香水的日本市场评估:各产品类型，芳香类别，不同类别的，价格各市场区隔，各规模，各流通管道，各地区，机会，预测(2019年度～2033年度)

预计到2033财年，日本香水市场规模将从2025财年的17.8亿美元增至23.8亿美元，在2026财年-2033财年的预测期内，复合年增长率将达到3.76%。这主要得益于消费者偏好的不断演变、高端化和数位化。年轻一代，尤其是千禧世代和Z世代，越来越多地尝试不同的香水，这推动了国际公司对小众奢华香水的需求。受旅游和社群媒体的推动，西方文化的影响也在推动这一趋势，而中性香水的流行趋势则反映了文化观念的转变。香水适合节日和特殊场合，日本根深蒂固的送礼文化也为香水市场带来了益处，因为日本独家和限量版产品更受青睐。

透过日本亚马逊等平台以及网红行销，电子商务和线上行销的蓬勃发展，使得奢华香水的购买管道更加民主化，而订阅服务则鼓励消费者试用香水。永续性和创新也在推动市场发展，因为注重环保的消费者正在寻求纯素、零残忍和可回收的产品。各大品牌也正在研发持久亲肤的产品，以满足不同地区对淡雅持久香味的偏好。人口老化和来自身体喷雾的竞争带来了挑战，但机会在于人工智慧驱动的香味推荐、地理增长和手工定制。日本香水产业的整体扩张将取决于如何将全球趋势与本土偏好融合，以凸显精緻、永续性和个性。

本报告提供日本的香水市场相关调查分析，市场规模与预测，市场动态，主要企业的形势等资讯。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国关税的影响

第4章 摘要整理

第5章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 决定是否购买时考虑的要素
• 购买频率
• 优先的流通管道
• 购买目的

第6章 日本的香水市场预测(2019年度～2033年度)

• 市场规模的分析与预测
  • 金额
  • 数量
• 市场占有率的分析与预测
  • 各产品类型
    • 淡香水 (EDP)
    • 淡香水 (EDT)
    • 其他
  • 芳香类别
    • aqua
    • 麝香
    • 棕土
    • 木质
    • 花香
    • 其他
  • 不同类别的
    • 男性
    • 女性
    • 男女通用
  • 各种价格
    • 集体
    • 高级
  • 各尺寸
    • 60ml以下
    • 61～100ml
    • 100ml多
  • 各流通管道
    • 超级市场/大卖场
    • 便利商店
    • 品牌商店，资讯站
    • 药局
    • 线上
    • 其他
  • 各地区
    • 北部
    • 中部
    • 南部
  • 与市场占有率分析:各企业(前五名公司其他 )(金额)(为基础的)
• 市场地图分析(2025年度)
  • 各产品类型
  • 芳香类别
  • 不同类别的
  • 各尺寸
  • 各流通管道
  • 各地区

第7章 供需分析

第8章 进口和出口的分析

第9章 价值链分析

第10章 波特的五力分析

第11章 大环境分析

第12章 价格分析

第13章 市场动态

• 推动市场要素
• 市场课题

第14章 市场趋势与发展

第15章 案例研究

第16章 政策和法规形势

第17章 竞争情形

• 前五名市场领导企业的竞争矩阵
• 前五名公司的SWOT分析
• 前十大主要企业的形势
  • Chanel
  • HERMES
  • LUZ Fragrance Co., Ltd
  • Shiseido Japan Co., Ltd.
  • Louis Vuitton Malletier SAS
  • Guccio Gucci SpA
  • Giorgio Armani SpA
  • Gianni Versace Srl
  • Shiseido Japan Co., Ltd. (Baum)
  • Hanae Mori

第18章 策略性建议

第19章 关于调查公司·免责声明

Japan perfume market is projected to witness a CAGR of 3.76% during the forecast period FY2026-FY2033, growing from USD 1.78 billion in FY2025 to USD 2.38 billion in FY2033F, owing to evolving consumer preferences, premiumization, and digitalization. The younger generations, especially millennials and Gen Z, are now willing to try out fragrances, driving demand for niche and luxury perfumes by international players. Western influence, exacerbated by travel and social media, has also driven trends, while the trend towards gender-neutral fragrances mirrors a change in cultural attitudes. The market also enjoys Japan's robust gift culture, as perfumes are well-suited for holidays and special occasions, and Japan-only and limited-edition releases are desirable.

