市场调查报告书
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1292917
2023-2030年全球员工参与软件市场Global Employee Engagement Software Market 2023-2030 |
全球员工参与软件市场按部署类型、企业类型、功能和行业进行细分。基于部署类型,市场被细分为云和内部部署。基于企业类型,市场被细分为大型企业和中小型企业。基于功能,市场被细分为培训、入职、客户服务、协作与整合、奖励与表彰。基于行业,市场被细分为零售业、金融服务业、政府、IT和电信业、酒店业、医疗保健和制造业。在各种功能中,协作与整合部分预计将占有最大的市场份额。推动这一领域需求的关键因素是,这一功能允许员工进行实时沟通,从而提高他们的决策能力,并改善生产力。
基于部署类型,市场被细分为云和内部部署。其中,云部分预计将占据市场的重要份额。企业担心内部数据托管的费用,包括实施和维护方面的费用,这导致了对基于云的软件解决方案的高需求。推动采用基于云的解决方案的另一个原因是,企业在数字化转型和加快客户互动方面的趋势不断上升,这两者都能减少企业的开支。现收现付的云服务允许企业根据他们的使用频率来支付云服务的费用,从而降低了成本。
全球员工敬业度软件市场根据地域划分,包括北美(美国和加拿大)、欧洲(意大利、西班牙、德国、法国和其他)、亚太(印度、中国、日本、韩国和其他)和世界其他地区(中东和非洲以及拉丁美洲)。可以根据要求对特定地区或国家层面的市场进行分析。在这些地区中,北美地区预计将产生最高的市场份额,其次是亚太地区,原因是中小型企业组织对员工监控系统的接受度提高。此外,该地区不断扩大的IT基础设施将支持该地区的市场扩张。
对数字解决方案和人力资源技术工具的投资不断增加,可能会推动区域软件需求。根据盖洛普的《2022年全球工作场所状况》,美国有33%的员工参与了客户服务和沟通,是全球比例的两倍多。同样,墨西哥目前正在继COVID-19之后投资于以员工为中心的产品,以确保公司的连续性并提高员工的生产力。此外,由于Salesforce、甲骨文、IBM、微软和谷歌等主要市场参与者的存在,该地区正在主导全球市场。这些公司在该领域提供高效的软件解决方案。例如,Office vibe是一个员工参与平台,包括调查、反馈和表彰工具,帮助企业提高员工参与度和保留率。同样,Glint是一个员工参与和绩效管理平台,使用实时调查和数据来帮助公司提高员工参与度和保留率。此外,PMS解决方案在管理日常工作中的使用量不断增加,企业的基础设施迅速扩大,也是增长的原因。
服务于全球雇员参与软件市场的主要公司包括:Humu, Inc., Imperva, Impraise, InterGuard, ObserveIT, 和其他。这些公司通过采取各种策略,包括合并和收购、伙伴关系、合作、投资和推出新的员工参与软件来保持市场竞争力,大大促进了市场的增长。例如,2023年2月,致力于通过福利改善企业文化的企业Empyrean宣布收购员工沟通和参与平台Enspire。由于这次收购,Empyrean在其革命性的福利管理技术和体恤援助服务中增加了以人为本的部分。这个名为+YOU的新解决方案将Enspire的员工沟通和参与技术与Empyrean的福利管理平台结合起来,创造一个完全可定制的、雇主品牌的人的体验 - 这是雇主在员工生产力、健康、沟通和福利方面的一套工具的单一入口。
该报告包括:
Global employee engagement software market is anticipated to grow at a considerable CAGR of 18.5% during the forecast period. The rising need for businesses to manage activities and workflow in order to accelerate development, as well as the rapid breakthroughs in machine learning (ML) and artificial intelligence (AI), are the primary reasons driving the market. Implementing technology-based solutions can assist firms in overcoming issues related to operational efficiency and transparency, resulting in higher revenue returns. As a result, these variables may aid market expansion in the next few years. Additionally, the rising usage of cloud computing in corporate operations, as well as enterprise mobility, smartphones, and bring your own device (BYOD) to extend the mobile workforce, is anticipated to drive demand for employee engagement software, adding to market development.
The global employee engagement software market is segmented by deployment type, enterprise type, function, and industry. Based on deployment type, the market is sub-segmented into cloud and on-premise. Based on enterprise type, the market is sub-segmented into large enterprises and small & medium enterprises. Based on function, the market is sub-segmented into training, onboarding, customer service, collaboration & integration, and rewards & recognitions. Based on industry, the market is sub-segmented into retail, BFSI, government, IT& telecom, hospitality, healthcare, and manufacturing. Among functions, the collaboration & integration segment is expected to hold the largest market share. The key factor driving this segment's demand is that this function allows real-time communication to employees, which increases their decision-making ability and improves productivity.
Based on deployment type, the market is sub-segmented into cloud and on-premise. Among these, the cloud segment is expected to hold a significant share of the market. Businesses are concerned about the expense of on-premises data hosting, both in terms of implementation and maintenance, which results in high demand for cloud-based software solutions. Another reason boosting the adoption of cloud-based solutions is the rising trend of organizations toward digital transformation and faster customer interaction, both of which reduce corporate expenses. Pay-as-you-go cloud services allow organizations to pay for cloud services based on how often they use them, resulting in lower costs.
The global employee engagement software market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is expected to generate the highest market share, followed by Asia-Pacific, owing to the increased acceptance of employee monitoring systems by small- and medium-sized business organizations. Additionally, the region's expanding IT infrastructure will support market expansion in this region.
Growing investment in digital solutions and HR tech tools is likely to drive regional software demand. According to Gallup's State of the Global Workplace 2022, 33% of employees in the US are involved in customer service and communication, which is more than double the global percentage. Similarly, Mexico is currently investing in employee-focused products following COVID-19 to secure company continuity and increase staff productivity. Additionally, with the presence of major market players such as Salesforce, Oracle, IBM, Microsoft, and Google, the region is dominating the global market. These companies offer efficient software solutions in this field. For instance, Office vibe is an employee engagement platform that includes surveys, feedback, and recognition tools to help companies improve employee engagement and retention. Similarly, Glint is an employee engagement and performance management platform that uses real-time surveys and data to help companies improve employee engagement and retention. Besides, the rising usage of PMS solutions to manage routine duties and the rapidly expanding infrastructure in enterprises are also responsible for the growth.
The major companies serving the global employee engagement software market include: Humu, Inc., Imperva, Impraise, InterGuard, ObserveIT, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new employee engagement software launches to stay competitive in the market. For instance, in February 2023, Empyrean, a business dedicated to improving corporate cultures via benefits, announced the acquisition of Enspire, an employee communication and engagement platform. Empyrean adds a people-centric component to its revolutionary benefits administration technology and compassionate assistance services as a result of the acquisition. The new solution, called +YOU, combines Enspire's employee communication and engagement technology with Empyrean's benefits administration platform to create a fully customizable and employer-branded people experience - a single entry point to an employer's suite of tools for employee productivity, wellness, communications, and benefits.
The Report Covers: