America
- 8.1.1 United States
  - 8.1.1.1 Market Trends
  - 8.1.1.2 Market Forecast
- 8.1.2 Canada
  - 8.1.2.1 Market Trends
  - 8.1.2.2 Market Forecast
8.2 Asia Pacific
- 8.2.1 China
  - 8.2.1.1 Market Trends
  - 8.2.1.2 Market Forecast
- 8.2.2 Japan
  - 8.2.2.1 Market Trends
  - 8.2.2.2 Market Forecast
- 8.2.3 India
  - 8.2.3.1 Market Trends
  - 8.2.3.2 Market Forecast
- 8.2.4 South Korea
  - 8.2.4.1 Market Trends
  - 8.2.4.2 Market Forecast
- 8.2.5 Australia
  - 8.2.5.1 Market Trends
  - 8.2.5.2 Market Forecast
- 8.2.6 Indonesia
  - 8.2.6.1 Market Trends
  - 8.2.6.2 Market Forecast
- 8.2.7 Others
  - 8.2.7.1 Market Trends
  - 8.2.7.2 Market Forecast
8.3 Europe
- 8.3.1 Germany
  - 8.3.1.1 Market Trends
  - 8.3.1.2 Market Forecast
- 8.3.2 France
  - 8.3.2.1 Market Trends
  - 8.3.2.2 Market Forecast
- 8.3.3 United Kingdom
  - 8.3.3.1 Market Trends
  - 8.3.3.2 Market Forecast
- 8.3.4 Italy
  - 8.3.4.1 Market Trends
  - 8.3.4.2 Market Forecast
- 8.3.5 Spain
  - 8.3.5.1 Market Trends
  - 8.3.5.2 Market Forecast
- 8.3.6 Russia
  - 8.3.6.1 Market Trends
  - 8.3.6.2 Market Forecast
- 8.3.7 Others
  - 8.3.7.1 Market Trends
  - 8.3.7.2 Market Forecast
8.4 Latin America
- 8.4.1 Brazil
  - 8.4.1.1 Market Trends
  - 8.4.1.2 Market Forecast
- 8.4.2 Mexico
  - 8.4.2.1 Market Trends
  - 8.4.2.2 Market Forecast
- 8.4.3 Others
  - 8.4.3.1 Market Trends
  - 8.4.3.2 Market Forecast
8.5 Middle East and Africa
- 8.5.1 Market Trends
- 8.5.2 Market Breakup by Country
- 8.5.3 Market Forecast

9 SWOT Analysis

9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

13.1 Market Structure
13.2 Key Players
13.3 Profiles of Key Players
- 13.3.1 Bath & Body Works LLC (L Brands)
  - 13.3.1.1 Company Overview
  - 13.3.1.2 Product Portfolio
- 13.3.2 Beiersdorf AG
  - 13.3.2.1 Company Overview
  - 13.3.2.2 Product Portfolio
  - 13.3.2.3 Financials
  - 13.3.2.4 SWOT Analysis
- 13.3.3 Colgate-Palmolive Company
  - 13.3.3.1 Company Overview
  - 13.3.3.2 Product Portfolio
  - 13.3.3.3 Financials
  - 13.3.3.4 SWOT Analysis
- 13.3.4 Estee Lauder Inc.
  - 13.3.4.1 Company Overview
  - 13.3.4.2 Product Portfolio
- 13.3.5 Henkel AG & Co. KGaA
  - 13.3.5.1 Company Overview
  - 13.3.5.2 Product Portfolio
  - 13.3.5.3 Financials
  - 13.3.5.4 SWOT Analysis
- 13.3.6 ITC Limited
  - 13.3.6.1 Company Overview
  - 13.3.6.2 Product Portfolio
  - 13.3.6.3 Financials
  - 13.3.6.4 SWOT Analysis
- 13.3.7 Johnson & Johnson Consumer Inc.
  - 13.3.7.1 Company Overview
  - 13.3.7.2 Product Portfolio
- 13.3.8 Kao Corporation
  - 13.3.8.1 Company Overview
  - 13.3.8.2 Product Portfolio
  - 13.3.8.3 Financials
  - 13.3.8.4 SWOT Analysis
- 13.3.9 L'Oreal S.A.
  - 13.3.9.1 Company Overview
  - 13.3.9.2 Product Portfolio
  - 13.3.9.3 Financials
  - 13.3.9.4 SWOT Analysis
- 13.3.10 Plum Island Soap Co.
  - 13.3.10.1 Company Overview
  - 13.3.10.2 Product Portfolio
- 13.3.11 The Procter & Gamble Company
  - 13.3.11.1 Company Overview
  - 13.3.11.2 Product Portfolio
  - 13.3.11.3 Financials
  - 13.3.11.4 SWOT Analysis
- 13.3.12 Unilever
  - 13.3.12.1 Company Overview
  - 13.3.12.2 Product Portfolio
  - 13.3.12.3 Financials

