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封面
市场调查报告书
商品编码
1588320

进阶通讯服务市场规模、份额、趋势分析报告：按类型、公司规模、最终用途、地区、细分市场预测，2024-2030 年

Rich Communication Services Market Size, Share & Trends Analysis Report By Type (A2P, P2A, P2P), By Enterprise Size (SMEs, Large Enterprises), By End Use, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10个工作天内

价格

进阶通讯服务市场成长与趋势：

预计2030年，全球进阶通讯服务市场规模将达到124.6亿美元，2024年至2030年复合年增长率为25.3%。

进阶通讯服务（RCS）平台克服了简讯的局限性，并提供高品质影像共用、聊天室和已读回执等附加服务。各种企业采用此类行动服务来改善客户体验预计将在预测期内推动进阶通讯服务市场。

来自各行业的公司使用 RCS 平台来行销他们的产品和服务。过去几年行动广告支出的成长预计将推动预测期内的市场成长。根据全球行动通讯系统协会 (GSMA) 的数据，2018 年全球行动广告支出为 1,850 亿美元，而 2016 年为 1,090 亿美元。此外，预计行动 SIM 卡连接数量的增加将在不久的将来维持市场成长。

缺乏端对端加密预计将阻碍预测期内进阶通讯服务市场的成长。 RCS 平台缺乏加密，允许外部来源拦截和操纵用户的通话和简讯。与您位于同一网路中并且知道您的电话号码的攻击者可以使用该 IP 位址来冒充您，从而造成复杂的情况。然而，Verizon、AT&T 和 T-Mobile 等公司专注于在其 RCS 平台上实施端对端加密，以满足最终用户的需求。

进阶通讯服务市场报告亮点

  • A2P通讯领域将在2023年以65.4%的销售份额引领市场。这一份额是由于越来越多地采用文字讯息来销售产品。进阶通讯服务克服了传统简讯平台的局限性，提高了客户参与。
  • 2023年，零售业收益占有率。零售业的竞争日益激烈，零售商越来越多地采用技术来为客户提供客製化和互动的购物体验。
  • 预计亚太地区在预测期内将成为全球市场中复合年增长率最快的地区。该地区智慧型手机使用率的不断上升以及越来越多的品牌致力于透过创新行销技术提高客户参与，凸显了对 RCS 等先进通讯标准的需求。

目录

第一章调查方法和范围

第 2 章执行摘要

第三章进阶通讯服务市场变数、趋势与范围

  • 市场介绍/系统展望
  • 市场规模及成长前景
  • 市场动态
    • 市场驱动因素分析
    • 市场限制因素分析
  • 丰富的通讯服务市场分析工具
    • 波特的分析
    • PESTEL分析

第四章进阶通讯服务市场：类型估计和趋势分析

  • 细分仪表板
  • 进阶通讯服务市场：类型变化分析，十亿美元，2023 年和 2030 年
  • A2P
  • P2A
  • P2P

第五章进阶通讯服务市场：公司规模估算及趋势分析

  • 细分仪表板
  • 进阶通讯服务市场：企业规模变化分析，十亿美元，2023 年和 2030 年
  • 小型企业
  • 大公司

第六章进阶通讯服务市场：最终用途估计与趋势分析

  • 细分仪表板
  • 进阶通讯服务市场：最终用途变化分析，十亿美元，2023 年和 2030 年
  • 零售
  • 媒体和娱乐
  • BFSI
  • 卫生保健
  • 旅行和旅游
  • 其他的

第七章进阶通讯服务市场：区域估计与趋势分析

  • 进阶通讯服务市场占有率（按地区），2023 年和 2030 年，十亿美元
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 英国
    • 德国
    • 法国
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国

第八章 竞争格局

  • 主要市场参与企业的最新趋势和影响分析
  • 公司分类
  • 企业热力图分析
  • 公司简介
    • AT&T Intellectual Property
    • Vodafone Group Plc
    • Google LLC
    • Verizon
    • Telefonica SA
    • Orange
    • China Mobile Hong Kong Company Limited
    • KDDI Corporation
    • Telit Cinterion
    • Telstra Group Limited
Product Code: GVR-4-68038-478-9

Rich Communication Services Market Growth & Trends:

The global rich communication services market size is expected to reach USD 12.46 billion in 2030 and is projected to grow at a CAGR of 25.3% from 2024 to 2030. Rich communication services (RCS) platforms overcome the limitations of SMS and provide additional services such as high-quality image sharing, chat rooms, and read receipt. Adoption of such mobile services by various businesses to enhance customer experience is anticipated to drive the market for rich communication services during the forecast period.

