市场调查报告书
商品编码
1215675
洗涤清洁剂的全球市场:2022年~2028年Laundry Detergent Market 2022-2028 |
全球洗涤清洁剂的市场规模,在预测期间内预计以5.3%的年复合成长率成长。促进市场成长的主要原因,是过去数年消费文化增加。网路购物以合理的价格提供广泛的选项,成为了消费者的习惯。服装类的使用与其洗涤增加,在全球洗涤清洁剂的需求增加。
本报告提供全球洗涤清洁剂市场相关调查,市场概要与洞察,竞争情形,各产品类型、用途、流通管道的市场分析,地区分析,企业简介等相关资讯。
Title:Global Laundry Detergent Market Size, Share & Trends Analysis Report by Product Type (Powder, Liquid, Gel, and Pods/Tablets), by Application (Home, and Commercial), and by Distribution Channel (Online, and Offline) Forecast Period (2022-2028).
The global laundry detergent market is anticipated to grow at a considerable CAGR of 5.3% during the forecast period. The primary factor that is channelizing the market growth includes the increasing shopping culture over the past few years. The increasing smartphone penetration has increased the shopping habits with online available options which has highly increased clothes shopping. Online shopping shows a wide range of options with affordable prices which have become a habit for consumers, and such habits have increased the use of clothing and their washing which can be observed in the increased demand for laundry detergents across the globe.
The global laundry detergent market is segmented based on product type, application, and distribution channel. Based on the product type, the market is segmented into powder, liquid, gel, and pods/tablets. Based on the application, the market is sub-segmented into the home, and commercial. Based on the distribution channel, the market is sub-segmented into online, and offline. Among the distribution channels, the offline segment is anticipated to hold a prominent share in the market owing to multiple factors such as no waiting time for delivery, no delivery charges, and a broad variety of similar options.
Geographically, the global laundry detergent market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America is anticipated to grow significantly in the market during the forecast period owing to the adoption of a healthier routine as a result of rising concern for hygiene. The well-established household expenditure and real estate sector, and growth in housing units are increasingly driving the sales of household cleaners in the US. According to the Census and Economic Information Center (CEIC) Data, the annual expenditure of the US has reached $24,533 in December 2020. Additionally, the average household expenditure of the US population has been estimated at around $16,270 changing from the year 1984 to 2020. Furthermore, the rising demand for eco-friendly and organic laundry care products has a substantial impression on the market which has been contributing to the growth of the market in the region.
The major companies serving the global laundry detergent market include Church & Dwight Co., Inc., Clorox, Hindustan Unilever Ltd., Procter & Gamble GmbH, Reckitt Benckiser group, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2021, Orange House introduced its official line of washing agents into the US market which began with Liquid Laundry Detergent of Orange House. It was based on the strength of natural, pure orange oil, all Orange House cleaners and detergents are tested by a dermatologist with safe-for-skin formulas that hold no harmful chemicals, animal products, dyes, or synthetic scents.
Research Methodology
The market study of the global laundry detergent market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macroeconomic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size and the intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: