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市场调查报告书

商品编码

1701789

进阶通讯服务市场规模、份额、成长分析（按类型、公司规模、应用、最终用户和地区）- 2025 年至 2032 年产业预测

Rich Communication Services Market Size, Share, and Growth Analysis, By Type (A2P, P2A), By Enterprise Size (SMEs, Large Enterprises), By Application, By End-user, By Region - Industry Forecast 2025-2032

出版日期: 2025年04月06日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5个工作天内

价格

简介目录

进阶通讯服务市场规模预计在 2023 年达到 45 亿美元，并从 2024 年的 53.5 亿美元成长到 2032 年的 212.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 18.8%。

全球进阶通讯服务(RCS) 市场正在不断发展，重新定义通讯领域，提供高品质媒体共用、群聊、互动式内容等进阶功能，增强超越传统简讯的用户参与度。 RCS 得到了行动通讯业者和装置製造商的支持，旨在填补传统通讯在多媒体和互动性方面的空白。儘管面临市场分化和来自 over-the-top (OTT)通讯应用程式的竞争等挑战，但对互动式通讯体验的需求正在推动 RCS 的采用。随着通讯业者继续合作实现 RCS 标准化，服务供应商将拥有提供客製化解决方案的巨大成长机会。总体而言，RCS市场正在转型，并有望为全球用户带来更丰富的通讯体验。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Huawei Technologies Co., Ltd.（China）
Telefonaktiebolaget LM Ericsson（Sweden）
Mavenir Systems（USA）
Google LLC（USA）
Samsung Electronics Co., Ltd.（South Korea）
ZTE Corporation（China）
Global Message Services（Switzerland）
Sinch AB（Sweden）
Juphoon System Software Co., Ltd.（China）
Summit Tech（Canada）
AT&T Inc.（USA）
T-Mobile USA, Inc.（USA）
Verizon Communications Inc.（USA）
SK Telecom Co., Ltd.（South Korea）
Telstra Corporation Limited（Australia）
Vodafone Group Plc（United Kingdom）
Nokia Corporation（Finland）
Rogers Communications Inc.（Canada）
Twilio Inc.（USA）
KDDI Corporation（Japan）

结论和建议

简介目录

Product Code: SQMIG45A2119

Rich Communication Services Market size was valued at USD 4.5 billion in 2023 and is poised to grow from USD 5.35 billion in 2024 to USD 21.21 billion by 2032, growing at a CAGR of 18.8% during the forecast period (2025-2032).

The global Rich Communication Services (RCS) market is evolving to redefine the messaging landscape, providing advanced features like high-quality media sharing, group chats, and interactive content that enhance user engagement beyond traditional SMS. Supported by mobile operators and device manufacturers, RCS aims to bridge the gaps in multimedia and interactive capabilities present in conventional messaging. Despite facing challenges such as market fragmentation and competition from Over-The-Top (OTT) messaging apps, the demand for interactive communication experiences is driving RCS adoption. With increasing collaboration among operators to standardize RCS, there are significant growth opportunities for service providers to offer tailored solutions. Overall, the RCS market is poised for transformation, promising a richer communication experience for users worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Rich Communication Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Rich Communication Services Market Segments Analysis

Global Rich Communication Services Market is segmented by Type, Enterprise Size, Application, End-user and region. Based on Type, the market is segmented into A2P, P2A and P2P. Based on Enterprise Size, the market is segmented into SMEs and Large Enterprises. Based on Application, the market is segmented into Advertising Campaign, Content Delivery, Integrated Solutions and Others. Based on End-user, the market is segmented into BFSI, Telecom and IT, Media and Entertainment, Tourism and Logistics, Retail and eCommerce, Healthcare and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Rich Communication Services Market

The Rich Communication Services (RCS) market is experiencing significant growth, primarily driven by the global proliferation of smartphones. As smartphone ownership becomes more prevalent, particularly in emerging markets such as India and China, the demand for advanced communication features provided by RCS is expected to increase. These features include multimedia messaging, group chats, and file sharing, which enhance user experience and engagement. The continuous rise in smartphone usage is creating a favorable environment for RCS adoption, leading to a surge in consumer interest for these innovative messaging capabilities, thereby propelling the market forward.

Restraints in the Rich Communication Services Market

A significant constraint facing the Rich Communication Services (RCS) market is the lack of interoperability between various RCS platforms and mobile network operators. Achieving standardization and fostering collaboration among key industry stakeholders is crucial to facilitate seamless communication across different networks and devices. Without effective interoperability, the widespread adoption of RCS may be impeded, ultimately restricting its growth potential in the market. Addressing these challenges will be essential for unlocking the full benefits of RCS technology and ensuring that it can compete with established messaging services effectively, paving the way for enhanced user experiences and broader utilization.

Market Trends of the Rich Communication Services Market

The Rich Communication Services (RCS) market is witnessing a significant trend towards the integration of Artificial Intelligence (AI), evidenced by the increasing adoption of AI-driven chatbots and virtual assistants. These innovations enable businesses to automate customer interactions, streamline support processes, and offer personalized product recommendations, thus enhancing the overall customer experience. As companies prioritize operational efficiency and customer satisfaction, the synergy between RCS and AI is anticipated to augment user engagement and foster deeper customer relationships. This trend not only reflects the evolving communication landscape but also underscores the potential for RCS to transform customer service strategies across various industries.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technology Analysis

Global Rich Communication Services Market Size by Type & CAGR (2025-2032)

Market Overview
A2P
P2A
P2P

Global Rich Communication Services Market Size by Enterprise Size & CAGR (2025-2032)

Market Overview
SMEs
Large Enterprises

Global Rich Communication Services Market Size by Application & CAGR (2025-2032)

Market Overview
Advertising Campaign
Content Delivery
Integrated Solutions
Others

Global Rich Communication Services Market Size by End-user & CAGR (2025-2032)

Market Overview
BFSI
Telecom and IT
Media and Entertainment
Tourism and Logistics
Retail and eCommerce
Healthcare
Others

Global Rich Communication Services Market Size & CAGR (2025-2032)

North America (Type, Enterprise Size, Application, End-user)
- US
- Canada
Europe (Type, Enterprise Size, Application, End-user)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Enterprise Size, Application, End-user)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Enterprise Size, Application, End-user)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Enterprise Size, Application, End-user)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Huawei Technologies Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telefonaktiebolaget LM Ericsson (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mavenir Systems (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Samsung Electronics Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ZTE Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Global Message Services (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sinch AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Juphoon System Software Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Summit Tech (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AT&T Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
T-Mobile USA, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verizon Communications Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SK Telecom Co., Ltd. (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Telstra Corporation Limited (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vodafone Group Plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nokia Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rogers Communications Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Twilio Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
KDDI Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments