中国的香水市场评估:产品类型·香氛(香水)类型·类别·价格·规模·流通管道·各地区的机会及预测 (2018-2032年)

预计中国香水市场规模将从2024年的32.5亿美元成长至2032年的46.1亿美元，在2025-2032年的预测期内，复合年增长率为4.45%。

推动这一成长的因素包括可支配收入的提高、消费者偏好的转变以及对奢侈品和个人护理产品需求的不断增长。其中，可支配收入的提高和中产阶级的壮大是关键的成长因素，使得更多消费者能够购买高端和奢华香水。这些香水也被视为社会地位的象征。年轻一代，尤其是Z世代和千禧世代，正在将香水作为自我表达的一种方式，从而改变市场格局。他们更倾向于标新立异、独特且中性的香水。此外，电商和社群媒体的影响力也十分巨大，这些管道在促进香水的发现和购买方面发挥着重要作用。 KOL和直播的推广进一步加速了这一趋势。

另一个值得关注的成长因素是国产香水品牌的崛起，它们将中国传统文化与现代调香工艺结合。这些品牌利用民族自豪感和文化认同感，与消费者产生共鸣。同时，国际奢侈品牌和小众品牌也保持强劲成长，凭藉独家和个人化体验稳居市场领先地位。男士香水日益流行，以及快闪店和香氛工作坊等新行销方式的运用，也进一步推动了市场的成长。此外，香水正从送礼逐渐成为日常照护的一部分，这也是促使消费者重复购买的因素。清洁环保的香水、个人化订製以及体现中国文化底蕴的香水创作，是未来市场发展的重要方向。由于消费者观念的转变以及国内外品牌之间竞争的加剧，中国香水市场可望发展成为具有国际竞争力的重要市场。

本报告提供中国的香水市场调查，彙整市场定义和概要，市场规模的转变·预测，各种区分的详细分析，产业结构，影响市场成长因素的分析，竞争情形，主要企业简介等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 摘要整理

第5章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 决定是否购买时考虑的要素
• 购买频率
• 优先流通管道
• 购买目的

第6章 中国的香水市场展望

• 市场规模的分析·预测
• 市场占有率的分析·预测
• 各产品类型
  • 淡香水 (EDP)
  • 淡香水 (EDT)
  • 其他
• 香氛(香水)类别
  • aqua
  • 马斯基
  • 棕土
  • 木质
  • 花香
  • 其他
• 各类别
  • 男性
  • 女性
  • 男女通用
• 各种价格
  • 大众价格
  • 高价位
• 各尺寸
  • 60ml以下
  • 61～100ml
  • 100ml多
• 各流通管道
  • 超级市场/大卖场
  • 便利商店
  • 品牌商店·资讯站
  • 药局
  • 线上
  • 其他
• 各地区
  • 东部
  • 西北部
  • 西南部
  • 中南部
  • 其他地区
• 各企业占有率分析 (前五名公司以及其他)
  • 市场地图分析

第7章 供需分析

第8章 进出口分析

第9章 价值链分析

第10章 波特的五力分析

第11章 大环境分析

第12章 价格分析

第13章 市场动态

• 推动市场要素
• 市场课题

第14章 市场趋势与发展

第15章 案例研究

第16章 政策和法规情形

第17章 竞争情形

• 前五名公司的竞争矩阵
• 前五名公司的SWOT分析
• 前十大企业的形势
  • Giorgio Armani S.p.A
  • NOBLE VOGUE PARFUM
  • Christian Dior
  • CHANEL
  • Guangzhou Zuofun Cosmetics Co., Ltd.
  • Guccio Gucci SpA
  • Hermes (China) Co. Ltd.
  • JO Malone Inc.
  • Louis Vuitton
  • Versace

第18章 策略性建议

第19章 关于调查公司·免责声明

China perfume market is projected to witness a CAGR of 4.45% during the forecast period 2025-2032, growing from USD 3.25 billion in 2024 to USD 4.61 billion in 2032F, owing to rising disposable incomes, changing consumer preferences, and increasing demand for luxury and personal care products. Rising disposable incomes and middle-class expansion have been key drivers, enabling more consumers to purchase premium and luxury fragrances - products that are increasingly seen as status symbols. The younger generations, especially Gen Z and millennials, are transforming the market by adopting perfumes as a means of self-expression, opting for distinctive and gender-neutral fragrances over conventional ones. The influence of e-commerce and social media cannot be overstated, with channels being important drivers of discovery and purchase, frequently fueled by key opinion leaders and live-stream promotions.

