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封面
市场调查报告书
商品编码
1661591

印度的香水市场评估:各香水类型，各香氛类型，男女，各价格市场区隔，包装各尺寸，各流通管道，各地区，机会及预测，2018～2032年

India Perfume Market Assessment, By Perfume Type; By Fragrance Type; By Gender; By Price Segment; By Pack Size; By Distribution Channel, By Region, Opportunities and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 136 Pages | 商品交期: 3-5个工作天内

价格

2024 年印度香水市场价值为 2.81 亿美元，预计到 2032 年将成长到 8.733 亿美元，在 2025 年至 2032 年的预测期内复合年增长率为 15.23%。由于有抱负的中产阶级人口不断增长、可支配收入不断提高、千禧世代的香水支出增加以及消费者生活方式偏好的改变，印度香水市场正在快速增长。

参与运动和瑜伽等体力活动的增加、生活方式的改变、对个人护理的关注、高购买力平价以及由于支持轻鬆访问和快速获取的电子商务平台的出现而导致千禧一代的需求不断增长，都导致了印度香水使用量的增加。过去几年中，许多本土品牌已在印度大众市场推出，为用户提供实惠的价格和多功能性。印度香料协会已註册了超过 6,000 种香料成分。

印度是亚太地区继中国和日本之后的第三大香水市场。自古以来，香水就被用来刺激嗅觉、营造氛围、抑制异味，也被证明具有治疗效果。专家主要根据酒精和香水油的混合比例来决定，分别是10%和20%的香水油溶解在酒精中。香水市场的零售模式随着时间的推移而不断演变，成熟品牌和新时代品牌在市场上有着不同的定位。

目录

第1章 调查手法

第2章 产品概要

第3章 摘要整理

第4章 消费者的迴响

  • 人口统计(年龄/世代分析- 婴儿潮世代和X世代，千禧新生代，Z世代，性别，所得- 低所得，中所利益，高所得，地区等)
  • 市场认识与产品资讯
  • 品牌认知度和忠诚度
  • 决定是否购买时考虑的要素
    • 品牌名
    • 淡出时间
    • 香味
    • 分量
    • 价格
    • 数量和价格
    • 客制化选择
    • 包装
    • 推销报价
  • 购买目的(个人使用，赠答)
  • 购买频率
  • 购买媒体
  • 品牌形象代言人和影响者行销在产品/品牌普及上扮演的角色

第5章 印度的香水市场预测，2018年度～2032年度

  • 市场规模与预测
    • 各金额
    • 各数量
  • 市场占有率与预测
    • 各香水类型
      • 香水
      • 淡香水
      • 其他
    • 各香氛类型
      • Aqua
      • Amber
      • Woody
      • Floral
      • 其他
    • 男女
      • 男性
      • 女性
      • 男女通用
    • 各价格市场区隔
      • 量产
      • 高级
    • 各尺寸
      • 最大60ml
      • 从61ml100ml
      • 100ml以上
    • 各流通管道
      • 线上
      • 离线
    • 各地区
      • 东部
      • 南部
      • 北部
      • 西部和中部

第6章 印度的香水市场製图，2024年度

  • 各香水类型
  • 各香氛类型
  • 男女
  • 各价格市场区隔
  • 各尺寸
  • 各流通管道
  • 各地区

第7章 主要5公司的价格分析

第8章 宏观商务环境的范围

  • 价值链分析
  • 需求与供给的分析
  • 进口出口分析
  • 波特五力的产业分析
    • 新加入厂商业者的威胁
    • 替代品的威胁(香水的替代品)
    • 竞争企业间的敌对关係
    • 供给企业谈判力
    • 消费者谈判力
  • PESTEL分析
    • 政治要素
    • 经济概要
    • 社会影响
    • 技术的进步
    • 对环境的影响
    • 法律上的政策与法规机关

第9章 市场动态

  • 趋势与发展
  • 成长促进因素
  • 阻碍成长的要素

第10章 印度的香水市场主要市场领导采用的最佳业务实践的案例研究(最大3个)

第11章 竞争情形

  • 主要5公司的市场企业的SWOT分析
  • 主要5公司的市场领导的竞争矩阵
  • 主要 5公司的市场领导的市场收益分析(%、2024年度)
  • 合併和收购/合资企业(如适用)
  • 专利分析（如适用）

第12章 竞争预测

  • L'Oreal SA(Yves Saint Laurent)
    • 公司概要
    • 主要经营团队
    • 产品和服务
    • 主要市场的着重和地理存在感
    • 财务状况(如报告)
    • 最近的趋势
  • Mensa Brand Technologies Private Limited(Villain)
  • Renee Cosmetics Private Limited(Renee perfume)
  • Coty, Inc.(Calvin Klein)
  • Helios Lifestyle Private Limited(Man Perfume)
  • Mcnroe Consumer Products Private Limited(Wild stone)
  • LVMH Moet Hennessy-Louis Vuitton(Dior)
  • Titan Company Limited(Skinn)
  • IDAM Natural Wellness Pvt. Ltd.(Bella Vita Organic)
  • ITC Limited(Engage)

上述公司不依市场占有率排序，并且可能会根据研究工作期间获得的资讯进行更改。

第13章 策略性建议

第14章 关于调查公司·免责声明

Product Code: MX10020

India Perfume Market was valued at USD 281 million in FY2024 and will grow to USD 873.3 million by FY2032; exhibiting a CAGR of 15.23% during the forecast period between FY2025 and FY2032F. The perfume market in India is rapidly growing driven by the country's increasing aspirational middle-class population, higher disposable income, higher propensity to spend on fragrances by the millennials segment of the population and changing lifestyle preferences of the consumers.

The increasing demand from the millennial due to increase in physical activities such as participation in sports or yoga, lifestyle changes, focus on personal care, high purchasing parity and the advent of e-commerce platforms supporting ease of access and quick availability are all the factors that contribute to the growing usage of perfume in India. In the recent times, India has witnessed numerable home-grown brands being launched in the mass segment bringing in affordability and wider application amongst the users. There are more than 6,000 ingredients for fragrances listed with Fragrances and Flavours Association of India.

India is the third-largest market for perfumes in the Asia-Pacific region after China and Japan. Perfumes have been used since ancient times due to its properties of olfaction and creating an atmosphere of realm, supress foul odours and many proven therapeutic benefits as well. The experts determine the blending proportion of perfume oil with alcohol with majorly dissolving between 10% and 20% perfume oils in alcohol. The perfume market has evolved over time with respect to the retailing formats and mature and new age brands have differentiated positioning in the market.

Novel Product Launches

The introduction of new fragrances and products in the country by both nationally and internationally recognized brands is expanding the variety available to consumers. These launches often feature unique scent profiles that cater to diverse preferences of the customers, enhancing consumer interest and providing lucrative growth opportunities for the market. For instance, in September 2024, SKINN, the fragrance division of the Titan Company Limited announced the launch of their new affordable fragrance line, 24 seven. With this launch, the company aims to reach 2.5 million customers by the end of FY2025.

The Millennials - Indian Trendsetters

Perfumes, earlier deemed to be used only for special occasions are now a part of everyday personal grooming. Millennials are more focused on enhancing the personality and use products of high social worth. As of 2021, millennials comprise around 34% of India's total population with an average age of 28.4 years majorly contributing to the workforce population as well. Since the wallet share of this segment in India is increasing, it is proving to be a crucial consumer segment in driving the growth of perfume market.

Perfume brands offer differentiated SKUs to cater to a wide cohort at various price points. The use of fragrances among millennials has increased significantly as a result of internet accessibility. This generation loves internet shopping since they are tech-savvy and more inclined to stick with a certain brand when buying grooming products like perfumes.

Public Figure Endorsements

More than one-third marketers may spend more than 60% of marketing budgets on digital platforms as stated in a report by Mobile Marketing Association. Instagram and Youtube ads are among the major platforms used by the companies of perfume segment with latter having a higher share in terms of usability.

Key players have been actively investing in digital marketing channels recently to increase product awareness leveraging the capabilities on campaigns on social media and influencer marketing. Therefore, e-commerce has become a successful means for perfume suppliers to connect with a large audience. Some merchants are even selling specially formulated perfumes to cater to each customer's preference in an effort to increase sales. It is hoped that these improvements, supported by robust advertising efforts, will maintain customer attention over time.

