沐浴玩具市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球洗澡玩具市场价值为 14 亿美元，预计 2025 年至 2034 年期间的复合年增长率将达到惊人的 6.5%。越来越多的父母选择包含数字、字母和形状的洗澡玩具，将洗澡时间变成孩子们一次有趣的、有教育意义的体验。

市场依产品类型分类，包括浮动沐浴玩具、吸盘沐浴玩具、堆迭沐浴玩具、创意沐浴玩具和托盘包装机。 2024 年，漂浮浴玩具成为市场领导者，占据 39.7% 的市场份额，预计未来十年将以 7.3% 的强劲复合年增长率成长。这些玩具以其有趣的设计而闻名，它们使洗澡时间变得更加愉快，同时促进运动技能和手眼协调。漂浮沐浴玩具采用安全的橡胶和塑胶材料製成，已成为追求趣味性和实用性的父母的首选。

依配销通路细分，洗澡玩具市场分为线上和线下两类。线下市场将在 2024 年占据主导地位，占据 68.2% 的市场份额，预计在预测期内的复合年增长率为 7.3%。超市、玩具店和百货公司等实体零售店仍然是父母首选的购物目的地。这些商店提供了亲自评估产品品质和安全特性的机会，从而提供了额外的保证。此外，促销、折扣和现场演示进一步增强了店内购物体验，特别是在网路存取有限的地区和重视立即购买的消费者中。

2024 年，美国沐浴玩具市场占据 68.9% 的主导份额，预计到 2034 年将以 6.6% 的复合年增长率扩大。家长们更青睐那些将娱乐性和教育价值融为一体的玩具，以符合永续性和安全性的更广泛趋势。电子商务平台的兴起进一步扩大了可近性，使父母能够探索和购买各种各样的洗澡玩具。製造商正在利用这些趋势，提供个人化选择并遵守严格的安全标准，从而促进市场成长。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测参数
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商概况
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 对教育和互动玩具的需求不断增加
    • 人们对儿童安全和无毒材料的认识不断提高
    • 电子商务和线上零售平台的扩张
  • 产业陷阱与挑战
    • 对材料安全性和毒性的担忧
    • 竞争激烈，价格压力大
• 成长潜力分析
• 消费者购买行为分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按类型，2021 年至 2034 年

• 主要趋势
• 漂浮沐浴玩具
• 吸盘洗澡玩具
• 堆迭沐浴玩具
• 创意洗澡玩具
• 托盘缠绕机

第六章：市场估计与预测：依年龄组，2021 – 2034 年

• 主要趋势
• 1 岁以下
• 1-3年
• 3岁以上

第七章：市场估计与预测：依价格范围，2021 年至 2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第 8 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 在线的
• 离线

第 9 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：公司简介

• Alex Brands, LLC
• Battat Incorporated
• Boon, Inc.
• Green Toys, Inc.
• Hape International AG
• Infantino, LLC
• Juratoys SAS
• Luv n' Care Ltd.
• Mattel, Inc.
• Munchkin, Inc.
• Playgro Pty Ltd.
• Skip Hop, Inc.
• TOMY International, Inc.
• VTech Holdings Limited
• Yookidoo Ltd.

The Global Bath Toy Market, valued at USD 1.4 billion in 2024, is projected to grow at an impressive CAGR of 6.5% between 2025 and 2034. This growth is fueled by the rising demand for educational and interactive toys designed to enhance cognitive and motor skills. Parents are increasingly choosing bath toys that incorporate numbers, letters, and shapes, turning bath time into an engaging, educational experience for their children.

The market is categorized by product type, including floating bath toys, suction bath toys, stacking bath toys, creative bath toys, and pallet wrap machines. Floating bath toys emerged as the market leader in 2024, capturing 39.7% of the market share and are forecasted to grow at a robust CAGR of 7.3% during the next decade. Known for their playful designs, these toys make bath time more enjoyable while promoting motor skills and hand-eye coordination. Crafted from safe rubber and plastic materials, floating bath toys have become a top choice for parents seeking a combination of fun and functionality.

When segmented by distribution channel, the bath toy market is divided into online and offline categories. The offline segment dominated in 2024, accounting for 68.2% of the market share, and is anticipated to grow at a CAGR of 7.3% over the forecast period. Physical retail outlets, such as supermarkets, toy stores, and department stores, remain the preferred shopping destinations for parents. These stores provide the opportunity to evaluate product quality and safety features in person, offering added assurance. Additionally, promotions, discounts, and live demonstrations further enhance the in-store shopping experience, particularly in regions with limited internet access and among consumers who value immediate purchases.

The U.S. bath toy market held a commanding 68.9% share in 2024 and is poised to expand at a CAGR of 6.6% through 2034. Increased awareness about child safety and a growing preference for eco-friendly, non-toxic, and BPA-free products are driving demand in this region. Parents are prioritizing toys that blend entertainment with educational value, aligning with broader trends toward sustainability and safety. The rise of e-commerce platforms has further expanded accessibility, enabling parents to explore and purchase a diverse range of bath toys. Manufacturers are capitalizing on these trends by offering personalized options and adhering to stringent safety standards, which is strengthening market growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 – 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing demand for educational and interactive toys
    • 3.6.1.2 Rising awareness of child safety and non-toxic materials
    • 3.6.1.3 Expansion of e-commerce and online retail platforms
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Concerns over material safety and toxicity
    • 3.6.2.2 High competition and pricing pressure
• 3.7 Growth potential analysis
• 3.8 Consumer buying behavior analysis
• 3.9 Porter’s analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 – 2034, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Floating bath toys
• 5.3 Suction bath toys
• 5.4 Stacking bath toys
• 5.5 Creative bath toys
• 5.6 Pallet wrap machine

Chapter 6 Market Estimates & Forecast, By Age Group, 2021 – 2034, (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Under 1 year
• 6.3 1-3 year
• 6.4 Above 3 years

Chapter 7 Market Estimates & Forecast, By Price Range, 2021 – 2034, (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Online
• 8.3 Offline

Chapter 9 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 South Africa

Chapter 10 Company Profiles

• 10.1 Alex Brands, LLC
• 10.2 Battat Incorporated
• 10.3 Boon, Inc.
• 10.4 Green Toys, Inc.
• 10.5 Hape International AG
• 10.6 Infantino, LLC
• 10.7 Juratoys SAS
• 10.8 Luv n' Care Ltd.
• 10.9 Mattel, Inc.
• 10.10 Munchkin, Inc.
• 10.11 Playgro Pty Ltd.
• 10.12 Skip Hop, Inc.
• 10.13 TOMY International, Inc.
• 10.14 VTech Holdings Limited
• 10.15 Yookidoo Ltd.