Another key driver is the emergence of local fragrance brands, which combine Chinese heritage with contemporary perfumery, tapping into national pride and cultural identity. International luxury and niche brands also remain strong, riding on exclusivity and personalized experiences. The increasing popularity of perfumes among men, combined with new marketing techniques such as pop-up stores and fragrance workshops, further drives market growth. Besides, changes in the approach to perfumes from a purchase as a gift to an integral part of daily grooming rituals have encouraged repurchases. Prospects in the future include clean and green fragrances, customization, and the use of Chinese heritage as a platform to create fragrances. China perfume market stands to become an important international competitor, driven by changing consumerism and the stimulating interaction of foreign and domestic firms.

For instance, in June 2024, Brunello Cucinelli S.p.A. launched its line of women's and men's perfumes in China, making a robust entrance into the market.

Expansion of Luxury and Niche Fragrances Drives China Perfume Market

China's perfume market growth is being strongly driven by the rising demand for luxury and niche fragrances. As Chinese consumers increasingly become more discerning in their tastes, premium international brands are gaining strong momentum, riding on the desire for exclusivity and handcrafted expertise. These niche perfumes, frequently framed as wearable luxury, resonate with wealthy millennials and Gen Z consumers who want unusual scents that signal uniqueness and status. The transition to prestige fragrance is also supported by a boom in the China luxury market, in which Chinese consumers are increasingly looking at perfume as a pathway to luxury living that is more accessible than other categories. Limited-release offerings, artist partnerships, and narrative associated with brand history appeal powerfully to Chinese consumers, especially across digital channels through which KOLs reinforce their appeal. While niche and high-end categories have surpassed mass consumption growth, this development signals more deeply an extensive shift in the face of China's perfume sector, one whereby quality, singularity, and brand history replace traditional selections to drive the industry's future growth path.

For instance, in December 2024, Givaudan International SA, a global leader in fragrances, unveiled its latest creative fragrance hub, L'Appartement 125, located in the historic French Concession of Shanghai. This development highlights the company's ambitious goal to tap into the rapidly expanding Chinese perfume market.

Growth of Local Perfume Brands Pushes China Perfume Market

China's fragrance industry is undergoing unprecedented transformation as domestically produced brands capture unprecedented appeal and now begin challenging the long-held dominance of traditional international niche perfume houses. They are winning over consumers by merging modern perfumes with powerful, distinctly Chinese cultural themes. Local brands are calling out loudly to young Chinese consumers in fragrances that incorporate retro and patriotic accords from graceful osmanthus and refreshing bamboo to earthy pu'er tea and scholarly ink accords. This local renaissance is being propelled by a variety of critical drivers. For starters, increased cultural confidence amongst Chinese millennials and Gen Z shoppers who increasingly want brands that connect with their roots. Second, these domestic players demonstrate impressive agility in online marketing, leveraging platforms like Xiaohongshu (Xingyin Information Technology (Shanghai) Inc., Ltd.), and Tmall (Alibaba Group Holding Limited) to build communities based on brand stories. Third, they're pioneering innovative retail concepts, from fragrance libraries to experiential cultural events, that Western players struggle to emulate. As these native brands continue to refine their skills and expand product lines, they are pushing world brands and redefining the definition of luxury in China. With their local cultural timeliness and natively digital marketing tactics, native-born fragrance companies are poised to capture an even greater share of China's booming perfume business in the future.

For instance, in March 2025, Shanghai Chicmax Cosmetic Co., Ltd., the company behind China's KANS brand, geared up to debut in the fragrance market with the launch of the "Hongyun Fragrance" series.

Eau De Parfum (EDP) is Dominating the China Perfume Market

Eau de Parfum (EDP) has become the market leader in China's explosive perfume industry, accounting for most of the high-end fragrance sales as customers increasingly value longevity, quality, and luxury positioning. This trend mirrors the accelerated maturation of the market with more advanced sophistication from Chinese consumers in terms of their fragrance expertise and expectations. The trend towards EDP formulations, with 15-20% fragrance concentration as opposed to EDT's 5-15%, fulfills local consumers' need for perfumes that can last an entire workday and retain their character throughout China's varied climatic zones, from the moist south to dry north. Global luxury brands in China have tactfully cashed in on this trend by launching EDP versions of mainstream fragrances at high-end price points, with local brands soon following suit by adding Chinese traditional elements into richer, more elaborate EDP fragrances. As Chinese consumers evolve from first-time EDT purchases to more evolved fragrance experiences, the EDP segment continues to gather steam, with its leadership reflecting the market's shift towards higher-value, longer-lasting fragrance experiences that integrate global luxury norms with local sensibilities. This trend also offers great opportunities for brands to create China-specific EDP pacts and make consumers aware of sophisticated fragrance notions such as layering and seasonal use, driving further premiumization of China's fragrance market.