Impact of COVID-19 on India Perfume Market

Similar to other businesses, the Indian perfume industry was significantly impacted by the pandemic. There was a paradigm shift in the demand patterns of the consumers. The retail establishments, which were the main outlets for the sale of perfumes-were forced to close as a result of strict lockdown policies and limitations on meetings and restricted mobility implemented by the Government of India. As a result, there was a decrease in both demand and sales. However, the Indian perfume manufacturers and retailers adjusted to the adverse situation by concentrating on online sales. As customers shifted to online purchasing to avoid being exposed to the virus, several businesses experienced a huge spike in their e-commerce sales. Given that the transition to online shopping is here to stay, this tendency is likely to persist long after the epidemic has subsided.

Key Player Landscape and Outlook

With the advent of technology and increased consumption, India's traditional fragrance sector has seen significant changes. The perfume market is currently expected to grow and provide numerous opportunities for new players to thrive. Few companies are aiming to raise money to fund their expansion plans. For instance, Mama earth's parent company, Honasa Consumer, has submitted the required paperwork to the market regulator in order to raise money through an IPO (initial Public offering).

Table of Contents

1. Research Methodology

2. Product Overview

3. Executive Summary

4. Voice of Consumer

  • 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millenials, Gen Z; Gender; Income - Low, Mid and High; Geography; etc.)
  • 4.2. Market Awareness and Product Information
  • 4.3. Brand Awareness and Loyalty
  • 4.4. Factors Considered in Purchase Decision
    • 4.4.1. Brand Name
    • 4.4.2. Fade Away Time
    • 4.4.3. Fragrance
    • 4.4.4. Quantity
    • 4.4.5. Price
    • 4.4.6. Quantity w.r.t Price
    • 4.4.7. Customisation Options
    • 4.4.8. Packaging
    • 4.4.9. Promotional Offers
  • 4.5. Purpose of Purchase (Personal Use, Gifting)
  • 4.6. Frequency of Purchase
  • 4.7. Medium of Purchase
  • 4.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Perfumes Market Outlook, FY2018-FY2032F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. Market Share & Forecast
    • 5.2.1. By Perfume Type
      • 5.2.1.1. Eau De Parfum
      • 5.2.1.2. Eau De Toilette
      • 5.2.1.3. Others
    • 5.2.2. By Fragrance Type
      • 5.2.2.1. Aqua
      • 5.2.2.2. Amber
      • 5.2.2.3. Woody
      • 5.2.2.4. Floral
      • 5.2.2.5. Others
    • 5.2.3. By Gender
      • 5.2.3.1. Male
      • 5.2.3.2. Female
      • 5.2.3.3. Unisex
    • 5.2.4. By Price Segment
      • 5.2.4.1. Mass
      • 5.2.4.2. Premium
    • 5.2.5. By Size
      • 5.2.5.1. Up to 60 ml
      • 5.2.5.2. 61 ml to 100 ml
      • 5.2.5.3. More than 100 ml
    • 5.2.6. By Distribution Channel
      • 5.2.6.1. Online
      • 5.2.6.2. Offline
        • 5.2.6.2.1. Brand Stores & Kiosks
        • 5.2.6.2.2. Multi-Brand Outlets
        • 5.2.6.2.3. Pharmacies/Drug Stores
        • 5.2.6.2.4. Others
    • 5.2.7. By Region
      • 5.2.7.1. East
      • 5.2.7.2. South
      • 5.2.7.3. North
      • 5.2.7.4. West & Central

6. India Perfumes Market Mapping, FY2024

  • 6.1. By Perfume Type
  • 6.2. By Fragrance Type
  • 6.3. By Gender
  • 6.4. By Price Segment
  • 6.5. By Size
  • 6.6. By Distribution Channel
  • 6.7. By Region

