进阶通讯解决方案市场－全球产业规模、份额、趋势、机会和预测，依部署模式、企业规模、应用、地区和竞争格局划分，2021-2031年预测

全球进阶通讯解决方案市场规模将从2025年的96.3亿美元成长到2031年的272.4亿美元，复合年增长率达18.92%。进阶通讯解决方案（RCS）是一种通讯协议，它透过在原生行动应用程式中直接实现高解析度多媒体共享、群聊和互动功能，从而升级了传统的简讯服务。

主要市场驱动因素

全球跨平台互通性的扩展和iOS生态系统的整合，从根本上重塑了市场格局，打破了安卓和苹果设备之间长期存在的通讯壁垒。 RCS与iOS作业系统的集成，建立了统一的讯息传递标准，使品牌能够触达几乎无处不在的受众，而无需依赖分散的第三方应用程式或退而求其次使用简讯。

主要市场挑战

安全漏洞和诈欺活动的日益猖獗，对全球进阶通讯解决方案市场的扩张构成了重大障碍。随着该协议在合法的应用到个人（A2P）互动中日益普及，不法分子正在模仿经过验证的企业帐号，发起欺骗性的网路钓鱼和简讯钓鱼活动。

主要市场趋势

生成式人工智慧和大型语言模型与RCS的融合，从根本上提升了标准，使其从静态脚本转向智慧型自适应代理。与受限于僵化决策树的传统聊天机器人不同，RCS中这些人工智慧驱动的系统能够解读复杂的用户意图，产生上下文感知的回复，并即时处理多方面的服务咨询，无需人工干预。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球进阶通讯解决方案市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 依部署模式（本机部署、云端部署）
  • 依企业规模（中小企业和大型企业）
  • 按应用领域（富媒体通话和讯息、内容分发、增值服务、行销和广告活动以及云端储存）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美进阶通讯解决方案市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲进阶通讯解决方案市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太进阶通讯解决方案市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲进阶通讯解决方案市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲进阶通讯解决方案市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球进阶通讯解决方案市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• AT&T Inc.
• Google LLC
• Verizon Communications Inc.
• Vodafone Group plc
• Huawei Technologies Co., Ltd.
• Telefonaktiebolaget LM Ericsson
• Mavenir Systems, Inc.
• Sinch AB
• Global Message Services AG
• ZTE Corporation

第十六章：策略建议

第17章调查会社について・免责事项

The Global Rich Communication Services Market will grow from USD 9.63 Billion in 2025 to USD 27.24 Billion by 2031 at a 18.92% CAGR. Rich Communication Services (RCS) is a communication protocol that upgrades traditional SMS by enabling high-resolution multimedia sharing, group chats, and interactive features directly within native mobile applications.

Key Market Drivers

The Expansion of Global Cross-Platform Interoperability and iOS Ecosystem Integration has fundamentally reshaped the market by dismantling the long-standing communication barrier between Android and Apple devices. The integration of RCS into the iOS operating system has established a unified messaging standard, allowing brands to reach a near-ubiquitous audience without relying on fragmented third-party applications or falling back to SMS. This cross-platform consistency has encouraged mobile operators to accelerate infrastructure upgrades, ensuring high-quality media delivery and reliable read receipts across all subscriber bases. The immediate impact of this convergence is evident in the exponential growth of network traffic.

Key Market Challenges

The escalating prevalence of security vulnerabilities and fraudulent activities constitutes a critical barrier to the expansion of the Global Rich Communication Services Market. As the protocol gains traction for legitimate Application-to-Person (A2P) interactions, bad actors are mimicking verified business profiles to launch deceptive phishing and smishing campaigns. This malicious activity exploits the very features designed to build consumer confidence, such as branding and rich media, thereby undermining the integrity of the ecosystem. When users cannot reliably distinguish between authentic enterprise communications and fraudulent imitations, the fundamental value proposition of RCS-its trusted, verified nature-is severely compromised.

Key Market Trends

The Convergence of Generative AI and Large Language Models with RCS is fundamentally upgrading the standard from static scripts to intelligent, adaptive agents. Unlike traditional chatbots restricted by rigid decision trees, these AI-driven systems within RCS can interpret complex consumer intent, generate context-aware responses, and handle multifaceted service inquiries in real-time without human intervention. This shift allows enterprises to deliver hyper-personalized experiences at scale, significantly improving resolution times and customer satisfaction.