Companies from various sectors use RCS platforms for marketing their products and services. The rising spend on mobile advertising over the past few years is expected to fuel market growth over the forecast period. According to the global system for mobile communications association (GSMA), in 2018, the global spend on mobile advertising was USD 185.0 billion as compared to USD 109.0 billion in 2016. Furthermore, rising number of mobile SIM connections is projected to up-keep market growth in the near future.

Lack of end-to-end encryption is expected to impede the growth of the market for rich communication services during the forecast period. This lack of encryption in RCS platforms allows external sources to intercept and manipulate the user's calls and texts. Attackers who are in the same network as that of the user and have the user's phone number, can use their IP address and impersonate, creating complications. However, organizations such as Verizon; AT&T, Inc.; and T-Mobile are focusing on implementing end-to-end encryption in their RCS platforms to cater to the end-user requirements.

Rich Communication Services Market Report Highlights:

  • The A2P communication segment led the market with a revenue share of 65.4% in 2023. This share is attributed to the increasing adoption of text messages to market products. Rich communication services overcome the constraints of traditional SMS platforms and enhance customer engagement.
  • The retail segment held a leading revenue share in 2023. Growing competition in the retail industry has resulted in the increased adoption of technology by retailers to offer a customized and interactive shopping experience to their customers.
  • Asia Pacific is expected to register the fastest CAGR during the forecast period in the global market. Rising smartphone usage in the region and an increasing focus of brands to boost customer engagement through innovative marketing techniques has highlighted the need for advanced messaging standards such as RCS

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Rich Communication Services Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Size and Growth Prospects (USD Billion)
  • 3.3. Market Dynamics
    • 3.3.1. Market Drivers Analysis
    • 3.3.2. Market Restraints Analysis
  • 3.4. Rich Communication Services Market Analysis Tools
    • 3.4.1. Porter's Analysis
      • 3.4.1.1. Bargaining power of the suppliers
      • 3.4.1.2. Bargaining power of the buyers
      • 3.4.1.3. Threats of substitution
      • 3.4.1.4. Threats from new entrants
      • 3.4.1.5. Competitive rivalry
    • 3.4.2. PESTEL Analysis
      • 3.4.2.1. Political Landscape
      • 3.4.2.2. Economic and Social Landscape
      • 3.4.2.3. Technological Landscape
      • 3.4.2.4. Environmental Landscape
      • 3.4.2.5. Legal Landscape

Chapter 4. Rich Communication Services Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Rich Communication Services Market: Type Movement Analysis, USD Billion, 2023 & 2030
  • 4.3. A2P
    • 4.3.1. A2P Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.4. P2A
    • 4.4.1. P2A Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 4.5. P2P
    • 4.5.1. P2P Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Rich Communication Services Market: Enterprise Size Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Rich Communication Services Market: Enterprise Size Movement Analysis, USD Billion, 2023 & 2030
  • 5.3. SMEs
    • 5.3.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4. Large Enterprises
    • 5.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Rich Communication Services Market: End Use Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Rich Communication Services Market: End Use Movement Analysis, USD Billion, 2023 & 2030
  • 6.3. Retail
    • 6.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.4. Media & Entertainment
    • 6.4.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.5. BFSI
    • 6.5.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.6. Healthcare
    • 6.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.7. Travel & Tourism
    • 6.7.1. Travel & Tourism Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 6.8. Others
    • 6.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Rich Communication Services Market: Regional Estimates & Trend Analysis

  • 7.1. Rich Communication Services Market Share, By Region, 2023 & 2030, USD Billion
  • 7.2. North America
    • 7.2.1. North America Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Europe Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.2. UK
      • 7.3.2.1. UK Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.4. France
      • 7.3.4.1. France Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.2. China
      • 7.4.2.1. China Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.4. India
      • 7.4.4.1. India Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5. South Korea
      • 7.4.5.1. South Korea Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.6. Australia
      • 7.4.6.1. Australia Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5. Latin America
    • 7.5.1. Latin America Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.2. South Africa
      • 7.6.2.1. South Africa Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.3. Saudi Arabia
      • 7.6.3.1. Saudi Arabia Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.4. UAE
      • 7.6.4.1. UAE Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Heat Map Analysis
  • 8.4. Company Profiles
    • 8.4.1. AT&T Intellectual Property
      • 8.4.1.1. Participant's Overview
      • 8.4.1.2. Financial Performance
      • 8.4.1.3. Product Benchmarking
      • 8.4.1.4. Recent Developments/ Strategic Initiatives
    • 8.4.2. Vodafone Group Plc
      • 8.4.2.1. Participant's Overview
      • 8.4.2.2. Financial Performance
      • 8.4.2.3. Product Benchmarking
      • 8.4.2.4. Recent Developments/ Strategic Initiatives
    • 8.4.3. Google LLC
      • 8.4.3.1. Participant's Overview
      • 8.4.3.2. Financial Performance
      • 8.4.3.3. Product Benchmarking
      • 8.4.3.4. Recent Developments/ Strategic Initiatives
    • 8.4.4. Verizon
      • 8.4.4.1. Participant's Overview
      • 8.4.4.2. Financial Performance
      • 8.4.4.3. Product Benchmarking
      • 8.4.4.4. Recent Developments/ Strategic Initiatives
    • 8.4.5. Telefonica S.A.
      • 8.4.5.1. Participant's Overview
      • 8.4.5.2. Financial Performance
      • 8.4.5.3. Product Benchmarking
      • 8.4.5.4. Recent Developments/ Strategic Initiatives
    • 8.4.6. Orange
      • 8.4.6.1. Participant's Overview
      • 8.4.6.2. Financial Performance
      • 8.4.6.3. Product Benchmarking
      • 8.4.6.4. Recent Developments/ Strategic Initiatives
    • 8.4.7. China Mobile Hong Kong Company Limited
      • 8.4.7.1. Participant's Overview
      • 8.4.7.2. Financial Performance
      • 8.4.7.3. Product Benchmarking
      • 8.4.7.4. Recent Developments/ Strategic Initiatives
    • 8.4.8. KDDI Corporation
      • 8.4.8.1. Participant's Overview
      • 8.4.8.2. Financial Performance
      • 8.4.8.3. Product Benchmarking
      • 8.4.8.4. Recent Developments/ Strategic Initiatives
    • 8.4.9. Telit Cinterion
      • 8.4.9.1. Participant's Overview
      • 8.4.9.2. Financial Performance
      • 8.4.9.3. Product Benchmarking
      • 8.4.9.4. Recent Developments/ Strategic Initiatives
    • 8.4.10. Telstra Group Limited
      • 8.4.10.1. Participant's Overview
      • 8.4.10.2. Financial Performance
      • 8.4.10.3. Product Benchmarking
      • 8.4.10.4. Recent Developments/ Strategic Initiatives