7. Pricing Analysis for Key Five Players

8. Macro-Business Environmental Scope

  • 8.1. Value Chain Analysis
  • 8.2. Demand and Supply Analysis
  • 8.3. Import Export Analysis
  • 8.4. Porter's Five Force Industry Analysis
    • 8.4.1. Threat of New Entrants (Emerging Players)
    • 8.4.2. Threat of Substitutes (Other Substitutes for Perfumes)
    • 8.4.3. Competitive Rivalry
    • 8.4.4. Bargaining Power of Suppliers
    • 8.4.5. Bargaining Power of Consumer
  • 8.5. PESTEL Analysis
    • 8.5.1. Political Factors
    • 8.5.2. Economic Overview
    • 8.5.3. Social Implications
    • 8.5.4. Technological Advancements
    • 8.5.5. Environmental Impact
    • 8.5.6. Legal Policies & Regulatory Bodies

9. Market Dynamics

  • 9.1. Trends & Developments
  • 9.2. Growth Drivers
  • 9.3. Growth Inhibitors

10. Best Practices Case Studies Adopted by Key Market Leaders of India Perfumes Market (Upto Three)

11. Competitive Landscape

  • 11.1. SWOT Analysis of Key Five Market Players
  • 11.2. Competition Matrix of Key Five Market Leaders
  • 11.3. Market Revenue Analysis of Key Five Market Leaders (in %, FY2024)
  • 11.4. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • 11.5. Patent Analysis (If Applicable)

12. Competition Outlook

  • 12.1. L'Oreal S.A. (Yves Saint Laurent)
    • 12.1.1. Company Details
    • 12.1.2. Key Management Personnel
    • 12.1.3. Products & Services
    • 12.1.4. Key Market Focus & Geographical Presence
    • 12.1.5. Financials (As Reported)
    • 12.1.6. Recent Developments
  • 12.2. Mensa Brand Technologies Private Limited (Villain)
  • 12.3. Renee Cosmetics Private Limited (Renee perfume)
  • 12.4. Coty, Inc. (Calvin Klein)
  • 12.5. Helios Lifestyle Private Limited (Man Perfume)
  • 12.6. Mcnroe Consumer Products Private Limited (Wild stone)
  • 12.7. LVMH Moet Hennessy - Louis Vuitton (Dior)
  • 12.8. Titan Company Limited (Skinn)
  • 12.9. IDAM Natural Wellness Pvt. Ltd. (Bella Vita Organic)
  • 12.10. ITC Limited (Engage)

Companies mentioned above DO NOT hold any order as per market share and can be changed during course of work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Perfume Market, By Value, In USD Million, FY2018-FY2032F
  • Figure 2. India Perfume Market, By Volume, In Thousand Units, FY2018-FY2032F
  • Figure 3. India Perfume Market Share, By Perfume Type, In USD Million, FY2018-FY2032F
  • Figure 4. India Perfume Market Share, By Perfume Type, In Thousand Units, FY2018-FY2032F
  • Figure 5. India Perfume Market Share, By Fragrance Type, In USD Million, FY2018-FY2032F
  • Figure 6. India Perfume Market Share, By Fragrance Type, In Thousand Units, FY2018-FY2032F
  • Figure 7. India Perfume Market Share, By Gender, In USD Million, FY2018-FY2032F
  • Figure 8. India Perfume Market Share, By Gender, In Thousand Units, FY2018-FY2032F
  • Figure 9. India Perfume Market Share, By Price Segment, In USD Million, FY2018-FY2032F
  • Figure 10. India Perfume Market Share, By Price Segment, In Thousand Units, FY2018-FY2032F
  • Figure 11. India Perfume Market Share, By Size, In USD Million, FY2018-FY2032F
  • Figure 12. India Perfume Market Share, By Size, In Thousand Units, FY2018-FY2032F
  • Figure 13. India Perfume Market Share, By Distribution Channel, In USD Million, FY2018-FY2032F
  • Figure 14. India Perfume Market Share, By Distribution Channel, In Thousand Units, FY2018-FY2032F
  • Figure 15. India Perfume Market Share, By Region, In USD Million, FY2018-FY2032F
  • Figure 16. India Perfume Market Share, By Region, In Thousand Units, FY2018-FY2032F
  • Figure 17. By Perfume Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 18. By Fragrance Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 19. By Gender Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 20. By Price Segment Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 21. By Size Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 22. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
  • Figure 23. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024