查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1674160

香水市场按产品类型、最终用户、分销管道和地区划分

Perfume Market, By Product Type, By End-user, By Distribution Channel, By Geography
出版日期: | 出版商: Coherent Market Insights | 英文 120 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2025 年全球香水市场规模估计为 608.5 亿美元，预计到 2032 年将达到 933.9 亿美元，2025 年至 2032 年的年复合成长率(CAGR)为 6.3%。

报告范围 报告详细信息
基准年 2024 2025 年市场规模 608.5亿美元
效能资料 2020-2024 预测期 2025-2032
预测期：2025 年至 2032 年复合年增长率 6.30% 2032 年金额预测 933.9亿美元
数字。 2025 年各地区香水市场占有率（%）
香水市场-IMG1

过去几年，全球香水市场一直稳定成长。香水是指用于为人体、衣物和家用产品带来气味或味道的芳香液体或混合物。这是精油和芳香化合物的混合物，用于提供令人愉悦的香味。可支配收入的增加、时尚意识的增强、中产阶级人口的增加以及生活方式趋势的演变，正在推动主要国家对香水的需求。此外，人们对健康和环境的日益关注也导致人们更加偏好天然和有机香料，为市场相关人员提供了新的成长机会。然而，激烈的竞争和假冒产品的氾滥仍然是重大挑战。

市场动态

全球香水市场受到多种因素的推动，例如消费者时尚意识的增强、可支配收入较高的中等收入群体的不断增长以及生活方式趋势的改变。此外，不断变化的消费模式和对天然和有机口味日益增长的偏好正在创造新的机会。但现有企业之间的竞争十分激烈，假冒产品容易流通是重大问题。此外，原材料价格和外汇的波动可能会阻碍市场成长。儘管如此，制定全通路行销策略、渗透尚未开发的市场和创新新产品是市场参与企业为提高销售和获得竞争力而采取的一些关键策略。

研究的主要特点

  • 本报告对全球香水市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模和年复合成长率（CAGR%）。
  • 它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。
  • 它还提供了对市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景以及主要企业采用的竞争策略的重要见解。
  • 它根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，概述了全球香水市场的主要企业。
  • 本报告的见解将使负责人和企业经营团队能够就未来产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
  • 全球香水市场报告针对该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。
  • 相关人员将发现透过分析全球香水市场所使用的各种策略矩阵可以更轻鬆地做出决策。

目录

第一章 调查目的与前提条件

  • 研究目标
  • 先决条件
  • 简称

第二章 市场展望

  • 报告描述
    • 市场定义和范围
  • 执行摘要

第三章市场动态、法规与趋势分析

  • 市场动态

第四章 全球香水市场-冠状病毒（COVID-19）大流行的影响

  • 介绍
  • 影响全球香水市场的因素
  • 影响分析

5. 全球香水市场，依产品类型，2025-2032（美元）

  • 介绍
  • 2025 年及 2032 年市场占有率分析（%）
  • 与前一年同期比较成长分析
  • 细分趋势
  • 价格低廉
  • 市场规模与预测、年成长与前一年同期比较（美国）
  • 高价
  • 市场规模与预测、年成长与前一年同期比较（美国）

6. 2025 年至 2032 年全球香水市场（按最终用户划分）（美元）

  • 介绍
  • 男性
  • 女士

7. 2025-2032 年全球香水市场按通路划分（美元）

  • 介绍
  • 专卖店
  • 百货公司
  • 网路平台
  • 超级市场/大卖场

第 8 章：2020 年至 2032 年全球香水市场（按地区划分）

  • 介绍
  • 北美洲

第九章 拉丁美洲

  • 介绍
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲国家
  • 欧洲
  • 英国
  • 德国
  • 义大利
  • 法国
  • 西班牙
  • 俄罗斯
  • 其他欧洲国家
  • 亚太地区
  • 中国
  • 印度
  • 日本
  • 东南亚国协
  • 澳洲
  • 韩国
  • 其他亚太地区
  • 中东和非洲
  • 海湾合作委员会国家
  • 以色列
  • 其他中东和非洲地区

第十章 竞争格局

  • 市场占有率分析
  • 公司简介
  • The Avon Company
  • CHANEL
  • Coty Inc.
  • LVMH 酩悦轩尼诗-路易威登
  • The Estee Lauder Companies
  • Revlon
  • Puig
  • L'Oreal Groupe
  • Shiseido Company, Ltd.
  • Givaudan
  • Hermes
  • KERING
  • Hermes Europe GmbH
  • Ralf Lauren Corp
  • Gianni Versace SpA
  • Tom Ford
  • Prada SpA
  • Vanesa Cosmetics
  • Abhinav Perfumes
  • Veera Fragrance

第 11 章 分析师建议

  • 兴衰
  • 一致的机会地图

第 12 章参考文献与调查方法

  • 参考
  • 调查方法
  • 关于出版商
简介目录
Product Code: CMI3072

Global Perfume Market is estimated to be valued at USD 60.85 Bn in 2025 and is expected to reach USD 93.39 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.3% from 2025 to 2032.

Report Coverage Report Details
Base Year: 2024 Market Size in 2025: USD 60.85 Bn
Historical Data for: 2020 To 2024 Forecast Period: 2025 To 2032
Forecast Period 2025 to 2032 CAGR: 6.30% 2032 Value Projection: USD 93.39 Bn
Figure. Perfume Market Share (%), By Region 2025
Perfume Market - IMG1

The global perfume market has been witnessing steady growth over the past few years. Perfume refers to a fragrant liquid or mixture used to impart scent or flavor to the human body, clothes, and household items. It is a mixture of essential oils and aromatic compounds that are used to provide pleasing scent. Rising disposable income, increasing fashion consciousness, growing middle-class population, and evolving lifestyle trends have been driving the demand for perfumes across major countries. Moreover, changing preferences towards natural and organic perfumes owing to rising health and environment concerns have opened new growth opportunities for market players. However, intense competition and availability of counterfeit products remain key challenges.

Market Dynamics:

The global perfume market is driven by several factors such as rising fashion consciousness among consumers, growing middle-class population with higher disposable income, and changing lifestyle trends. Moreover, evolving consumption patterns and increasing preference for natural and organic fragrances are creating new opportunities. However, intense competition among established players and easy availability of counterfeit products are major challenges. Furthermore, fluctuations in raw material prices and currency exchange rates may hamper market growth. Nonetheless, development of omni-channel marketing strategies, expanding into untapped markets, and new product innovation are some of the key strategies adopted by market players to boost sales and gain competitive edge.

Key features of the study:

  • This report provides in-depth analysis of the global perfume market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global perfume market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, The Estee Lauder Companies, Revlon, Puig, L'Oreal Groupe, Shiseido Company, Ltd., Givaudan, Hermes, KERING, Hermes Europe GmbH, Ralf Lauren Corp, Gianni Versace S.p.A., Tom Ford, Prada S.p.A, Vanesa Cosmetics, Abhinav Perfumes, and Veera Fragrance
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global perfume market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global perfume market.

Detailed Segmentation-

  • By Product Type:
    • Mass
    • Premium
  • By End-user:
    • Men
    • Women
  • By Distribution Channel
    • Specialty Stores
    • Department Stores
    • Online Platforms
    • Supermarkets/Hypermarkets
  • By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
  • Company Profiles:
    • The Avon Company
    • CHANEL
    • Coty Inc.
    • LVMH Moet Hennessy-Louis Vuitton
    • The Estee Lauder Companies
    • Revlon
    • Puig
    • L'Oreal Groupe
    • Shiseido Company, Ltd.
    • Givaudan
    • Hermes
    • KERING
    • Hermes Europe GmbH
    • Ralf Lauren Corp
    • Gianni Versace S.p.A.
    • Tom Ford
    • Prada S.p.A
    • Vanesa Cosmetics
    • Abhinav Perfumes
    • Veera Fragrance

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Global Perfume Market, By Product Type
    • Global Perfume Market, By End-user
    • Global Perfume Market, By Distribution Channel
    • Global Perfume Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
    • Restraints
    • PEST Analysis
    • PORTER's Five Forces Analysis
    • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Mergers and Acquisitions

4. Global Perfume Market - Impact of Coronavirus (COVID-19) Pandemic

  • Overview
  • Factors Affecting the Global Perfume Market
  • Impact Analysis

5. Global Perfume Market, By Product Type, 2025-2032, (USD)

  • Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
  • Mass
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
  • Premium
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

6. Global Perfume Market, By End-user, 2025-2032, (USD)

  • Introduction
    • Market Share Analysis, 2025 and 2032 (%)
    • Y-o-Y Growth Analysis, 2020 - 2032
    • Segment Trends
  • Men
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
  • Women
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

7. Global Perfume Market, By Distribution Channel, 2025-2032, (USD)

  • Introduction
    • Market Share Analysis, 2025 and 2032 (%)
    • Y-o-Y Growth Analysis, 2021 - 2032
    • Segment Trends
  • Specialty Stores
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
  • Department Stores
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
  • Online Platforms
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)
  • Supermarkets/Hypermarkets
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD)

8. Global Perfume Market, By Region, 2020-2032, (US$ Bn)

  • Introduction
    • Market Share Analysis, By Region, 2025, 2028 and 2032 (%)
    • Y-o-Y Growth Analysis, For Region, 2021-2032
  • North America
    • Introduction
    • Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
    • Market Size and Forecast, By End-user, 2020 - 2032, (US$ Bn)
    • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
    • Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
      • U.S.
      • Canada

9. Latin America

  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn))
  • Market Size and Forecast, By End-user, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By End-user, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  • U.K.
  • Germany
  • Italy
  • France
  • Spain
  • Russia
  • Rest of Europe
  • Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By End-user, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  • China
  • India
  • Japan
  • ASEAN
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Middle East & Africa
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By End-user, 2020 - 2032 (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, (US$ Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, (US$ Bn)
  • GCC Countries
  • Israel
  • Rest of Middle East & Africa

10. Competitive Landscape

  • Market Share Analysis
  • Company Profiles
  • The Avon Company
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • CHANEL
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Coty Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • LVMH Moet Hennessy-Louis Vuitton
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • The Estee Lauder Companies
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Revlon
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Puig
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • L'Oreal Groupe
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Shiseido Company, Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Givaudan
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Hermes
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • KERING
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Hermes Europe GmbH
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Ralf Lauren Corp
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Gianni Versace S.p.A.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
  • Tom Ford
  • Prada S.p.A
  • Vanesa Cosmetics
  • Abhinav Perfumes
  • Veera Fragrance

11. Analyst Recommendations

  • Wheel of Fortune
  • Analyst View
  • Coherent Opportunity Map

12. References and Research Methodology

  • References
  • Research Methodology
  • About us