Key Market Players

• AT&T Inc.
• Google LLC
• Verizon Communications Inc.
• Vodafone Group plc
• Huawei Technologies Co., Ltd.
• Telefonaktiebolaget LM Ericsson
• Mavenir Systems, Inc.
• Sinch AB
• Global Message Services AG
• ZTE Corporation

Report Scope:

In this report, the Global Rich Communication Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rich Communication Services Market, By Deployment Model:

• On-premises
• Cloud

Rich Communication Services Market, By Enterprise Size:

• Small & Medium Enterprises and Large Enterprises

Rich Communication Services Market, By Application:

• Rich Calls & Messaging
• Content Delivery
• Value Added Services
• Marketing & Advertising Campaign
• and Cloud Storage

Rich Communication Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Rich Communication Services Market.

Available Customizations:

Global Rich Communication Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Rich Communication Services Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Deployment Model (On-premises, Cloud)
  • 5.2.2. By Enterprise Size (Small & Medium Enterprises and Large Enterprises)
  • 5.2.3. By Application (Rich Calls & Messaging, Content Delivery, Value Added Services, Marketing & Advertising Campaign, and Cloud Storage)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Rich Communication Services Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Deployment Model
  • 6.2.2. By Enterprise Size
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Rich Communication Services Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Deployment Model
      • 6.3.1.2.2. By Enterprise Size
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Rich Communication Services Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Deployment Model
      • 6.3.2.2.2. By Enterprise Size
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Rich Communication Services Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Deployment Model
      • 6.3.3.2.2. By Enterprise Size
      • 6.3.3.2.3. By Application

7. Europe Rich Communication Services Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Deployment Model
  • 7.2.2. By Enterprise Size
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Rich Communication Services Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Deployment Model
      • 7.3.1.2.2. By Enterprise Size
      • 7.3.1.2.3. By Application
  • 7.3.2. France Rich Communication Services Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Deployment Model
      • 7.3.2.2.2. By Enterprise Size
      • 7.3.2.2.3. By Application
  • 7.3.3. United Kingdom Rich Communication Services Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Deployment Model
      • 7.3.3.2.2. By Enterprise Size
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Rich Communication Services Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Deployment Model
      • 7.3.4.2.2. By Enterprise Size
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Rich Communication Services Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Deployment Model
      • 7.3.5.2.2. By Enterprise Size
      • 7.3.5.2.3. By Application

8. Asia Pacific Rich Communication Services Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Deployment Model
  • 8.2.2. By Enterprise Size
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Rich Communication Services Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Deployment Model
      • 8.3.1.2.2. By Enterprise Size
      • 8.3.1.2.3. By Application
  • 8.3.2. India Rich Communication Services Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Deployment Model
      • 8.3.2.2.2. By Enterprise Size
      • 8.3.2.2.3. By Application
  • 8.3.3. Japan Rich Communication Services Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Deployment Model
      • 8.3.3.2.2. By Enterprise Size
      • 8.3.3.2.3. By Application
  • 8.3.4. South Korea Rich Communication Services Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Deployment Model
      • 8.3.4.2.2. By Enterprise Size
      • 8.3.4.2.3. By Application
  • 8.3.5. Australia Rich Communication Services Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Deployment Model
      • 8.3.5.2.2. By Enterprise Size
      • 8.3.5.2.3. By Application

9. Middle East & Africa Rich Communication Services Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Deployment Model
  • 9.2.2. By Enterprise Size
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Rich Communication Services Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Deployment Model
      • 9.3.1.2.2. By Enterprise Size
      • 9.3.1.2.3. By Application
  • 9.3.2. UAE Rich Communication Services Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Deployment Model
      • 9.3.2.2.2. By Enterprise Size
      • 9.3.2.2.3. By Application
  • 9.3.3. South Africa Rich Communication Services Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Deployment Model
      • 9.3.3.2.2. By Enterprise Size
      • 9.3.3.2.3. By Application

10. South America Rich Communication Services Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Deployment Model
  • 10.2.2. By Enterprise Size
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Rich Communication Services Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Deployment Model
      • 10.3.1.2.2. By Enterprise Size
      • 10.3.1.2.3. By Application
  • 10.3.2. Colombia Rich Communication Services Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Deployment Model
      • 10.3.2.2.2. By Enterprise Size
      • 10.3.2.2.3. By Application
  • 10.3.3. Argentina Rich Communication Services Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Deployment Model
      • 10.3.3.2.2. By Enterprise Size
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Rich Communication Services Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. AT&T Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Google LLC
• 15.3. Verizon Communications Inc.
• 15.4. Vodafone Group plc
• 15.5. Huawei Technologies Co., Ltd.
• 15.6. Telefonaktiebolaget LM Ericsson
• 15.7. Mavenir Systems, Inc.
• 15.8. Sinch AB
• 15.9. Global Message Services AG
• 15.10. ZTE Corporation

16. Strategic Recommendations

17. About Us & Disclaimer