List of Tables

  • TABLE 1 Global RCS market, 2018 - 2030 (USD Million)
  • TABLE 2 Global RCS market, by communication type, 2018 - 2030 (USD Million)
  • TABLE 3 Global RCS market, by vertical, 2018 - 2030 (USD Million)
  • TABLE 4 Global RCS market, by region, 2018 - 2030 (USD Million)
  • TABLE 5 A2P market, 2018 - 2030 (USD Million)
  • TABLE 6 A2P market by region, 2018 - 2030 (USD Million)
  • TABLE 7 P2A market, 2018 - 2030 (USD Million)
  • TABLE 8 P2A market by region, 2018 - 2030 (USD Million)
  • TABLE 9 P2P market, 2018 - 2030 (USD Million)
  • TABLE 10 P2P market by region, 2018 - 2030 (USD Million)
  • TABLE 11 Retail market, 2018 - 2030 (USD Million)
  • TABLE 12 Retail market by region, 2018 - 2030 (USD Million)
  • TABLE 13 Media & entertainment market, 2018 - 2030 (USD Million)
  • TABLE 14 Media & entertainment market by region, 2018 - 2030 (USD Million)
  • TABLE 15 Travel & tourism market, 2018 - 2030 (USD Million)
  • TABLE 16 Travel & tourism market by region, 2018 - 2030 (USD Million)
  • TABLE 17 Healthcare market, 2018 - 2030 (USD Million)
  • TABLE 18 Healthcare market by region, 2018 - 2030 (USD Million)
  • TABLE 19 BFSI market, 2018 - 2030 (USD Million)
  • TABLE 20 BFSI market by region, 2018 - 2030 (USD Million)
  • TABLE 21 Others market, 2018 - 2030 (USD Million)
  • TABLE 22 Others market by region, 2018 - 2030 (USD Million)
  • TABLE 23 North America RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 24 North America RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 25 U.S. RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 26 U.S. RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 27 Canada RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 28 Canada RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 29 Europe RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 30 Europe RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 31 U.K. RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 32 U.K. RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 33 Germany RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 34 Germany RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 35 France RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 36 France RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 37 Asia Pacific RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 38 Asia Pacific RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 39 China RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 40 China RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 41 India RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 42 India RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 43 Japan RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 44 Japan RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 45 Latin America RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 46 Latin America RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 47 Brazil RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 48 Brazil RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 49 Mexico RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 50 Mexico RCS market by vertical, 2018 - 2030 (USD Million)
  • TABLE 51 MEA RCS market by communication type, 2018 - 2030 (USD Million)
  • TABLE 52 MEA RCS market by vertical, 2018 - 2030 (USD Million)

List of Figures

  • FIG. 1 Research process
  • FIG. 2 Information procurement
  • FIG. 3 RCS regional marketplace: Key takeaways
  • FIG. 4 RCS Market - Trends & outlook
  • FIG. 5 RCS - Market segmentation & scope
  • FIG. 6 RCS - Market size and growth prospects (USD Million)
  • FIG. 7 RCS - Value chain analysis
  • FIG. 8 RCS - Market dynamics
  • FIG. 9 RCS - Market driver relevance analysis (Current & future impact)
  • FIG. 10 RCS - Market restraint/challenge relevance analysis (Current & future impact)
  • FIG. 11 RCS - Market opportunity relevance analysis (Current & future impact)
  • FIG. 12 RCS - Porter's analysis
  • FIG. 13 RCS - Company market share analysis, 2018
  • FIG. 14 RCS - PEST analysis
  • FIG. 15 RCS market - Key communication type analysis
  • FIG. 16 Global RCS communication type outlook, 2018 & 2030
  • FIG. 17 RCS market communication type outlook key takeaways
  • FIG. 18 RCS market - vertical analysis
  • FIG. 19 Global RCS vertical outlook, 2018 & 2030
  • FIG. 20 RCS market vertical outlook key takeaways
  • FIG. 21 Global RCS regional outlook, 2018 & 2030
  • FIG. 22 North America RCS market - Key takeaways
  • FIG. 23 North America RCS market analysis
  • FIG. 24 Europe RCS market - Key takeaways
  • FIG. 25 Europe RCS market analysis
  • FIG. 26 Asia Pacific RCS market - Key takeaways
  • FIG. 27 Asia Pacific RCS market analysis
  • FIG. 28 Latin America RCS market - Key takeaways
  • FIG. 29 Latin America RCS market analysis
  • FIG. 30 Middle East & Africa (MEA) RCS market - Key takeaways
  • FIG. 31 Middle East & Africa (MEA) RCS market analysis