Increased e-commerce and online marketing, with platforms such as Amazon Japan, and influencer marketing, have democratized access to premium fragrances, while subscription services promote sampling. Sustainability and innovation are also pushing the market, as environmentally aware consumers demand vegan, cruelty-free, and recyclable products. Brands also formulate long-lasting, skin-friendly products to suit local tastes for understated yet long-lasting perfumes. Although an ageing population and rivalry from body mists pose challenges, opportunities lie in AI-based fragrance recommendation, geographical growth, and artisanal customization. The overall expansion of the Japanese perfume industry hinges on blending global trends with local tastes, emphasizing sophistication, sustainability, and individuality.

Changing Consumer Preferences and Lifestyle Shifts Drive the Japan Perfume Market

The Japanese fragrance industry is currently experiencing a dramatic shift, spearheaded by changing consumer tastes and lifestyle patterns. Younger generations are showing growing enthusiasm for fragrance exploration, away from conservative conventional scent preferences. The resulting generational change is creating demand for niche and luxury global brands, and at the same time, redefining gender expectations in fragrance use, gender-neutral and unisex fragrances are experiencing incredible momentum. The power of western beauty trends, enhanced by social media platforms and greater global travel, has exposed Japanese consumers to a broader range of scent profiles and brand stories. For instance, in July 2024, MATIERE PREMIERE, a French perfume brand, made its debut in Japan as part of its ambitious global expansion.

Urbanization and shifting workplace dynamics are also taking center stage, with office-friendly, understated fragrances becoming a must-have for professionals looking to convey individuality while upholding social decorum. These changing consumer preferences, coupled with Japan's enduring appreciation for craftsmanship and quality, are opening fresh opportunities for both local and global perfume brands to innovate and gain market share within this new environment.

Premiumization and Luxury Demand Propel the Japan Perfume Market

The Japan perfume market is increasingly influenced by premiumization, with consumers demonstrating a strong affinity for luxury and high-end fragrances. High-income groups, especially urban professionals and fashion-forward younger consumers, are willing to pay for exclusive, high-quality fragrances as a means of self-expression and status. International luxury brands dominate this market, with niche perfumers becoming popular among sophisticated buyers looking for distinctive, artisanal fragrances. Japan's strong cultural habit of gifting also spurs demand for luxury perfumes, with high-end fragrances a popular option for special occasions, business gifts, and holiday gifts. Companies take advantage of the trend by using limited-edition launches and Japan-only fragrances, making the products seem exclusive and appealing to local consumers. For instance, in October 2022, Perfumes Loewe, S.A., the fragrance division of the Spanish brand owned by the French luxury group LVMH, launched its first pop-up shop in Japan. As Japanese consumers continue to value sophistication and quality over mass-market products, the premium segment is expected to continue to grow, driven by innovation in packaging, sustainability, and personalized fragrances.

Eau De Toilette (EDT) Type Dominates the Growth of the Market

The Eau de Toilette (EDT) segment continues to dominate Japan's fragrance industry due to its impeccable fit with domestic tastes and lifestyle requirements. Japanese consumers prefer EDTs for their light, discrete formulations carrying a lower concentration of fragrance (5-15%), which is perfect for the etiquette rules of the workplace and public places where pungent odors are despised. The category's popularity is also enhanced by Japan's warm and humid climate, which makes fresh citrus, aquatic, and green accords especially inviting during hot periods. EDTs also have a competitive advantage because of their affordability and accessibility, being the gateway for young consumers by being available widely at drugstores and mass-market prices. The niche has cleverly responded to changing consumer tastes, with most brands formulating genderless EDTs with minimalist, clean fragrances such as white tea and bamboo. Global and local brands alike are experimenting in this arena, enhancing longevity without losing the signature lightness that appeals to Japanese sensibilities. In the future, the segment will continue to lead through sustained innovation in long-wear formulation and eco-friendly packaging solutions, addressing Japan's environmentally friendly consumers.

Impact of U.S. Tariffs on Japan Perfume Market

While Japan's domestic perfume industry remains relatively insulated from direct tariff pressures, the market faces indirect consequences that could reshape trade dynamics, pricing strategies, and consumer behavior.

Many premium European perfumes sold in Japan are imported via U.S. distribution hubs. Higher U.S. tariffs on EU-made fragrances may increase costs for Japanese retailers relying on American intermediaries.

Some brands might redirect supply chains to avoid U.S. tariffs, potentially increasing direct imports to Japan, but with added logistical complexities.