简介目录图表

List of Figures

Figure 1: Global: Bath and Shower Products Market: Major Drivers and Challenges
Figure 2: Global: Bath and Shower Products Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Bath and Shower Products Market: Breakup by Type (in %), 2024
Figure 4: Global: Bath and Shower Products Market: Breakup by Distribution Channel (in %), 2024
Figure 5: Global: Bath and Shower Products Market: Breakup by Region (in %), 2024
Figure 6: Global: Bath and Shower Products Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 7: Global: Bath and Shower Products (Bar Soap) Market: Sales Value (in Million USD), 2019 & 2024
Figure 8: Global: Bath and Shower Products (Bar Soap) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 9: Global: Bath and Shower Products (Liquid Bath Products) Market: Sales Value (in Million USD), 2019 & 2024
Figure 10: Global: Bath and Shower Products (Liquid Bath Products) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 11: Global: Bath and Shower Products (Shower Cream and Oil) Market: Sales Value (in Million USD), 2019 & 2024
Figure 12: Global: Bath and Shower Products (Shower Cream and Oil) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 13: Global: Bath and Shower Products (Other Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 14: Global: Bath and Shower Products (Other Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 15: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
Figure 16: Global: Bath and Shower Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 17: Global: Bath and Shower Products (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 18: Global: Bath and Shower Products (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 19: Global: Bath and Shower Products (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 20: Global: Bath and Shower Products (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 21: Global: Bath and Shower Products (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: Global: Bath and Shower Products (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: North America: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: North America: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: United States: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: United States: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: Canada: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: Canada: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: Asia Pacific: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: Asia Pacific: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: China: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: China: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: Japan: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 34: Japan: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: India: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: India: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 37: South Korea: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 38: South Korea: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 39: Australia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 40: Australia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: Indonesia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: Indonesia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 43: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 44: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 45: Europe: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 46: Europe: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: Germany: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: Germany: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 49: France: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 50: France: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 51: United Kingdom: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 52: United Kingdom: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 53: Italy: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 54: Italy: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 55: Spain: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 56: Spain: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 57: Russia: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 58: Russia: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 59: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 60: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 61: Latin America: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 62: Latin America: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 63: Brazil: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 64: Brazil: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 65: Mexico: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 66: Mexico: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 67: Others: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 68: Others: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 69: Middle East and Africa: Bath and Shower Products Market: Sales Value (in Million USD), 2019 & 2024
Figure 70: Middle East and Africa: Bath and Shower Products Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 71: Global: Bath and Shower Products Industry: SWOT Analysis
Figure 72: Global: Bath and Shower Products Industry: Value Chain Analysis
Figure 73: Global: Bath and Shower Products Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Bath and Shower Products Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Bath and Shower Products Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 3: Global: Bath and Shower Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 4: Global: Bath and Shower Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 5: Global: Bath and Shower Products Market Structure
Table 6: Global: Bath and Shower Products Market: Key Players

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