Impact of the U.S. Tariffs

The tariffs have inadvertently strengthened the position of local Chinese perfume brands by making imported fragrances less price competitive.

International perfume brands with manufacturing bases in China have been forced to reevaluate their operations. Some have shifted production of U.S. bound products to other Asian countries such as Vietnam or Indonesia to circumvent tariffs, while maintaining Chinese facilities for domestic sales and other export markets.

Many consumers now are willing to explore domestic alternatives that offer comparable quality at lower price points.

Key Players Landscape and Outlook

The China perfume market is currently characterized by a dynamic interplay between established international giants and rapidly emerging domestic brands. The rise of niche and unisex perfumes is another defining trend, with brands becoming increasingly popular among Millennials and Gen Z consumers who seek individuality and personalization in their fragrance choices. Unisex scents now account for about half of young consumers' preferences, reflecting a broader move away from traditional gendered marketing. E-commerce and social media platforms play a pivotal role in shaping consumer preferences and driving sales, making digital engagement a critical success factor for both international and domestic brands. Looking ahead, the outlook for China's perfume market is extremely positive. Local brands are poised to continue gaining market share as they innovate culturally relevant products and compelling storytelling, while international brands adapt their offerings to better suit local preferences. Overall, the competitive landscape is set to become even more diverse and dynamic, with both domestic and global players striving to capture the loyalty of China's rapidly evolving fragrance consumers.

For instance, in December 2024, Eternal Materials Co., Ltd. teamed up with Cosmoprof Asia 2024 as an event partner for this year's fragrance initiatives. The Eternal Group introduced the 2024 Hong Kong and Macau Perfume and Home Fragrance White Paper, created in collaboration with the International Fragrance Association.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Frequency of Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Purpose of Purchase

6. China Perfume Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Eau De Parfum (EDP)
    • 6.2.1.2. Eau De Toilette (EDT)
    • 6.2.1.3. Others
  • 6.2.2. By Fragrance Type
    • 6.2.2.1. Aqua
    • 6.2.2.2. Musky
    • 6.2.2.3. Amber
    • 6.2.2.4. Woody
    • 6.2.2.5. Floral
    • 6.2.2.6. Others
  • 6.2.3. By Category
    • 6.2.3.1. Male
    • 6.2.3.2. Female
    • 6.2.3.3. Unisex
  • 6.2.4. By Price Segment
    • 6.2.4.1. Mass
    • 6.2.4.2. Premium
  • 6.2.5. By Size
    • 6.2.5.1. Up to 60ml
    • 6.2.5.2. 61 to 100ml
    • 6.2.5.3. More than 100ml
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Supermarkets/Hypermarkets
    • 6.2.6.2. Convenience Stores
    • 6.2.6.3. Brand Stores & Kiosks
    • 6.2.6.4. Chemists/Pharmacies
    • 6.2.6.5. Online
    • 6.2.6.6. Others
  • 6.2.7. By Region
    • 6.2.7.1. East China
    • 6.2.7.2. Northwest China
    • 6.2.7.3. Southwest China
    • 6.2.7.4. South Central China
    • 6.2.7.5. Rest of China
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Fragrance Type
  • 6.3.3. By Category
  • 6.3.4. By Size
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Policy and Regulatory Landscape

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Giorgio Armani S.p.A
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.3.2. NOBLE VOGUE PARFUM
  • 17.3.3. Christian Dior
  • 17.3.4. CHANEL
  • 17.3.5. Guangzhou Zuofun Cosmetics Co., Ltd.
  • 17.3.6. Guccio Gucci SpA
  • 17.3.7. Hermes (China) Co. Ltd.
  • 17.3.8. JO Malone Inc.
  • 17.3.9. Louis Vuitton
  • 17.3.10. Versace

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. China Perfume Market, By Value, In USD Billion, 2018-2032F
• Figure 2. China Perfume Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. China Perfume Market Share (%), By Product Type, 2018-2032F
• Figure 4. China Perfume Market Share (%), By Fragrance Type, 2018-2032F
• Figure 5. China Perfume Market Share (%), By Category, 2018-2032F
• Figure 6. China Perfume Market Share (%), By Price Segment, 2018-2032F
• Figure 7. China Perfume Market Share (%), By Size, 2018-2032F
• Figure 8. China Perfume Market Share (%), By Distribution Channel, 2018-2032F
• Figure 9. China Perfume Market Share (%), By Region, 2018-2032F
• Figure 10. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Fragrance Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Category Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Price Segment Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By Size Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024