Key Players Landscape and Outlook

The Japanese perfume market features a dynamic landscape dominated by both international luxury brands and prominent domestic players. The market is segmented into premium/luxury and mass-market perfumes, with the luxury segment representing the largest share due to a growing appetite for high-end products. Women's fragrances dominate the market, but the men's segment is experiencing the fastest growth as male grooming and self-expression trends gain momentum. Unisex and niche fragrances are also gaining popularity, especially among younger consumers seeking artisanal and unique scent experiences. Strategically, leading companies invest heavily in research and development to launch innovative products and utilize offline and online retail channels to reach a broader audience. The expansion of e-commerce has intensified competition by making a wider variety of perfumes accessible to consumers across Japan. Looking ahead, the Japanese perfume market is expected to remain highly competitive, with strong growth projected in both luxury and mass-market segments. The market's evolution will be shaped by premiumization, youth culture and social media influence, and a rising demand for personalized, sustainable, and artisanal fragrances. This creates ample opportunities for both established brands and new entrants to capture the attention of discerning Japanese consumers. For instance, in December 2024, Korean Life fragrance brand ELBT operated by Elizabeth, launched first permanent store in Japan at WILLFULLY.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Frequency of Purchase
• 5.5. Preferred Distribution Channel
• 5.6. Purpose of Purchase

6. Japan Perfume Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Eau De Parfum (EDP)
    • 6.2.1.2. Eau De Toilette (EDT)
    • 6.2.1.3. Others
  • 6.2.2. By Fragrance Type
    • 6.2.2.1. Aqua
    • 6.2.2.2. Musky
    • 6.2.2.3. Amber
    • 6.2.2.4. Woody
    • 6.2.2.5. Floral
    • 6.2.2.6. Others
  • 6.2.3. By Category
    • 6.2.3.1. Male
    • 6.2.3.2. Female
    • 6.2.3.3. Unisex
  • 6.2.4. By Price Segment
    • 6.2.4.1. Mass
    • 6.2.4.2. Premium
  • 6.2.5. By Size
    • 6.2.5.1. Up to 60ml
    • 6.2.5.2. 61 to 100ml
    • 6.2.5.3. More than 100ml
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Supermarkets/Hypermarkets
    • 6.2.6.2. Convenience Stores
    • 6.2.6.3. Brand Stores and Kiosks
    • 6.2.6.4. Chemists/Pharmacies
    • 6.2.6.5. Online
    • 6.2.6.6. Others
  • 6.2.7. By Region
    • 6.2.7.1. North
    • 6.2.7.2. Central
    • 6.2.7.3. South
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Fragrance Type
  • 6.3.3. By Category
  • 6.3.4. By Size
  • 6.3.5. By Distribution Channel
  • 6.3.6. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Policy and Regulatory Landscape

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. SWOT Analysis for Top 5 Players
• 17.3. Key Players Landscape for Top 10 Market Players
  • 17.3.1. Chanel
    • 17.3.1.1. Company Details
    • 17.3.1.2. Key Management Personnel
    • 17.3.1.3. Key Products Offered
    • 17.3.1.4. Key Financials (As Reported)
    • 17.3.1.5. Key Market Focus and Geographical Presence
    • 17.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 17.3.2. HERMES
  • 17.3.3. LUZ Fragrance Co., Ltd
  • 17.3.4. Shiseido Japan Co., Ltd.
  • 17.3.5. Louis Vuitton Malletier SAS
  • 17.3.6. Guccio Gucci SpA
  • 17.3.7. Giorgio Armani SpA
  • 17.3.8. Gianni Versace Srl
  • 17.3.9. Shiseido Japan Co., Ltd. (Baum)
  • 17.3.10. Hanae Mori

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan Perfume Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. Japan Perfume Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. Japan Perfume Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. Japan Perfume Market Share (%), By Fragrance Type, FY2019-FY2033F
• Figure 5. Japan Perfume Market Share (%), By Category, FY2019-FY2033F
• Figure 6. Japan Perfume Market Share (%), By Price Segment, FY2019-FY2033F
• Figure 7. Japan Perfume Market Share (%), By Size, FY2019-FY2033F
• Figure 8. Japan Perfume Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 9. Japan Perfume Market Share (%), By Region, FY2019-FY2033F
• Figure 10. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 11. By Fragrance Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 12. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By Price Segment Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 14. By Size Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025