2023-2030 年全球笔记本电脑市场

在预测期内，全球笔记本电脑市场的复合年增长率预计将达到 4.1%。市场增长主要归因于企业办公室和游戏行业需求的增长等因素。此外，技术进步和消费者偏好的改变也是推动笔记本电脑需求增长的一些因素。例如，印度手机与电子协会（ICEA）指出，2020-21 年，包括笔记本电脑和平板电脑在内的全球 IT 硬件市场规模将达到 2100 亿美元。企业笔记本电脑需求的增长可归因于企业对技术的日益依赖，以及对高效便携计算设备的需求。这些企业笔记本电脑提供先进的功能、增强的安全措施和强大的性能，使专业人员能够无缝、有效地开展工作。不断扩大的 IT 行业为笔记本电脑制造商提供了肥沃的土壤，使他们能够不断创新，开发出满足企业特定要求的尖端设备。市场上有很多选择，其中最好的商务笔记本电脑包括联想 ThinkPad X1 Carbon、苹果 MacBook Pro、惠普 EliteBook 840 G9、LG Gram 17 和宏碁 Swift 3 14。这些笔记本电脑集舒适性、性能、电池续航时间、安全性和耐用性于一身，非常适合商务使用。

细分市场前景

全球笔记本电脑市场根据其应用和规模进行细分。根据应用，市场可细分为企业办公、游戏和其他。根据尺寸，市场分为小型/微型笔记本电脑、13 至 14 英寸笔记本电脑、15 至 16 英寸笔记本电脑和 17 英寸及以上笔记本电脑。在应用领域中，由于游戏笔记本电脑日益普及，全球游戏爱好者人数不断增加，游戏细分市场预计将出现大幅增长。

预计 13 至 14 英寸笔记本电脑细分市场将在预测期内实现大幅增长

13 至 14 英寸笔记本电脑细分市场预计将实现大幅增长，原因是其便携式设计和多功能性满足了专业人士和学生的需求。这些笔记本电脑兼顾了屏幕尺寸和实用性，为用户提供了便利和生产力。它们具有强大的硬件配置，可实现流畅的性能和多任务处理。远程工作和在线学习的日益普及进一步推动了对这些笔记本电脑的需求。例如，2023 年 4 月，惠普在印度推出了四款新型笔记本电脑，专门针对 Z 世代和千禧一代。HP Pavilion Plus 笔记本电脑旨在满足这些人口群体的不同需求。其中一款型号为 HP Pavilion Plus 14 的笔记本电脑专为混合型生活方式量身定制，具有多点触控功能和多个端口。它拥有 14 英寸 FHD IPS 显示屏、第 13 代英特尔酷睿 i3 处理器、最高 16GB 内存和 512GB 存储空间。它的重量为 1.41 千克，包括一个 USB Type-C 端口、两个 USB Type-A 端口、一个耳机/麦克风组合插孔和一个 HDMI 端口。

地区展望

全球笔记本电脑市场根据地域进一步细分，包括北美（美国和加拿大）、欧洲（意大利、西班牙、德国、法国及其他）、亚太地区（印度、中国、日本、韩国及其他）和世界其他地区（中东和非洲以及拉丁美洲）。其中，由于 COVID-19 大流行后在家办公（WFH）的趋势不断增长，预计亚太地区的笔记本电脑市场将出现可观的增长。

北美洲预计将占据全球笔记本电脑市场的重要份额

预计在预测期内，北美洲将在全球笔记本电脑市场中占据重要份额。推动该地区市场增长的主要因素包括：强劲的经济形势、技术进步、企业办公室和教育机构对笔记本电脑需求的增长，以及远程办公和在线游戏趋势的增长。北美地区拥有强大的基础设施和完善的分销网络，使市场参与者能够有效满足日益增长的消费需求。此外，苹果、戴尔和惠普等主要市场参与者的存在也进一步推动了市场的增长，因为这些参与者一直致力于生产配备高端功能和升级技术的笔记本电脑。例如，2023 年 4 月，戴尔面向企业客户推出了 Latitude 和 Precision 系列的 11 款新型笔记本电脑。新款笔记本电脑的安全性能有所提高，旨在帮助简化混合工作模式。Latitude 9440 是新 Latitude 系列中最高档的商务笔记本电脑。

市场参与者展望

服务于全球笔记本电脑市场的主要公司包括惠普公司、戴尔科技公司、联想集团有限公司、苹果公司、宏碁公司、华硕电脑公司、微软公司、三星电子有限公司、东芝公司和 LG 电子公司。这些市场参与者通过各种战略，包括产品创新、战略合作、合併和收购，以及扩大分销网络来满足全球不断增长的笔记本电脑需求，从而大大促进了市场的增长。例如，2023 年 1 月，苹果公司推出了搭载 M2 Pro 和 M2 Max 芯片的新款 MacBook Pro 机型，其性能令人印象深刻，电池续航时间也是 Mac 有史以来最长的。与 M1 Max 相比，M2 Pro 芯片的 CPU 速度提高了 14%，图形处理速度提高了 22%，而 M2 Max 芯片则拥有 30% 的图形处理性能和强大的媒体引擎。两个版本都大幅提升了性能，并提供长达 22 小时的电池使用时间，其中 MacBook Pro 14 M2 Pro 的电池使用时间长达 24 小时。MacBook Pro 14 配备 10 核 CPU、16 核集成图形处理器和 16GB 内存，而 M2 Max 机型配备 12 核 CPU、38 核图形处理器和高达 96GB 的统一内存。配备 M1 Max 芯片的 MacBook Pro 16 的电池续航时间达到了惊人的 22.5 小时。

报告涵盖

• 2022 年的市场价值数据分析和到 2030 年的预测。
• 各细分市场的年化市场收入（百万美元）。
• 主要地区的国别分析。
• 全球笔记本电脑市场的主要企业。根据数据的可用性，报告中还提供了与新产品发布和相关新闻有关的信息。
• 通过确定未来强劲增长的关键细分市场，分析商业战略。
• 市场进入和市场扩张战略分析。
• 通过确定市场中的 "竞争者 "来制定竞争战略。

目 录

第 1 章：报告摘要

• 行业现状分析与增长潜力展望
• 研究方法和工具
• 市场细分
  • 按细分市场
  • 按地区

第 2 章：市场概述与洞察

• 报告范围
• 分析师洞察与当前市场趋势
  • 主要结论
  • 建议
  • 结论

第 3 章：竞争格局

• 主要公司分析
• Apple Inc.
  • 概述
  • 财务分析
  • SWOT 分析
  • 近期发展
• ASUSTeK COMPUTER INC.
  • 公司概况
  • 财务分析
  • SWOT 分析
  • 近期发展
• Dell Inc.
  • 概述
  • 财务分析
  • SWOT 分析
  • 近期发展
• HP
  • 概述
  • 财务分析
  • SWOT 分析
  • 近期发展
• Lenovo
  • 概述
  • 财务分析
  • SWOT 分析
  • 近期发展
• 关键战略分析

第 4 章：市场细分

• 按应用分類的全球笔记本电脑市场
  • 企业办公
  • 游戏
  • 其他（教育用途、通用用途）
• 按尺寸分類的全球笔记本电脑市场
  • 小型/迷你笔记本电脑
  • 13 至 14 英寸笔记本电脑
  • 15 至 16 英寸笔记本电脑
  • 17 英寸及以上笔记本电脑

第五章：区域分析

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 意大利
  • 西班牙
  • 法国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 世界其他地区

第 6 章：公司简介

• Acer Inc.
• Fujitsu Ltd.
• GIGA-BYTE Technology Co., Ltd.
• Google
• HCL Technologies Ltd.
• Huawei Technologies Co. Ltd
• IBM Corp.
• Intel Corp.
• LG Electronics Inc.
• MEDION AG
• Microsoft
• MSI
• Nexstgo Co. Ltd.
• Panasonic Life Solutions India Pvt. Ltd.
• Razer Inc.
• Samsung Electronics Co., Ltd.
• Sharp Corp.
• Sony Group Corp.
• Toshiba Corp.
• Xiaomi Group

Title: Global Laptop Market Size, Share & Trends Analysis Report by Application (Corporate Offices, Gaming, Others) and by Size (Small/Mini Laptops, 13 to 14-inch Laptops, 15 to 16-inch Laptops, 17-inch and Above Laptops) Forecast Period (2023-2030).

The global laptop market is anticipated to grow at a considerable CAGR of 4.1% during the forecast period. The market growth is attributed to factors such as the increasing demand from corporate offices and the gaming industry. Further, technological advancements and changing consumer preferences are some of the other factors fueling the demand for laptops. For instance, the India Cellular & Electronics Association (ICEA) stated that the global market size of the IT hardware segments, including laptops and tablets, reached 210 billion US dollars in 2020-21. The rise in demand for corporate laptops can be attributed to the growing reliance on technology in businesses and the demand for efficient and portable computing devices. These corporate laptops provides advanced features, enhanced security measures, and robust performance capabilities, enabling professionals to carry out their work seamlessly and effectively. The expanding IT industry has created a fertile ground for laptop manufacturers to innovate and develop cutting-edge devices tailored to meet the specific requirements of businesses. There are many options available in the market, and some of the best business laptops include Lenovo ThinkPad X1 Carbon, Apple MacBook Pro, HP EliteBook 840 G9, LG Gram 17, and Acer Swift 3 14. These laptops offer a combination of comfort, performance, battery life, security, and durability, making them ideal for business use.

Segmental Outlook

The global laptop market is segmented based on its application and size. Based on application, the market is segmented into corporate offices, gaming, and others. Based on the size, the market is categorized into small/mini laptops, 13 to 14-inch laptops, 15 to 16-inch laptops, and 17-inch and above laptops. Among application, the gaming sub-segment is expected to witness a significant growth, driven by the increasing popularity of gaming laptops and the rising number of gaming enthusiasts worldwide.

The 13 to 14-inch Laptops Sub-segment is Anticipated to Register Significant Growth Over the Forecast Period

The 13 to 14-inch laptops sub-segment is anticipated to register significant growth due to their portable design and versatility, catering to the needs of both professionals and students. With a balance between screen size and usability, these laptops offer convenience and productivity. They feature powerful hardware configurations for smooth performance and multitasking. The increasing adoption of remote work and online learning further drives the demand for these laptops. For instance, in April 2023, HP launched four new laptops in India, specifically targeting Generation Z and millennials. The HP Pavilion Plus laptops are designed to meet the diverse requirements of these demographic groups. One of the models, the HP Pavilion Plus 14, is tailored for the hybrid lifestyle, offering features like multi-touch capability and multiple ports. It boasts a 14-inch FHD IPS display, a 13th Gen Intel Core i3 processor, up to 16GB RAM, and 512GB storage. Weighing 1.41kg, it includes a USB Type-C port, two USB Type-A ports, a headphone/microphone combo jack, and an HDMI port.

Regional Outlooks

The global laptop market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). Among these, the Asia-Pacific region is projected to experience considerable growth in the laptop market owing to the growing trend of work-from-home (WFH) trend post COVID-19 pandemic.

North America is Anticipated to Account for a Significant Share of the Global Laptop Market

North America is anticipated to account for a significant share of the global laptop market during the forecast period. The regional market growth is primarily driven by factors including strong economic conditions, technological advancements, increasing demand for laptops in corporate offices and educational institutions, and the growing trend of remote work and online gaming. North America has a robust infrastructure and a well-established distribution network, allowing market players to effectively cater to the rising consumer demand. Additionally, the presence of major market players such as Apple, DELL, and HP, among others further propelled the market growth, as these players are continuously focusing on manufacturing laptops equipped with high-end features and upgraded technology. For instance, in April 2023, Dell launched 11 new laptops under its Latitude and Precision series for business customers. The new laptops come with improved security features and are designed to help ease hybrid work models. The Latitude 9440 is the most premium business notebook in the new Latitude lineup.

Market Players Outlook

The major companies serving the global laptop market include: HP Inc., Dell Technologies Inc., Lenovo Group Ltd., Apple Inc., Acer Inc., ASUSTek Computer Inc., Microsoft Corp., Samsung Electronics Co., Ltd., Toshiba Corp., and LG Electronics Inc. These market players are considerably contributing to the market growth through various strategies, including product innovation, strategic partnerships, mergers and acquisitions, and expanding their distribution networks to cater to the growing demand for laptops worldwide. For instance, in January 2023, Apple introduced the new MacBook Pro models powered by M2 Pro and M2 Max chips, delivering impressive performance and the longest-ever battery life in a Mac. The M2 Pro chip offers a 14% CPU speed improvement and 22% faster graphics, while the M2 Max chip boasts 30% greater graphics performance and a powerful media engine compared to the M1 Max. Both versions provide a significant boost in performance and offer up to 22 hours of battery life, with the MacBook Pro 14 M2 Pro lasting up to 24 hours. The MacBook Pro 14 features a 10-core CPU, 16-core integrated GPU, and 16GB of RAM, while the M2 Max variant offers a 12-core CPU, 38-core GPU, and up to 96GB of unified memory. The MacBook Pro 16 with M1 Max chip achieved an impressive 22.5 hours of battery life.

The Report Covers:

• Market value data analysis of 2022 and forecast to 2030.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global laptop market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.

Table of Contents

1. Report Summary

• Current Industry Analysis and Growth Potential Outlook
• 1.1. Research Methods and Tools
• 1.2. Market Breakdown
  • 1.2.1. By Segments
  • 1.2.2. By Region

2. Market Overview and Insights

• 2.1. Scope of the Report
• 2.2. Analyst Insight & Current Market Trends
  • 2.2.1. Key Findings
  • 2.2.2. Recommendations
  • 2.2.3. Conclusion

3. Competitive Landscape

• 3.1. Key Company Analysis
• 3.2. Apple Inc.
  • 3.2.1. Overview
  • 3.2.2. Financial Analysis
  • 3.2.3. SWOT Analysis
  • 3.2.4. Recent Developments
• 3.3. ASUSTeK COMPUTER INC.
  • 3.3.1. Overview
  • 3.3.2. Financial Analysis
  • 3.3.3. SWOT Analysis
  • 3.3.4. Recent Developments
• 3.4. Dell Inc.
  • 3.4.1. Overview
  • 3.4.2. Financial Analysis
  • 3.4.3. SWOT Analysis
  • 3.4.4. Recent Developments
• 3.5. HP
  • 3.5.1. Overview
  • 3.5.2. Financial Analysis
  • 3.5.3. SWOT Analysis
  • 3.5.4. Recent Developments
• 3.6. Lenovo
  • 3.6.1. Overview
  • 3.6.2. Financial Analysis
  • 3.6.3. SWOT Analysis
  • 3.6.4. Recent Developments
• 3.7. Key Strategy Analysis

4. Market Segmentation

• 4.1. Global Laptop Market by Application
  • 4.1.1. Corporate Offices
  • 4.1.2. Gaming
  • 4.1.3. Others (Educational Purpose, General-Purpose)
• 4.2. Global Laptop Market by Size
  • 4.2.1. Small/Mini Laptops
  • 4.2.2. 13 to 14-inch Laptops
  • 4.2.3. 15 to 16-inch Laptops
  • 4.2.4. 17-inch and Above Laptops

5. Regional Analysis

• 5.1. North America
  • 5.1.1. United States
  • 5.1.2. Canada
• 5.2. Europe
  • 5.2.1. UK
  • 5.2.2. Germany
  • 5.2.3. Italy
  • 5.2.4. Spain
  • 5.2.5. France
  • 5.2.6. Rest of Europe
• 5.3. Asia-Pacific
  • 5.3.1. China
  • 5.3.2. India
  • 5.3.3. Japan
  • 5.3.4. South Korea
  • 5.3.5. Rest of Asia-Pacific
• 5.4. Rest of the World

6. Company Profiles

• 6.1. Acer Inc.
• 6.2. Fujitsu Ltd.
• 6.3. GIGA-BYTE Technology Co., Ltd.
• 6.4. Google
• 6.5. HCL Technologies Ltd.
• 6.6. Huawei Technologies Co. Ltd
• 6.7. IBM Corp.
• 6.8. Intel Corp.
• 6.9. LG Electronics Inc.
• 6.10. MEDION AG
• 6.11. Microsoft
• 6.12. MSI
• 6.13. Nexstgo Co. Ltd.
• 6.14. Panasonic Life Solutions India Pvt. Ltd.
• 6.15. Razer Inc.
• 6.16. Samsung Electronics Co., Ltd.
• 6.17. Sharp Corp.
• 6.18. Sony Group Corp.
• 6.19. Toshiba Corp.
• 6.20. Xiaomi Group

LIST OF TABLES

• 1. GLOBAL LAPTOP MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 2. GLOBAL CORPORATE OFFICES LAPTOP MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 3. GLOBAL GAMING LAPTOP MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 4. GLOBAL OTHERS LAPTOP MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 5. GLOBAL LAPTOP MARKET RESEARCH AND ANALYSIS BY SIZE, 2022-2030 ($ MILLION)
• 6. GLOBAL SMALL/MINI LAPTOPS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 7. GLOBAL 13 TO 14-INCH LAPTOPS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 8. GLOBAL 15 TO 16-INCH LAPTOPS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 9. GLOBAL 17-INCH AND ABOVE LAPTOPS MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 10. GLOBAL LAPTOP MARKET RESEARCH AND ANALYSIS BY REGION, 2022-2030 ($ MILLION)
• 11. NORTH AMERICAN LAPTOP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 12. NORTH AMERICAN LAPTOP MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 13. NORTH AMERICAN LAPTOP MARKET RESEARCH AND ANALYSIS BY SIZE, 2022-2030 ($ MILLION)
• 14. EUROPEAN LAPTOP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 15. EUROPEAN LAPTOP MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 16. EUROPEAN LAPTOP MARKET RESEARCH AND ANALYSIS BY SIZE, 2022-2030 ($ MILLION)
• 17. ASIA-PACIFIC LAPTOP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 18. ASIA-PACIFIC LAPTOP MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 19. ASIA-PACIFIC LAPTOP MARKET RESEARCH AND ANALYSIS BY SIZE, 2022-2030 ($ MILLION)
• 20. REST OF THE WORLD LAPTOP MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2022-2030 ($ MILLION)
• 21. REST OF THE WORLD LAPTOP MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2022-2030 ($ MILLION)
• 22. REST OF THE WORLD LAPTOP MARKET RESEARCH AND ANALYSIS BY SIZE, 2022-2030 ($ MILLION)

LIST OF FIGURES

• 1. GLOBAL LAPTOP MARKET SHARE BY APPLICATION, 2022 VS 2030 (%)
• 2. GLOBAL CORPORATE OFFICES LAPTOP MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 3. GLOBAL GAMING LAPTOP MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 4. GLOBAL OTHERS LAPTOP BY MARKET SHARE REGION, 2022 VS 2030 (%)
• 5. GLOBAL LAPTOP MARKET SHARE BY SIZE, 2022 VS 2030 (%)
• 6. GLOBAL SMALL/MINI LAPTOPS MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 7. GLOBAL 13 TO 14-INCH LAPTOPS MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 8. GLOBAL 15 TO 16-INCH LAPTOPS MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 9. GLOBAL 17-INCH AND ABOVE LAPTOPS MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 10. GLOBAL LAPTOP MARKET SHARE BY REGION, 2022 VS 2030 (%)
• 11. US LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 12. CANADA LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 13. UK LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 14. FRANCE LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 15. GERMANY LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 16. ITALY LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 17. SPAIN LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 18. REST OF EUROPE LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 19. INDIA LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 20. CHINA LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 21. JAPAN LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 22. SOUTH KOREA LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 23. REST OF ASIA-PACIFIC LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)
• 24. REST OF THE WORLD LAPTOP MARKET SIZE, 2022-2030 ($ MILLION)