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固体香水市场报告：2031 年趋势、预测与竞争分析

Solid Perfume Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: 2025年01月31日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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简介目录

未来全球固体香水市场在男性和女性市场都可能迎来机会。预计 2025 年至 2031 年间全球固体香水市场的复合年增长率为 5.3%。该市场的主要驱动力是人们对固体香水益处的认识不断提高、天然和永续产品的日益普及以及对小众香水的需求不断增长。

Lucintel 预测单一香水仍将是最大的香水类别。
在使用方面，由于女性比男性更多地使用香水，因此女性用香水预计将继续占据很大份额。
根据地区，预计北美将在预测期内经历最高的成长。

固体香水市场的策略性成长机会

虽然对便利性和永续性的关注正在推动这个市场，但在各种应用中也存在着一些策略性成长机会。以下是品牌在扩大其在这一领域的影响力时可以考虑的五个关键成长机会：

适合旅行或外出时使用：该产品特别适合旅行或外出时使用，结构紧凑且防溢出。品牌可以将它们行销为经常旅行者和时间紧迫的专业人士的旅行伴侣。以旅行为重点的系列和合作可以进一步增强您的品牌形象和商店知名度。
礼物和场合包装：如果香水包装得当，固体香水可以成为特殊场合的完美礼物。您可以为节日和婚礼季节创建限量版系列和礼品包装。这种方法可以鼓励衝动购买，并鼓励顾客花时间和精力购买周到的礼物。
与健康和自我护理的结合：该产品可以轻鬆融入健康和自我护理领域。品牌可以将芳香疗法的舒缓作用与减轻压力结合起来，融入其产品中。透过吸引註重健康、寻求整体体验的消费者并利用日益壮大的自我护理机芯，公司可以从中获益。
客自订香水体验：提供客製化的固体香水，让消费者可以发挥创造性选择自己喜欢的香味。品牌可以提供混合不同香味或选择特定成分的选择，以提供个人化的体验。这种方法可以让消费者与其独特的选择建立更紧密的联繫，从而培养顾客忠诚度。
线上订阅模式：Solid Perfume 的线上订阅模式可以提供稳定且可预测的收益。用户每月都会收到一份新的香水包，向他们介绍各种产品和品牌。该模型提高了客户维繫，并提供了有关消费者偏好的宝贵见解，以指南未来的产品开发。

为了满足消费者的需求，以便利性、个人化和健康为重点的成长机会推动了固体香水市场的发展。这些策略性成长机会将推动创新并促进更高的市场成长。

固体香水市场的驱动因素与挑战

影响固体香水市场的因素多元。了解这些因素对于相关人员驾驭这一动态形势至关重要。以下是目前影响固体香水市场的主要驱动因素和挑战：

推动固体香水市场发展的因素有：

对环保产品的需求不断增加：随着消费者环保意识的增强，对永续和环保产品的需求持续成长。在包装方面，大多数固体香水采用极简包装出售，并且完全由天然成分製成，以符合消费者的优先考虑。注重配方和包装永续性的品牌可能会培养忠实的客户并巩固其在市场上的地位。
对天然成分的兴趣日益浓厚：消费者对天然和有机产品的需求日益增加。随着越来越多的消费者要求产品不含合成化学物质，製造商正在努力改进他们的产品。注重健康的消费者会被那些强调成分完整性的品牌所吸引，这是一个关键的卖点。
提高消费者的意识和教育：随着消费者对香水替代品的了解越来越多，这个趋势也日益明显。消费者越来越多地寻求传统喷雾剂的替代品。向消费者介绍固体香水的优点，例如便携性和持久香味，可以大大提高市场接受度。投资消费者教育和诚实行销策略的品牌更有可能获得较高的市场占有率。
固体香水市场新产品线的演变：配方和香味的持续创新继续推动市场的发展。透过提供新鲜多样的香味，品牌可以吸引消费者的注意力并在竞争中脱颖而出。对创造力和多样性的关注可以提高顾客参与度并激发新产品的推出。
不断发展的电子商务平台：随着电子商务的不断发展，消费者可以接触到更多种类的固体香水。品牌可以透过线上平台销售产品，扩大影响力并实现客户群多样化。强大的网路购物体验和有针对性的数位行销正在推动销售量和市场渗透率的成长。

