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市场调查报告书
商品编码
1458531
进阶通讯服务市场 - 全球市场规模、份额、趋势分析、机会、预测报告,2019-2030Rich Communication Services Market - Global Size, Share, Trend Analysis, Opportunity and Forecast Report, 2019-2030, Segmented By Applications ; By End User ; By Enterprise Size ; By Enterprise Vertical ; By Region |
全球进阶通讯服务(RCS)市场规模将成长一倍以上,复合年增长率为13.47%,到2030年达到117.5亿美元
由于网路现代化和扩张、智慧型手机普及的提高以及对增强通讯和富媒体内容的需求不断增长,全球进阶通讯服务(RCS) 市场正在蓬勃发展。
策略咨询和市场研究公司 BlueWeave Consulting 的一项新研究估计,2023 年全球进阶通讯服务(RCS) 市场规模将达到 41.3 亿美元。 BlueWeave预测,在2024-2030年的预测期内,全球进阶通讯服务(RCS)市场规模将以13.47%的复合年增长率成长,到2030年将达到117.5亿美元。全球进阶通讯服务(RCS)市场是由全球行动电话(尤其是智慧型手机)使用量快速增加的背景下对优质通讯服务的需求不断增长所推动的。随着简讯通讯的不断普及,提供收据查看和群组聊天等功能的进阶通讯服务的吸引力也不断增长。特别是,具有先进功能的智慧型手机的普及进一步推动了 RCS通讯服务的使用。 RCS 预计将取代传统的简讯和彩信,而行动电话用户的扩大预计将推动市场成长。各种因素也在推动市场发展,包括线上行销和广告公司的激增,以及 LTE 语音 (VoLTE) 和行动服务的日益普及。中小型企业越来越多地普及基于云端基础的行动内容管理解决方案,也促进了分析期间的市场扩张。
机会 - 与人工智慧和聊天机器人集成
人工智慧技术(特别是聊天机器人和虚拟助理)在 RCS 平台上的融合势头正在增强,彻底改变了客户互动。人工智慧主导的聊天机器人透过自动化客户支援、提供个人化建议并确保及时提供协助,使企业能够提高业务效率并丰富客户体验。同时,RCS通讯中以图像、影片和互动元素为特色的富媒体内容的整合将通讯的参与度和沈浸感提升到了新的水平。这种动态组合透过人工智慧主导的自动化简化了客户交互,同时以具有视觉吸引力的内容吸引受众,最终推动成长并与客户建立更牢固的联繫,为公司带来了前所未有的机会。
地缘政治紧张局势加剧对全球进阶通讯服务(RCS)市场的影响
地缘政治紧张局势的加剧给全球进阶通讯服务(RCS)市场带来了重大挑战,特别是在网路安全威胁方面。除了乌克兰的网路攻击之外,其他地缘政治热点也容易受到类似的攻击,这可能会扰乱全球范围内的 RCS业务。这些攻击不仅针对政府服务和金融机构,还对依赖 RCS 进行通讯和业务的企业产生更广泛的影响。此外,地缘政治紧张局势导致的不确定性和不稳定性可能会导致监管变化或限制,从而影响受影响地区 RCS 服务的采用和扩展。在紧张局势加剧的情况下,RCS 市场相关人员必须主动应对网路安全风险,以应对地缘政治复杂性,并确保通讯服务的弹性和连续性。
全球进阶通讯服务(RCS) 市场
按部门分类的信息
全球进阶通讯服务(RCS) 市场:依产业分类
依产业划分,全球进阶通讯服务(RCS) 市场分为 BFSI、电信与 IT、媒体与娱乐、旅游与物流、零售与电子商务、医疗保健领域。零售和电子商务领域在全球进阶通讯服务(RCS)市场中占有最高份额。零售和电子商务产业高度依赖消费者购买模式,许多零售和电子商务平台正在利用 RCS通讯技术来有效吸引用户。进阶通讯服务在透过丰富的通讯实现直接订购方面发挥着至关重要的作用,并辅以从过去的购买资料中得出的个人化产品推荐。 RCS 也促进了运输更新、回馈收集和交付查询等功能,并有望在预测期内塑造零售和电子商务领域的新趋势和机会。
全球进阶通讯服务(RCS) 市场:按地区
本研究报告详细研究了北美、欧洲、亚太地区、拉丁美洲和中东非洲五个地区的多个主要国家的全球进阶通讯服务(RCS) 市场。北美地区在全球进阶通讯服务(RCS)市场中占据最高份额,预计在预测期内将保持其主导地位。由于5G网路的普及以及人工智慧和智慧连接设备的快速采用,该地区进阶通讯服务市场正在蓬勃发展。此外,不同最终用户对数位转型的需求不断增长,加上云端运算和人工智慧等技术的整合,正在对该地区产生重大影响,并加强 IT 和通讯预算。进阶通讯服务鼓励行动网路营运商 (MNO) 将最尖端科技用于本地通讯管道,推动云端基础的架构在医疗保健、零售、BFSI、IT/通讯和旅游等领域的采用和扩展。拓展。
竞争格局
全球进阶通讯服务(RCS) 市场呈现碎片化状态,众多参与者纷纷进入该市场。主导全球进阶通讯服务(RCS) 市场的主要参与者包括 Telefonica Global Solutions、Verizon、AT&T、T-Mobile、Google LLC、KDDI Corporation、Infobip ltd.、Freedom Mobile Inc.、Vodafone Limited、Orange、Rogers Communications、Telit Cinterion、SK Telecom、中国行动、Magyar Telekom Plc.、Reliance Jio、德国电信、Celcom、三星、华为、Airtel 等。每个参与者采取的主要行销策略是设施扩张、产品多样化、联盟、合作、伙伴关係和收购,以扩大客户范围并在市场上获得竞争优势。
该报告的详细分析提供了有关全球进阶通讯服务(RCS)市场的成长潜力、未来趋势和统计数据的资讯。它还涵盖了推动市场总规模预测的因素。该报告承诺提供全球进阶通讯服务(RCS)市场的最新技术趋势以及业界考察,以帮助决策者做出明智的策略决策。此外,我们也分析了市场的成长动力、挑战和竞争力。
Global Rich Communication Services (RCS) Market Size More Than Doubles at Robust CAGR 13.47% to Touch USD 11.75 Billion by 2030
Global Rich Communication Services (RCS) Market is flourishing due to an increasing network modernization and expansion, rising adoption of smartphones, a growing demand for enhanced communications and rich media contents.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Global Rich Communication Services (RCS) Market size at USD 4.13 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Global Rich Communication Services (RCS) Market size to expand at a CAGR of 13.47% reaching a value of USD 11.75 billion by 2030. The Global Rich Communication Services (RCS) Market is propelled by the increasing demand for premium communication services, driven by the global surge in mobile phone usage, especially smartphones. As SMS communication gains popularity, the appeal of rich communication services, offering features like reading receipts and group chats, continues to rise. Notably, the widespread adoption of smartphones with advanced functionalities further boosts the uptake of RCS messaging services. With RCS expected to replace traditional SMS and MMS, the expanding base of mobile phone subscribers is expected to fuel market growth. Also, various factors drive the market including the proliferation of online marketing and advertising companies and the increasing popularity of voice-over long-term evolution technology (VO-LTE) and mobility services. Another driving force is the rising uptake of cloud-based solutions for mobile content management among small and medium-sized enterprises also contributes to the market's expansion during the period in analysis.
Opportunity - Integration with AI and chatbots
