![]() |
市场调查报告书
商品编码
1776850
进阶通讯服务(RCS)的全球市场的评估:各用途,各终端用户,不同企业规模,各最终用途产业,各地区,机会,预测(2018年~2032年)Global Rich Communication Services Market Assessment, By Application, By End-user, By Enterprise Size, By End-user Industry, By Region, Opportunities and Forecast, 2018-2032F |
全球富通讯服务 (RCS) 市场预计将从 2024 年的 25.8 亿美元成长至 2032 年的 127.8 亿美元,2025 年至 2032 年的复合年增长率为 22.14%。随着企业寻求更具吸引力、更安全的方式与消费者建立联繫,RCS 市场正在快速扩张。在电信业者和技术供应商的支持下,RCS 正在发展成为跨产业提供互动式品牌讯息体验的首选管道。
得益于短信和彩信 (SMS) 的传承,RCS 继承了运营商的消息覆盖范围,并由原生消息应用中的现代聊天应用功能提供支持,例如收据扫描、品牌消息、多媒体共享、轮播和验证发件人身份。这项转变的强大驱动力包括5G技术和行动装置的快速部署,以及营运商和大型科技公司要求将RCS纳入Android平台的压力。此外,RCS正在成为B2C通讯领域的关键参与者,尤其是在零售、银行、旅游和医疗保健领域。 RCS使企业能够发送内容丰富、情境感知且由人工智慧驱动的讯息,从而实现开放的互动,提高回应率,并实现比简讯更高的转换率。随着资料隐私、对话式商务和自动化日益受到重视,RCS有望成为全球数位通讯策略的驱动力。随着越来越多的营运商迁移到 GSMA 通用配置文件,以及企业投资于 CPaaS(通讯平台即服务)集成,RCS 市场预计将获得长期发展势头,并成为下一代通讯生态系统中不可或缺的媒介。
本报告对全球富通讯服务 (RCS) 市场进行了全面分析,提供了市场规模和预测、市场动态以及主要参与者概况。
Global rich communication services (RCS) market is projected to witness a CAGR of 22.14% during the forecast period 2025-2032, growing from USD 2.58 billion in 2024 to USD 12.78 billion in 2032. The global rich communication services (RCS) market is rapidly expanding as businesses seek more engaging and secure ways to connect with consumers. Backed by telecom operators and technology providers, RCS is evolving into a preferred channel for delivering interactive, branded messaging experiences across industries.
Since SMS and MMS legacy are inherited, RCS inherits the carrier-based messaging reach, backed by the capabilities of modern chat apps, including reading receipts, branded messages, multimedia sharing, carousels, and verified sender identity, all within the native messaging app. Among the strongest push factors for this transformation are the rapid deployment of 5G technology and mobile devices, as well as pressure from telcos and technology giants to incorporate RCS into Android platforms. Additionally, RCS is emerging as a key player in business-to-consumer (B2C) communication, particularly in retail, banking, travel, and healthcare. RCS enables businesses to send rich, context-aware, AI-driven messages that engage open, drive response rates, and conversion rates higher than SMS. With increased emphasis on data privacy, conversational commerce, and automation, RCS will power digital communication strategies globally. With greater telecom operators shifting to the GSMA Universal Profile and companies investing in CPaaS (Communications Platform as a Service) integrations, the RCS market is expected to experience long-term traction, making it an absolute medium for next-gen communication ecosystems.
Growing Demand for Enhanced Customer Engagement and Brand Communication Drives Market Growth
The global rich communication services (RCS) market is advancing aggressively, with the major driver being the growing consumer demand for interactive, real-time, and multimedia-enhanced messaging experiences. The existing SMS lacks the degree of customizability, multimedia enrichment, and brand interaction possibilities. RCS, on the other hand, gives companies the ability to use carousels, video mode, suggested responses, read receipts, and brand features that enable them to make simple texts interactive, two-way conversations. This is increasingly important in business areas such as retail, travel, BFSI, and customer support, where context-aware, real-time messaging greatly enhances interaction, conversion, and customer satisfaction.
For instance, Attentive Mobile Inc. launched its RCS Business Messaging solution in May 2025 at Shoptalk 2025, aiming to reach 2.2 billion active subscribers by 2028, and leveraging AI-powered personalization alongside Verizon, AT&T, and T-Mobile. The move demonstrates the strategic value of RCS within the future of enterprise messaging. Through the adoption of AI to provide personalized customer experience and trail the age-old spectrum of big telecommunication operators, our solution demonstrates how RCS can offer businesses scalable, efficient, and intelligent communication solutions. With an increasing number of smartphone vendors and telecommunications carriers natively supporting RCS messaging, businesses are quickly abandoning antiquated SMS for richer, brand-specific experiences. This innovation is revolutionizing the way companies engage with their customers and will continue to make RCS a vital building block component in the future mobile-first wave of customer engagement and marketing campaigns.
Strategic Collaborations and Infrastructure Shifts Among Telecom Giants Propel Market
The other most significant driver of the RCS market growth is the direct interest and infrastructure investment of technology companies and telecom operators in standardizing and scaling RCS services. These companies are replacing legacy SMS infrastructure with ones that are compatible with RCS and forming strategic partnerships to enable higher interoperability and faster worldwide adoption. Telecom operators are embracing cloud-based messaging infrastructure, such as Google's Jibe platform, and smartphone and software vendors are pre-loading RCS-compatible apps to facilitate user adoption. These are necessary to deliver a seamless and universally available messaging experience that is critical to RCS mass-market scalability.
One example is America's top carrier, AT&T Inc., which made the switch from its proprietary internal backend to Google's Jibe platform in June 2023. As a result, AT&T set Messages by Google as its default RCS messaging client across its Android user base, resolving years of messaging delivery and interoperability issues. This move further broadens customer experience and yet points toward an even larger industry shift toward adopting a shared, cloud-based RCS infrastructure for enhanced service assurance. These kinds of steps are making mass RCS deployment a reality, ensuring messaging quality is equal across networks, and enabling firms to invest in RCS-based customer experience platforms with confidence.
Retail and E-commerce Segment Dominates the Global Rich Communication Services Market
The retail and E-commerce segment holds the largest market share in the international RCS market due to the industry's need for more personalized, interactive, and conversion-driven customer communication. In comparison to SMS, RCS enables retailers to engage with branded multimedia messages, product carousels, real-time information, and proposed responses, providing an app-like experience within the messaging interface. Not only does it encourage increased click-throughs, but it also boosts customer satisfaction and loyalty. The rising adoption of digital commerce, mobile-first consumer journeys, and the increasing relevance of direct-to-consumer (D2C) strategies have made RCS an essential marketing tool for online retail companies. RCS-based services, such as real-time delivery status updates, cart abandonment alerts, offer campaigns, and customer support interactions, all encourage interaction throughout the funnel.
For example, in May 2024, Mumbai digital marketing firm Troika Tech Services launched RCS Chat and WhatsApp Business API services to transform the way retail and e-commerce brands communicate with their customers. The development reflects an increased appetite towards more dynamic, richer mobile communication platforms optimized for high-volume customer interaction. As companies are increasingly keen on improving user interaction and enriching transactional discussion through messaging, retail and e-commerce are likely to continue holding sway in the RCS arena for the next few years.
North America Leads the Global Rich Communication Services Market
North America is at the forefront of the global Rich Communication Services (RCS) market due to its mature telephony infrastructure, rapid 5G rollouts, and high smartphone penetration. Companies in various industries in the U.S. and Canada are quickly adopting RCS to phase out legacy SMS platforms with rich, multimedia-rich messaging experiences. The region's focus on customer interaction and engagement through digital communication has positioned it at the forefront of RCS growth. The complete involvement of key leading telecom giants, such as AT&T, Verizon, and T-Mobile, in supporting and building RCS business messaging further solidifies their regional dominance. These carriers are investing in interoperability and standardized APIs to enable RCS to reach businesses at scale for B2C communication, particularly brands, for higher engagement and conversion.
A notable advance occurred in June 2024, when Application-to-Person (A2P) RCS rolled out in North America by Infobip, a global cloud communications platform. The move enabled businesses on the continent to send interactive, branded messages directly to customers, stimulating customer experience and response rates. Rising enterprise demand, supported by robust telecom infrastructure, is expected to maintain North America's position as the market leader in RCS during the forecast period.
Impact of U.S. Tariffs on Global Rich Communication Services (RCS) Market
U.S. tariffs have had a significant influence on the global rich communication services (RCS) market, albeit restricted, in some markets. Although RCS is a software-based service that relies on the internet and telecommunications infrastructure, tariffs on imported telecommunications equipment, smartphones, and cloud-related hardware can indirectly influence deployment costs. These added expenses can hinder infrastructure upgrades required for the mass adoption of RCS, particularly among emerging economies that rely on U.S. based technologies or components. Additionally, geopolitical tensions stemming from tariffs can lead to caution in global partnerships, impacting cross-border collaborations within the RCS ecosystem. The software-oriented nature of RCS, however, enables most businesses to mitigate the impact of tariffs by utilizing local cloud services and regional infrastructure. Overall, although U.S. tariffs have not significantly hindered RCS growth, they are an item to watch, especially for equipment-dependent elements of service delivery.
Key Players Landscape and Outlook
The global RCS market is diversified, with both telecommunication majors worldwide, technology giants, and messaging platform operators continually influencing the competitive landscape. The rivals are looking forward to enhancing their services, forming strategic alliances, and implementing AI capabilities to offer personalized customer engagement and establish a distinct market niche. Major industry stakeholders, including Google LLC, AT&T Inc., Vodafone GmbH, Samsung Electronics Co., Ltd., and Infobip Ltd., lead the RCS ecosystem in innovation. For example, in October 2024, Sinch AB partnered with Singtel to bring Singapore's first RCS Business Messaging service to life. This expansion builds Sinch's CPaaS (Communications Platform as a Service) prowess in the Asia-Pacific and strengthens its foothold in high-growth markets. The alliance is an emerging trend of top players investing in local expansion and sophisticated messaging solutions geared towards business customers. In the long run, the market is expected to witness rapid consolidation, with major players acquiring regional players to expand their reach and capabilities.
At the same time, AI- and API-powered innovations would drive competition in providing end-user personalized, rich media content. As RCS, in conjunction with e-commerce, digital payments, and marketing automation capabilities, constitutes a must-have asset for brands seeking to enhance interaction and conversion rates, it becomes essential that marketers put RCS-based offerings at the forefront. For businesses and consumers considering this space, it is crucial to select partners that provide scalable, secure, and interoperable RCS solutions, which are future-proof and aligned with evolving consumer communication behaviors.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.