固体香水市场面临的挑战是：

市场区隔：固体香水市场高度分散。由于品牌和产品如此之多，首次进入该市场的企业很难站稳脚跟。为了在这个拥挤的市场中脱颖而出，品牌需要脱颖而出并采用有效的行销策略。
消费者误解：人们普遍误以为固体香水效果较差或保质期较短，阻碍了固体香水的广泛应用。应进行教育和行销宣传活动，旨在让消费者了解产品的便利性、便携性和有效使用的好处。
遵守法规：业界对香料成分的透明度、安全性等有各种法规。对于较小的品牌来说，合规性既复杂又昂贵。确保合规性同时维持产品品质对于市场成长和消费者信心至关重要。

市场分散、消费者教育和法规遵循是固体香水市场面临的主要挑战。然而，消费者对永续性和创新的需求不断增长，正在推动市场向前发展。应对这些挑战并满足消费者的期望对于品牌在该领域取得持续成功至关重要。

成长机会分析
- 全球固体香水市场成长机会（按类型划分）
- 全球固体香水市场成长机会（按应用划分）
- 全球固体香水市场成长机会（按地区划分）
全球固体香水市场的新趋势
战略分析
- 新产品开发
- 全球固体香水市场产能扩张
- 全球固体香水市场的合併、收购和合资企业
- 认证和许可

第七章主要企业简介

Aroamas
Lush
Pacifica
L'Occitane
Indah
Sweet Anthem
Bougie & Senteur
Jean Niel
Fury Bros
Melange

简介目录

The future of the global solid perfume market looks promising with opportunities in the men and women markets. The global solid perfume market is expected to grow with a CAGR of 5.3% from 2025 to 2031. The major drivers for this market are the growing awareness of the benefits of solid perfumes, the increasing popularity of natural and sustainable products, and the growing demand for niche fragrances.

Lucintel forecasts that, within the type category, single fragrance will remain the largest segment.
Within the application category, women's fragrances will remain the larger segment, as women are more likely to use perfume than men.
In terms of regions, North America is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Solid Perfume Market

The solid perfume market is transforming, driven by sweeping changes in consumer preferences and industry innovations. Though knowledge of sustainable living and skincare is growing, most of the main trends are constantly shifting. The following is a synopsis of five of the most important trends shaping the solid perfume landscape today.

Sustainability and Eco-Friendliness: The biggest trend in the solid perfume market has been towards sustainability. Consumers are increasingly embracing eco-friendly alternatives that reduce packaging waste and use natural ingredients. Brands responding to this demand focus on biodegradable or recyclable materials, increasing their appeal. This trend not only supports environmental goals but also attracts a conscious consumer base.
Personalized and Customized Fragrance: Personalization continues to grow, especially with custom solid perfumes. Consumers enjoy creating their fragrances or selecting ingredients that appeal to them. As a result, this trend fosters a more emotional attachment to the products, creating loyalty and repeat purchases, which makes it a key differentiator in a crowded market.
Natural and Organic Ingredients: The growing demand for natural and organic ingredients is dramatically transforming the solid perfume market. Most consumers are now scrutinizing ingredient lists more intensely for synthetic chemicals, and companies that demonstrate transparency and sustainable sourcing practices are gaining consumer trust. In an ingredient-sensitive business like this, it makes all the difference.
Portable and Travel-Friendly Formats: Most importantly, this trend is driven by convenience. Solid perfumes are particularly convenient for on-the-go consumers. The growing trend of travel increases demand for portable fragrances. What appeals to busy professionals and frequent travelers is that these beauty solutions fit compactly and are easy to carry.
Influencer Marketing and Social Media: In this area, social media and influencer marketing play a key role in the solid perfume market. Brands are using influencer collaborations to develop content around their products, mainly targeting young consumers. Increasing creative content on Instagram and TikTok is driving awareness and interest, which, in turn, informs purchasing decisions and influences market trends.