The convergence of AI technologies, notably chatbots and virtual assistants, with RCS platforms is gaining momentum, revolutionizing customer interactions. AI-driven chatbots empower businesses to automate customer support, deliver personalized recommendations, and ensure immediate assistance, thereby enhancing operational efficiency and enriching the customer experience. Simultaneously, the integration of rich media content within RCS messaging, featuring images, videos, and interactive elements, elevates communication to a new level of engagement and immersion. This dynamic combination presents businesses with unprecedented opportunities to captivate audiences with visually compelling content while streamlining customer interactions through AI-driven automation, ultimately driving growth and fostering stronger connections with customers.
Impact of Escalating Geopolitical Tensions on Global Rich Communication Services (RCS) Market
Escalating geopolitical tensions pose significant challenges to the Global Rich Communication Services (RCS) Market, particularly concerning cybersecurity threats. Alongside the example of cyberattacks in Ukraine, other geopolitical hotspots are also vulnerable to similar assaults, potentially disrupting RCS operations on a global scale. These attacks not only target government services and financial institutions but also have broader implications for businesses relying on RCS for communication and operations. Moreover, the uncertainty and instability resulting from geopolitical tensions may lead to regulatory changes and restrictions, impacting the adoption and expansion of RCS services in affected regions. As tensions escalate, stakeholders in the RCS market must proactively address cybersecurity risks and navigate geopolitical complexities to ensure the resilience and continuity of communication services.
Global Rich Communication Services (RCS) Market
Segmental Information
Global Rich Communication Services (RCS) Market - By Enterprise Vertical
By enterprise vertical, the Global Rich Communication Services (RCS) Market is divided into BFSI, Telecom & IT, Media & Entertainment, Tourism & Logistics, Retail & eCommerce, and Healthcare segments. The retail & ecommerce segment holds the highest share in the Global Rich Communication Services (RCS) Market by enterprise vertical. The retail & ecommerce vertical heavily relies on consumer buying patterns, with numerous retail and e-commerce platforms utilizing RCS messaging technology to engage users effectively. Rich communication services play a pivotal role in enabling direct order placement through enriched messaging, complemented by personalized product recommendations derived from past purchase data. Also, RCS facilitates functions such as shipping updates, feedback collection, and delivery inquiries, poised to shape new trends and opportunities in the retail and e-commerce landscape during the forecast period.
Global Rich Communication Services (RCS) Market - By Region
The in-depth research report on the Global Rich Communication Services (RCS) Market covers the market in a number of major countries across five regions: North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. North America region holds the highest share in the Global Rich Communication Services (RCS) Market and is expected to maintain its dominance during the forecast period. The region's rich communication services market thrives due to widespread 5G network penetration and the escalating adoption of artificial intelligence and intelligent connected devices. Moreover, the growing demand for digital transformation across diverse end-users, coupled with the convergence of technologies such as cloud computing and AI, significantly impacts the region, bolstering IT and telecommunication budgets. Rich communication services empower mobile network operators (MNOs) to leverage cutting-edge technology for native messaging channels, while the expanding adoption of cloud-based architecture across sectors like healthcare, retail, BFSI, IT, telecommunication, and travel fuels market expansion.
Competitive Landscape
The Global Rich Communication Services (RCS) Market is fragmented, with numerous players serving the market. The key players dominating the Global Rich Communication Services (RCS) Market include Telefonica Global Solutions, Verizon, AT&T, T-Mobile, Google LLC, KDDI Corporation, Infobip ltd., Freedom Mobile Inc., Vodafone Limited, Orange, Rogers Communications, Telit Cinterion, SK Telecom, China Mobile, Magyar Telekom Plc., Reliance Jio, Deutsche Telekom, Celcom, Samsung, Huawei, and Airtel. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.
The report's in-depth analysis provides information about growth potential, upcoming trends, and the Global Rich Communication Services (RCS) Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in the Global Rich Communication Services (RCS) Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.