In the end, these new trends are changing the game for the solid perfume industry by enhancing sustainability, personalization, and consumer engagement, making the marketplace more dynamic and responsive.

Recent Developments in the Solid Perfume Market

These recent market developments in the solid perfume market reflect innovation, consumer choice, and the strategic branding that encompasses these elements. Brands respond to market demands by developing unique products and corresponding marketing strategies. The following is an overview of five key developments currently influencing the landscape of solid perfumes:

Launch of Green Branding: Several new brands specializing in eco-friendly solid perfumes have been launched, focusing on proper sourcing and biodegradable packaging, directly appealing to the eco-conscious consumer. With an emphasis on transparency and best practices, these brands are well-positioned in a competitive market and attract the ever-growing category of eco-aware shoppers.
Expansion of Niche Fragrance Lines: Niche brands are expanding their solid perfume offerings with a variety of scent profiles to cater to diverse consumer preferences. In the world of mass-market products, no two noses are alike. More focus is placed on artisanal, handcrafted formulas compared to the development of most other lines.
Access Through E-Commerce Sites: E-commerce has opened new avenues for solid perfumes, making them accessible to consumers across the globe. More brands and fragrances are now available online, allowing consumers to explore them easily. This increased accessibility, combined with precise targeting through marketing efforts, is propelling growth in sales.
Integration of Wellness Ingredients: The infusion of wellness ingredients has become increasingly popular, with many brands incorporating essential oils recognized for aromatherapy in their perfumes. This reflects a broader holistic approach to beauty, where fragrance is associated with the mental well-being it provides. With this mindset, these brands appeal to health-conscious consumers seeking multifunctional products.
Artist and Influencer Collaborations: The solid perfume market is often influenced by artists and influencers. These collaborations create visibility for brands and unique limited-edition products that resonate deeply with fans. Such partnerships effectively leverage social media to engage consumers and generate excitement around new releases.

These developments are profoundly changing the solid perfume market, driving innovations, increasing accessibility, and enhancing consumer involvement, leading to a more vibrant and competitive landscape.

Strategic Growth Opportunities for Solid Perfume Market

While the focus on convenience and sustainability drives this market, there are several strategic growth opportunities across different applications. Below are five critical growth opportunities for brands to consider when expanding their presence in this niche market.

Travel and On-the-Go Applications: This is especially suited for travel and other on-the-go uses, where the product will be compact and spill-proof. Brands can market these as great travel companions for frequent travelers and time-pressed professionals. Travel-specific collections or collaborations can further boost brand identity and point-of-sale visibility.
Gift and Occasion Packaging: When properly packaged, solid perfumes make excellent gifts for special occasions. Companies can create limited-edition collections or gift packages tailored to the seasonality of holidays or weddings. This approach can spur impulsive purchases and encourage customers to invest time and effort into thoughtful gifts.
Integration Opportunities with Wellness and Self-Care: The product easily integrates into the wellness and self-care sector. The soothing effects of aromatherapy, which reduce stress, can be incorporated by brands into their products. Companies will benefit by attracting health-conscious consumers seeking all-encompassing experiences, capitalizing on the growing self-care movement.
Custom Fragrance Experiences: Offering customizable solid perfumes allows consumers to creatively choose their preferred fragrances. Brands can offer options to blend different scents or select specific ingredients, providing a personalized experience. This approach fosters customer loyalty as consumers form a closer bond with their unique choices.
Online Subscription Models: Online subscription models for solid perfumes can provide stable and predictable revenue. Subscribers will receive a new curated scent package every month, introducing them to different products and brands. This model increases customer retention and provides valuable insights into consumer preferences, which guide future product development.

Convenient, customized, and health-focused growth opportunities exist to meet consumer needs, with an emphasis on convenience, personalization, and wellness to promote the solid perfume market. These strategic growth opportunities drive innovation and contribute to high market growth.

Solid Perfume Market Driver and Challenges

Factors affecting the market for solid perfume are diverse and varied. It is crucial for stakeholders to understand these factors in order to navigate this dynamic landscape. Below are some of the key drivers and challenges currently impacting the market for solid perfume.

The factors responsible for driving the solid perfume market include:

Rise in Demand for Eco-Friendly Products: As consumers become increasingly aware of their environment, the demand for sustainable and environmentally friendly products continues to rise. In terms of packaging, most solid perfumes can be sold with minimal packaging and are made from entirely natural ingredients, aligning with the values that consumers prioritize. Brands that focus on sustainability in their formulations and packaging are likely to cultivate loyal customers, which will help boost their market position.
Growing Interest in Natural Ingredients: Consumers are expressing a demand for natural and organic products. A large number of consumers are now seeking products that do not contain synthetic chemicals, prompting manufacturers to reformulate their products. Health-conscious consumers are drawn to brands that focus on ingredient integrity, making this a key selling point.
Rising Consumer Awareness and Education: As consumers educate themselves about perfume alternatives, this trend is on an upward trajectory. Consumers are increasingly seeking alternatives to conventional sprays. Educating consumers on the benefits of solid perfumes, such as portability and long-lasting scent, can significantly boost market acceptance. Brands that invest in consumer education and honest marketing strategies are likely to gain a higher market share.
New Product Line Evolution in the Solid Perfume Market: Ongoing innovation in formulations and scent profiles keeps the market evolving. Brands can attract consumer attention and differentiate themselves from competitors by offering fresh, diverse fragrances. This focus on creativity and variety encourages customer engagement and stimulates the introduction of new products.
Growing E-Commerce Platforms: As e-commerce continues to grow, consumers have greater access to a wider variety of solid perfumes. Brands can market their products through online platforms, increasing their reach and diversifying their customer base. Strong online shopping experiences, along with targeted digital marketing, are driving increased sales and market penetration.

Challenges in the solid perfume market include:

Market Fragmentation: The solid perfume market is highly segmented. Numerous brands and products make it difficult for companies to establish a foothold when entering the market for the first time. Brands need to differentiate themselves and employ effective marketing strategies to gain an edge in this crowded marketplace.
Consumer Misconceptions: Common misconceptions, such as the belief that solid perfumes are less potent or have a shorter shelf life, can hinder adoption. Education and marketing campaigns aimed at informing consumers about the benefits, including convenience and portability, as well as how to use the product effectively, should be implemented.
Compliance with Legislation: Different regulations related to fragrance ingredient transparency, safety, and more are being imposed on the industry. For smaller brands, compliance is complicated and costly. Ensuring compliance while maintaining product quality is essential for the growth of the market and consumer confidence.

Market fragmentation, educating consumers, and regulatory compliance are major challenges for the solid perfume market. However, the growing consumer demand for sustainability and innovation is driving the market forward. Addressing these challenges while aligning with consumer expectations will be crucial for the continued success of brands in this space.

List of Solid Perfume Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies solid perfume companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the solid perfume companies profiled in this report include-

Aroamas
Lush
Pacifica
L'Occitane
Indah
Sweet Anthem
Bougie & Senteur
Jean Niel
Fury Bros
Melange

Solid Perfume by Segment

The study includes a forecast for the global solid perfume market by type, application, and region.

Solid Perfume Market by Type [Analysis by Value from 2019 to 2031]:

Single Fragrance
Mixed Fragrance

Solid Perfume Market by Application [Analysis by Value from 2019 to 2031]:

Men
Women

Solid Perfume Market by Region [Analysis by Value from 2019 to 2031]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Solid Perfume Market

Recently, the market for solid perfumes has gained attention due to the increasing interest in convenient and ecologically friendly fragrance solutions. With reduced packaging waste and the portability of solid perfumes, they align with growing consumer demand for more sustainable products. Brands are becoming more innovative with unique scents and marketing strategies, alongside greater transparency in ingredients across various regions. To sum up, key developments in the United States, China, Germany, India, and Japan highlight the changing trends in each country, which in turn are shaping the niche market.

United States: In the U.S., solid perfumes are growing in popularity as a more eco-friendly option compared to traditional liquid sprays. Brands like Lush and Bredo offer solid alternatives made from natural ingredients and eco-friendly packaging. Online sales have also contributed to this growth, with many smaller brands using social media to promote their products. In addition, consumers are becoming more informed about the longevity and application of solid perfumes, which is further driving adoption among niche fragrance enthusiasts.
China: The Chinese market for solid perfumes is growing rapidly, fueled by a preference for travel-sized beauty products among younger consumers. Brands like Perfect Diary and Innisfree are offering locally inspired solid perfumes with bright colors and fragrances to appeal to the local market. With the growing influence of e-commerce, brands can easily reach a larger audience, making solid perfumes accessible in urban areas. The increasing demand for natural ingredients in products is also well aligned with the rising health consciousness among Chinese consumers.
Germany: Germany is seeing a minimalist and sustainable market for solid perfumes. The local philosophy focuses on using natural and organic ingredients, free from harmful chemicals. This trend is gaining popularity among consumers who demand transparency and eco-friendly sourcing in their products. Germany has experienced notable growth in niche and artisanal brands that offer unique, handcrafted solid perfumes, particularly for those who are concerned about the ecological and environmental impact of their purchases. Additionally, programs promoting sustainable beauty practices are on the rise, and solid perfumes are becoming an integral part of Germany's beauty landscape.
India: The Indian market for solid perfumes is growing with rising disposable incomes and shifting beauty product trends. Well-known brands like Kama Ayurveda and Forest Essentials have launched their first lines of solid perfumes, featuring traditional Indian scents that appeal to local sensibilities. Solid perfumes are attractive, affordable, and portable-products that resonate with younger consumers. Moreover, the expanding online retail landscape is making it easier for consumers to access various products, thus increasing market penetration.
Japan: Solid perfumes are becoming increasingly popular in Japan, driven by trends toward minimalism and personal care. Locally, companies are developing original formulations that blend traditional fragrances with modern styles. The products are travel-sized, making them ideal for consumers who highly value convenience. Additionally, collaborations with local artists and social media influencers have significantly boosted brand exposure and consumer engagement, further contributing to the growing popularity of solid perfumes in Japan.

Features of the Global Solid Perfume Market

Market Size Estimates: Solid perfume market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Solid perfume market size by type, application, and region in terms of value ($B).

Regional Analysis: Solid perfume market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the solid perfume market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the solid perfume market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the solid perfume market by type (single fragrance and mixed fragrance), application (men and women), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Solid Perfume Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
3.2. Global Solid Perfume Market Trends (2019-2024) and Forecast (2025-2031)
3.3: Global Solid Perfume Market by Type
- 3.3.1: Single Fragrance
- 3.3.2: Mixed Fragrance
3.4: Global Solid Perfume Market by Application
- 3.4.1: Men
- 3.4.2: Women

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

4.1: Global Solid Perfume Market by Region
4.2: North American Solid Perfume Market
- 4.2.1: North American Solid Perfume Market by Type: Single Fragrance and Mixed Fragrance
- 4.2.2: North American Solid Perfume Market by Application: Men and Women
4.3: European Solid Perfume Market
- 4.3.1: European Solid Perfume Market by Type: Single Fragrance and Mixed Fragrance
- 4.3.2: European Solid Perfume Market by Application: Men and Women
4.4: APAC Solid Perfume Market
- 4.4.1: APAC Solid Perfume Market by Type: Single Fragrance and Mixed Fragrance
- 4.4.2: APAC Solid Perfume Market by Application: Men and Women
4.5: ROW Solid Perfume Market
- 4.5.1: ROW Solid Perfume Market by Type: Single Fragrance and Mixed Fragrance
- 4.5.2: ROW Solid Perfume Market by Application: Men and Women

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Solid Perfume Market by Type
- 6.1.2: Growth Opportunities for the Global Solid Perfume Market by Application
- 6.1.5: Growth Opportunities for the Global Solid Perfume Market by Region
6.2: Emerging Trends in the Global Solid Perfume Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Solid Perfume Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Solid Perfume Market
- 6.3.4: Certification and Licensing